KeyedIn

What KeyedIn does

KeyedIn is a mobile-first, multi-sided service marketplace platform that connects clients seeking professional services with 'protisans' (skilled professionals) across freelance categories including photography, medical, legal, digital marketing, copywriting, culinary services, interior design, virtual assistance, tour guiding, and veterinary care. Founded in 2022 and legally domiciled in Nigeria as KeyedIn Service Providers LTD, the platform operates via dedicated iOS and Android apps and a web interface at keyedin.app, with a six-language localized website (English, French, Portuguese, Italian, German, Spanish) that signals cross-border intent. The product surface combines a digital wallet with escrow-protected payments, live video calling, project tracking, push notifications for skill-matched jobs, in-app messaging, and video-based profile portfolios for protisans.

The business model is freemium-plus-take-rate: signup is free with no subscription, and revenue is generated via an undisclosed commission on each completed transaction, deducted at source before disbursement to the protisan. A separate promoter referral program pays 1% on a referred user's first transaction once a promoter has invited at least 10 people, with new referrals receiving one month of fee-free transactions. Distribution combines product-led self-serve onboarding with a community-led referral motion, plus social presence on Facebook, Instagram, and YouTube.

KeyedIn is privately held with no disclosed parent company, no external investors, no funding rounds, no management team bios, no patents or trademarks, no named enterprise customers, no revenue figure, and no headcount disclosed in the source material. The arbitration clause specifies Abuja, Nigeria, while the company's listed city is Firenze, Italy, and customer-facing App Store listings are Nigeria-region, creating a cross-border jurisdictional footprint that has not been elaborated publicly.

Name

KeyedIn

Legal name

KeyedIn Service Providers LTD

Website

https://keyedin.app

Company type

Private

Founded year

2022

Operating status

Operating

Short description

KeyedIn is a mobile-first, multi-sided freelance marketplace founded in 2022 that connects clients with 'protisans' (skilled professionals) across categories such as photography, legal, medical, and digital marketing, monetizing via per-transaction commissions on its escrow-backed platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Commission: KeyedIn charges a commission per transaction carried out through the App. The charge is deducted upon successful completion of the transaction at source before being dispersed to service providers. No fee for platform usage or app downloads.
2. Referral Commission (Promoter Program): Promoters earn 1% of their referrals' first transaction when they have invited at least 10 people. Commissions are paid to the KeyedIn wallet immediately when the protisan completes the project.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KeyedIn is a mobile-first, multi-sided marketplace platform that connects clients with verified skilled professionals ("protisans") for project-based or hourly work across categories such as photography, medical, legal, digital marketing, tour guiding, copywriting, culinary, veterinary, interior design and virtual assistance. The platform delivers an integrated experience with built-in chat, voice and video calls, a digital wallet, escrow-protected payments, project tracking, and proximity-based discovery, available via web and native iOS/Android apps.

Product overview

KeyedIn is a multi-sided marketplace platform connecting clients with skilled professionals ('protisans') across diverse service categories. The platform operates through its core KeyedIn Platform, supported by dedicated interfaces for clients (KeyedIn for Clients) and professionals (KeyedIn for Protisans). The ecosystem includes integrated features such as the KeyedIn Digital Wallet for payment processing, the KeyedIn Video Call Feature for real-time communication, the KeyedIn Promoter Program for referral-based earning, and native mobile applications for iOS and Android. The platform is accessible via web and dedicated mobile apps, with separate login portals for clients and protisans.

Differentiator

Problem solved

Functional benefit

Products and services

• KeyedIn Platform A multi-sided marketplace platform connecting clients seeking professional services with skilled professionals ('protisans') across categories including photography, medical, legal, digital marketing, tour guiding, copywriting, culinary services, veterinary care, interior design, and virtual assistance.
• KeyedIn for Clients A dedicated platform interface allowing clients to search for, connect with, and hire protisans for projects, with features including a protisan proximity locator, built-in project tracker, quality verification of professionals, and escrow-based client protection.
• KeyedIn for Protisans A professional profile platform enabling skilled workers to create video-based portfolios, showcase multi-facet skills, get matched with clients, set their own rates and schedules, and earn income through project-based work.
• KeyedIn Mobile App Native mobile applications available on iOS and Android for both clients and protisans, providing on-the-go access to the platform's marketplace, messaging, and wallet features.

Quantifiable outcome

• Call-out service fees allow protisans to get paid for time spent on projects even after client cancellation

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Upwork: Largest global freelance marketplace connecting clients with skilled professionals across similar horizontal categories including writing, design, development, and consulting. Closely comparable two-sided marketplace model with transaction-based take rate.
• PeoplePerHour: UK-based freelance marketplace with similar horizontal categories and escrow-style payment flow. Direct competitor targeting SMBs and individuals for project-based professional services.
• Freelancer.com: Long-standing global freelance marketplace with bid-based project matching. Direct competitor using similar escrow and milestone-based payment infrastructure for project-based professional services.
• Toptal: Premium freelance marketplace for vetted top-tier talent in software, design, finance, and project management. Comparable two-sided marketplace with heavy verification emphasis—directly relevant to KeyedIn's protisan verification claim.
• TaskRabbit: Marketplace connecting clients with nearby 'Taskers' for errands, handyman work, and personal services. Directly comparable to KeyedIn's project-based, proximity-aware matching for individual professionals.
• 99designs: Marketplace specifically focused on connecting clients with freelance designers. Illustrates the vertical-specialization path a horizontal marketplace like KeyedIn might pursue in specific categories such as creative work.
• Fiverr: Global services marketplace where freelancers ('sellers') offer discrete services across categories like graphic design, digital marketing, writing, and programming. Closely comparable business model and revenue structure to KeyedIn.
• Thumbtack: US-based marketplace connecting customers with local professionals across home services and creative categories. Comparable local-proximity matching feature (KeyedIn's 'Protisan Proximity Locator') and project-posting model.

Broad incumbents

• LinkedIn Services Marketplace: Microsoft-owned professional network with an embedded services marketplace. Broad incumbent offering freelance discovery as part of a much larger platform, leveraging professional identity and network data.

Emerging players

• MarketerHire: Vetted marketplace for marketing talent, representing an emerging-player thesis that category-specific marketplaces can win by combining strict verification with curated talent pools—directly relevant to KeyedIn's verification-heavy positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/keyedinapp
• Facebookfacebook.com/keyedinapp
• Instagraminstagram.com/keyedinapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeyedIn