ECE

What ECE does

ECE (legally ECE d.o.o., trading as "ECE - elektrika in plin" / "Energija prihodnosti") is a Slovenian energy retailer founded in 2011 and headquartered in Celje, employing an estimated 101-250 people. The company supplies electricity, natural gas and biomass to residential households and to small, medium and large businesses across Slovenia, and is a member of the HSE Group (Holding Slovenske elektrarne), Slovenia's largest electricity generator. Beyond commodity supply, ECE operates as a full-lifecycle energy partner, selling and installing turnkey solar PV systems (Luxor/OSDA SOLAR panels, SolarEdge inverters), Deye battery storage, Bosch/Fujitsu/Toshiba heat pumps and Myenergi Zappi/Trydan EV chargers.

The technology surface combines a self-serve customer portal (Moj ECE) giving 24/7 access to consumption data, billing, meter submissions and online contract signing with mobile verification, an e-commerce storefront (ECE Shop) carrying over 1,400 products, and proprietary energy-management capabilities. Its differentiated offerings include iQFleks, an automated system that optimizes production, consumption and storage against real-time hourly exchange prices (integrating with the BSP/SIPX Slovenian energy exchange), the NET-MET annual net-metering model for solar-plus-battery prosumers, and ECE FLEKS dynamic hourly pricing.

The revenue model blends recurring commodity supply (fixed-price packages such as ECE ELEKTRIKA and ECE FIKS, dynamic ECE FLEKS, self-supply SAMOOSKRBA, and gas packages ECE PLIN and ZANESLJIVI PLIN 26/1) with hardware sales, installation/maintenance professional services, e-commerce, and embedded interest-free installment financing (up to €2,500 over 24 installments). Go-to-market is sales-led and multi-channel: a free call center (080 22 04), five physical information offices (Celje, Kranj, Krško, Slovenj Gradec, Velenje), dedicated field account managers for business customers, a fully digitized free supplier-switching process, and a referral program. Pricing for electricity and gas is regulated and published in public price lists, with green financing facilitated via BORZEN subsidies (€675/kW for solar+battery) and EKO SKLAD loans (0.8% fixed).

Name

ECE

Legal name

ECE d.o.o.

Website

https://ece.si

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

ECE is a Slovenian energy retailer supplying electricity, gas and biomass alongside solar PV, heat pumps, battery storage, EV charging and smart energy management (iQFleks) to residential households and businesses nationwide; it is part of the HSE Group.

Ownership category

akta.pro rank

Product category

Retail Energy Supply (Electricity and Gas)

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK)

Keywords

• Electricity supply services
• Natural gas distribution
• Solar PV installation
• Battery energy storage
• Heat pump systems

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electricity Supply: ECE supplies electricity to residential and business customers in Slovenia under various tariff packages. Revenue is generated from the energy commodity component of monthly bills, which is determined by fixed-price packages (e.g., ECE FIKS, ECE ELEKTRIKA), variable/dynamic packages (ECE FLEKS tied to BSP/SIPX hourly rates), and self-supply packages (SAMOOSKRBA) for solar prosumer households. The energy supply component typically represents less than half of the total bill.
2. Natural Gas Supply: ECE supplies natural gas to residential and business customers. Packages include standard ECE PLIN (no contract term) and promotional ZANESLJIVI PLIN 26/1 with a guaranteed fixed price for one year.
3. Energy Hardware Sales (Solar, Heat Pumps, Batteries, EV Chargers): ECE sells and installs energy equipment including turnkey solar photovoltaic systems, heat pumps (brands: Bosch, Fujitsu, Toshiba), battery energy storage systems (Deye GB-SL), and EV charging stations (Myenergi Zappi, Trydan, Deye). Installation is handled by ECE or certified partners. Products are also available via the ECE Shop e-commerce platform and in information offices.
4. Professional Services (Installation, Consulting, Maintenance): ECE provides end-to-end services including site assessment, project documentation, installation, annual inspections, cleaning, and performance optimization for solar systems, heat pumps, and battery storage. Service fees are charged according to the published service price list (Cenik storitev Energetske rešitve ECE).
5. E-commerce (ECE Shop): The ECE Shop (shop.ece.si) is an e-commerce platform selling over 1,400 products across 11 categories including HVAC, white goods, electronics, garden equipment, and more. ECE bonus points earned from energy bills can be redeemed for discounts. The shop also features a monthly product promotion.
6. Installment Financing: ECE offers interest-free installment payments for solar energy systems (up to 24 installments, total max €2,500) and other energy solutions, embedded in the monthly energy bill.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

