Simply Orange

What Simply Orange does

Simply Orange is a privately held Mexican freight forwarder founded in 2006 and headquartered at the World Trade Center in Santiago de Querétaro, Mexico. The company intermediates maritime (FCL/LCL), air, and land (FTL/LTL) freight across five core international lanes with weekly sailings — Mexico ↔ China, Mexico ↔ Hong Kong, Mexico ↔ Netherlands, Mexico ↔ Belgium, and Mexico ↔ Ecuador — supplemented by a destination-agent network covering 56 countries via World Cargo Alliance membership (since 2008). It serves eight verticals including Automotive (primary), Food, Energy, Pharmaceutical, Industrial, Aerospace, Technology, and Chemical, with 599 disclosed clients and 96.4% on-time delivery reported over the trailing 30 days.

The technology backbone is Scope TMS (Riege Scope – One System, One Record), adopted fully in 2015 after an initial Track & Trace deployment in 2014. Scope powers both internal operations and the customer-facing Mi Portal (My Portal), which provides cloud document management, real-time event tracking, automated email notifications, and a live operations dashboard (1,245 active shipments, 38 daily departures, 142 ports/airports). On top of this platform Simply Orange layers three branded solutions: Simply Connect (control tower visibility), Simply Protect (all-risk cargo insurance with zero deductible, powered by a proprietary risk-evaluation algorithm and underwritten with Chubb), and Simply Finance (trade financing up to $10M USD per debt, 1% fee, 48-hour online approval).

The business model combines transaction-based freight commissions, insurance brokerage commissions (Simply Protect), trade financing fees (Simply Finance), managed-services revenue from the control tower, and professional services for customs brokerage and dispatch. Pricing is quote-based and per-shipment; the firm holds a REPSE registration with Mexico's STPS enabling tax-deductible subcontracting invoices to Mexican clients. Owned international offices in Hong Kong (2010) and Ecuador (2020) anchor the Asia and South America lanes respectively. The firm is privately held with no disclosed funding rounds, no reported revenue, and no named institutional shareholders.

Name

Simply Orange

Legal name

Simply Orange

Website

https://simplyorange.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Simply Orange is a privately held Mexican freight forwarder operating Scope TMS-backed digital logistics across maritime, air, and land lanes between Mexico, Asia, and Europe, serving 599 clients in eight industrial verticals with branded control tower, insurance, and trade financing services.

Ownership category

akta.pro rank

Product category

Freight Forwarding and International Logistics

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis) (TLACAAAJ)

akta.pro secondary industries

Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK), Cross-Border Intermodal (Customs-in-Transit/Transit Regimes) Forwarding (TLACAEAJ), Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls) (TLACABAL)

Keywords

• Freight forwarding services
• International logistics
• Cargo insurance
• Trade financing
• Customs brokerage

Headquarters

HQ city

Santa Rosa

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Freight Forwarding Fees (Maritime, Air, Land): Core revenue from intermediating between shippers and carriers for FCL/LCL ocean, air freight, and FTL/LTL ground transport. Pricing varies by container type, weight vs. volumetric weight for air (6,000 cm³/kg factor), FCL vs LCL split for ocean (typically LCL preferred up to 12 m³, FCL 20' container beyond), and FTL/LTL for land. Quotation-based per shipment.
2. Cargo Insurance Commissions (Simply Protect): Revenue from brokering all-risk cargo insurance policies with zero deductible covering maritime, air, and land transport, plus optional loss-of-profit (up to 20%) and additional expense coverage. Includes real-time risk evaluation and certificate issuance.
3. Trade Financing Fees (Simply Finance): Revenue from a 1% financing charge on the financed invoice value, with 1–4 month payment terms, capacity up to $10 million USD per debt, and a separate 0.32% credit insurance cost. Online 48-hour approval workflow.
4. Digital Platform / Control Tower Services (Simply Connect): Revenue from the Simply Connect control tower platform providing real-time shipment visibility, automated notifications, cloud documentation, and dashboards. Implemented in 2014 (Track & Trace) and upgraded in 2015 with Scope Software.
5. Customs Brokerage / Dispatch Services: Revenue from working with customs agents in Mexico's main customs offices to handle import/export clearance, BL management, pedimentos, and document handling as part of an integrated logistics offering.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simply Orange is a Mexican freight forwarder that intermediates maritime, air, and land transportation between Mexico and Asia, Europe, and South America. The company bundles forwarding with customs brokerage in Mexico, an all-risk cargo insurance product (Simply Protect) with zero deductible, a trade financing line (Simply Finance), and a Scope-TMS backed digital control tower (Simply Connect) providing real-time shipment visibility, cloud documentation, and automated notifications.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Connect: Digital control-tower / Track & Trace platform providing end-to-end shipment visibility, dashboards, automated notifications, cloud documentation and consultancy for clients' supply chains.
• Simply Protect
• Simply Finance

Products and services

• Simply Connect (Control Tower) Web-based control-tower platform that provides a single view of every shipment, cloud-hosted documentation (BL, invoices, pedimentos, packing lists), real-time email notifications, financial KPI dashboards, and Track & Trace across all intermediaries (shipper, customs agent, carriers, warehouse personnel).
• Simply Protect (Cargo Insurance) All-risk cargo insurance with zero deductible for maritime, air, and land shipments, including container coverage. Includes a proprietary risk-evaluation algorithm that scores shipment risk in real time, optional loss-of-profit coverage up to 20% of merchandise value and 20% additional expenses coverage, and end-to-end claims administration with the insurer.
• Simply Finance (Trade Financing) Trade and shipment financing service that allows customers to ship goods and pay later in 1-4 month terms without a personal guarantor. Pricing is 1% of invoice value plus 0.32% credit insurance; online approval in less than 48 hours, with debt capacity up to USD 10 million.
• Air Freight Service Air cargo forwarding service covering high-demand trade routes, providing estimated and real-time transit times, consignee/airwaybill numbers, flight routes, and shipment weight on a unified dashboard with digital monitoring and dispatch support. Pricing uses gross weight or volumetric weight (6,000 cm³/kg factor).
• Sea Freight Service (FCL & LCL) Ocean freight forwarding offering both Full Container Load (FCL) and Less than Container Load (LCL) services across weekly sailings on Mexico-China, Mexico-Netherlands, Mexico-Hong Kong, Mexico-Belgium lanes. Includes end-to-end visibility, cloud documentation, personalized alerts, refrigerated cargo, inspections at origin, guarantee letters, and competitive rates.
• Land Transportation Service (FTL & LTL) National and international ground freight forwarding covering FTL and LTL shipments, with international routes to the USA, Canada, and Central America (Costa Rica). Handles hazardous materials, refrigerated cargo, oversized projects, and unit monitoring.

Quantifiable outcome

• 96.4% on-time delivery vs. 78% industry average (30-day window)
• +5 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Scope (One System One Record)flagshipTechnology or IntegrationScope is the transportation management system (TMS) powering both Simply Orange's internal operations and the customer-facing Mi Portal / My Portal. Implemented in 2014 as Track & Trace, Simply Orange migrated fully to Scope Software in 2015. The platform ingests data every few seconds to provide real-time shipment tracking, automated notifications, document management, and financial dashboards. The live operations dashboard on the Simply Orange homepage pulls from the same Scope TMS that clients use.
• ChubbcoreStrategic or Co-development PartnerChubb appears as a featured 'Ally' on the Simply Orange homepage logo wall in both Spanish and English versions. Listed alongside Scope, Canacintra, WCA, and JCTRANS as a key commercial partner supporting Simply Orange's cargo insurance / Simply Protect all-risk offering with zero deductible.
• Canacintra (Cámara Nacional de la Industria de Transformación)minorStrategic or Co-development PartnerCanacintra is the Mexican National Chamber of the Transformation Industry, featured as an ally on the Simply Orange homepage. Signals institutional alignment with Mexico's industrial base and likely supports B2B lead generation among Mexican manufacturers.
• World Cargo Alliance (WCA)coreChannel Partner/ Reseller/ DistributorSimply Orange became a member of the World Cargo Alliance in 2008 upon inaugurating its Forwarding Division. WCA membership enables Simply Orange to access a global network of vetted freight forwarder partners, supporting operations across 56 countries without requiring wholly-owned offices in every market.
• JCTRANScoreStrategic or Co-development PartnerJCTRANS appears as a featured 'Ally' on the Simply Orange homepage logo wall. Likely a Chinese logistics partner supporting the Mexico–China and Mexico–Hong Kong trade lanes that Simply Orange operates on a weekly basis.
• Mexican Customs Agents NetworkcoreImplementation/ SI/ Consulting PartnerSimply Orange works hand-in-hand with customs agents in Mexico's main customs offices (aduanas), enabling the company to offer import/export dispatch and clearance as part of an integrated single-supplier logistics and customs brokerage offering.
• Destination Agents in Ecuador, Netherlands, Belgium, China and Hong KongcoreChannel Partner/ Reseller/ DistributorBeyond the Hong Kong office (founded 2010) and Ecuador office (opened 2020), Simply Orange maintains a network of destination agents in Ecuador, Netherlands, Belgium, China, and Hong Kong to ensure shipments can be completed safely in countries where Simply Orange does not have owned offices.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Estafeta: One of Mexico's largest domestic logistics and parcel companies, with growing international forwarding capabilities. Comparable as a Mexico-domiciled integrated logistics operator with multi-product offerings.
• Grupo T21 / Binex: Mexican freight forwarding and logistics group with cross-border Mexico-US and Mexico-Asia capability. Directly comparable to Simply Orange as a mid-sized Mexico-based forwarder serving industrial shippers.
• Vencedor Logistics: Mexican freight forwarder offering maritime, air, and land transportation, customs brokerage, and supply chain services. Direct competitor to Simply Orange in the Mexico cross-border freight forwarding market.
• Transpaís: Mexican transportation and logistics provider with national and cross-border services. Comparable in operating model to Simply Orange's land/FTL/LTL and intermodal offerings serving Mexican industrial customers.

Emerging players

• project44: Supply chain visibility and control tower platform serving shippers, carriers, and 3PLs. Comparable to Simply Orange's Simply Connect control tower offering but positioned as a neutral SaaS layer rather than a forwarder-owned tool.
• FourKites: Real-time transportation visibility platform with predictive ETA, control tower, and yard management capabilities. Comparable to Simply Orange's control-tower functionality and a potential partner/competitor as the digital visibility layer of choice for shippers.

Broad incumbents

• Grupo México Logística (GMXT): Logistics arm of Grupo México with rail, port, and freight forwarding operations across Mexico. A larger incumbent that competes on cross-border volume and intermodal services; broader portfolio but overlapping on the Mexico-Asia and intra-Mexico lanes.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with deep presence in Mexico via its Global Forwarding division. Competes for the same enterprise industrial shippers as Simply Orange, but with a much broader global network and balance sheet.
• Kuehne+Nagel: Top-3 global freight forwarder with significant Mexico operations across air, sea, road, and contract logistics. Overlaps with Simply Orange on Mexico-Europe, Mexico-Asia, and contract logistics for industrial verticals.
• DSV: Global transport and logistics provider with growing Mexican footprint (notably post-Schenker acquisition). A scaled incumbent offering direct competition on Mexico cross-border forwarding and integrated supply chain solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimplyOrangeMX
• LinkedInlinkedin.com/company/simplyorange
• Instagraminstagram.com/simplyorangelogistics
• Xx.com/mexicosimply

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Orange