Loring Advisory Group

Wealth Management and Financial Advisory Servicesloringadvice.com

Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 in Greenville, Rhode Island, providing comprehensive financial planning, investment management, retirement plan design, estate, and tax services to high-net-worth individuals, families, and small business owners across New England.

Company typePrivate
Founded1996
HeadquartersGreenville, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Loring Advisory Group does

Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 by Jeff Loring in Greenville, Rhode Island, originally as Loring Financial Planning and Investments and rebranded following its 2020 merger with Diamond Financial Services. The firm delivers comprehensive financial planning, investment management, retirement plan design and administration, estate planning, and tax strategy primarily to high-net-worth individuals and families, with a secondary practice serving small business owners and employers seeking 401(k), defined benefit, and cash balance plans. Services are priced via three models: a percentage-of-AUM fee starting near 1% (with the typical investment minimum at $500,000), flat-fee project engagements, and hourly billing, all delivered through consultative onboarding and ongoing advisory relationships rather than self-service technology.

Under the hood, the firm operates on third-party wealth management infrastructure (Orion for portfolio/performance reporting, Fidelity for custodial access, and Investor 360/Commonwealth for historical statements and tax documents) rather than a proprietary technology platform. Advisory and asset-management services are conducted through Kintra Wealth, LLC, a Registered Investment Adviser, with securities offered through Mutual Securities, Inc., a separate FINRA/SIPC member firm. The leadership team is composed entirely of credentialed professionals: Nick Loring (CEO/Managing Partner, MBA, Yale Investment Management program, Army veteran), Crystal Wild (Director of Retirement Plans, Partner, MBA), Mike Primiani (Director of Wealth Management, Partner), and additional CFP® practitioners, with no disclosed AI, software-as-a-product offering, or public APIs.

Loring Advisory Group has approximately 11 personnel across three offices in Greenville RI (HQ), Lenox MA, and Bowling Green KY, serving clients across New England and the Northeastern US. The firm has no external funding, no private equity or venture backing, and remains family-controlled; growth has been entirely organic-plus-tuck-in, supported by consecutive recognitions on Barron's Top 1200 Advisors (2023-2025), Forbes Best in State Wealth Advisors (2023-2025), Forbes Top 100 Next-Gen Wealth Advisors (2022-2023), and Five Star Wealth Manager Awards (2022-2025).

Loring Advisory Group firmographics

Firmographics

Name: Loring Advisory Group
Legal name: Loring Advisory Group
Website: https://loringadvice.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 11–50 employees
Short description: Loring Advisory Group is an independent, fee-based fiduciary financial advisory firm founded in 1996 in Greenville, Rhode Island, providing comprehensive financial planning, investment management, retirement plan design, estate, and tax services to high-net-worth individuals, families, and small business owners across New England.
Ownership category
akta.pro rank

Loring Advisory Group industry classification

Industry

Product category: Wealth Management and Financial Advisory Services
NAICS: Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
SIC: Investment Advice (6282), Services-Management Consulting Services (8742)
akta.pro primary industry: Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
akta.pro secondary industries: Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

Financial planning services
Wealth management advisory
Retirement plan design
Investment management services
Estate and tax planning

Where Loring Advisory Group is headquartered

Location

Headquarters

HQ city: Greenville
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Loring Advisory Group business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Assets Under Management (AUM) Fees: Investment clients pay a percentage of assets under management, typically starting at 1%, lowering incrementally as assets grow. This is the primary revenue stream for investment management services.
Flat-Fee Project Basis: Fixed-fee engagements for specific financial planning projects or comprehensive planning mandates, depending on client need and complexity.
Hourly Engagements: Hourly billing for clients who prefer time-based engagement for specific advisory needs.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Percentage of AUM - typically starting at 1%
Other	Pay-as-you-go	Flat-fee project or hourly engagements available

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Loring Advisory Group product offering

Product offering

Core offering

Loring Advisory Group is a fee-based, fiduciary financial advisory firm that provides personalized financial planning, investment management, retirement planning, estate planning, tax strategy, and business management services to high-net-worth individuals, families, and small business owners. Investment advisory services are delivered through Certified Financial Planner® professionals operating under a fiduciary standard, with an emphasis on holistic, comprehensive planning rather than transaction-based investing.

Product overview

Loring Advisory Group operates as a unified fee-based financial advisory firm offering a comprehensive suite of financial planning and investment management services. The core service portfolio centers on Financial Planning, Retirement Planning, Investment Management, Estate Planning, Tax Planning, and Business Management Services. These services are delivered through a team of Certified Financial Planner professionals who act as fiduciaries. The firm does not operate a modular software platform but rather provides integrated advisory services where financial planning, investment management, and tax strategy are coordinated to address each client's complete financial picture. The firm also offers specialized retirement plan design and administration for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

Financial Planning Comprehensive financial planning service providing personalized guidance on investments, retirement, estate planning, and tax strategy for individuals and families.
Retirement Plan Services Employer-sponsored retirement plan design, implementation, and management for businesses, including 401(k), 403(b), Simple IRAs, Cash Balance Plans, Defined Benefit Plans, and Profit Sharing arrangements.
Investment Management Fee-based asset management and investment advisory services delivered by Certified Financial Planner® professionals operating as fiduciaries.
Estate Planning Estate planning guidance and coordination to help clients protect assets and ensure proper distribution to beneficiaries.
Tax Planning and Advisement Tax-sensitive investment and estate planning strategies designed to minimize tax liability and maximize after-tax returns.
Business Management Services Holistic financial planning services for small business owners, including tax planning, employee retirement contributions, growth strategies, and exit planning.

Companies that use Loring Advisory Group

Customer profile

Segments3 records

Ideal customer profiles2 records

Loring Advisory Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Loring Advisory Group partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Kintra Wealth, LLCcoreOthersFinancial planning and asset management services offered through Kintra Wealth, LLC, a Registered Investment Adviser. Securities offered through Mutual Securities, Inc. member FINRA/SIPC.
Mutual Securities, Inc.coreOthersSecurities offered through Mutual Securities, Inc., member FINRA/SIPC. Separate ownership and operation from Kintra Wealth, LLC.
Commonwealth Financial NetworkcoreTechnology or IntegrationClient account access through Investor 360 platform for historical statements and Commonwealth tax documents. Dave DeBrot's securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC.
Orion Advisor SolutionscoreTechnology or IntegrationClient account access through Orion platform for viewing current account information, performance reporting and more.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Loring Advisory Group competitors and assessment

Company assessment

Direct peers

CAPTRUST: Independent RIA specializing in investment management, financial planning, and corporate retirement plan advisory. Closely comparable retirement plan design and HNW family planning focus; Loring's Crystal Wild as Director of Retirement Plans reflects this direct overlap.
Carson Wealth: RIA platform serving independent advisors with comprehensive planning technology and practice management support. Comparable to Loring in serving HNW families and small business owners with holistic planning, with a stronger technology and growth emphasis.
Hightower Advisors: National RIA partnership model acquiring small advisory firms while preserving local autonomy. Highly comparable to Loring's fee-based fiduciary model targeting HNW families, but operating at greater scale through inorganic growth.
Buckingham Strategic Wealth: Fee-only fiduciary RIA offering comprehensive financial planning and investment management to HNW individuals and families. Comparable in service mix (planning-led, fiduciary, comprehensive) and target client profile.
Commonwealth Financial Network: Independent broker-dealer and RIA platform serving independent financial advisors with fee-based fiduciary practices. Loring uses Commonwealth's Investor 360 for client account access, making it both a partner and a direct operating comparable in the independent advisory channel.
Merit Financial Advisors: Independent RIA platform that acquires and partners with small advisory firms serving HNW clients. Similar fee-based fiduciary model, comprehensive planning emphasis, and growth-via-tuck-in trajectory to Loring.

Broad incumbents

Mariner Wealth Advisors: National RIA consolidator acquiring small advisory firms to provide comprehensive wealth planning, estate, and tax services to HNW clients. Similar fiduciary, planning-centric approach but operating at much larger scale through roll-ups.
Edelman Financial Engines: Large RIA offering financial planning and investment management across mass-affluent and HNW segments. Overlaps with Loring in fiduciary planning and small-business retirement plan services, but significantly larger AUM and broader product set.
Creative Planning: Large-scale fee-only RIA providing holistic financial planning, investment management, and tax services nationally. Comparable in fiduciary, planning-led model, but significantly larger AUM and broader geographic reach than Loring.

Others

Kestra Financial: Independent wealth management platform supporting financial advisors with broker-dealer, RIA, and advisor practice transition support. Comparable to Loring's use of Kintra Wealth and Mutual Securities, providing the infrastructure backbone for small independent RIAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Loring Advisory Group compliance and trust

Trust signal

Compliance2 records

Loring Advisory Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Loring Advisory Group leadership team

Management profile

Number of profiles

Profiles15 records

Loring Advisory Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Loring Advisory Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loring Advisory Group

What does Loring Advisory Group do?

Is Loring Advisory Group a public or private company?

Loring Advisory Group is a private company. It is classified as family owned and is currently operating.

When was Loring Advisory Group founded?

Loring Advisory Group was founded in 1996. It employs 11 to 50 people.

Where is Loring Advisory Group based?

Loring Advisory Group is headquartered in Greenville, United States, in the North America region.

How does Loring Advisory Group make money?

Three revenue lines are on record. Assets Under Management (AUM) Fees are the primary driver. The others are flat-Fee Project Basis and hourly Engagements.

Who are Loring Advisory Group's main competitors?

Direct peers on record are CAPTRUST, Carson Wealth, Hightower Advisors, Buckingham Strategic Wealth, Commonwealth Financial Network and Merit Financial Advisors. Broad incumbents are Mariner Wealth Advisors, Edelman Financial Engines and Creative Planning. Kestra Financial is listed as an others.

Does Loring Advisory Group have an API?

No public API is recorded for Loring Advisory Group.

What industry is Loring Advisory Group in?

Loring Advisory Group's product category is Wealth Management and Financial Advisory Services. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEAAAI, Family Office Advisory (Single/Multi-Family). Its NAICS code is 523940 and its SIC code is 6282.