Yongpyong Resort Corp

What Yongpyong Resort Corp does

Yongpyong Resort Corp, branded as Mona Yongpyong (모나용평), is a KOSPI-listed (ticker 070960, since July 2016) integrated four-season resort operator headquartered in Pyeongchang-gun, Gangwon-do, South Korea. The company traces its origin to 1973 (ski operations commenced December 1975) and operates on a 5.5 million pyeong (18.2M sqm) property at the base of Balwang Mountain, with terrain spanning 700m to the 1,458m summit. Core assets include FIS-certified Rainbow competition slopes featuring Korea's longest ski slope (Rainbow Paradise, 5.6km), the country's longest cable car (7.4km) to Dragon Castle summit, three golf courses totaling 45 holes (Yongpyong CC, Birch Hill CC, Yongpyong 9), the Peak Island water park, the INART immersive media art museum, Anipore alpaca farm, Summit Land wellness area, and accommodation spanning Dragon Valley Hotel, multiple condo towers (Tower, Villa, Greenpia plus premium tiers including Birch Hill, Verde Hill, Forest, Birch Hill Terrace, Apolis, and Lusongchae), and the Bliss Hill Stay hostel.

The business operates a diversified multi-stream revenue model: ski lift tickets and IKON PASS-enabled season passes, equipment rental, ski/board school fees (group, private, VIP, English-language, backcountry), accommodation and condo membership (Tower, Villa, Greenpia, Premium tiers), golf green fees and memberships (with Birch Hill CC now public-access as of 2025), water park admissions, food and beverage across multiple outlets, conference/wedding/group event services, leisure attractions (cable car, mountain coaster, luge, INART, wellness), membership and resort real estate, and electronic gift cards. Go-to-market is direct-to-consumer through the corporate website, phone reservations (1588-0009), on-site sales, a dedicated Seoul corporate sales office, travel agency partnerships, KTX Jinbu Station shuttle service, and the IKON PASS global distribution network. The company serves individual leisure travelers and families (140,000+ annual international visitors cited), corporate and MICE clients, student/youth groups, resort members and property owners, wedding clients, and international sports competition organizers. Subsidiaries include Beache Palace (coastal Chungcheongnam-do) and The Ocean Resort (Yeosu), plus newly established Yongpyong Valley (July 2024). Notable credentials include 12 consecutive World Ski Awards Best Ski Resort wins (2014–2025), 2018 Pyeongchang Winter Olympics alpine skiing hosting, and Asia's first UCI MTB World Series designation (2026).

Name

Yongpyong Resort Corp

Legal name

모나용평 주식회사 (Mona Yongpyong Co., Ltd.)

Website

https://yongpyong.co.kr

Company type

Public

Founded year

1973

Operating status

Operating

Short description

Mona Yongpyong (Yongpyong Resort Corp) is a KOSPI-listed South Korean integrated four-season resort operator running Korea's flagship ski resort, three golf courses, water park, wellness attractions, and multiple hotel/condo properties on a 5.5M pyeong site at Pyeongchang.

Ownership category

akta.pro rank

Product category

Ski Resort & Integrated Mountain Resort Hospitality

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Mountain & Ski Homes (THAMAAAG), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Ski resort operations
• Resort hospitality
• Golf club management
• Leisure attractions
• Condo accommodations

