What Biceps does

BICEPS GmbH is a privately held advertising, design, web and digital marketing agency headquartered in Braunschweig, Germany, founded in 2003. It serves primarily small and medium-sized businesses, startups, medical and dental practices, regional institutions, and selected larger corporate clients. Its service portfolio covers brand identity and corporate design, campaigns, website and online-shop development, SEO, GEO optimization for AI-powered search visibility, social media, performance marketing, print, photography, editing, illustration, and custom software development.

The technical delivery stack is agency-services oriented rather than a single proprietary platform. BICEPS builds sites and commerce experiences on Kirby, WordPress, Shopware, Shopify and WooCommerce, and develops bespoke platforms with Laravel, Vue.js, Alpine.js and Nova. It also operates productized offerings and sub-brands, including BICEPS Reviews, an automated review-management tool that routes positive feedback to Google, Jameda and Trustpilot while channeling critical feedback privately, BICEPS Praxismarketing for healthcare practices, and Appliner-related all-in-one CMS work for fitness studios.

Revenue appears to come mainly from project-based professional services and ongoing retainers, with undisclosed custom pricing based on project scope, CMS choice, content volume, channels, community management and advertising requirements. BICEPS Reviews adds a subscription revenue model with a 14-day free trial. Go-to-market is primarily direct and inbound through the company website, blog, case studies, social media, WhatsApp/contact forms, local SEO, and dedicated vertical or product portals.

Name

Biceps

Legal name

BICEPS GmbH

Website

https://bi-ceps.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

BICEPS GmbH is a Braunschweig-based digital agency providing branding, web design, SEO/GEO, social media, campaigns, and custom software for SMEs, startups, medical practices, and regional organizations, with project/retainer services and a review-management SaaS.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital marketing services
• Web design agency
• Search engine optimization
• Branding and identity
• Custom software development

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services – Agency Retainers and Project Fees: BICEPS generates revenue primarily through billable project engagements and ongoing retainer contracts for digital marketing, web design, branding, SEO, GEO, social media, and software development services. Pricing is project-specific and transparently itemized.
2. Subscription Tools – BICEPS Reviews SaaS: The agency offers its own software product, BICEPS Customer Reviews, a cloud-based review management tool. This is sold on a subscription basis to client businesses seeking automated review generation and reputation management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BICEPS GmbH is a full-service digital advertising agency that delivers integrated marketing, design, and technology services including brand identity and corporate design, website and online shop development on Kirby, WordPress, Shopware, and Shopify, SEO and GEO optimization, social media management, performance marketing campaigns, and individual custom software development. The agency also develops and sells two proprietary tools: the BICEPS Reviews automated review management SaaS and the Appliner all-in-one CMS for fitness studios.

Product overview

BICEPS GmbH is a full-service digital advertising and marketing agency based in Braunschweig, Germany, operating since 2003. The company offers a comprehensive portfolio spanning web design (using Kirby, WordPress, Shopware, Shopify CMS platforms with WooCommerce e-commerce integration), brand development and campaigns, SEO/GEO optimization for traditional and AI-powered search systems, social media management, performance marketing (Google Ads, Meta Ads, LinkedIn), and custom software development (Laravel, Vue.js, Alpine.js). The agency operates two specialized sub-brands: BICEPS Reviews (automated review generation tool integrating with Google, Jameda, and Trustpilot) and BICEPS Praxismarketing (marketing services targeting medical practices). Additionally, BICEPS developed Appliner, a proprietary ALL-in-ONE CMS platform specifically for fitness studios that integrates app, website, and digital advertising displays.

Differentiator

Problem solved

Functional benefit

Brands

• BICEPS Praxismarketing: Specialized marketing services for medical and dental practices, operating at biceps-praxismarketing.de.
• BICEPS Reviews
• BICEPS Bio

