Milkshop

What Milkshop does

Milkshop (operating under the trade name Milksha / 迷客夏) is a Taiwan-headquartered specialty bubble tea chain founded in 2008 in Tainan. It develops, produces, and sells premium hand-shaken milk tea beverages, fresh fruit drinks, and seasonal specialty products through a combination of company-owned and franchised retail storefronts. The company positions itself on fresh dairy sourcing and food safety versus powdered-creamer competitors, and operates an online ordering platform (milksha.nidin.shop) alongside a membership system and owned social channels on Facebook, Instagram, and YouTube. The Green Light Program (綠光公益計劃), a charitable initiative that has donated over NT$23 million to public welfare partners over four years, is embedded into the brand identity.

The business operates a dual revenue model combining direct retail beverage sales with franchise fees and ongoing royalties from third-party operators through a formal franchise program (加盟專區). Its geographic footprint spans seven countries/regions — Taiwan, Hong Kong, Japan, the Philippines, Australia, the United Kingdom, and the United States — following the formal separation of its former China operations in 2019. Leadership is anchored by Chairman 林建燁 (Lin Jian-ye) and General Manager 黃士瑋 (Huang Shi-wei).

In early 2025, Milkshop executed a material strategic move by acquiring Taiwanese food chain 雙月 (Shuangyue) for over NT$100 million, with Philippines-based multinational restaurant operator Jollibee entering as a strategic investor. This transaction signals a broadening of the company's vertical from single-category beverages into multi-format food retail and introduces a multinational operating partner with deep franchise expertise.

Name

Milkshop

Legal name

milkshop

Website

https://milkshoptea.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Milkshop (Milksha) is a Taiwan-headquartered specialty bubble tea chain operating company-owned and franchised retail stores across seven countries. It sells hand-shaken milk tea and seasonal beverages through physical retail, online ordering, and a franchise licensing system.

Ownership category

akta.pro rank

Product category

Specialty Bubble Tea & Beverage Retail

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Beverages (2080)

akta.pro primary industry

Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF)

akta.pro secondary industries

Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

Keywords

• Bubble tea chain
• Hand-shaken beverages
• Tea retail stores
• Beverage franchise
• Specialty tea shops

Headquarters

HQ city

Tainan

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Store Sales (Beverage Sales): Revenue generated from direct sales of bubble tea and beverage products to consumers at retail store locations across Taiwan and international markets.
2. Franchise Fees and Licensing: Revenue derived from franchising operations — the company offers a franchise program (加盟專區) enabling third-party operators to open Milkshop branded locations in exchange for franchise fees and ongoing royalties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Milkshop (迷客夏Milksha) is a Taiwan-based specialty bubble tea chain that sells hand-shaken milk tea, fresh fruit, and seasonal specialty beverages through company-owned and franchised retail storefronts. The company also runs a franchise program (加盟專區) enabling third-party operators to open Milksha-branded stores, and operates an online ordering and membership platform (milksha.nidin.shop) for direct consumer purchases.

Product overview

Milkshop (迷客夏Milksha) is a premium bubble tea and hand-shaken beverage franchise headquartered in Taiwan. The company operates a single unified brand offering hand-shaken milk tea and specialty drinks through both company-owned and franchise stores across Taiwan, UK, Australia, Philippines, and Hong Kong. The product portfolio centers on the core Milksha hand-shaken beverage line, supplemented by seasonal limited-edition products (such as Osmanthus Tea series, Sugarcane Cup series, Strawberry Ranch Ice Cream, and Honey Season series), collaboration products with partners (MIND.A.DAY LINE stickers), and a membership/online ordering platform (迷點). The franchise system provides entrepreneurial opportunities for store openings. The company also operates the Green Light Public Welfare Program (綠光公益計畫) as a corporate social responsibility initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Milksha Hand-Shaken Beverages (迷客夏Milksha 手搖飲料)
• Osmanthus Tea Series (桂花茶境系列)
• Sugarcane Cup Series (甘蔗杯系列)
• Strawberry Latte Ranch Ice Cream (草莓歐蕾牧場冰淇淋)
• Honey Season Series (蜂迷季系列)
• Milksha x MIND.A.DAY Collaboration Merchandise (迷客夏 x MIND.A.DAY 聯名商品)
• Milksha Online Membership System (迷點會員系統)
• Milksha Franchise Program (加盟專區)

Quantifiable outcome

• Over 23 million TWD donated to charitable causes via the Green Light Program over 4 years

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• MIND.A.DAYminorGTM or Marketing PartnerCollaborative partnership for co-branded merchandise. Milkshop partnered with MIND.A.DAY to release a limited-edition co-branded product, announced in May 2026.
• 瑞復益智中心 (Rui Fu Special Education Center)coreStrategic or Co-development PartnerMilkshop's first charity LINE sticker (LINE貼圖) collaboration, released in November 2022 as part of the Green Light Program (綠光公益計畫) initiative, supporting the center for individuals with special needs.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Alley (鹿角巷): Taiwan-origin premium bubble tea brand with global franchised storefronts. Comparable in premium positioning and international franchise expansion.
• Tiger Sugar (老虎堂): Taiwan-origin premium bubble tea brand known for brown sugar boba and brand-led international expansion. Comparable in premium positioning and global franchising model.
• Chun Shui Tang (春水堂): Taiwanese tea restaurant chain credited with inventing bubble tea; operates dine-in teahouses and retail beverage stores. Comparable in tea-based beverage retail and Taiwan heritage.
• TP Tea (茶湯會): Taiwan-based bubble tea chain with international franchise operations. Directly comparable in product mix, Taiwan roots, and franchise-led growth.
• Xing Fu Tang (幸福堂): Taiwan-headquartered brown sugar boba brand with global franchise operations. Comparable in Taiwan heritage, premium beverage positioning, and franchise GTM.
• CoCo (都可): Taiwan-headquartered bubble tea franchise with thousands of stores globally. Closely comparable in product mix, franchise GTM, and aggressive international expansion model.
• 50嵐 (50 Lan) / Day Day Cook: Taiwan bubble tea originator umbrella group with multiple sub-brands including 50嵐 and KOI. Comparable in franchise model and tea-based product positioning.
• Gong Cha: Originated in Taiwan in 2006 and operates a global bubble tea franchise chain across 30+ countries. Directly comparable to Milkshop in product (hand-shaken milk tea), franchise-led model, and international footprint.

Broad incumbents

• Jollibee Foods Corporation: Philippine multinational restaurant group that recently entered as an investor in Milkshop's 雙月 acquisition. Comparable as a multi-brand Asia restaurant operator and potential strategic scaling partner.
• Starbucks: Global specialty beverage chain with broad dairy-based beverage menu. Comparable as a large-scale, premium-specialty beverage retail operator targeting similar consumer occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd99AXGh1KrS1-zpW3NCKpg
• Facebookfacebook.com/milkshoptea
• Instagraminstagram.com/milksha_tw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milkshop