South Florida Design

What South Florida Design does

South Florida Design, Inc. is a privately held, family-operated residential architecture firm based in Estero, Florida (Bonita Springs mailing), that designs and sells house plans through a direct-to-consumer e-commerce storefront at sfdesigninc.com. The company is led by principal designer Greg Weber, with marketing and content handled by Beth Weber, supported by a team of 51-100 employees. Founded circa 2015, it specializes in Florida and coastal residential architecture, with a catalog spanning Coastal Contemporary, Mediterranean/European/Tuscan, Olde Florida, Modern, Craftsman, Courtyard, and British West Indies styles, plus specialty structures such as duplex, cabana/casita, and man cave designs. Plans are sold as one-time perpetual licenses in CAD and PDF formats, with optional marketing kits, right-reading reverse variants, and multi-use/per-build licensing for builders and contractors building multiple homes from the same plan.

The business operates as a niche D2C e-commerce company with no disclosed external funding, no parent company, no subsidiaries, and no partnerships beyond a referral arrangement with AIM Studio for professional front-elevation renderings. Distribution is exclusively digital: plans are delivered as file downloads purchased through the website, with discovery driven by SEO on the catalog site and a multi-channel social presence (Facebook, Instagram, LinkedIn, Twitter, YouTube, Houzz). Pricing per plan ranges from roughly $250 to $5,315, with CAD-format professional plans in the $2,000-$5,000 range, PDF homeowner plans in the $200-$500 range, and multi-use builder licenses at $1,000-$2,600 per build. Geographic scope is global for pre-designed plans via the website, while custom design services are explicitly restricted to Lee County and Collier County, Florida.

Revenue is generated through three primary customer segments: professional homebuilders and contractors (primary, who use plans for Florida and coastal spec or custom builds), individual homeowners (secondary, seeking professionally designed plans without custom architectural fees), and multi-family developers (tertiary, purchasing duplex plans). There are no disclosed enterprise contracts, named anchor customers, or recurring SaaS-style revenue streams; the entire model is transactional, one-time-license based. The company has no patents, trademarks, regulatory actions, mergers, acquisitions, or restructuring events on record, and there are no disclosed AI/ML capabilities, APIs, or technology integrations beyond a standard content-managed e-commerce platform.

Name

South Florida Design

Legal name

South Florida Design Inc

Website

https://sfdesigninc.com/

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

South Florida Design provides custom house plan designs as well as a collection of pre-designed house plans to customers.

Ownership category

akta.pro rank

Product category

Residential Architectural House Plans

NAICS

Architectural Services (54131), Drafting Services (541340), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Residential house plans
• Architectural design
• Coastal home plans
• Construction drawings
• CAD floor plans

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. House Plan Sales: One-time license fees for house plans sold as CAD files, PDF documents, and marketing materials. Customers purchase plans for single builds or multi-use licenses for multiple construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

South Florida Design sells pre-drawn residential architectural house plans optimized for Florida and coastal regions. Plans cover styles such as Coastal Contemporary, Mediterranean, Olde Florida, Traditional, Modern, Craftsman, and British West Indies, and are delivered digitally as CAD files or PDFs, with options for marketing kits, right-reading reverse, and multi-use licenses. The company also facilitates professional color front elevation rendering services through partner AIM Studio.

Product overview

South Florida Design is a house plan design company that offers a diverse portfolio of residential house plans across multiple architectural styles. The core offering consists of downloadable/purchasable house plans (CAD and PDF formats) spanning Coastal Contemporary, Mediterranean/European/Tuscan, Traditional, Olde Florida, Modern, Craftsman, Courtyard, and British West Indies styles. Plans range from small single-family homes (under 1,000 sqft) to luxury multi-story homes (over 7,000 sqft), and include specialized types such as Duplex, Cabana/Casita, and Man Cave designs. The company also offers professional rendering services through third-party partners for elevation visualizations. Plans are sold with various licensing options including multi-use licenses for builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Rendering Services
• Residential House Plans

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Architectural Designs: One of the largest US house plan sellers, offering a deep catalog of pre-drawn residential plans in CAD/PDF formats via DTC e-commerce. Directly comparable to SFD's business model, target buyer (builders and homeowners), and product range, though with national scope and significantly larger catalog.
• The House Plan Shop / Houseplans.com: Major online marketplace for residential house plans with a wide architectural style catalog sold directly to consumers and builders. Closely comparable in product, licensing model, and DTC e-commerce delivery; a primary competitor for SFD's buyer intent.
• Dream Home Source: Online house plan retailer featuring thousands of designs from multiple designers, sold CAD/PDF. Comparable catalog approach and customer base, though aggregating many designers rather than building an in-house branded catalog like SFD.
• eplans.com: Established online house plan marketplace with searchable, filterable catalog and multi-format (CAD/PDF) delivery to homeowners and builders. Directly comparable in distribution model and buyer, competing for the same search-driven demand.
• Donald A. Gardner Architects: Designer-led house plan company offering a branded catalog of pre-drawn residential plans sold DTC. Comparable in being a single-firm branded plan seller with style-specific collections (e.g., narrow lot, luxury), targeting builders and homeowners.
• Sater Design Collection: Boutique residential plan designer with Mediterranean and luxury home collections sold online. Comparable as a designer-led DTC plan seller with style-focused branding, though typically positioned at the higher end of the market.
• Family Home Plans: Online house plan retailer with broad catalog across multiple architectural styles, selling CAD/PDF to homeowners and builders. Comparable in product mix, distribution, and target buyer; competes for the same mid-market builder demand as SFD.
• America's Best House Plans: Aggregator of residential house plans with a large searchable catalog and DTC e-commerce. Comparable in plan marketplace model, though positioned as a multi-designer aggregator rather than a single-firm branded catalog.
• The Plan Collection: Online residential house plan retailer offering customizable pre-drawn plans in CAD/PDF formats to homeowners and builders. Closely comparable in customization options, multi-format delivery, and target customer base.
• Monster House Plans: House plan retailer with extensive catalog across styles, sold DTC in multiple formats with customization add-ons. Comparable in catalog approach, format options, and customer base (builders and homeowners).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SFDesignInc
• YouTubeyoutube.com/channel/UCmOfciptdFHY9I-BgqFUGsA
• Facebookfacebook.com/South-Florida-Design-HousePlans-100321972102346
• LinkedInlinkedin.com/company/south-florida-design-inc.
• Instagraminstagram.com/sfdesign_houseplans

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Florida Design