What Peddie School does

The Peddie School is a private, independent, coeducational boarding and day school located at 201 South Main Street, Hightstown, New Jersey, founded in 1864 and operating continuously for over 160 years under the Latin motto "Finimus Pariter Renovamusque Labores." It serves students in grades 9 through 12 and a postgraduate year, offering a college-preparatory program organized around four pillars: The Peddie Education (academics), Peddie Athletics (nearly 50 teams across 16 sports), Peddie Arts (music, theater, visual arts), and Peddie Student Life. Signature programs include the Signature Experience (offering research opportunities such as summer research at CHOP, the Student Investment Committee which manages real money, and Peddie Robotics), College Counseling, Summer at Peddie camps, and a Chapel program with associated traditions. The school is governed by a Board of Trustees, operates as a nonprofit institution, and has no parent company or subsidiaries.

Revenue mechanics are tuition-driven for grades 9-12 boarding and day students (annual billing cadence, pricing not publicly disclosed), supplemented by Summer at Peddie programming and a Facility Rentals program that monetizes otherwise-idle campus assets including athletic venues, the Ayer Memorial Chapel, the William Mount-Burke Theatre, classrooms, and the Swetland House guest accommodations. Distribution is direct-to-family via traditional admissions processes (campus tours, admission events, alumni and current-family referrals) and digital channels (Facebook, Instagram, YouTube, LinkedIn, Flickr, and a comprehensive content website). Recent capital expenditures include a multi-million dollar renovation delivering the Zhao and Li Family Fitness and Exercise Center and the 35-meter by 25-yard, 15-lane Peddie Aquatics Center. Leadership transitioned in 2025 with Jim Hamilton succeeding Peter Quinn as Head of School and Matthew Roach promoted to Associate Head of School; Rich D'Andrea (Class of 2001) and Raymond Cabot were appointed Athletic Director and Director of Admission respectively.

The competitive positioning rests on a 160-year brand, a network of distinguished alumni, consistent academic and athletic recognition (eight National Merit Scholar Semifinalists, top-10 Wharton Global High School Investment Competition finish, FIRST Robotics division finals, multiple MAPL/NJISAA Prep A championships), and a multi-decade rivalry with Blair Academy anchored by the Potter-Kelley Cup (since 1988). The school's "AI at Peddie" initiative and PeddieHacks reflect deliberate positioning at the intersection of traditional independent schooling and emerging technology/AI curriculum, while a stated commitment to financial aid and access is administered by an alumnus Director of Financial Aid.

Name

Peddie School

Legal name

The Peddie School

Website

https://peddie.org

Company type

Private

Founded year

1864

Operating status

Operating

Short description

The Peddie School is a private, independent, coeducational boarding and day school in Hightstown, New Jersey, founded in 1864 and serving students in grades 9-12 and postgraduate through an integrated college-preparatory program of academics, athletics, arts, and student life.

Ownership category

akta.pro rank

Headquarters

HQ city

Hightstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Primary revenue from tuition for boarding and day students at grades 9-12 and postgraduate levels, with additional revenue from summer programs, facility rentals, and the Peddie Store
2. Summer Programs: Revenue from Summer at Peddie programs and summer camps operated on campus
3. Facility Rentals: Rental income from athletic facilities, Ayer Memorial Chapel for weddings, William Mount-Burke Theatre, classrooms, and Swetland House guest accommodations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peddie School is a private, coeducational boarding and day school offering college preparatory education for grades 9-12 and a postgraduate year. The school integrates academics, athletics, arts, and student life on a residential campus in Hightstown, New Jersey, and also operates seasonal summer programs and rental facilities for external groups.

Product overview

The Peddie School is a private, independent, coeducational boarding and day school offering a unified educational program for grades 9-12 and postgraduate students. The core offering, The Peddie Education, integrates academics (honors and advanced coursework), athletics (nearly 50 teams across 16 sports), and arts (music, theater, visual arts) with student life programming. Supporting programs include Peddie Robotics, the Student Investment Committee, and Summer at Peddie camps. Campus facilities including athletic venues, theaters, and classrooms are available for rental through the Facility Rentals program, while Swetland House provides visitor accommodations. The school also recently unveiled the Zhao and Li Family Fitness and Exercise Center as part of a multi-million dollar fitness facility renovation.

Differentiator

Problem solved

Functional benefit

Brands

• Summer at Peddie: Summer programs offered by the school
• The Peddie A.M.
• Peddie Golf Club
• The Aquatics Center at Peddie

Products and services

• The Peddie Education (College Preparatory Academic Program)

Quantifiable outcome

• Multiple sports championships including MAPL and NJISAA Prep A titles
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Blair AcademycoreStrategic or Co-development PartnerLong-standing athletic rivalry with Blair Academy, the oldest football rivalry in New Jersey. The schools established the Potter-Kelley Cup in 1988, awarded to the school that wins the most athletic events during the annual fall contest. The rivalry fosters competitive athletics across multiple sports.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Hun School of Princeton: Independent coeducational boarding and day school in Princeton, NJ, serving grades 6-12 and postgraduate. Directly competes with Peddie for central New Jersey boarding families with similar college-preparatory academics, athletics, and arts programming.
• Blair Academy: Elite New Jersey coeducational boarding school in Blairstown, NJ and Peddie's oldest athletic rival (Potter-Kelley Cup since 1988). Operates a comparable boarding/day model with similar college preparatory academic and athletic programming, making it the most direct peer.
• The Pennington School: Independent coeducational day school in Pennington, NJ, serving grades 6-12. Overlaps with Peddie's day-student segment and competes for central New Jersey families seeking college-preparatory education.
• Choate Rosemary Hall: Elite coeducational boarding school in Wallingford, CT with comparable 9-12 PG college-preparatory model. Competes for national boarding applicants against Peddie and offers similar signature programs, athletics scale, and college placement outcomes.
• Phillips Exeter Academy: One of the most elite coeducational boarding schools in the U.S., located in Exeter, NH. Competes with Peddie for top-tier boarding applicants nationally and represents the upper bound of the independent boarding school competitive set.
• The Hotchkiss School: Elite coeducational boarding school in Lakeville, CT offering grades 9-12 PG. Direct competitor for national boarding applicants with comparable academic intensity, athletics breadth, and signature program offerings.
• Loomis Chaffee School: Elite coeducational boarding school in Windsor, CT serving grades 9-12 PG. Direct competitor for boarding applicants with comparable academic program, signature initiatives (e.g., entrepreneurship/finance), and athletic breadth.
• Princeton Day School: Independent coeducational day school serving grades PreK-12 in the Princeton, NJ area. Competes with Peddie for central New Jersey day-student families and similar college-preparatory academic rigor, arts, and athletics.
• Deerfield Academy: Elite coeducational boarding school in Deerfield, MA offering grades 9-12 PG. Competes with Peddie in the New England boarding market with similar college-preparatory curriculum and strong athletic programs.
• The Lawrenceville School: Premier New Jersey coeducational boarding school located near Princeton. Competes with Peddie for boarding applicants in the NJ/Philadelphia corridor and offers a comparable residential college-preparatory program with house system and signature academic traditions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ThePeddieSchool
• Facebookfacebook.com/peddieschoolnj
• LinkedInlinkedin.com/company/peddie-school
• Instagraminstagram.com/peddieschool
• Xx.com/peddieschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peddie School