Headquarters

HQ city

Pyeongchang-gun, Gangwon-do

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ski Lift Tickets & Season Passes: Core winter revenue from ski lift tickets (daily/half-day/night passes, single-ride tickets) and annual/season pass programs including X5+ Season Pass and IKON PASS global ski pass membership (joined October 2025). Pricing ranges from ₩17,000 (single ride) to ₩96,000 (full-day adult). Season pass products range from ₩130,000 (economy locker season) to ₩540,000 (premium locker season).
2. Ski & Snowboard Equipment Rental: Rental revenue from ski plates, poles, boots, snowboards, premium equipment upgrades, and clothing rental. Partial item rentals available. Full-day adult ski rental at ₩48,000; premium ski full set from ₩67,000.
3. Ski & Snowboard Lessons: Ski school and board school programs including group lessons (minimum 4 persons, from ₩80,000/person), private lessons (1:1 from ₩400,000/team half-day), VIP lessons, foreigner/English-language programs, and backcountry powder programs. Separate ski school website at ypls.creatorlink.net.
4. Accommodation (Hotels & Condos): Multiple accommodation tiers: Dragon Valley Hotel, Tower Condo, Villa Condo, Greenpia Condo, Premium Condos (Yongpyong, Birch Hill, Verde Hill, Forest, Birch Hill Terrace, Apolis, Lusongchae), Bliss Hill Stay hostel, and hotel/condo suites. Room membership (condo membership) program generates recurring membership fee revenue.
5. Golf (Greens Fees, Membership): Three golf courses generating green fee revenue. Birch Hill CC (18 holes) transitioned from member-only to public-access model in 2025. Golf membership programs include individual, family, and corporate categories. 2025 July golf package from ₩223,000.
6. Water Park (Peak Island): Peak Island water park with indoor and outdoor zones. Admission-based pricing with discounts for members (50%), corporate guests, and regional residents. Peak Island closed annually during shoulder seasons.
7. Food & Beverage: Multiple restaurants and dining outlets including The Chalet, Mona Bakery, Mona Wine Cafe, Modurang Hanwoo Village, Dragon Plaza food court (specialty restaurants including Soba, Brewery M/BUBO BUBO, Korean snacks), and Summit Land cafe. F&B revenue from hotel guests, day visitors, and banquet services.
8. Conference, Wedding & Group Events: Corporate seminars, conferences, weddings, student retreats, and school programs. Venues include Grand Ballroom (651㎡, 500-person capacity), medium/small meeting rooms, outdoor dome (Pyeongchang Dome, 3,180㎡), and outdoor stages. Banquet services include wedding packages, birthday celebrations, alumni gatherings.
9. Leisure Attractions: Revenue from Balwang Mountain cable car tickets, mountain coaster, summer sledding, luge, horseback riding, Anipore alpaca farm visits, INART media art museum (₩11,000–₩18,000 admission), and wellness program participation.
10. Membership & Real Estate: Condo membership sales (Lusongchae, Tower Condo, Beache Palace), golf membership (Yongpyong CC, Birch Hill CC), corporate membership, and resort real estate sales. Member consultation service via dedicated sales team. Stock code 070960 on KOSPI since July 2016.
11. Gift Cards & Vouchers: Electronic gift cards (₩50,000, ₩100,000, ₩300,000, ₩500,000 denominations) and paper gift vouchers (Korean Tourism, Gangwon, S-OIL branded) usable across resort facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Yongpyong Resort Corp (branded as Mona Yongpyong) operates a year-round premium integrated mountain resort at 700m elevation on Balwang Mountain in Pyeongchang, Gangwon-do, South Korea. The company sells ski lift tickets and passes, golf green fees across three 18-hole courses, accommodations (Dragon Valley Hotel, multiple condo properties, hostels, suites), water park admission at Peak Island, wellness/leisure attractions (cable car, INART media art, Anipore alpaca farm, Summit Land), F&B, ski lessons, equipment rentals, MICE/wedding/event services, and membership/condo real estate programs.

Product overview

Yongpyong Resort Corp (branded as Mona Yongpyong) is a comprehensive four-season resort destination operating a multi-property portfolio centered around ski/snowboard facilities, golf courses, and accommodation. The core offering includes Dragon Valley Hotel and multiple condo properties (Tower Condo, Villa Condo, Greenpia Condo, and premium units including Yongpyong Condo, Birch Hill, Verde Hill, Forest, Birch Hill Terrace, Apollis, and Le Songchae). Recreational facilities encompass ski slopes with multiple difficulty levels accessible via gondola and chairlifts, three golf courses (Yongpyong CC, Birch Hill CC, Yongpyong 9), Yongpyong Water Park (Peak Island), Balwangsan Tourist Gondola to the summit, mountain coaster, luge, alpaca farm (Anipore), media art exhibition (INART), and Summit Land wellness area. The resort offers comprehensive corporate services including seminar/conference venues, wedding packages, and student group programs, supported by an online reservation platform and electronic gift card system. Additional amenities include multiple restaurants, wellness/spa facilities, fitness centers, and retail shopping.

Differentiator

Problem solved

Functional benefit

Brands

• 드래곤밸리호텔 (Dragon Valley Hotel): Main hotel property at Yongpyong Resort featuring Grand Ballroom and conference facilities
• 모나용평 스키스쿨 (Mona Yongpyong Ski School)
• 모나용평 스키학교 (Mona Yongpyong Snowboard School)
• 버치힐컨트리클럽 (Birch Hill Country Club)
• 용평컨트리클럽 (Yongpyong Country Club)
• 용평9 골프코스 (Yongpyong 9 Golf Course)
• 용평워터파크/피크아일랜드 (Yongpyong Waterpark/P peak Island)
• 어나트 (INART)
• 애니포레 (Anifore)
• 서밋랜드 (Summit Land)
• 비체팰리스 (Beache Palace)
• 디오션리조트 (The Ocean Resort)
• 블리스힐 스테이 (Bliss Hill Stay)
• 루송채 (Lusongchae)

Products and services

• Dragon Valley Hotel Main on-site hotel featuring multiple room types, Grand Ballroom (500-person capacity), conference rooms, and direct ski slope access for resort guests.
• Tower Condo High-rise condo accommodation with named unit tiers (Sapphire, Emerald, Crystal, Opal, Ruby), kitchen facilities, and slopeside location; available for booking and condo membership.
• Premium Condos (Yongpyong, Birch Hill, Verde Hill, Forest, Birch Hill Terrace, Apolis, Lusongchae) Luxury condo units across multiple premium brands with resort amenities, member room rights, and ski/golf access; available for booking and condo membership.
• Ski & Snowboard Resort Facilities Comprehensive ski resort with multiple slope difficulty levels (beginner to expert FIS-certified competition), gondola to Rainbow Summit, chairlifts, ski patrol, lift tickets and season passes (including X5+ Season Pass and Mona Yongpyong Exclusive Season Pass).
• Golf Courses (Yongpyong CC, Birch Hill CC, Yongpyong 9) Three golf facilities offering premium golf experiences for members and visitors, including 18-hole championship courses, 9-hole course, clubhouse dining, and reciprocal access to affiliated golf courses (AINO CC, SHIMABARA CC).
• Peak Island Water Park Indoor and outdoor water park with wave pools, lazy river, body slides, tube riders, snow adventure zone, beach pool, spa, and sauna facilities; admission-based pricing with member, corporate, and regional resident discounts.
• Balwangsan Tourist Gondola (Cable Car) Scenic cable car transportation and summit attraction including Dragon Castle observation deck, skywalk, and summit land attractions for resort visitors and tourists.
• Yongpyong Ski & Snowboard School Certified-instructor ski and snowboard lessons including group lessons (1:5, minimum 4 persons), private 1:1 lessons, VIP lessons, foreigner/English-language lessons, and backcountry powder programs.
• INART Media Art Exhibition Immersive media art exhibition hall featuring light-based installations and interactive digital experiences (Adult admission ₩18,000; Youth ₩14,000; Child ₩11,000).
• Anipore (Alpaca Farm & Wellness) Animal-assisted therapy and nature experience attraction including alpaca ranch, forest therapy, monorail rides, and wellness amenities for families and wellness travelers.
• Summit Land High-altitude alpine wellness area featuring Magnolia Deck, Baengwang Water Garden, Sunset Deck, Skywalk, Thousand Year Pine Path, Concert Deck, and forest trails for wellness programs.
• Seminar & Conference Venues (MICE) Corporate event and conference facilities including Grand Ballroom (651 sqm, 500-person capacity), medium/small meeting rooms, Pyeongchang Dome outdoor venue (3,180 sqm), and outdoor stages for seminars, conferences, incentive trips, and team building.
• Wedding Services Full-service destination wedding packages with dedicated wedding hall, The Chalet reception, bridal dressing rooms, traditional Korean ceremony room, banquet catering, and on-site guest accommodation at the mountain resort.
• Student & Youth Group Programs Structured educational and recreational programs for elementary, middle, high school, and university groups including ski camps, outdoor activities, cultural experiences, sports development, self-growth activities, and team building.
• Electronic Gift Card Prepaid electronic gift cards in four denominations (₩50,000 / ₩100,000 / ₩300,000 / ₩500,000) usable across Mona Yongpyong direct-operated outlets and affiliated merchants; balance refundable in cash when 60%+ used.
• Resort Luge & Mountain Coaster Seasonal luge rides, mountain coaster, and four-season sledding attractions providing family-friendly outdoor recreational experiences for resort guests and visitors.
• Wellness Center & Spa Spa and wellness facilities offering massage, sauna, and relaxation services accessible to resort guests at the Peak Island water park area and Wellness Center (033-330-8162).
• Restaurants & Dining On-site dining including The Chalet restaurant, Mona Bakery, Mona Wine Cafe, Modurang Hanwoo Village Korean BBQ, Dragon Plaza food court (specialty restaurants Soba, Brewery M/BUBO BUBO, Korean snacks), Summit Land cafe, and banquet F&B for hotel guests, day visitors, and events.
• Online Reservation Platform Integrated multi-language online booking platform for rooms, golf tee times, ski passes, packages, and member services supporting direct consumer bookings at yongpyong.co.kr.
• Membership Programs (Condo, Golf, Corporate) Recurring revenue membership programs offering condo room rights (Tower, Villa, Greenpia, Birch Hill, Verde Hill, Forest, Lusongchae), golf membership (Yongpyong CC, Birch Hill CC), corporate membership, and reciprocal access to affiliated resorts (Deoshion, Pineridge, Haevichi, Teddy Valley, Kirin Villa).
• Villa Condo Villa Condo accommodation with 412 rooms offering slopeside condo lodging with kitchen facilities and resort amenities.
• Greenpia Condo Greenpia Condo with 338 rooms offering family-friendly accommodation with ski storage and resort amenities.
• Bliss Hill Stay (Hostel) Youth hostel and group accommodation facility with 122 rooms for student groups, youth camps, and budget-conscious travelers.