ECE supplies electricity and natural gas to residential and business customers across Slovenia under multiple tariff packages (fixed, dynamic, prosumer), and sells, installs, and services turnkey energy solutions including solar PV systems, lithium battery storage, heat pumps, EV charging stations, and intelligent energy management (iQFleks). It also operates an e-commerce platform (ECE Shop) and a unified customer portal (Moj ECE) for account management, billing, and consumption monitoring.

Product overview

ECE is an energy supply and solutions company serving households and businesses in Slovenia with a portfolio combining energy supply (electricity and natural gas packages) and energy solutions (solar PV systems, battery storage, heat pumps, EV charging, and smart energy management). The core offering consists of electricity packages (ECE ELEKTRIKA, ECE FIKS B25/12, FIKS GOS, ECE FLEKS dynamic package, SAMOOSKRBA NET-MET, and heat pump electricity) and natural gas (ECE PLIN, ZANESLJIVI PLIN 26/1). These supply products are complemented by turnkey energy solutions including solar PV systems using Luxor/OSDA SOLAR panels and SolarEdge inverters, Deye battery storage, Bosch/Fujitsu/Toshiba heat pumps, Myenergi Zappi/Trydan EV chargers, and the proprietary iQFleks intelligent energy management platform. Customers access their accounts through the Moj ECE web portal and can purchase appliances and equipment through the ECE shop, with digital services and energy solutions tied together under a unified billing approach.

Differentiator

Problem solved

Functional benefit

Brands

• NET-MET: Model for solar power systems with battery storage enabling annual settlement of produced and consumed electricity
• iQFleks
• ECE ELEKTRIKA
• ECE PLIN
• ECE FLEKS

