Davis Technologies

What Davis Technologies does

Davis Technologies, LLC is a privately held North Carolina-based manufacturer of sensorless traction control systems for motorsports applications. Founded in 1997 and operating from Weaverville, NC (Buncombe County) with 1-10 employees, the company designs and sells hardware products that detect and correct wheel slip in racing vehicles without requiring wheel-mounted sensors. Its core technology samples drive-shaft speed at 1,000 times per second with accuracy to one RPM and uses a patented Self-Learning algorithm that adapts traction corrections in real time to changing track conditions, with additional features such as SmartDrop individual cylinder management and a 6-axis vehicle position sensor (VPS-900) for measuring G-forces, pitch, roll, and yaw.

The product portfolio includes the Profiler Advanced Traction Controller (flagship, $1,499-$7,499 fully loaded), PFEFI modules purpose-built for Holley and FuelTech EFI integration ($2,495-$3,495), entry-level TC-3 traction control modules (from $995) for Holley, FuelTech, Haltech, MSD Power Grid, and Electromotive platforms, the Bump Box trans brake staging controllers (BB-200, BB-300), the Digital Ignition Controller (DIC), and supporting accessories including drive-shaft sensors, trigger rings, and a Remote Display. Davis Technologies holds 14+ granted US patents across its product lines and integrates with major aftermarket EFI brands via CAN-Bus.

Revenue is generated entirely through direct e-commerce sales at moretraction.com, an authorized dealer network, and phone orders, with shipping globally via FedEx. The company targets professional and amateur drag racing teams (Pro Mod, Radial Tire, Sportsman, bracket, and outlaw classes) and circle track racers on both asphalt and dirt surfaces. Founder Shannon Davis is the named owner, and the business operates without external funding, parent companies, or subsidiaries.

Name

Davis Technologies

Legal name

Davis Technologies, LLC

Website

https://moretraction.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Davis Technologies, LLC designs and manufactures sensorless traction control systems for drag racing and circle track racing teams. Its flagship Profiler controller, PFEFI modules, VPS-900 position sensor, and Bump Box staging products serve professional and amateur motorsports customers globally.

Ownership category

akta.pro rank

Product category

Racing Traction Control Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Motor Vehicle Brake System Manufacturing (336340)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYIMACAJAC

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Electrical & Electronics Manufacturing (ECUs/Sensors/Wiring/Lighting)

SECONDARYIMACAIAN

Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

Keywords

• Racing traction control
• Wheel speed management
• Drag racing electronics
• Circle track racing
• Sensorless traction systems

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Traction Control Hardware Sales: Davis Technologies generates revenue through the sale of traction control systems, sensors, and related racing hardware. Products range from entry-level TMS-Drag-Sportsman ($1,995) to advanced Profiler Advanced Traction Controllers ($1,499-$7,499).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Davis Technologies designs, manufactures, and sells sensorless traction control systems and supporting electronics for motorsports, primarily drag racing and circle track racing. Its portfolio spans the flagship Profiler Advanced Traction Controller, the PFEFI and TC-3 module families integrated with major EFI platforms (Holley, FuelTech, Haltech, MSD), the VPS-900 6-axis vehicle position sensor, Bump Box trans-brake controllers, drive shaft sensors, and ignition controllers. The company sells these products directly via its e-commerce site (moretraction.com), an authorized dealer network, and phone orders.

Product overview

Davis Technologies offers a comprehensive portfolio of racing traction control systems and accessories, primarily for drag racing and circle track applications. The core product line includes the Profiler Advanced Traction Controller (the flagship full-featured wheel speed management system), the compact PFEFI modules for specific EFI integrations (Holley, FuelTech, analog/MSD), and the TC-3 series entry-level traction control modules. Supporting the traction systems are the VPS-900 Vehicle Position Sensor (6-axis G-meter with optional traction and wheelie control), Bump Box staging controllers (BB-200 and BB-300 for trans brake operation), Digital Ignition Controller (DIC) for ignition timing management, and Remote Display for on-track adjustments. The ecosystem is completed with precision drive shaft sensors, trigger rings, wiring harnesses, and replacement parts. The products feature patented Self-Learning technology that automatically adapts to changing track conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Profiler: Advanced Wheel Speed Management System - the company's flagship traction control product line with features including 1000 samples per second, accuracy to 1 RPM, and integration with various EFI systems.
• TC Series
• VPS (Vehicle Position Sensor)
• Bump Box

