The Mexican Museum
The Mexican Museum is a 501(c)3 nonprofit art museum in San Francisco stewarding a 16,500-object collection of Mexican, Mexican American, Latin American, and Chicano art, serving the Bay Area community through exhibitions, education, and membership programs while building a new 60,000 sq ft facility.
- Company typePrivate
- Founded1975
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mexican Museum does
The Mexican Museum is a private 501(c)3 nonprofit cultural institution founded in 1975 in San Francisco's Mission District by Chicano artist Peter Rodriguez, and currently developing a new 60,000 sq ft permanent home at 706 Mission Street in the Yerba Buena Gardens Arts District. It operates as the oldest U.S. museum focused on Mexican, Mexican American, Latin American, and Chicano art, stewarding a permanent collection of 16,500+ objects spanning 2,500 years of history across five areas: Pre-Hispanic, Colonial, Popular/Folk, Modern/Contemporary, and Chicano. The museum has curated or hosted more than 130 exhibitions since founding and is a Smithsonian Affiliate.
Core products and programs include physical and online exhibitions, virtual tours delivered through a Google Arts and Culture partnership using augmented reality, K–12 and community education programs, and the Museo Sin Muros (Museum Without Walls) off-site initiative. The museum's revenue model is multi-stream: a 10-tier membership program ranging from $100 (Promoter) to $100,000 (Corporate Sponsor), tax-deductible donations including the $500-per-name Builders Society Legacy Wall program, donor-advised fund partnerships with BNY Mellon, Fidelity Charitable, and Schwab Charitable, international exhibition loans, and planned earned-income streams (store, restaurant) at the new facility. It serves the San Francisco Bay Area, California, and international communities, with a current reach of 11–50 employees.
The Mexican Museum firmographics
Firmographics- Name
- The Mexican Museum
- Legal name
- The Mexican Museum
- Website
- https://mexicanmuseum.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mexican Museum is a 501(c)3 nonprofit art museum in San Francisco stewarding a 16,500-object collection of Mexican, Mexican American, Latin American, and Chicano art, serving the Bay Area community through exhibitions, education, and membership programs while building a new 60,000 sq ft facility.
- Ownership category
- akta.pro rank
The Mexican Museum industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Museums (71211), Museums (712110)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Mexican Museum is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Mexican Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Programs: Multi-tiered membership program ranging from $100 Promoter level to $100,000 Corporate Sponsor, providing benefits including event access, guided tours, and recognition
- Donations and Contributions: Tax-deductible donations through the museum's 501(c)3 status, including custom donations, Builder's Society Legacy Wall donations ($500 per name), and general contributions
- Donor-Advised Funds: Partnership with major DAF organizations (BNY Mellon, Fidelity Charitable, Schwab Charitable) allowing donors to make designations for general use or specific thematic areas
- Earned Income Programs: Planned museum store, restaurant, and other earned income programs at the new facility
- Exhibition Loans and Partnerships: International exhibition partnerships including loans to other institutions such as the Miguel Covarrubias exhibition in Mexico City and Alebrijes to Cholula Regional Museum
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Promoter membership at $100 annually with social media recognition and Smithsonian Affiliation Membership |
| Subscription | Annual | Ambassador membership at $500 annually |
| Subscription | Annual | Amigo Silver membership at $1,000 annually with exclusive event access for 1 person |
| Subscription | Annual | Amigo Gold membership at $2,500 annually with exclusive event access for 2 people |
| Subscription | Annual | Amigo Platinum membership at $5,000 annually with exclusive event access for 2 people |
| Subscription | Annual | Silver Member at $10,000 annually with VIP access and limited edition artwork |
| Subscription | Annual | Gold Member at $30,000 annually with Board of Trustees invitation |
| Subscription | Annual | Platinum Member at $50,000 annually with extended Board of Trustees term |
| Subscription | Annual | Sponsor at $75,000 annually |
| Subscription | Annual | Corporate Sponsor at $100,000 annually with wall name opportunity in new building |
| One time/ perpetual license | Pay-as-you-go | Builder's Society Legacy Wall donation at $500 per name |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Mexican Museum product offering
Product offeringCore offering
The Mexican Museum curates, preserves, and exhibits a permanent collection of more than 16,500 art objects spanning 2,500 years of Mexican, Mexican American, Latin American, and Chicano art and culture. It delivers physical and online exhibitions, virtual tours through Google Arts and Culture, and educational programs including hands-on workshops for schools, families, and community groups. The museum is preparing to open a new 60,000 square foot facility at Yerba Buena Gardens while continuing community outreach through the Museo Sin Muros initiative.
Product overview
The Mexican Museum is a single-institution museum offering a unified portfolio of physical and digital experiences centered on Mexican, Mexican American, Latin American, and Chicano art and culture. The core offerings include physical and online exhibitions showcasing works from its permanent collection of over 16,500 art objects, virtual tours through Google Arts and Culture, and educational programs featuring hands-on workshops in traditional arts and crafts. Supporting offerings include membership tiers, the Builders Society legacy donation program, and the Museo Sin Muros outreach initiative that extends programming beyond the museum's walls during the new facility's construction at Yerba Buena Gardens.
Differentiator
Problem solved
Functional benefit
Brands
- Museo Sin Muros (Museum Without Walls): Off-site programming initiative during construction period that includes educational initiatives, traveling exhibitions, outdoor installations, and community events throughout the Bay Area and beyond.
Products and services
- Physical Museum Exhibitions In-person exhibitions showcasing Mexican, Mexican American, Latin American, and Chicano art across five collection areas: Pre-Hispanic, Colonial, Popular/Folk, Modern/Contemporary, and Chicano. Designed for general visitors, families, and school groups at the museum's San Francisco location.
- Online Exhibitions Digital exhibitions accessible via the museum's website, featuring works from the permanent collection such as the Nicolás Guzmán online exhibit and the Amates: Corteza de Identidad exhibition. Available to global online visitors at no cost.
- Virtual Tours Immersive virtual tours through Mexican art and culture accessible via the museum's website and the Google Arts and Culture partnership, allowing visitors to explore collections at their own pace and zoom in on intricate details from anywhere in the world.
- Educational Programs and Workshops In-person and virtual educational experiences for Bay Area schools, libraries, and community members, covering traditional Mexican and Latin American arts, crafts, and cultural practices including God's Eye, Huichol Beads, Papel Picado, Talavera Tiles, and Día de los Muertos traditions. Designed for K-12 students, families, and lifelong learners.
- Museo Sin Muros (Museum Without Walls) Off-site programming initiative bringing exhibitions, educational activities, and community events throughout the Bay Area and beyond during the new museum's construction period. Includes outdoor installations and traveling exhibitions reaching communities without a permanent facility.
- Membership Program Tiered membership program for individuals and corporations including Promoter ($100), Ambassador ($500), Amigo Silver/Gold/Platinum ($1,000-$5,000), Silver/Gold/Platinum Members ($10,000-$50,000), and Corporate Sponsor ($75,000-$100,000), offering benefits such as event invitations, guided tours, newsletter subscriptions, and Board of Trustees access.
- Builders Society Legacy Wall Legacy wall campaign for donors contributing $500 per name to the new museum at 706 Mission Street, providing recognition on a prestige wall inside the building and exclusive hard-hat walkthrough tours of the construction site.
- Permanent Collection Access Access to over 16,500 art objects spanning 2,500 years of history, from pre-Hispanic artifacts to 21st-century contemporary pieces, including works by Diego Rivera, José Clemente Orozco, David Alfaro Siqueiros, Rufino Tamayo, and Chicano artists. Available to researchers, visitors, and partner institutions.
Quantifiable outcome
- 130+ exhibitions curated or hosted since 1975
- +3 more outcomes
Companies that use The Mexican Museum
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Mexican Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Mexican Museum partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and secondary.
- Banco Nacional de México / Fomento Cultural BanamexmajorPartnership for the Miguel Covarrubias: Una Mirada Sin Fronteras exhibition at Palacio de Cultura, Palacio de Iturbide in Mexico City's Centro Histórico. Exhibition runs April 24 through September 21, 2025.
- New Cholula Regional Museum (Museo Regional de Cholula), Puebla, MexicomajorPartnership to exhibit one of the largest collections of Alebrijes by the Linares family artisans, from the Gregorio Valner Art Collection. The Mexican Museum loans pieces from its permanent collection.
- Google Arts and CulturecorePartnership for virtual viewing of pieces from the museum's art collection through augmented reality, allowing visitors to experience museum exhibits directly from their mobile devices.
- MOLAA (Museum of Latin American Art)secondaryPartnership for OaxaCAlifornia exhibition featuring murals by Oaxacan artistic duo Tlacolulokos (Dario Canul y Cosijoesa Cernas) from the Visualizing Language project.
- City and County of San FranciscocorePublic/private partnership between The Mexican Museum, the City and County of San Francisco, and developer Millennium Partners for the new museum at Yerba Buena Gardens.
- Millennium PartnerscoreDeveloper partner in the public/private partnership for the new museum facility at 706 Mission Street in Yerba Buena Gardens.
- TEN ArquitectoscoreArchitecture firm designing the new museum facility at Yerba Buena Gardens.
- Center for Latin American Studies BerkeleysecondaryPartner for exclusive events organized by The Mexican Museum for Amigo and above membership levels.
- UDLAP, Jenkins Graduate SchoolsecondaryPartner for exclusive events organized by The Mexican Museum for Amigo and above membership levels.
- Governor's Office (Governor Newsom)secondaryGovernor Newsom displayed 16 art pieces from The Mexican Museum's collection in the office in the State Capitol, providing visibility for the museum's collection.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
The Mexican Museum competitors and assessment
Company assessmentDirect peers
- Museum of Latin American Art (MOLAA): Long Beach, CA museum dedicated to modern and contemporary Latin American art. Direct peer already partnered with The Mexican Museum on the OaxaCAlifornia exhibition; comparable collection focus and SoCal/Bay Area audience overlap.
- Mexic-Arte Museum: Austin, Texas museum dedicated to Mexican and Latino art. Closely comparable in scale, mission focus, and community-based education programming; competes for similar donor and grant pools in the U.S. Southwest.
- Museo de Arte Moderno (Mexico City): Mexico City's modern art museum with which The Mexican Museum partners on exhibition loans. Direct institutional peer for cross-border collection exchange and curatorial collaboration.
- National Museum of Mexican Art: Chicago-based nonprofit museum dedicated to Mexican and Latin American art and culture. Closest U.S. comparable in mission, audience, and collection focus, though it already operates a permanent facility (free admission model).
- El Museo del Barrio: New York City museum focused on Latino, Caribbean, and Latin American art and culture. Comparable in niche cultural mission, urban location, and education-driven programming model.
- Museo Regional de Cholula: Puebla-based Mexican regional museum partnered with The Mexican Museum on the Alebrijes exhibition. Direct institutional peer for binational collection exchange and traveling exhibition partnerships.
Regional players
- de Young Museum: San Francisco fine arts museum located in the same Golden Gate Park corridor. Regional peer for visitor demographics, corporate sponsorship pool, and Bay Area arts philanthropy, though with a broader global collection mandate.
- Cantor Arts Center (Stanford University): Bay Area university art museum with significant holdings of Mesoamerican and pre-Columbian art. Comparable in geographic market and partial overlap in collection categories (pre-Hispanic and Latin American works).
- San Francisco Museum of Modern Art (SFMOMA): Flagship modern art museum in San Francisco. Comparable in scale ambitions and downtown cultural positioning; competes for the same corporate sponsors, members, and tourism audience in the Bay Area.
Broad incumbents
- Smithsonian Latino Center: National-level umbrella for Latino programming across the Smithsonian Institution. Affiliated with The Mexican Museum and represents the broader institutional framework within which the museum operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Mexican Museum social profiles
Digital presenceThe Mexican Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mexican Museum leadership team
Management profileNumber of profiles
Profiles6 records
The Mexican Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mexican Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mexican Museum
What does The Mexican Museum do?
The Mexican Museum curates, preserves, and exhibits a permanent collection of more than 16,500 art objects spanning 2,500 years of Mexican, Mexican American, Latin American, and Chicano art and culture. It delivers physical and online exhibitions, virtual tours through Google Arts and Culture, and educational programs including hands-on workshops for schools, families, and community groups. The museum is preparing to open a new 60,000 square foot facility at Yerba Buena Gardens while continuing community outreach through the Museo Sin Muros initiative.
Is The Mexican Museum a public or private company?
The Mexican Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mexican Museum founded?
The Mexican Museum was founded in 1975. It employs 11 to 50 people.
Where is The Mexican Museum based?
The Mexican Museum is headquartered in San Francisco, United States, in the North America region.
How does The Mexican Museum make money?
Five revenue lines are on record. Membership Programs are the primary driver. The others are donations and Contributions, donor-Advised Funds, earned Income Programs and exhibition Loans and Partnerships.
Who are The Mexican Museum's main competitors?
Direct peers on record are Museum of Latin American Art (MOLAA), Mexic-Arte Museum, Museo de Arte Moderno (Mexico City), National Museum of Mexican Art, El Museo del Barrio and Museo Regional de Cholula. Regional players are de Young Museum, Cantor Arts Center (Stanford University) and San Francisco Museum of Modern Art (SFMOMA). Smithsonian Latino Center is listed as a broad incumbent.
Does The Mexican Museum have an API?
No public API is recorded for The Mexican Museum.
What industry is The Mexican Museum in?
The Mexican Museum's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 712.