Products and services

• ECE ELEKTRIKA (electricity package) Standard household electricity supply with fixed pricing, dual- or single-tariff options, no contract term, and ECE customer support. Priced via public price lists with effective dates.
• ECE FIKS B25/12 (fixed electricity package) Promotional 12-month fixed electricity supply with guaranteed price for the contract term, providing budget certainty for households.
• FIKS GOS (fixed electricity package) Household fixed electricity package with one-year price guarantee and full ECE customer support, no contract term commitment.
• ECE FLEKS (dynamic electricity package) Hourly-variable electricity pricing package tied to BSP/SIPX Slovenian exchange rates, allowing customers to shift consumption to lower-price periods; requires smart meter.
• SAMOOSKRBA NET-MET (self-consumption package) Self-consumption electricity package for solar PV owners with battery storage, enabling annual netting over a 7-year period with partial ECE battery management and surplus transferability.
• SAMOSKRBA – PREVZEM IN ODDAJA (self-consumption take-over package) Self-consumption electricity package with monthly settlement of produced and consumed electricity for solar PV owners via the ZSROVE system.
• Toplotne črpalke (heat pump electricity package) Electricity supply package tailored to heat pump operational profiles with optimized pricing for high-efficiency heating.
• ECE PLIN (natural gas) Household natural gas supply with no contract term, competitive pricing, and full ECE customer support.
• ZANESLJIVI PLIN 26/1 (reliable gas promotional package) Promotional natural gas supply package with prices fixed for 12 months, covering space heating and domestic hot water preparation.
• Sončne elektrarne (turnkey solar PV systems) Turnkey residential solar PV systems using Luxor or OSDA SOLAR panels and SolarEdge inverters, with EKO SKLAD subsidy and 0.8% loan assistance, and ECE installment financing.
• DEYE ESS GB-SL (battery energy storage) High-voltage Deye lithium battery storage (8-24 kWh) for residential and small commercial solar PV systems, with partial ECE-managed operation under the NET-MET model.
• Toplotne črpalke (heat pump systems) Air/water, water/water, and ground/water heat pumps from Bosch, Fujitsu, and Toshiba (5-17 kW) for space heating and domestic hot water, with installation and EKO SKLAD subsidy support.
• E-polnilnice (EV charging stations) Home and business EV charging stations (Myenergi Zappi, Trydan, Deye) in 3.7-22 kW variants, with installation and dynamic load management.
• iQFleks (intelligent energy management) Automated energy optimization system that manages solar, battery, hot water, and EV loads against hourly prices, grid costs, and user priorities, with a web dashboard.
• Zelena jeklenka (Green Gas Cylinder) LPG/propane gas cylinder product offered to ECE customers through partnership with Butan plin d.o.o., with discounted first-purchase pricing and free delivery.
• Business electricity and gas supply (SME/Enterprise) Custom electricity and gas procurement contracts for SMEs and large enterprises with individually tailored pricing, fixed and flexible options, and dedicated account management.
• ECE Shop (e-commerce platform) Direct-to-consumer online store selling HVAC, white goods, electronics, garden equipment, smartphones, and energy products with over 1,400 SKUs; free delivery, installment payments, and ECE bonus redemption.
• Professional Energy Services (installation, consulting, maintenance) End-to-end professional services for solar, heat pump, and battery installations including site assessment, project documentation, installation, inspections, cleaning, and performance optimization.
• Moj ECE (customer portal) Free 24/7 self-service customer web portal for managing electricity, gas, and biomass accounts, submitting meter readings, paying bills, tracking consumption, and ordering energy products.

Quantifiable outcome

• Up to 70% reduction in annual electricity costs for households with solar+battery systems under the NET-MET model
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Butan plin d.o.o.coreStrategic or Co-development Partner · 17 March 2026Partnership for the distribution of 'Zelena jeklenka' (Green Gas Cylinder) to ECE energy customers. First cylinder purchase at a discounted price of €27.50 (vs regular €34.29) with free delivery. Subsequent deliveries at €27.50 plus €3 delivery fee. This extends ECE's product range into LPG/propane for off-grid customers.
• Rokometni klub Celje Pivovarna LaškomajorGTM or Marketing Partner · 18 February 2026ECE as premium gold sponsor of RK Celje Pivovarna Laško handball club, one of Slovenia's most prominent sports organizations. The sponsorship is framed as a step toward greater club stability and strengthens ECE's local brand presence in its home region of Celje.
• Terme OlimiaminorGTM or Marketing PartnerPartnership offering ECE customers 10% discount on online ticket purchases (pools, massage, wellness) and 10% off accommodation packages at Terme Olimia and Terme Tuhelj (Croatia), valid until 20 Dec 2026.
• Rimske TermeminorGTM or Marketing PartnerPartnership offering ECE customers 30% off full-day pool tickets, 20% off full-day sauna tickets, and 15% off the 'Rimski oddih' weekday accommodation package at Rimske Terme, valid until 31 Dec 2026.
• Bohinj ECO Hotel 4* and Vodni park BohinjminorGTM or Marketing PartnerECE customers receive 10% discount on accommodation (with code ECE2026) and bowling at Bohinj ECO Hotel 4*, and 15% off full-day pool tickets at Vodni park Bohinj, valid until 31 Dec 2026.
• Grand Hotel SAVA 4* sup, Rogaška SlatinaminorGTM or Marketing PartnerECE customers receive 20% off 'Razvajanje v dvoje' and 'Rogaška Mg' packages, and 10% off wellness services at ROI Beauty Centre, valid until 31 Dec 2026.
• Terme TopolšicaminorGTM or Marketing PartnerECE customers receive 15% off all pool tickets and 15% off wellness and accommodation services (weekdays only) at Terme Topolšica.
• Terme VivatminorGTM or Marketing PartnerECE customers receive 10% off all current offers published on vivat.si at Terme Vivat, valid until 31 Dec 2026.
• Zlatarna Celje (Gold Investment)minorGTM or Marketing PartnerECE customers can use code ECE26 to save €39 on entry fees for the 'Zlati korak' gold savings program at Zlatarna Celje (www.zlatikorak.si).
• AMZS (Automobile Association of Slovenia)minorGTM or Marketing PartnerAMZS members receive a €8 discount on annual membership (from €40), and AMZS members get €200 off the purchase of a solar PV system of 10 kW or more from ECE (valid until 31 Dec 2026, redemption until 31 Mar 2027).
• Citycenter Celje (Desetaki)minorGTM or Marketing PartnerECE customers who purchase Desetaki vouchers worth €50 or more at the Citycenter Celje Info desk receive a free karting session on the rooftop garage, valid until 30 Sep 2026.
• Frizerki salon Fantazija, CeljeminorGTM or Marketing PartnerECE customers receive 10% discount on women's and men's haircuts at Frizerki salon Fantazija in Celje, valid until 31 Dec 2026.
• 57th MOS Trade Fair (Celje)minorGTM or Marketing PartnerECE participates as an exhibitor at the 57th MOS (Medobčinski obrtni sejem) trade fair in Celje (Sep 2026), using the event for sustainability outreach (#Napajamoprihodnost) and donations to local charities including Društvo cerebralne paralize Sonček Celje.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• E.ON: Large European energy retailer and network operator with broad portfolios in electricity, gas, heat, EV charging and distributed solar/storage. Comparable to ECE in offering multi-vector supply plus residential and SME energy solutions, though at vastly greater scale.
• RWE: European utility with growing retail and renewables businesses, including residential solar/battery and EV charging offerings. Comparable to ECE's pivot into integrated supply plus distributed energy solutions for end customers.
• Enel: Global integrated utility with electricity and gas retail across multiple European and Latin American markets, plus large-scale renewables, smart-home platforms, and EV charging. Relevant broad incumbent against which ECE's prosumer and smart-home strategy competes.

