Home Matters

What Home Matters does

Home Matters is a national movement and awareness campaign operated by the National NeighborWorks Association (NNA), a 501(c)(3) tax-exempt nonprofit headquartered in Washington D.C., launched in 2013 to redefine the American Dream around safe, affordable housing and quality communities. The movement builds awareness and raises funds through a coalition of more than 350 partner organizations spanning nonprofits, corporations, and government agencies, with named participants including Habitat for Humanity, Enterprise Community Partners, CSH, Beyond Housing, Wells Fargo, Citi Community Development, AARP, and HUD.

Its core platform is web-based (homemattersamerica.com) and consists of several integrated programs: an interactive educational quiz linking home and community to health, education, economy, public safety, and personal success; a video library including the #OpenTheDoor campaign and Home Matters Talks interview series; the Community Connector, a geographic mapping tool that routes individuals to local partner organizations for donation, volunteering, or assistance; the Home Today, Home Tomorrow Design Challenge and its associated Toolkit focused on universal design; and a blog co-published with the USC Price Bedrosian Center on Governance. Distribution is digital-first through the website, YouTube, Twitter (@HomeMattersUSA), Facebook, and Instagram, supplemented by earned media and partner amplification.

The business model is nonprofit donation-driven: tax-deductible contributions are processed via PayPal (minimum $10) and channeled to the NNA Fund, with additional support from philanthropic grants (notably a MacArthur Foundation grant in 2014) and corporate program sponsorships (Wells Fargo, AARP, AARP Foundation, Home Depot Foundation, Dwell). Home Matters serves four primary stakeholder segments: individual Americans concerned about housing, non-profit housing and community development organizations that join the coalition, corporate partners pursuing CSR and workforce-housing engagement, and government agencies working on housing policy. There are no commercial products sold, no disclosed revenue figure, and headcount is small (1-10).

Name

Home Matters

Legal name

Home Matters (trademark of National NeighborWorks Association)

Website

https://homemattersamerica.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Matters is a national nonprofit movement operated by National NeighborWorks Association that builds awareness and raises funds for affordable housing and better communities through education, advocacy content, and a coalition of 350+ partner organizations.

Ownership category

akta.pro rank

Product category

Affordable Housing Advocacy

NAICS

Other Community Housing Services (624229)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing advocacy
• Community development awareness
• Housing coalition building
• Nonprofit movement platform
• Universal design housing

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Tax-Deductible Donations: Home Matters accepts financial contributions through PayPal, with a minimum $10 online donation. All donations are tax-deductible and made to the NNA Fund to support charitable and educational activities of the Home Matters movement. The NNA Fund is a tax-exempt organization described under Section 501(c)(3) of the Code.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Home Matters is a national movement and awareness campaign operated by the National NeighborWorks Association that builds public awareness of and raises tax-deductible donations for affordable housing and stronger communities. It delivers its mission through educational programs and tools including the #OpenTheDoor campaign, the Interactive Housing Quiz, the Community Connector referral mapping tool, the Home Today/Home Tomorrow Design Challenge, the Design Challenge Toolkit, a video series, and a research-backed blog, all anchored by a coalition of 350+ partner organizations.

Product overview

Home Matters is a national movement platform operated by the National NeighborWorks Association that focuses on redefining the American Dream through affordable housing advocacy and community development. The core platform encompasses the movement itself along with multiple integrated programs and tools: the #OpenTheDoor awareness campaign, the Home Today, Home Tomorrow Design Challenge competition with its associated Toolkit for universal design, an Interactive Quiz for public education, the Community Connector geographic referral tool, a Video series including Home Matters Talks, and a Blog partnership with USC. These products work together to build awareness, provide resources, and facilitate action toward housing quality and community development goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Matters National Movement A coalition-based national movement of 350+ partner organizations that builds public awareness and raises tax-deductible donations for affordable homes and better communities, working over a 10-year horizon to increase housing quality, decrease homelessness, and grow affordable rentals and homeownership.
• Interactive Housing Quiz An educational interactive web quiz for the general public that explores how home and community affect quality of life across the dimensions of health, education, economy, public safety, and personal success.
• Community Connector A geographic-based mapping tool that connects individuals with local Home Matters supporting organizations so they can donate, volunteer, or seek housing assistance in their community.
• #OpenTheDoor Campaign A national awareness campaign that uses video content and local engagement tools to spark conversation about safe homes and livable communities and their connection to health, education, and personal success.
• Re-defining Home Design Challenge An architecture and design competition that challenges participants to create universal design standards for housing that allows people to age in place across various life stages; the 2016 winner concept was built and gifted to a Memphis veteran.
• Design Challenge Toolkit An educational toolkit for architects, builders, and home owners covering universal design principles and resources to create adaptable, accessible homes for all ages.
• Tax-Deductible Donation Program A donation program accepting tax-deductible financial contributions (minimum $10 online via PayPal) to the NNA Fund, a 501(c)(3) tax-exempt organization, to support the charitable and educational activities of the Home Matters movement.

