Fox River Brewing Company

What Fox River Brewing Company does

Fox River Brewing Company is a privately-held craft brewery founded in 1995 by the Supple brothers (Jay, John, and Joe Supple) through their Supple Restaurant Group. The company operates two brewery-restaurant locations in Wisconsin — a waterfront site in Oshkosh at 1501 Arboretum Drive (established 1995) featuring a tiki bar, dockside dining, yard games, and live entertainment, and a second full-service restaurant inside the Fox River Mall in Appleton (opened 1997) with on-site craft beer brewing. Distribution of the company's handcrafted beers extends statewide to local bars and restaurants.

The company's core product line is organized around the "Bobber" series — flagship Blü Bobber Blueberry Ale (marketed as the "Original" Blueberry Ale), Red Bobber Raspberry Ale, White Bobber Pineapple Wheat Ale, and Yellow Bobber Corcho Cerveza — together with year-round offerings including Freaky Tiki Pineapple Milkshake IPA, Highland Fox (Marble Eye) Scottish Ale, and No Wake Light Lager. Seasonal releases (Blu Shandy, Foxtoberfest) and a hard seltzer extension (White Bobber Hard Seltzer in Cherry Apple) round out the portfolio across draft, bottles, cans, 6-packs, 12-packs, and growler formats. The company integrates ToastTab for online ordering, gift cards, and reservations, and uses PeopleMatter for HR and hiring.

Fox River Brewing Company earns revenue through on-site food and beverage sales at both restaurants, wholesale distribution of draft and packaged beer to bars and restaurants across Wisconsin (including Fratellos Appleton and The Melting Pot Appleton), retail packaged-beer sales for off-site consumption, and a recurring $50/year Mug Club membership offering $4 20-oz mugs. The business remains under family ownership with no external investors, funding rounds, or M&A activity disclosed.

Name

Fox River Brewing Company

Legal name

Fox River Brewing Company

Website

https://foxriverbrewing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Fox River Brewing Company is a privately-held Wisconsin craft brewery operating two brewery-restaurants in Oshkosh and Appleton since 1995, producing handcrafted beers including its signature Blü Bobber Blueberry Ale and distributing statewide to local bars and restaurants.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub restaurant
• Handcrafted ales
• Hard seltzer production
• Beer wholesale distribution

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. On-site Food and Beverage Sales: Revenue from selling handcrafted beers and food directly to consumers at their two restaurant locations in Oshkosh and Appleton, Wisconsin
2. Off-site Distribution: Distribution of packaged beer (draft, bottles, cans) to local bars and restaurants throughout Wisconsin state
3. Mug Club Membership: Annual Mug Club membership ($50) offering discounted pricing on 20oz mugs for the calendar year
4. Retail Packaged Beer Sales: Sale of individual bottles, 6-packs, 12-packs, and growlers for off-site consumption at brewery locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fox River Brewing Company is a craft brewery that produces and sells handcrafted beers—including its signature Blü Bobber Blueberry Ale, Bobber fruit ale series, IPAs, Scottish ales, lagers, and hard seltzers—through two owned brewery/restaurant locations in Oshkosh and Appleton, Wisconsin, and via wholesale distribution to local bars and restaurants across the state. The company also operates an annual Mug Club membership program offering discounted 20oz mug pricing.

Product overview

Fox River Brewing Company is a craft brewery established in 1995 with two restaurant/taproom locations in Wisconsin (Oshkosh and Appleton). The company produces a portfolio of handcrafted beers centered around the 'Bobber' series (Blü Bobber, Red Bobber, White Bobber, Yellow Bobber), year-round offerings (Freaky Tiki IPA, No Wake Lager, Highland Fox Scottish Ale), seasonal releases (Blu Shandy, Foxtoberfest), and hard seltzers (White Bobber Hard Seltzer). Products are distributed statewide in draft, bottles, and cans, and are available at both company restaurants and select local bars and restaurants. The company also operates a Mug Club membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Blü Bobber Blueberry Ale

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fratellos Waterfront RestaurantcoreStrategic or Co-development Partner · 1 January 1995Original co-location partner when Fox River Brewing Company opened in 1995 alongside Fratellos Waterfront Restaurant in Oshkosh. Fratellos (meaning brothers) is operated by the Supple brothers who also founded Fox River Brewing Company.
• Fratellos (Appleton)minorChannel Partner/ Reseller/ DistributorAppleton location that serves Fox River Brewing Company handcrafted beers on draft
• The Melting Pot (Appleton)minorChannel Partner/ Reseller/ DistributorAppleton restaurant that serves Fox River Brewing Company handcrafted beers on draft

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• New Glarus Brewing Company: Wisconsin craft brewery famous for fruit-flavored beers (notably fruit ales similar to Fox River's Bobber series). Same Wisconsin-only distribution model and family-owned positioning make it the closest category peer for fruit-ale-led strategy.
• Raised Grain Brewing Company: Waukesha, WI craft brewery with a taproom and statewide distribution. Closely comparable in size, Wisconsin geographic focus, and brewpub-plus-wholesale model to Fox River.
• Central Waters Brewing Company: Amherst, WI craft brewer distributing across the state with a taproom presence. Comparable as a Wisconsin craft brewery at similar scale pursuing both packaged distribution and on-premise sales.
• Lakefront Brewery: Milwaukee-based craft brewer operating a brewery, restaurant, and tour/taproom experience. Directly comparable to Fox River as a Wisconsin craft brewery with integrated on-premise hospitality and statewide distribution.
• Capital Brewery: Middleton, WI craft brewery operating a Bier Garten and year-round taproom. Comparable to Fox River as a Wisconsin craft brewer with on-premise hospitality and statewide wholesale.
• Third Space Brewing: Milwaukee-based craft brewery with taproom and packaged distribution. Comparable in scale, Wisconsin geography, and integrated brewpub/wholesale business model.
• Karben4 Brewing: Madison, WI craft brewery with taproom and packaged distribution. Comparable as a Wisconsin craft producer pursuing both on-premise hospitality and wholesale channels.
• Minhas Craft Brewery: Monroe, WI craft brewery with taproom and multi-state distribution. Comparable as a Wisconsin-headquartered craft brewer at similar production scale combining on-premise and wholesale.

Regional players

• Toppling Goliath Brewing Co. Decorah, Iowa craft brewery with taproom and broader Midwest distribution. Comparable craft-brewery-plus-taproom model in a neighboring Midwest state, though with greater geographic reach than Fox River.

Broad incumbents

• Bell's Brewery: Large Midwest craft brewer (Comstock, MI) with broad portfolio, multiple taprooms, and multi-state distribution. Comparable product portfolio and brewpub-style hospitality, but at materially greater scale and geographic reach than Fox River.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FoxRiverBrewingCompany
• Instagraminstagram.com/frbcompany
• Xx.com/foxriverbrewing
• LinkedInlinkedin.com/company/fox-river-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox River Brewing Company