Mindsets
Mindsets is a Lebanon-based business advisory firm operating three units — strategy consulting (MSDA), project development in real estate, renewable energy, and infrastructure (MDEV), and venture investment (MV) — while serving as the EMEA value-added reseller for TDK SensEI's edgeRX edge AI industrial platform.
- Company typePrivate
- Founded2016
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mindsets does
Mindsets is a Lebanon-headquartered, privately-held business advisory firm structured around three wholly-owned strategic business units: Mindsets Strategy & Decision Advisors (MSDA) provides strategic consulting and decision advisory; Mindsets Deventure (MDEV) executes project development in real estate, renewable energy, and enabling infrastructure; and Mindsets Ventures (MV) invests in innovative business models and ambitious founders. The company was founded by CEO Dr. Rayan Khraibani as a "talent-centric investment company" designed to harness human intellect as its core resource, and operates with 11-50 employees from Beirut and Rotterdam. Its primary customer segment is industrial clients, with secondary segments in educational institutions and organizations in real estate, renewable energy, and infrastructure.
Beyond its advisory core, Mindsets operates as an authorized value-added reseller for TDK SensEI's edgeRX industrial machine health monitoring platform across the EMEA region, distributing edge AI solutions for predictive maintenance and operational efficiency in industrial settings. This adds a transactional software-distribution revenue stream on top of consulting fees and venture investment activity. The company also runs "Mindsets Challenges," an experiential mathematics program with third-party WestEd validation that reported a 7.7-fold student engagement increase at San Diego Unified School District.
The firm reaches clients through content marketing, newsletters, and an active presence on LinkedIn, Instagram, Facebook, and Telegram, alongside participation in events such as the Tech AI & Innovation Summit 2025 and the AUB Career Fair. Visible strategic partnerships include TDK SensEI (EMEA VAR), NEOM, Red Sea Global, Public Investment Fund (PIF), Royal Commission for AlUla, and the American University of Beirut. Revenue, funding history, and customer concentration are not publicly disclosed, and the company appears to operate without disclosed external institutional investors.
Mindsets firmographics
Firmographics- Name
- Mindsets
- Legal name
- Mindsets
- Website
- https://mindsetsadvisors.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindsets is a Lebanon-based business advisory firm operating three units — strategy consulting (MSDA), project development in real estate, renewable energy, and infrastructure (MDEV), and venture investment (MV) — while serving as the EMEA value-added reseller for TDK SensEI's edgeRX edge AI industrial platform.
- Ownership category
- akta.pro rank
Mindsets industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Portfolio Management and Investment Advice (523940), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Buy-Side M&A Advisory (FSAEAGAB), Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)
Keywords
Where Mindsets is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices2 records
Markets served
Mindsets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Value-Added Reseller Revenue: Revenue generated through authorized reseller arrangements, where Mindsets resells TDK SensEI's edgeRX industrial platform to industrial clients across EMEA, earning margins on platform sales and related services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mindsets product offering
Product offeringCore offering
Mindsets is a talent-centric investment company structured around three Strategic Business Units: MSDA delivers strategic consulting and decision advisory; MDEV advances project development in real estate, renewable energy, and enabling infrastructure; and MV invests in and develops innovative business models with ambitious founders. The firm also acts as an authorized value-added reseller for TDK SensEI's edgeRX edge AI industrial machine health monitoring platform across the EMEA region.
Product overview
Mindsets is a talent-centric investment company structured around three distinct Strategic Business Units (SBUs): Mindsets Strategy & Decision Advisors (MSDA) drives strategic growth and innovation; Mindsets Deventure (MDev) advances project development in real estate, renewable energy, and enabling infrastructure; and Mindsets Ventures (MV) develops and invests in innovative business models and ambitious founders. Additionally, Mindsets serves as an authorized value-added reseller for TDK SensEI's edgeRX industrial machine health monitoring platform, extending its reach into edge AI solutions for predictive maintenance in the EMEA industrial market.
Differentiator
Problem solved
Functional benefit
Brands
- Mindsets Strategy & Decision Advisors (MSDA): Strategic consulting services focused on driving strategic growth and innovation for clients.
- Mindsets Deventure (MDEV)
- Mindsets Ventures (MV)
Products and services
- Mindsets Strategy & Decision Advisors (MSDA) Strategic consulting and decision advisory unit that drives strategic growth and innovation for clients, providing strategic insights to redefine industries.
- Mindsets Deventure (MDEV) Project development unit advancing development in real estate, renewable energy, and enabling infrastructure sectors.
- Mindsets Ventures (MV) Venture investment unit that develops with and invests in innovative business models and ambitious founders, supporting disruptive startups.
- edgeRX Industrial Platform Resale Industrial machine health monitoring platform offered by TDK SensEI; Mindsets resells it to industrial clients across EMEA for predictive maintenance and operational efficiency.
- Mindsets Challenges Experiential mathematics program designed to improve student engagement, mathematical reasoning, and analytical thinking skills in schools and school districts.
Quantifiable outcome
- 7.7-fold increase in student engagement
- +1 more outcomes
Companies that use Mindsets
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mindsets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mindsets partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TDK SensEIcoreTDK SensEI, a global Edge AI platform provider, signed an EMEA-wide partnership agreement with Mindsets. Under the deal, Mindsets becomes an authorized partner and value-added reseller for TDK SensEI's edgeRX industrial machine health monitoring platform. Mindsets leverages its regional footprint across the Middle East, Europe, and Africa to help industrial clients adopt the platform for predictive maintenance and operational efficiency.
- Red Sea GlobalminorPartner stakeholder with logo displayed on the Mindsets website partners section.
- NEOMminorPartner stakeholder with logo displayed on the Mindsets website partners section, indicating collaboration on projects within the NEOM initiative.
- Public Investment Fund (PIF)minorPartner stakeholder with logo displayed on the Mindsets website partners section.
- Royal Commission for AlUlaminorPartner stakeholder with logo displayed on the Mindsets website partners section, indicating collaboration on development projects in AlUla region.
- American University of Beirut (AUB)minorCollaboration with AUB Engineering Student Society and participation in AUB Career Fair, indicating academic and talent pipeline partnerships.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mindsets competitors and assessment
Company assessmentBroad incumbents
- Bain & Company: Global strategy consulting firm with strong private equity and M&A advisory practices. Comparable to Mindsets across strategic advisory, venture-building support, and MDEV project development work.
- McKinsey & Company: Global management consulting leader. Mindsets' MSDA strategic advisory SBU competes for the same client mindshare on strategy, transformation, and decision advisory engagements, though at far smaller scale.
- Accenture Strategy: Global professional services giant with deep data/AI consulting practice. Comparable to Mindsets' AI and data analytics advisory positioning, but operates at vastly larger scale with a broader technology services portfolio.
- Strategy& (PwC): Strategy consulting arm of PwC focused on C-suite advisory and large-scale transformation. Directly comparable to Mindsets' MSDA mandate on strategic growth and innovation for enterprises.
- Oliver Wyman: Global management consulting firm with deep financial services and risk expertise. Comparable to Mindsets for advisory engagements, though Oliver Wyman operates at materially greater scale and geographic breadth.
- Boston Consulting Group: Top-tier global strategy consulting firm. Directly comparable to Mindsets' strategy advisory work, with a heavier emphasis on technology-enabled transformation that overlaps with Mindsets' AI/data analytics offerings.
Direct peers
- Alvarez & Marsal: Global professional services firm focused on performance improvement, turnaround, and M&A advisory. Comparable to Mindsets' decision advisory and MDEV project work for corporate and infrastructure clients.
- Kearney: Global management consulting firm with operations, strategy, and infrastructure practices. Comparable to Mindsets on the strategy + project development overlap, particularly in energy and infrastructure.
- Roland Berger: European-headquartered strategy and management consulting firm with strong Middle East presence. Closest peer to Mindsets by origin profile (non-Anglo-European consulting with EMEA + Middle East footprint) and practice mix.
- Arthur D. Little: Boutique global strategy consulting firm with strong Middle East practice and focus on technology, innovation, and venture advisory. Highly comparable to Mindsets' positioning as a smaller, innovation-oriented strategy house.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindsets social profiles
Digital presenceMindsets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindsets leadership team
Management profileNumber of profiles
Profiles9 records
Mindsets subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mindsets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindsets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindsets
What does Mindsets do?
Mindsets is a talent-centric investment company structured around three Strategic Business Units: MSDA delivers strategic consulting and decision advisory; MDEV advances project development in real estate, renewable energy, and enabling infrastructure; and MV invests in and develops innovative business models with ambitious founders. The firm also acts as an authorized value-added reseller for TDK SensEI's edgeRX edge AI industrial machine health monitoring platform across the EMEA region.
Is Mindsets a public or private company?
Mindsets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindsets founded?
Mindsets was founded in 2016. It employs 11 to 50 people.
Where is Mindsets based?
Mindsets is headquartered in Beirut, Lebanon, in the Middle East region.
How does Mindsets make money?
One revenue line is on record: value-Added Reseller Revenue.
Who are Mindsets's main competitors?
Broad incumbents on record are Bain & Company, McKinsey & Company, Accenture Strategy, Strategy& (PwC), Oliver Wyman and Boston Consulting Group. Direct peers are Alvarez & Marsal, Kearney, Roland Berger and Arthur D. Little.
Does Mindsets have an API?
No public API is recorded for Mindsets.
What industry is Mindsets in?
Mindsets's product category is Management Consulting. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of FSAEAGAB, Buy-Side M&A Advisory. Its NAICS code is 54161 and its SIC code is 8742.