Soul Malls

What Soul Malls does

Soul Malls is a privately held Brazilian retail real estate services firm headquartered in Leblon, Rio de Janeiro. Founded in 2017 by four former executives of BRMalls and ABL Shoppings, the company operates as an integrated platform for shopping center owners and developers, offering four core services: Planning & Development (project conceptualization through architectural, operational, commercial, and financial planning), Commercialization (leasing of stores, kiosks, and media to improve occupancy), Administration (ongoing operational and financial management of shopping center condominiums), and Specialized Consulting (M&A support, valuation, financial and strategic planning). Its go-to-market is direct B2B sales to shopping center entrepreneurs and developers, leveraging the founders' industry networks and a strategic partnership with the associated advisory firm WIN+ie.

The company reports a workforce of more than 600 collaborators and manages a portfolio of 17+ shopping centers across at least 9 Brazilian states (MT, MA, TO, DF, MG, ES, RJ, SP, PR), including sizeable assets such as Uptown Barra (90,000 m² ABL, 500,000 monthly visitors) and Shopping Praia da Costa (40,000 m² ABL, 750,000 monthly visitors). The technology profile is non-software; the platform is delivered through human expertise, partner networks in architecture, legal, auditing, and advertising, and on-site operational teams. Pricing is quote-based and not publicly disclosed, with revenue streams split across professional services fees, managed services contracts, and commercialization commissions.

The business is privately held by its four founders, with no institutional investors or PE backing disclosed. The company is LGPD-compliant, has no public listing, and does not disclose revenue. Its competitive position rests on the depth of founder credibility, the integrated four-service platform, and switching costs embedded in long-term administration and commercialization contracts.

Name

Soul Malls

Legal name

SOULMALLS ADMINISTRACAO E COMERCIALIZACAO DE CENTROS COMERCIAIS LTDA

Website

https://soulmalls.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Malls is a Brazilian retail real estate services firm founded in 2017 that provides planning, commercialization, administration, and consulting for shopping centers, serving 17+ mall owners across 9 states with a 600+ person team headquartered in Rio de Janeiro.

Ownership category

akta.pro rank

Product category

Retail Real Estate Services

NAICS

Management of Companies and Enterprises (5511)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industries

Specialty & Entertainment Venue Property Management (BPAJAGAO), Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Shopping center management
• Retail real estate services
• Mall commercialization
• Shopping center consulting
• Property administration

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Planning and Development Services: Soul Malls plans and develops shopping center and commercial enterprise projects of different sizes in Brazil and internationally. Through a multidisciplinary team, they apply methodology from project conceptualization to architectural, operational, commercial, and financial planning.
2. Commercialization: Specialized team with modern commercial planning techniques and access to major Brazilian retailers performs commercialization of stores, mall spaces (quiosques/kiosks), and media in shopping centers, seeking to improve occupancy rates and profitability.
3. Administration: Specialized administration of shopping centers and commercial enterprises of different sizes, seeking maximization of results and operational and financial efficiency in the condomínio and promotion fund. Focus on structured management based on efficiency and agility.
4. Specialized Consulting: Studies and specialized analyses in commercial, operational, financial, and marketing areas for commercial enterprises and shopping centers, including M&A support, valuation, financial planning, strategic planning, and commercial planning.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Soul Malls plans, develops, commercializes, and administers shopping centers and commercial enterprises of different sizes across Brazil. The company operates an integrated platform covering project conceptualization, architectural and financial planning, store and media leasing, ongoing operational and financial administration, and specialized consulting (including M&A, valuation, and strategic planning) for shopping center owners, developers, and operators.