Quantifiable outcome

• 12 consecutive World Ski Awards Best Ski Resort wins (2014–2025)
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IKON PASScoreGTM or Marketing Partner · 1 October 2025Mona Yongpyong joined the global IKON PASS ski pass network in October 2025, providing international distribution of ski resort access to IKON PASS holders globally. This partnership significantly expands the resort's international customer reach through the world's major ski pass platforms.
• 디오션 리조트 (The Ocean Resort, 여수)minorOthersReciprocal access agreement for condo and golf members. Members of Yongpyong Resort receive discounted rates at Deoshion Resort in Yeosu (Jeollanam-do), which includes Orange (26평) and Green (40평) condo units, and Deoshion Hotel rooms (Dub, Twin Ocean, Family Twin Ocean). Reservation via 1588-0009 ext. 2.
• 파인리즈 리조트 (Pineridge Resort, 고성)minorOthersReciprocal access for condo/golf members at Pineridge Resort in Gangwon-do's Goseong. Room categories include Reeze Deluxe (20평), Stone Family (28평), Lake Suite (36평), and Pine Royal Suite (52평). Both individual and corporate anonymous membership cards accepted.
• 해비치 호텔&리조트 (Haevichi Hotel & Resort, 제주)minorOthersReciprocal member discount program at Haevichi Hotel & Resort in Jeju. Hotel Deluxe: ₩160,000–₩260,000 per night for members; Resort (2-person or 4-person rooms): ₩150,000–₩265,000. Reservation via 1588-0009 ext. 1. Summer peak season (7/16–8/20) excluded from member discounts.
• 테디밸리 골프&리조트 (Teddy Valley Golf & Resort, 제주)minorOthersReciprocal golf and accommodation access for members. Room 1-night + breakfast for 2: ₩170,000 (weekday) / ₩203,500 (weekend). Summer peak season (7/14–8/27) excluded. Reservation via 1522-3111 (Mona Yongpyong golf reservation desk).
• 기린빌라 리조트 (Kirin Villa Resort, 제주)minorOthersReciprocal accommodation access for members at Kirin Villa Resort in Jeju. Platinum Deluxe King (51평) and Platinum Deluxe Family (48평) rooms available. Starting from ₩160,000 (weekday) to ₩340,000 (peak season). Reservation via 1588-0009 ext. 1.
• Beache Palace (비체팰리스, 충남 보령)minorOthersBeache Palace (non-Hello) is listed as a family site affiliate. Operated as a coastal resort in Boryeong, Chungcheongnam-do with 236 rooms. Listed as a separate company entity (주)HJ매그놀리아 용평호텔앤리조트 historically. Dedicated management contact: 041-939-5703. Accepts only Korea Tourism Gift Certificates.
• 세일여행사 (Sale Travel Agency)minorChannel Partner/ Reseller/ DistributorListed as a family site partner and travel agency. Presumably distributes resort packages and accommodations to customers.
• AINO Country ClubminorOthersListed as a family site golf partner — golf club affiliated with the Yongpyong resort network. Golf course managed as part of the resort's broader golf ecosystem.
• SHIMABARA Country ClubminorOthersListed as a family site golf partner — golf course affiliated with the resort network.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Aman Resorts: Aman operates ultra-luxury integrated resorts in mountain, beach, and urban destinations globally, including Aman Niseko and Aman Kyoto. Comparable as a high-end wellness and destination resort operator with premium ADR, low-volume positioning, and year-round programming philosophy.
• Niseko United: Niseko United operates Japan's largest interconnected ski area in Hokkaido with four linked resorts, premium accommodation, and a strong international inbound market. It is a relevant peer for benchmarking premium Asian ski destination economics, IKON PASS integration, and inbound tourism strategy.

Broad incumbents

• Hoshino Resorts: Hoshino Resorts operates a portfolio of premium ryokans, ski resorts (including Hoshino Resorts Tomamu), and wellness properties across Japan. Comparable business model as a multi-property integrated resort operator with year-round programming, branded experience design, and Asian destination positioning.
• Lotte Resort: Lotte Resort operates multiple Korean resort properties including Lotte Resort Buyeo and ski-related leisure facilities, with strong domestic distribution. Comparable as a Korean integrated resort operator with theme park, hotel, and convention capabilities under one corporate umbrella.
• Hanwha Resort (Hanwha Hotels & Resorts): Hanwha Resort operates a portfolio of Korean leisure resorts and condos under the Hanwha brand with strong membership and reciprocal access programs. Comparable as a Korean mass-market resort operator with similar membership-driven recurring revenue model and multi-property network.
• Club Med: Club Med is the global leader in all-inclusive premium resort experiences, operating ski resorts (e.g., Club Med Tomamu Hokkaido, Sahoro) and summer mountain resorts. It is comparable to Yongpyong in package-based premium leisure, MICE, and family resort positioning, with stronger global distribution.

Direct peers

• High1 Resort (Kangwon Land): High1 Resort in Jeongseon, Gangwon-do operates ski, golf, hotel, and convention facilities as one of Korea's largest integrated mountain resorts. It directly competes with Yongpyong for Korean ski and MICE demand with similar scale and amenity breadth.
• Phoenix Pyeongchang (Blue Canyon): Phoenix operates ski, golf, and water park facilities in Pyeongchang with multiple accommodation tiers and a similar integrated-resort model. It is one of Yongpyong's primary domestic competitors in the Gangwon-do ski market with overlapping customer segments.
• Vivaldi Park (Daemyung Resort): Vivaldi Park in Hongcheon is one of Korea's largest ski resorts with 12 slopes and a major Ocean World water park. It competes directly with Yongpyong for family and beginner-skier segments, particularly from Seoul metropolitan day-trip markets.
• Alpensia Resort: Alpensia is the immediate neighbor and co-host of the 2018 Pyeongchang Winter Olympics alongside Yongpyong. It operates ski slopes, a water park, condos, and a convention center on the same Balwang Mountain ridge, making it the most direct Korean competitor in both winter and MICE segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKeA43nQvoSfrpUAYeoWHQw
• Facebookfacebook.com/yongpyong.co.kr
• Instagraminstagram.com/yongpyongresort_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yongpyong Resort Corp