Adore Floors

What Adore Floors does

Adore Floors, Inc. is a private US-based manufacturer of luxury vinyl tile (LVT) flooring products, headquartered in Woodbury, New York, and operating globally since its founding in 1979. The company produces a diversified portfolio organized under two primary brand umbrellas — the Adore® line (Naturelle+ Plus™, Decoria® Contack™, Decoria®, ProjectFlor™, and ProjectFlor Elite) and the Regent™ rigid core collection (Monarch X and Sovereign) — spanning wear layer thicknesses from 7 mil (entry-level multi-family) to 30 mil (premium commercial specification). Its competitive differentiation rests on four registered proprietary technologies: CleanTech™ (antimicrobial microbiostat), MicroCeramic™ (silica-enhanced scratch resistance), Duramond™ (surface hardening), and Adore Core™ (bamboo powder composite core), with manufacturing conducted in FloorScore-, ISO 9001-, and ISO 14001-certified facilities.

The company operates a pure B2B distributor and dealer channel model with no direct-to-consumer sales; end customers access products through authorized flooring distributors, supported by a dedicated distributor login portal and a public 'Where To Buy' locator. Adore serves seven vertical segments — Healthcare, Education, Fitness & Spa, Retail, Hospitality, Residential, and Multi-Family/Multi-Unit Residential — with each product line positioned to address specific segment pain points (e.g., antimicrobial protection for healthcare, waterproofing for fitness, cost-effective durability for multi-family). Pricing is not publicly disclosed and varies by distributor and project; warranties range up to lifetime residential and 25-year commercial on premium lines.

Internationally, Adore maintains dedicated regional websites for the United Kingdom, Germany, Poland, and a broader Europe, Middle East & Asia region, supporting channel partner relationships across those geographies. The company is privately held with no disclosed parent entity, no recorded venture capital or private equity backing, no M&A history, and no disclosed leadership team information. Revenue, employee count within the 101–250 band, and ownership structure are not publicly available.

Name

Adore Floors

Legal name

Adore Floors, Inc.

Website

https://adorefloors.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Adore Floors is a private US-based manufacturer of luxury vinyl tile (LVT) flooring, producing branded Adore® and Regent™ product lines sold through distributor and dealer networks to commercial and residential customers across healthcare, education, retail, hospitality, and multi-family segments globally.

Ownership category

akta.pro rank

Product category

Luxury Vinyl Flooring Manufacturing

NAICS

Carpet and Rug Mills (31411), Floor Covering Retailers (449121)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Luxury vinyl flooring
• Rigid core flooring
• Waterproof flooring tiles
• Commercial floor covering
• WPC flooring manufacturing

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Vinyl Flooring Products: Adore Floors generates revenue through the sale of luxury vinyl tile (LVT) flooring products across multiple product lines including residential and commercial grades. Products are sold through distributor and dealer networks with various wear layer thicknesses and price points to serve different market segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adore Floors designs, manufactures, and distributes luxury vinyl tile (LVT) flooring products under the Adore® and Regent™ brand families, including flexible LVT, WPC, and rigid core constructions with proprietary CleanTech™, MicroCeramic™, Duramond™, and Adore Core™ technologies. The product range spans entry-level multi-family/residential flooring (ProjectFlor 7 mil) through premium commercial LVT (Decoria® 30 mil) and rigid core click systems (Monarch X, Sovereign), distributed exclusively through a wholesale distributor and dealer network.

Product overview

Adore Floors is a luxury vinyl flooring manufacturer offering a portfolio of product lines under two main brands: Adore® and Regent™. The Adore® brand encompasses Naturelle+ Plus™ (22 mil commercial LVT), Decoria® Contack™, Decoria® (30 mil premium LVT with acoustic and fiberglass-reinforced cores), ProjectFlor (7 mil cost-effective LVT for multi-family/hospitality), and ProjectFlor Elite (12 mil enhanced version). The Regent™ brand features rigid core flooring including Monarch X and Sovereign (commercial solid rigid core with click-down installation, IXPE acoustic layer, waterproof construction). The company also offers Warehouse Specials at discounted prices. All products incorporate proprietary technologies including MicroCeramic™ (scratch resistance), CleanTech™ (hygiene/microbiostat), Duramond™ (surface hardening), and Adore Core™ (bamboo powder composite core). Products are suitable for healthcare, education, fitness, retail, hospitality, residential, public spaces, high traffic, and sterile environments.

Differentiator

Problem solved

Functional benefit

Brands

• Naturelle+ Plus™: Luxury vinyl tile line with 22 mil commercial wear layer, featuring Duramond™, CleanTech™, and MicroCeramic™ technologies with salvaged vinyl core and 25-year commercial warranty.
• Decoria® Contack™
• Decoria®
• ProjectFlor
• ProjectFlor Elite
• Regent™
• Monarch X
• Sovereign™

Products and services

• Naturelle+ Plus™ Luxury vinyl tile with a 22 mil commercial wear layer and thicker improved design options, formulated with sustainable core technology, incorporating Duramond™, CleanTech™, and MicroCeramic™. Carries a 25-year commercial warranty and lifetime residential warranty. Served through the Adore® distributor and dealer network for healthcare, education, fitness, retail, hospitality, and residential projects.
• Decoria® Contack™ LVT under the Decoria® brand with proprietary Decoria Contack™ contact installation technology, offered in multiple wood and stone visual options for commercial and residential buyers sourced through distributors.
• Decoria® Premium LVT with a 30 mil wear layer at 5 mm thickness, with three layers of fiberglass-reinforced LVT cores sandwiched between an acoustic layer, balance layer, and ceramic-infused Duramond™ top coat. Planks measure 9" x 60" for faster installation and fewer seams. Sold through distributors with a 25-year commercial warranty and lifetime residential warranty.
• ProjectFlor Cost-effective LVT designed for multi-family residences, student housing, hospitality, tenant improvements, senior homes, and apartment spaces. Features a 7 mil wear layer reinforced with MicroCeramic™ technology for scratch and scuff resistance and superior indentation resistance. Distributed through Adore® dealers.
• ProjectFlor Elite Enhanced version of ProjectFlor with a 12 mil wear layer reinforced with MicroCeramic™ technology, designed for higher-traffic commercial applications requiring superior durability and aesthetic design. Sold through Adore® distributors and dealers.
• Monarch X Part of the Regent™ collection, Monarch X is a rigid core LVT with higher density and polymer content for high performance, dimensional stability, and easy waterproof click-down installation. Distributed through Regent™ dealers for residential and commercial applications.
• Sovereign Commercial click-down solid rigid core LVT in the Regent™ line with 6.0 mm gauge, 22 mil wear layer, and 1.5 mm IXPE acoustic installation layer for reduced sound transmission. Lifeproof, waterproof, and damage resistant with an angle-drop locking system. Distributed through Regent™ commercial dealers.
• Warehouse Specials Limited-time discounted Adore® and Regent™ LVT products sold on a first-come, first-served, as-is basis without warranty through the company website.

Quantifiable outcome

• Up to 25-year commercial warranty available on premium product lines
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mannington Mills: Mannington Mills is a fourth-generation, family-owned U.S. flooring manufacturer with a substantial LVT and resilient flooring portfolio (including the Adura line). Like Adore Floors, it sells through distributors/dealers, targets residential and commercial segments, and competes directly in mid-to-premium LVT categories.
• CFL Flooring: CFL Flooring is a global LVT and rigid core flooring manufacturer with a focus on design and commercial-grade products distributed through international dealer networks. Comparable to Adore in mid-market LVT positioning, Asia-based manufacturing, and EMEA/global commercial emphasis.
• Karndean Designflooring: Karndean is a specialist LVT manufacturer focused on design-led luxury vinyl planks and tiles for residential and commercial markets. Comparable to Adore in its LVT-only product focus, design-forward portfolio, and global distributor-based GTM model across North America, EMEA, and APAC.
• Forbo Flooring Systems: Forbo is a Swiss-based global manufacturer of resilient flooring including vinyl and linoleum products for commercial and residential markets. Like Adore, it operates with a strong European and international distributor footprint and competes in healthcare, education, and commercial LVT/resilient categories.

Broad incumbents

• Shaw Industries: Shaw Industries (Berkshire Hathaway subsidiary) is one of the world's largest flooring manufacturers with an extensive LVT/resilient portfolio (Floorte, COREtec-licensed products). It is a broad incumbent competing with Adore across residential and commercial LVT channels but at significantly larger scale.
• Armstrong Flooring: Armstrong Flooring is a long-established U.S. resilient flooring manufacturer with a strong LVT/VCT portfolio serving commercial and residential channels. It competes directly with Adore in healthcare, education, and light commercial specifications but at a much larger legacy scale.
• Tarkett: Tarkett is a global flooring manufacturer with a significant resilient vinyl offering for commercial and residential markets. Comparable to Adore in LVT manufacturing and global distribution, but operates as a diversified broad incumbent across multiple flooring categories.
• Mohawk Industries: Mohawk Industries is the largest U.S. flooring manufacturer and parent of IVC/USFloors (creator of COREtec, the SPC/rigid core category that disrupted traditional LVT). Mohawk overlaps directly with Adore in LVT and rigid core, but at a vastly larger scale and broader product portfolio.

Emerging players

• Novalis Innovative Flooring: Novalis is a Hong Kong-headquartered LVT specialist with global distribution and a strong commercial-grade LVT portfolio including rigid core (NovaCore). Comparable to Adore in LVT focus and international distributor model, with growing emphasis on commercial and multi-family segments.
• Beauflor USA: Beauflor is a European resilient flooring manufacturer with LVT, sheet vinyl, and rigid core products distributed through dealer networks in the U.S. and globally. It overlaps with Adore's multi-family, residential, and light-commercial segments and competes on similar price-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adore-floors-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adore Floors