Products and services

• BICEPS Reviews Automated review generation tool that sends review requests via QR code or link, directing satisfied customers to public review platforms (Google, Jameda, Trustpilot) while routing critical feedback privately to a company dashboard for internal resolution. Sold as a subscription SaaS with a 14-day free trial, targeted at small and medium businesses with direct customer contact.
• BICEPS Praxismarketing Dedicated marketing services offering for medical and dental practices, including branding, website development, social media management, and review generation, delivered through a specialized vertical brand at biceps-praxismarketing.de and targeted at healthcare providers in Braunschweig and surrounding regions.
• Appliner All-in-one content management system developed by BICEPS for fitness studios, integrating app, website, and digital advertising displays into a single platform with a user-friendly editor for content management without technical knowledge, including the MeinClub member app.
• SEO-Agentur Search engine optimization service covering website analysis, keyword research, on-page and off-page optimization, technical SEO, content creation, and monitoring and reporting to achieve sustainable organic visibility in Google search results.
• GEO-Optimierung Generative Engine Optimization service that optimizes content and digital presence for AI-powered search systems (ChatGPT, Perplexity, Google AI Overviews), including GEO analysis, content strategy, Schema.org implementation, authority building, and local GEO optimization.
• Webdesign & Website-Entwicklung Website design and development service using CMS platforms Kirby, WordPress, Shopware, and Shopify, encompassing analysis, concept, design, user experience, content creation, SEO optimization, testing, and launch, with WooCommerce-powered online shop implementation.
• Social Media Marketing Social media management service covering Instagram, LinkedIn, TikTok, and Facebook, including content planning, community management, advertising campaigns, monitoring, analysis, and social recruiting.
• Individualsoftware Custom software development using Laravel, Vue.js, Alpine.js, and Nova frameworks, covering analysis, strategy, design, programming, quality assurance, and launch and monitoring for bespoke platforms and applications.
• Performance Marketing Performance-driven online marketing service covering Google Ads, Meta Ads, and LinkedIn campaigns with multichannel management, tracking setup, optimization, and transparent reporting on conversions and ROI.
• Kampagnen Advertising and creative campaign development service including concept, media planning, and execution across print, out-of-home, digital, and multi-channel campaigns with monitoring and performance evaluation.

Quantifiable outcome

• For Löwenzahnärzte: significantly improved Google rankings and increased patient inquiries through SEO optimization and website overhaul.
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Steve Cremer (Muziqme)coreStrategic or Co-development PartnerSteve Cremer engaged BICEPS to develop the Muziqme platform from scratch – Germany's first live music booking platform. BICEPS designed the full UI/UX, developed the Laravel backend and Vue.js frontend, implemented features including chat, an auction system, and a music fund, and provided print collateral. The project was born from a shared vision during the Corona pandemic and represents deep co-development.
• Two entrepreneurs from Denmark and Iceland (Salty by AURO)minorStrategic or Co-development PartnerTwo entrepreneurs from Denmark and Iceland, selling AURO products in Nordic markets, commissioned BICEPS to build the Salty Shop – a custom-coded e-commerce platform tailored to their requirements, integrating part of the AURO product range for Scandinavian sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• diva-e: diva-e is a larger German digital experience and e-commerce services provider covering digital platforms, commerce, and customer experience. It is comparable on website, shop, and digital platform delivery, but operates at broader enterprise scale than BICEPS.
• diconium: diconium is a German digital transformation and commerce specialist delivering digital products, platforms, and customer-experience solutions. It overlaps with BICEPS' custom software, e-commerce, and digital experience work, but is a much larger incumbent.
• DEPT: DEPT is an international digital agency combining marketing, technology, data, and creative services. It is comparable as a scaled version of BICEPS' integrated marketing, web, and technology model, serving larger and more global clients.

Direct peers

• wirDesign communication AG: wirDesign is a German branding and corporate-design agency with roots in Braunschweig and Berlin. It overlaps with BICEPS in brand identity, design, and corporate communication work, although it skews more toward brand consultancy.
• Gingco.Net New Media GmbH: Gingco.Net is a Braunschweig-based digital and web agency focused on online projects and digital communication. It is comparable because it competes in BICEPS' local/regional market for web design, digital implementation, and agency services.
• construktiv GmbH: construktiv is a German digital agency offering social media, performance marketing, content, creative campaigns, and digital communication. It is comparable to BICEPS' integrated campaign, social media, and performance marketing work.
• morefire GmbH: morefire is a German digital marketing agency focused on SEO, paid media, content, social, and conversion optimization. It is comparable to BICEPS' SEO, performance marketing, and social media services, though more specialized in online marketing.
• Blackbit digital Commerce GmbH: Blackbit is a German digital commerce and online marketing agency working on e-commerce, web platforms, and digital growth. It is comparable to BICEPS' shop development, CMS implementation, and online marketing offering for German clients.
• Löwenstark Online-Marketing GmbH: Löwenstark is a German online marketing agency offering SEO, SEA, social media, e-commerce, and web-related services. It is highly comparable to BICEPS because both serve German businesses seeking outsourced digital visibility and performance marketing support.

Others

• ProvenExpert: ProvenExpert is an online reputation and review-management platform for collecting and displaying customer feedback. It is comparable to BICEPS' BICEPS Reviews sub-brand, although ProvenExpert is a dedicated review platform rather than a full-service agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@biceps_de
• Facebookfacebook.com/biceps
• LinkedInlinkedin.com/company/biceps-gmbh
• Instagraminstagram.com/biceps_de
• TikToktiktok.com/@biceps_de
• Xx.com/biceps_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biceps