Quantifiable outcome

• More than half a million Americans do not have a home, with a quarter being children
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• National NeighborWorks® AssociationOthersHome Matters is operated by the National NeighborWorks® Association, a national organization supporting community development through housing. Home Matters is a trademark of NNA.
• AARPcoreGTM or Marketing PartnerProgram sponsor of the Re-defining Home: Home Today, Home Tomorrow Design Challenge, promoting universal design for aging populations.
• AARP FoundationcoreGTM or Marketing PartnerProgram sponsor of the Design Challenge, supporting housing solutions for all ages.
• Home Depot FoundationcoreGTM or Marketing PartnerProgram sponsor of the Design Challenge, providing expertise and resources for home improvement and universal design.
• Wells FargocoreGTM or Marketing PartnerProgram sponsor and corporate supporter, including partnership to create independent living solutions for U.S. veterans.
• DwellsecondaryGTM or Marketing PartnerMedia partner for the Design Challenge, providing coverage through Dwell's design-focused platform.
• AARP BulletinsecondaryGTM or Marketing PartnerMedia partner providing additional coverage and reach for the Design Challenge.
• USC Price Bedrosian Center on GovernancecoreStrategic or Co-development PartnerAcademic partnership where Home Matters blog is published in partnership with the USC Price Bedrosian Center, bringing research expertise and academic credibility to housing policy discussions.
• Habitat for HumanitysecondaryStrategic or Co-development PartnerHousing organization participant in the Home Matters movement, represented at 1st Birthday celebration.
• Enterprise Community PartnerssecondaryStrategic or Co-development PartnerHousing organization participant, created video highlighting importance of Home and represented at movement events.
• CSHsecondaryStrategic or Co-development PartnerOrganization using housing as platform for improving health outcomes, featured in Home Matters Talks interview series.
• U.S. Department of Housing and Urban Development (HUD)coreStrategic or Co-development PartnerFederal agency partner; HUD Secretaries Shaun Donovan and Julian Castro participated in Home Matters events and videos explaining why home matters.
• National Housing ConferencesecondaryStrategic or Co-development PartnerHousing policy organization participant represented at Home Matters 1st Birthday celebration.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NeighborWorks America: Coalition member and national network supporting community development through affordable housing; closely aligned mission and overlapping coalition partner ecosystem.
• National Housing Conference: Coalition member and a nonpartisan housing policy organization convening cross-sector leaders to advance affordable housing, directly comparable advocacy function.
• Enterprise Community Partners: Coalition member and major affordable housing nonprofit operating a national platform of financing, development, and advocacy for affordable homes in thriving communities.
• Corporation for Supportive Housing (CSH): Coalition member using housing as a platform for improving health outcomes; closely comparable mission of connecting housing to broader quality-of-life outcomes.
• National Low Income Housing Coalition: A national advocacy organization dedicated to ending America's affordable housing crisis through policy, research, and public awareness; highly comparable advocacy and awareness-driven model.
• Habitat for Humanity: A coalition member of Home Matters and a leading U.S. affordable housing nonprofit building and financing homes; directly comparable mission of expanding homeownership and access to safe housing.
• National NeighborWorks Association: Home Matters' parent organization and operator; runs parallel housing-focused advocacy and capacity-building programs for community development nonprofits across the U.S., making it the most directly comparable entity.

Emerging players

• Make Room: A national nonpartisan campaign elevating the affordable rental crisis through storytelling and public awareness; highly comparable awareness-and-narrative-change approach targeting the same housing affordability issue.

Broad incumbents

• Local Initiatives Support Corporation (LISC): A large established community development financial institution that finances affordable housing and community development nationally; overlaps with Home Matters' mission but operates at a much larger scale with direct lending and development activity.
• Fannie Mae: Government-sponsored enterprise with an explicit affordable housing mission and significant national awareness/advocacy programs around homeownership; a broader incumbent in the same housing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homemattersusa
• Facebookfacebook.com/HomeMattersAmerica
• Instagraminstagram.com/homemattersamerica
• LinkedInlinkedin.com/company/homematters

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Matters