Product overview

Soul Malls is a shopping center management and commercialization company offering a comprehensive platform of services in the Brazilian retail real estate market. The company provides four core service offerings: Planning & Development (planning and developing shopping center projects), Commercialization (selling and renting retail spaces), Administration (managing shopping center operations), and Specialized Consulting (M&A support, valuation, financial and strategic planning). The company manages a portfolio of over 17 shopping centers across 10 Brazilian states, providing integrated services from project conceptualization through ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning & Development (Planejamento & Desenvolvimento) Planning and development of shopping center and commercial enterprise projects of varying sizes across Brazil and internationally, delivered through a multidisciplinary team that applies methodology from conceptualization through architectural, operational, commercial, and financial planning for shopping center owners, developers, and investors.
• Commercialization (Comercialização) Specialized commercialization of stores, mall kiosks, and media in shopping centers, using modern commercial planning techniques and access to major Brazilian retailers to improve occupancy rates and profitability for shopping center operators.
• Administration (Administração) Specialized administration of shopping centers and commercial enterprises of different sizes, focused on maximizing results and operational and financial efficiency in condomínio and promotion fund management for shopping center owners.
• Specialized Consulting (Consultoria Especializada) Specialized studies and analyses in commercial, operational, financial, and marketing areas for commercial enterprises and shopping centers, including M&A support, valuation, financial planning, strategic planning, and commercial planning.
• Shopping Center Portfolio Management Integrated management, administration, commercialization, and executive consulting across Soul Malls' portfolio of 17+ shopping centers in Brazil, including properties such as Águas Claras Shopping, Anchieta Garden Shopping, Boulevard Maricá, Boulevard Shopping, Capim Dourado Shopping, Casa & Gourmet Shopping, Goiabeiras Shopping, Ilha Plaza Shopping, Londrina Norte Shopping, Osasco Plaza Shopping, Pátio Aviação, Pátio Norte Shopping, Seaside Corporate, Shopping Contagem, Shopping Plaza Macaé, Shopping Praia da Costa, Uptown Barra, and West Plaza Shopping.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WIN+iecoreStrategic or Co-development Partner · 1 January 2017WIN+ie is a project development and executive advisory company founded in 2016. All WIN+ie clients share benefits from Soul Malls' operational structure and expertise. WIN+ie provides project analysis and structuring, executive operational advisory for shopping centers, business advisory, executive representation of entrepreneurs, and participation in company Boards. The partnership is deeply integrated with Soul Malls, sharing clients and complementing service offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JHSF: Brazilian luxury real estate developer with retail components including the Cidade Jardim shopping center. Comparable as a high-end shopping center operator whose administration scope overlaps with Soul Malls' services.

Direct peers

• BRMalls: Brazil's largest shopping center operator (now merged with Aliansce Sonae). Directly comparable as Soul Malls' founders all came from BRMalls and the firm competes for the same third-party administration mandates across Brazilian malls.
• Ancar Ivanhoe: Brazilian shopping center operator with regional mall portfolio. Competes directly for third-party administration and commercialization mandates in mid-sized Brazilian cities.
• Sonae Sierra: International shopping center developer and operator with significant Brazilian presence. Comparable as both a competitor and as a benchmark for full-service shopping center management across Brazil and Portugal.
• Iguatemi: Brazilian shopping center operator with premium mall assets. Comparable as both a competitor for management mandates and as a talent source for the broader Brazilian mall professional ecosystem.
• Aliansce Sonae Shopping Centers: Major Brazilian shopping center operator that merged with BRMalls. Directly comparable as a national mall operator competing for the same third-party management mandates Soul Malls targets.
• Replan: Brazilian shopping center operator where two Soul Malls co-founders previously served as Projects Director and CFO. Directly comparable in portfolio profile and operating approach.
• Multiplan: One of Brazil's leading shopping center operators with a national portfolio. Competes with Soul Malls for both management mandates and tenant commercialization across Brazilian malls.
• General Shopping Brasil: Brazilian shopping center operator focused on mid-sized regional malls. Comparable to Soul Malls given overlapping mandate types and target mall profile in Brazil's interior markets.

Others

• WIN+ie: Project development and executive advisory firm founded by Soul Malls co-founder André Ryfer. Closely associated with Soul Malls and shares clients; serves as a deal-origination upstream partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Malls