MARCH

What MARCH does

MARCH is an online retailer specializing in furniture, dinnerware, tabletop, and home decor products, founded in 2003 and headquartered in San Francisco. The company operates as a small, privately held for-profit business with 11-50 employees, distributing curated home goods through a direct-to-consumer (DTC) commerce model. Its web presence is built on Shopify, as inferred from the marchsf.com storefront structure and Shopify-hosted asset URLs (CDN paths and password-page template references) in the source data.

At the time of capture, marchsf.com is a password-protected Shopify storefront, which prevents public browsing of the catalog, pricing, or product detail. No product inventory, pricing structure, customer segment definitions, distribution partners, or marketing channels are disclosed in the available source material. The company does not disclose management team composition, funding history, institutional investors, ownership structure, or any financial KPIs such as revenue, GMV, or AOV. There are no recorded acquisitions, partnerships, certifications, regulatory actions, patents, awards, or product launches in the input data.

The available evidence supports characterization of MARCH as a long-tenured, small-scale, single-channel DTC home goods retailer with a deliberately lean team and no observable institutional backing or expansion activity. The password-protected storefront is the most actionable signal in the source: it suggests either a temporary suspension of public commerce, an ongoing re-platforming or transition, or a pivot to an invite-only or trade-only sales model, but the source data does not resolve which of these interpretations is correct.

Name

MARCH

Website

https://marchsf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MARCH is a San Francisco-based online retailer of furniture, dinnerware, tabletop, and home decor products, founded in 2003 and operating with 11-50 employees via a Shopify-hosted direct-to-consumer storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

MARCH operates an online retail store (marchsf.com) offering furniture, dinnerware, tabletop, and home decor products to individual consumers. The business is presented as a curated home goods shop based in San Francisco, founded in 2003, with 11–50 employees. At the time of capture, the storefront was password-protected, limiting visibility into specific SKUs or pricing.

Product overview

Unable to determine. The source page is password-protected and does not contain product or service information.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Etsy: Etsy is a large online marketplace with a meaningful home goods and tabletop category made up of independent makers. It is a comparison point for MARCH's curated assortment and the marketplace alternative that competes for the same discovery-driven buyer.
• Restoration Hardware (RH): RH is a high-end home furnishings retailer spanning furniture, lighting, and decor. It is a broader incumbent but competes for the same aspirational home customer and trades on the same kind of curated, design-led brand narrative.
• West Elm (Williams-Sonoma): West Elm is the design-led home furnishings chain owned by Williams-Sonoma and is one of the most direct competitive comparisons to MARCH, both in assortment (furniture, tabletop, decor) and target customer. It is a scaled incumbent whose positioning and tactics MARCH must contend with.
• CB2 (Crate & Barrel): CB2 is the modern, design-forward sibling of Crate & Barrel and overlaps directly with MARCH's assortment of furniture, dinnerware, and home decor. Its strong brand and omnichannel footprint make it a key share-of-wallet competitor for design-conscious home shoppers.
• Anthropologie Home: Anthropologie's home category sells furniture, dinnerware, and decor with a similar curated, aesthetic-driven merchandising approach. While broader than MARCH, it competes for the same customer wallet and gifting occasions.
• Wayfair: Wayfair is the largest online home goods retailer in the US, offering furniture, decor, and tabletop across price points. While much broader and lower-priced than MARCH, it competes for the same online traffic and sets the baseline for customer expectations on assortment and fulfillment.

Emerging players

• Floyd: Floyd is a DTC furniture brand selling modern, modular furniture direct to consumers. It is an emerging design-led peer that competes with MARCH in the furniture portion of the basket and shares a similar digitally-native operating model.

Direct peers

• Food52: Food52 operates a curated marketplace and own-brand home goods assortment spanning kitchen, tabletop, and home decor. It targets a similar design-conscious, food- and home-oriented customer as MARCH and competes in adjacent subcategories of the same basket.
• Schoolhouse: Schoolhouse is an independent, design-led home brand selling lighting, furniture, and home goods through a direct-to-consumer model. It is closely comparable to MARCH in assortment, brand-led positioning, and target customer.
• Heath Ceramics: Heath Ceramics is a California-based design brand known for dinnerware, tiles, and home goods, with strongholds in the Bay Area. It is a direct peer to MARCH in the dinnerware and tabletop category and shares a similar design-led, Bay Area-rooted identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/marchpantry
• LinkedInlinkedin.com/company/march-sf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARCH