What Bailies Coffee Roasters does

Bailies Coffee Roasters is a Belfast-based specialty coffee company founded in 1993 by Russell Bailie and operating as a private limited company (Bailies Coffee Co. Ltd). The business is vertically integrated across the specialty coffee value chain: it sources green coffee directly from farming cooperatives in seven or more origin countries under a six-principle direct trade framework (prices 30% above Fair Trade, ETI Base Code compliance, unannounced audit rights), roasts in small batches at a single Belfast roastery using Probat equipment with custom roast profiles, and distributes the finished product through three channels — a Shopify direct-to-consumer storefront, a B2B wholesale program for cafes, restaurants, and hospitality businesses across the UK and Ireland, and an in-person training operation.

The product portfolio centers on microlot, single origin, and signature blend coffees sold in 250g and 1kg formats at £10.50-£15.25, with three subscription tiers (Microlot, Single Origin, Espresso Blend) priced at £11-£12.50 per 250g per month. A curated brewing equipment range spans espresso machines (£729.95-£4,890), grinders, kettles, and scales from premium brands including La Marzocco, Sage, Baratza, Timemore, Lelit, and Mazzer. A Suki Tea reseller partnership extends the storefront into loose-leaf teas. Bailies Academy operates as Northern Ireland's first SCA Premier Training Campus, delivering AST-certified barista training from Foundation to Professional levels (£75-£800), supplemented by private workshops for wholesale customers. A separate engineering service provides equipment maintenance across the UK and Ireland with over 40 years of combined experience.

The customer base comprises home coffee enthusiasts buying through e-commerce, wholesale hospitality accounts in the UK and Ireland, and aspiring and professional baristas seeking SCA certification. A long-standing partnership with La Marzocco (over a decade) underpins equipment credibility, while a 2026 charity partnership with MS Runs Ireland provides community-led marketing. The company operates a single headquarters and roastery at 27 Stockmans Way, Belfast, with a headcount in the 11-50 range and no external parent, private equity, or institutional investment identified.

Name

Bailies Coffee Roasters

Legal name

Bailies Coffee Co. Ltd

Website

https://bailiescoffee.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Bailies Coffee Roasters is a Belfast-based specialty coffee roaster founded in 1993 that sources green coffee via direct trade, roasts in small batches, and sells specialty coffee, brewing equipment, SCA-accredited training, and equipment servicing to UK and Ireland consumers, hospitality businesses, and baristas.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Coffee subscriptions
• Wholesale coffee supply
• Barista training

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct sales of specialty coffee including microlots, single origins, and signature blends to consumers via e-commerce. Products sold in 250g and 1kg quantities with one-time purchase or subscription options.
2. Coffee Subscriptions: Recurring subscription revenue from rotating single origin, microlot, and espresso blend subscriptions with weekly or monthly delivery options ranging from £11-12.50 per 250g bag.
3. Brewing Equipment Sales: Sales of espresso machines, grinders, kettles, scales, filters, and accessories from brands including La Marzocco, Sage, Baratza, and Timemore.
4. Professional Training Courses: SCA-accredited barista and coffee training courses from beginner foundation (£250) to professional level (£800), plus private workshops.
5. Equipment Servicing: Engineering service for coffee equipment maintenance with over 40 years combined experience, covering Ireland and the UK.
6. Wholesale Coffee Supply: B2B wholesale supply of specialty coffee to cafes, restaurants, and hospitality businesses.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bailies Coffee Roasters is a Belfast-based specialty coffee roaster that sources green coffee through a direct trade model, roasts in small batches at its Belfast facility, and distributes roasted coffee, subscriptions, brewing equipment, loose leaf tea, and SCA-accredited barista training to both consumers and hospitality businesses. The company operates a vertically integrated business spanning green coffee sourcing, roasting, retail/online sales, wholesale supply, equipment servicing, and coffee education.

Product overview

Bailies Coffee Roasters is a Belfast-based specialty coffee roaster operating a vertically integrated business covering green coffee sourcing through direct trade, roasting at their Belfast facility using Probat technology, and retail/wholesale distribution. The product portfolio centres on specialty coffees sold as Microlot, Single Origin, and Signature Blend offerings across 21+ coffee SKUs, supported by subscription services (Single Origin, Microlot, Espresso Blend), a curated brewing equipment range (espresso machines, grinders, pour-over gear, scales), SUKI loose leaf teas, SCA-accredited training courses via Bailies Academy, equipment servicing with 40+ years combined engineering experience, and B2B wholesale partnerships. The company differentiates through direct trade relationships with farming partners, SCA Premier Training Campus accreditation, and comprehensive coffee industry services spanning education, equipment, and sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Microlot Coffees Unique seasonal specialty coffee releases showcasing distinctive flavours of their region, sourced in small quantities from exceptional producers, best enjoyed black and brewed as filter coffee.
• Single Origin Coffees Specialty coffee sourced from exceptional producers around the world and roasted in Belfast to showcase unique flavour profiles as single origin espresso or filter brews.
• Signature Blends Specialty coffee blends bringing together coffees from quality-driven farms and co-ops, expertly roasted and balanced for smooth espresso paired with milk.
• Microlot Subscription Monthly subscription delivering small limited offers of extraordinary microlot coffees produced in small amounts, sourced via direct trade and available for only a few months while in season.
• Single Origin Subscription Monthly subscription rotating between current single origin regions, featuring coffees that highlight the taste profiles of their growing area.
• Espresso Blend Subscription Rotating subscription featuring signature espresso blends, meticulously sourced, roasted and blended for consistency and balance, rotating between four current blends for home espresso brewing.
• Espresso Machines Retail espresso machines from premium brands including La Marzocco Linea Mini R, La Marzocco Linea Micra, Lelit Elizabeth, Lelit Victoria, Lelit Bianca, and Sage Barista Pro.
• Coffee Grinders Retail coffee grinders including Baratza Encore, Baratza Virtuoso+, Baratza Sette 270, Baratza Vario+, Mazzer Philos, Mazzer Mini, Sage Smart Grinder Pro, and Timemore Nano Hand Grinder.
• Brewing Accessories Brewing accessories including AeroPress coffee makers, Hario V60 drippers, Kalita Wave drippers, Clever Coffee Dripper, Bodum French Press, filter papers, servers, and scales from Acaia and Hario.
• Loose Leaf Tea Loose leaf teas sourced from SUKI Tea including sencha, gunpowder green tea, chamomile, peppermint, earl grey, breakfast tea, Belfast Brew, matcha, white tea elderflower, and fruit infusions.
• SCA Barista Skills Intermediate Course Intermediate barista skills course exploring complex coffee quality theory including strength, extraction, green coffee attributes, origin development, processing, roast, storage, and freshness.
• SCA Barista Skills Professional Course Professional-level barista course for confident baristas experienced in latte art, grind adjustment, workflow, and sensory skills, with SCA accreditation.
• Home Espresso Workshop Fundamental home espresso workshop teaching how to get the best out of espresso machines at home, priced at £75.
• Private Barista Training Private, fully tailored barista workshops for wholesale partners and hospitality businesses, delivered at Bailies Academy in Belfast by experienced coffee professionals.
• Coffee Equipment Servicing Full engineering service with over 40 years combined experience servicing and maintaining coffee equipment and machinery across Ireland and the UK.
• Wholesale Coffee Partnership B2B wholesale coffee supply with over 20 years of direct trade relationships, offering a one-stop shop solution covering the entire coffee journey for hospitality businesses across the UK and Ireland.
• Gift Cards Digital gift cards redeemable across the entire Bailies Coffee Roasters website, available in £10 denominations.

Quantifiable outcome

• Green coffee prices have more than doubled industry-wide, forcing roasters to adapt cash flow strategies.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• La MarzoccocoreTechnology or IntegrationLong-standing relationship spanning over a decade with the Florence-based espresso machine manufacturer established in 1927. La Marzocco is renowned for beautifully engineered machines balancing performance, durability, and timeless design. The partnership enables Bailies to offer premium espresso equipment and maintain brand quality standards.
• MS Runs IrelandminorGTM or Marketing PartnerCharity partnership supporting Colin Goodman and Matt Knaggs' world record attempt to run the length of Ireland (Mizen Head to Malin Head, ~357 miles) over 10-12 days in June/July 2026. £1 from every bag of coffee purchased during the challenge goes directly to MS research.
• Suki TeaminorChannel Partner/ Reseller/ DistributorReseller partnership offering Suki Tea products including loose leaf teas, tea bags, and accessories alongside Bailies coffee range.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bailiescoffeeroasters
• Facebookfacebook.com/BailiesCoffee
• Instagraminstagram.com/bailiescoffee
• Xx.com/bailiescoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailies Coffee Roasters