Quantifiable outcome

• First to 3-second pass on 315 radial tire
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Holley Performance ProductscoreTechnology or IntegrationDavis Technologies PFEFI and TC-3 products are specifically designed to integrate with Holley Dominator EFI and Holley HP EFI systems. The partnership enables traction control through the vehicle's ECU with timing retard capabilities up to 25 degrees.
• FuelTechcoreTechnology or IntegrationDavis Technologies PFEFI and TC-3 products integrate directly with FuelTech EFI systems. Products can retard FuelTech base timing up to 35 degrees for traction control applications.
• MSD (Autotronic Controls Corporation)coreTechnology or IntegrationDavis Technologies products interface with MSD Power Grid Ignition via Digital Ignition Controller (DIC) through MSD CAN Bus. PFEFI and TC-3 analog versions provide ignition control for non-EFI applications. TC3 can control MSD Power Grid with DIC interface. NOTE: MSD is a trademark of Autotronic Controls Corporation - not affiliated with Davis Technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haltech Engine Management Systems: Haltech manufactures aftermarket ECUs and engine management systems with growing traction control capability. Davis's TC-3 module is explicitly compatible with Haltech EFI, positioning Haltech as both integration partner and a potential standalone traction control alternative.
• MoTeC: MoTeC is an Australian motorsport electronics specialist producing high-end ECUs, data acquisition, and integrated traction control systems (e.g., M1 series). Targets similar professional motorsport customers as Davis and represents the premium-tier alternative for integrated engine and traction management.
• FuelTech USA: FuelTech is a Brazilian/US motorsport electronics manufacturer producing ECUs, ignition systems, and increasingly integrated traction control features. Davis PFEFI integrates directly with FuelTech ECUs (up to 35° timing retard), making them both partner and emerging direct competitor in traction management.
• RacePak (Holley): RacePak produces motorsport data acquisition and logger systems that Davis drive shaft sensors (DAV-005) integrate with via VNet input. Both serve the same professional drag and circle track customer base with complementary telemetry and control offerings.

Regional players

• Gale Banks Engineering: Gale Banks produces diesel and gas performance products including the iDash and PedalMonster but does not currently offer dedicated traction control modules for drag racing. Listed as an adjacent performance-electronics peer serving a partially overlapping enthusiast base.

Others

• Methanol Motorsports: Independent tuning, electrical, and electronics service provider for drag racing teams; not a hardware manufacturer but a tangential ecosystem player that could either partner with or compete against Davis at the tuning/integration services layer.

Emerging players

• AEM Performance Electronics: AEM manufactures ECUs, data acquisition, and wideband systems for import and domestic performance markets with growing traction control features. Targets a broader performance/enthusiast audience than Davis's pure racing focus and represents an emerging full-stack competitor.
• BigStuff3 (Electromotive USA distributor): Electromotive (now distributed via BigStuff3) produces ECUs and ignition systems with traction control features that Davis's TC-3 module is compatible with. Represents an emerging direct competitor in integrated EFI and traction control for drag racing applications.

Broad incumbents

• Holley Performance Products: Holley is a leading aftermarket EFI and performance products manufacturer (Dominator/HP EFI) that Davis's PFEFI integrates with via timing retard. While primarily an EFI/ECU company, Holley could compete directly if it integrates native traction control, and the relationship is both partnership and competitive threat.
• MSD Performance (Autotronic Controls): MSD is a major aftermarket ignition systems manufacturer whose Power Grid platform Davis integrates with via the DIC. MSD has the brand, distribution, and engineering scale to potentially bundle traction control into its ignition offerings, making it a relevant adjacent incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/davis-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis Technologies