Direct peers

• Elektro Maribor: Slovenian electricity distribution system operator that also offers supply and energy solutions in its service territory. Comparable to ECE in providing electricity supply, prosumer services, and energy-efficiency offerings within Slovenia.
• Energetika Ljubljana: Ljubljana-based municipal district heating, electricity and natural gas supplier offering integrated energy services to households and businesses. Comparable to ECE in supplying multiple energy vectors with solutions-oriented services in Slovenia.
• GEN-I: Slovenian electricity and gas retailer and generator with a strong focus on green energy, dynamic pricing, and prosumers/B2B customers. Direct competitor to ECE in Slovenian supply and increasingly in solar/battery solutions.
• Petrol d.d., Ljubljana: Slovenia's largest energy company, active in electricity and gas retail, fuel stations, and energy solutions including solar and heat pumps for households and businesses. Closest direct competitor to ECE given overlapping Slovenian residential and SME supply plus energy-solutions offerings.

Regional players

• Verbund AG: Austria's largest hydropower-based electricity generator and supplier serving households and businesses with green electricity and energy solutions. Regional peer with similar vertically integrated supply + renewable solutions model, operating in a neighboring market to ECE.

Others

• Myenergi: UK-based manufacturer of the Zappi EV charger that ECE resells and integrates with solar+battery installations. Comparable as an adjacent ecosystem participant whose product capabilities (load balancing, solar diversion) directly enable ECE's smart-home energy offering.
• Deye: Chinese inverter and battery storage OEM whose Deye GB-SL battery system ECE integrates into its solar+battery solutions. Comparable as an enabling technology partner whose product roadmap directly shapes ECE's NET-MET and iQFleks value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ElektroCeljeEnergija
• Facebookfacebook.com/ECEenergijaprihodnosti
• LinkedInlinkedin.com/company/eceenergijaprihodnosti
• Instagraminstagram.com/ece.doo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECE