What PRO Elteknik does

PRO Elteknik A/S is a privately held Danish electrical installation and industrial automation contractor headquartered in Herning and operating five departmental offices across Midt- and Vestjylland (Lem St. x2, Herning/Vildbjerg, Skjern, Sdr. Felding). Founded in 1980 and owned by Karl Anker Krath, the company employs 55 specialist staff and serves both enterprise and private customers, with the enterprise segment — manufacturing, production facilities, agriculture, public buildings — as the primary focus.

The company's product portfolio spans industrial automation (PLC programming, CNC and robotic cell integration, machine control systems, field irrigation automation), new construction and renovation electrical contracting, cooling and refrigeration systems, IT and network infrastructure, and a Green Transition line covering solar panel installation, heat pumps, and energy optimization. PRO Elteknik designs and manufactures its own control and distribution panels in-house using Schneider Electric, Siemens, and Phoenix Contact hardware, with Siemens, Loytec, and Tridium software platforms, and uses SEE Electrical for documented engineering. Its Service Partner Program offers preventive maintenance built around customer-specific risk profiles, and a Special Components division sources discontinued and refurbished industrial spare parts internationally.

Revenue is generated through a mix of project-based installation work (priced on time-and-materials or fixed price in DKK excluding VAT, 14-day net terms), hardware sales (custom panels, solar installations, heat pumps), and recurring service/maintenance contracts including 24/7 emergency response. Go-to-market is enterprise field sales augmented by invited tenders (licitation), with channel activity supported by the company's own website, case-study content, and recruitment outreach. Green Transition is the most recent product expansion, aligned with Denmark's industrial decarbonization demand and anchored by partnerships with Tridium, Loytec, and ISMA Controlli.

Name

PRO Elteknik

Legal name

Pro Elteknik A/S

Website

https://proelteknik.dk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

PRO Elteknik is a privately held Danish electrical installation and industrial automation contractor with 55 specialists across five offices in Midt- and Vestjylland, serving manufacturing, industrial, and private customers with automation, custom control panels, green energy, and maintenance services.

Ownership category

akta.pro rank

Product category

Electrical Installation Services

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Power Plant I&C / SCADA / DCS EPC (EUAEAAAN)

akta.pro secondary industries

Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK), Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB)

Keywords

• Electrical installation services
• Industrial automation solutions
• Control panel manufacturing
• Solar panel installation
• Building electrical contracting

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical installation services: Project-based installation work including new installations, renovation, and service for businesses and private customers. Charged either on time and materials (estimate) or fixed price basis.
2. Automation and control panel manufacturing: Design, construction, and production of control and distribution panels, including custom machine control systems for industrial customers. Covers prototype development through series production.
3. Service and maintenance contracts: Ongoing service agreements covering preventive maintenance, emergency repairs, system monitoring, and optimization of technical installations. Includes 24/7 emergency service capability.
4. Green transition solutions: Installation of solar panel systems, heat pumps, and energy optimization solutions for industrial, agricultural, and commercial customers. Includes project design, simulation, installation, and commissioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PRO Elteknik provides full-service electrical installation, industrial automation, and control panel manufacturing for businesses and private customers across Central and Western Jutland, Denmark. The company designs, builds, and services control and distribution panels, machine control systems, building automation, cooling/refrigeration, IT/network infrastructure, and green transition solutions including solar panels, heat pumps, and energy optimization. It also operates a Service Partner program for preventive maintenance and a Special Components division that internationally sources hard-to-find spare parts for industrial machinery.

Product overview

PRO Elteknik is an electrical installation company operating in Central and Western Jutland, Denmark, with 55 employees across 5 departments. The company offers a comprehensive portfolio of electrical and automation services organized around core offerings: Automation (including CNC machines, robotics, machine controls, and irrigation systems), Electrical Contracting for new construction and renovation, Cooling & Refrigeration systems, IT & Network infrastructure, and Green Transition solutions (solar panels, heat pumps, energy optimization). The product portfolio includes custom-built control and distribution panels manufactured in-house, a Service Partner Program for preventive maintenance, and a Special Components division sourcing spare parts internationally. Services span from design and construction through installation and ongoing maintenance, with particular expertise in industrial automation, production facilities, building installations, and intelligent systems. The company does not appear to offer a unified software product platform but rather provides project-based services and solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation (Styringer og kontrolenheder) Industrial automation solutions including design, construction, and programming of control systems and PLC units for machines, robots, and production facilities.
• Nybyggeri & Renovering Electrical installation services for new construction and renovation projects for commercial, industrial, and agricultural buildings.
• Entreprise & Licitation Electrical contracting services for commercial and industrial projects, including tender participation and project execution.
• Køling & Frostrum (Cooling & Cold Storage) Installation, renovation, and maintenance of refrigeration and cold storage systems for commercial and industrial applications.
• IT & Netværk IT infrastructure installation including copper and fiber optic cabling, network design, and data system setup for commercial and industrial buildings.
• Solceller (Solar Panels) Solar panel installation for commercial, agricultural, and industrial facilities including system simulation, design, and installation of Tier 1/A quality panels.
• Varmepumper (Heat Pumps) Heat pump installation and maintenance services for industrial, agricultural, and commercial heating systems.
• Energioptimering (Energy Optimization) Energy consumption analysis, monitoring, and optimization solutions for buildings and production facilities, including intelligent system integration.
• Lovpligtige eftersyn (Mandatory Inspections) Mandatory inspection services for cooling systems, cold storage, fire alarms, fire safety, and smoke ventilation systems.
• Rådgivning (Technical Consulting) Independent technical consulting, expert witness services, and project management for electrical installations and construction projects.
• Service & Fejlfinding 24/7 service and troubleshooting for electrical installations, industrial equipment, and building systems to minimize downtime.
• Servicepartner Program Preventive maintenance partnership program including risk assessment, maintenance scheduling, spare part inventory management, and proactive support.
• Specialkomponenter International sourcing of new, discontinued, and refurbished spare parts for industrial machinery through their global supplier network.
• Styre- og fordelertavler (Control and Distribution Panels) Custom-built control panels and distribution boards manufactured in their panel factory for industrial and commercial applications.
• CNC, Robotter og Maskinbygning Installation, design, and service of CNC machines, robotic cells, and automated production cells for manufacturing facilities.
• Markvanding (Field Irrigation) Control systems and automation for agricultural irrigation systems including repair, development, and installation services.
• Privat Electrical Services Electrical installation services for private customers covering new construction, renovation, and service for individual homeowners and private builders.

Quantifiable outcome

• Commercial solar panel payback periods of 3.7 to 7 years
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Schneider ElectriccoreTechnology or IntegrationSchneider Electric is a primary hardware partner used by Pro Elteknik for control panel construction and automation projects. Schneider products (along with Siemens and Phoenix Contact) form the core hardware platform for machine control systems.
• SiemenscoreTechnology or IntegrationSiemens is a primary technology partner for both hardware (control systems, PLCs) and software (automation programming) used across Pro Elteknik's automation and control panel projects.
• Phoenix ContactcoreTechnology or IntegrationPhoenix Contact is a primary hardware partner for Pro Elteknik's control panel manufacturing and industrial automation solutions.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Caverion Denmark: Danish operations of Nordic building-tech provider Caverion, delivering electrical, automation, and HVAC solutions for industrial and commercial clients. Overlaps with PRO Elteknik's service portfolio but operates as a much larger incumbent with national reach.
• Siemens: Global automation and industrial software giant; a core tier-1 partner for PRO Elteknik in PLCs and automation software. Relevant broad incumbent given deep product overlap with PRO Elteknik's automation offering and significant presence in Danish industrial markets.
• Schneider Electric: Global automation and electrical equipment manufacturer that is one of PRO Elteknik's core tier-1 technology partners. Comparable as the platform vendor whose hardware (PLC, panels, drives) underpins much of PRO Elteknik's automation work, and a potential aggregator of regional installers.
• Bravida Denmark: Danish arm of Nordic multi-technical services provider Bravida, offering electrical, HVAC, and automation services nationwide. Competes for the same industrial and commercial customers as PRO Elteknik but with broader geographic coverage and significantly larger scale.
• ABB: Global industrial automation and electrical equipment supplier competing with Schneider and Siemens platforms used by PRO Elteknik. Relevant broad incumbent on the equipment/automation side and a potential acquirer of regional automation service providers.
• Eltel Group: Nordic electrical infrastructure and installation services group serving power utilities, industrial, and commercial customers. Relevant incumbent comparable given overlap on industrial electrical and automation work in the Nordics.

Direct peers

• VS Automatic: Danish automation specialist delivering control systems, SCADA, and industrial automation services to manufacturing customers. Closely aligned with PRO Elteknik's automation/Panel manufacturing core offering.
• Lindpro: Danish electrical and automation services provider serving industrial and commercial customers with installation, automation, and service offerings. Closest direct peer in terms of regional trade contractor model with automation capability.
• Kemp & Lauritzen: Major Danish electrical installation and building services contractor with a similar multi-trade offering (automation, electrical, HVAC, service) across Denmark. Directly comparable business model and customer profile to PRO Elteknik, but operating nationally rather than regionally.
• Wicotec Kirkeby: Danish technical contractor providing electrical installation and automation services to industrial and commercial customers. Similar size and operating model to PRO Elteknik, making it a relevant direct comparable for regional Danish electrical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProElteknikAS
• LinkedInlinkedin.com/company/pro-elteknik-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Elteknik