Prima Medical

What Prima Medical does

Prima Medical Ltd is a UK-based designer and manufacturer of electrosurgical instruments and smoke evacuation systems, founded in 2003 in Stonehouse and operating with 11-50 employees. The company's roots in electrosurgery trace back to 1980, and its product portfolio centers on smoke evacuation devices — including pencils, hand-activated forceps, smoke evacuation units, electrodes (tungsten needles, ceramic blades, PTFE-coated tips), and reusable cables. Notable proprietary technologies include the SuperVac automatic telescopic pencil, ActiSeal and MacroSeal forceps (claimed to be the world's first hand-activated forceps with integrated smoke evacuation), the ClearAir2 smoke evacuation unit with RF aerial auto-activation and ULPA filtration, and Peripheral Plasma Blade technology using tungsten filament in a ceramic core.

Prima Medical generates revenue primarily through hardware sales of its proprietary electrosurgical devices, distributed globally through a network of medical device distributors, with sales offices in the UK (Stonehouse), Portugal (Lisbon), Malaysia (Kuala Lumpur), and China (Shanghai). End customers are hospitals, surgical centers, surgeons, and perioperative nurses across multiple specialties including general, plastic, thyroid, periodontal, spine, and breast surgery. The company added an OEM/white-label manufacturing revenue stream in 2020, producing devices for other brands, and engages directly with medical professionals for sample requests and demonstrations. Pricing is quote-based rather than publicly disclosed.

The business model is a specialty medical device manufacturer with a horizontal segmentation approach: it serves multiple surgical use cases with a niche-differentiated product line protected by patents granted in 2015 on smoke evacuation technology. Distribution is multi-channel — global distributors for reach, direct hospital engagement for procurement routing, and OEM partnerships for capacity utilization — while marketing relies on clinical case studies, trade publications, and medical professional networks. The company has no disclosed external funding, is founder/management owned, and has received a UK Government collaboration on innovative production methods in 2022.

Name

Prima Medical

Legal name

Prima Medical Ltd

Website

https://prima-medical.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Prima Medical Ltd is a UK-based designer and manufacturer founded in 2003 that produces electrosurgical instruments and smoke evacuation products — including pencils, hand-activated forceps, smoke evacuation units, electrodes, and cables — sold globally through distributors and OEM partnerships to hospitals, surgical centers, and surgeons across multiple specialties.

Ownership category

akta.pro rank

Product category

Electrosurgical Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Energy-Based Surgical Devices (Electrosurgery, RF, Ultrasonic, Laser) (HLAHADAC)

akta.pro secondary industries

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Electrosurgical instruments
• Smoke evacuation systems
• Medical device manufacturing
• Surgical pencils
• Electrosurgical forceps

Headquarters

HQ city

Stonehouse

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Electrosurgical Devices: Prima Medical generates revenue through the sale of medical devices including electrosurgical pencils, forceps, smoke evacuation units, electrodes, and cables. Products are sold through distributors globally to hospitals and surgical centers.
2. OEM Production: Established OEM production capabilities in 2020, producing electrosurgical devices for other brands under white-label or manufacturing partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Prima Medical designs and manufactures single-use electrosurgical instruments and smoke evacuation systems for operating theatres worldwide. Their product range includes electrosurgical pencils, bipolar forceps, electrodes, cables, and integrated smoke evacuation devices, supplied both under their own brand and as OEM/white-label products to medical device distributors.

Product overview

Prima Medical is a UK-based designer and manufacturer of electrosurgical instruments established in 2003. The product portfolio centers on smoke evacuation devices as the core focus, complemented by pencils, forceps, electrodes, and cables. Key products include: SuperVac (the world's first telescopic smoke evacuation pencil with automatic activation), ActiSeal and MacroSeal (hand-activated forceps with integrated smoke evacuation - the first of their kind globally), ClearAir2 smoke evacuation unit with ULPA filtration, and a comprehensive range of electrodes including Cotswold needles (microdissection tungsten), Ceramic blades (Peripheral Plasma Blade technology), Non-stick PTFE coated electrodes, Colposcopy loops, and Laparoscopic electrodes. The portfolio is complemented by reusable cables and replacement filters (Green and Clear variants). The company positions itself around four pillars: Innovation, Design, Functionality, and Smoke Evacuation, with products designed for use in operating theatres worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Para incisional smoke evacuator reduced average smoke level by 59.7% (287 vs 1,177 IQR)
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• OEM PartnerssupportingOEM/ Whitelabel/ Licensing Partner · 1 January 2020Established OEM production capabilities in 2020, enabling Prima Medical to produce electrosurgical devices for other brands under white-label or manufacturing partnership arrangements.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kirwan Surgical Products: US-based niche manufacturer of electrosurgical pencils, forceps, and bipolar instruments with comparable size, OEM/white-label focus, and surgeon-direct sales motion.
• Conmed: US-listed pure-play in electrosurgery and smoke evacuation (Buffalo Filter). Among the closest public peers to Prima — overlapping product lines and end-customers in the OR consumables and equipment space.
• Bowa-electronic: German mid-market electrosurgery specialist offering generators, instruments and accessories — directly comparable in scale and product breadth, and a credible OEM/private-label competitor to Prima in Europe.
• Erbe Elektromedizin: Germany-based electrosurgery specialist with deep heritage in RF and plasma surgery — most direct comparable to Prima's niche-electrosurgery positioning, including forceps and innovative generator-integrated consumables.
• Apyx Medical (formerly Bovie Medical): Specialist in electrosurgery and helium-based plasma technology — comparable niche size and product focus, competing with Prima's peripheral plasma blade and electrosurgery pencils.
• Buffalo Filter (Conmed): Smoke evacuation specialist acquired by Conmed — directly competes with ClearAir2 and Prima's filter ecosystem in OR smoke management, particularly in the US market.

Broad incumbents

• Stryker: Diversified medtech with a surgical equipment portfolio that includes electrosurgical generators and pencils; competes with Prima for OR standardization contracts and bundles.
• Medtronic (Covidien): Largest electrosurgery franchise globally via legacy Covidien (Valleylab) — directly competes with Prima across generators, pencils, forceps, and smoke evacuation. Prima's bundled capital and GPO contracting power dwarf Prima's scale.
• Olympus Medical: Major surgical device player offering electrosurgical instruments and energy platforms across endoscopy and OR — overlapping with Prima on laparoscopic electrodes and general surgery electrosurgery.
• Ethicon (Johnson & Johnson) / Megadyne: Megadyne is J&J's electrosurgery platform, with smoke-evacuating pencils and integrated solutions. Direct overlap with Prima's pencil and forceps lines, plus the financial firepower of a top-3 medical-device conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prima-medical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Medical