The Family Connection

What The Family Connection does

The Family Connection is a non-profit parenting education organization operating as the designated Regional Parenting Education Hub for Jackson and Josephine counties in Southern Oregon, headquartered in Central Point. The organization delivers free, evidence-based parenting education programs covering the full childhood spectrum from prenatal through teen years, including multi-session class series (Active Parenting, Conscious Discipline, Nurturing Parenting, Make Parenting a Pleasure), single-session topical workshops, free playgroups for children ages 0-5, support groups for specialized populations (including LGBTQIA+ families and co-parenting), and professional development for parenting educators. Programs are delivered in English and Spanish through both virtual (Zoom) and in-person modalities at community locations including schools, churches, libraries, family centers, and healthcare partner sites; all services, along with childcare, meals, materials, and mail-delivered Family Fun Boxes, are provided at no cost to participants.

The organization's operating model is a community-led distribution strategy built on a network of 90+ partner organizations including Southern Oregon Head Start, SOELS, local school districts, healthcare providers (La Clinica, Rogue Community Health), Coordinated Care Organizations (AllCare, Jackson Care Connect), faith organizations, and social service agencies. It coordinates approximately 90% of parenting programs across the two-county region and offers a mini-grant program to community partners implementing approved parenting curricula, subject to quarterly reporting. The organization is supported by Oregon State University, which provides research backing and the OPEC Professional Development System for parenting educator certification.

Revenue is generated entirely through grants and donations rather than participant fees. Primary funding flows from the Oregon Parenting Education Collaborative (OPEC), a multi-year initiative led by the Ford Family Foundation, Oregon Community Foundation, and Oregon State University, with additional financial support from Meyer Memorial Trust and the Collins Foundation. The legal parent and 501(c)(3) backbone agency is Southern Oregon Child and Family Council, Inc. (SOCFC), which handles financial administration and processes tax-deductible donations. Headcount is reported at 251-500 employees, and the organization has operated continuously since at least 1965.

Name

The Family Connection

Legal name

Southern Oregon Child and Family Council, Inc.

Website

https://thefamilyconnect.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

The Family Connection is a non-profit Regional Parenting Education Hub serving Jackson and Josephine counties in Southern Oregon, delivering free evidence-based parenting classes, workshops, playgroups, and educator training in English and Spanish across in-person and virtual modalities.

Ownership category

akta.pro rank

Product category

Family and Parenting Education Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Parent Support Groups & Peer Networks (EDACALAG), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Parenting education programs
• Family support services
• Early childhood education
• Family counseling services
• Community family services

Headquarters

HQ city

Central Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Funding: Primary revenue is grant funding from the Oregon Parenting Education Collaborative (OPEC), a multi-year initiative led by The Ford Family Foundation, Oregon Community Foundation, and Oregon State University. Additional funding from Meyer Memorial Trust and Collins Foundation.
2. Donations: Accepts tax-deductible donations from the public through their parent organization Southern Oregon Child and Family Council, Inc. (SOCFC). Donations are 100% tax-deductible and directed toward parenting programs in the community.
3. Mini-Grants to Partners: Offers small mini-grants to community partner organizations that implement parenting programs, dispersed based on quarterly reporting and approved proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Family Connection provides free, evidence-based parenting education programs and family support services to families in Southern Oregon. Its programs target parents, caregivers, and children to strengthen family relationships, support child development, and address parenting challenges through classes, workshops, and direct one-on-one support, delivered in-person and virtually.

Product overview

The Family Connection is a regional parenting education hub serving Jackson and Josephine Counties in Southern Oregon. The organization operates as a service-based non-profit, not a technology platform, offering a portfolio of evidence-based parenting education programs including multi-session class series (Active Parenting, Conscious Discipline, Nurturing Parenting), single-session topical workshops, free playgroups for children ages 0-5, support groups for specific populations (including LGBTQIA+ families), and professional development for parenting educators. Programs are delivered both virtually (via Zoom) and in-person at community locations, with services available in English and Spanish. The organization serves as the Regional Parenting Education Hub for the Oregon Parenting Education Collaborative (OPEC), coordinating approximately 90% of parenting programs in the two-county region.

Differentiator

Problem solved

Functional benefit

Products and services

• Parenting Education Programs Free, evidence-based parenting classes and workshops for parents, expecting parents, and caregivers in Southern Oregon covering child development, positive parenting techniques, and family relationship building. Delivered in-person at the Central Point, Oregon, location and virtually.
• Family Support Services Direct one-on-one support for families facing parenting challenges, including individualized guidance, resource navigation, and referrals to community resources across Southern Oregon.

Quantifiable outcome

• Prevention of adverse childhood experiences through normalized parenting education
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and supporting.

• Oregon Parenting Education Collaborative (OPEC)coreStrategic or Co-development PartnerOPEC is a multi-year initiative led by The Ford Family Foundation, Oregon Community Foundation, and Oregon State University. The Family Connection is the recipient of the OPEC grant to serve as the Regional Parenting Education Hub for Jackson and Josephine counties. OPEC provides financial support, technical assistance, and a statewide system of programs and information for parenting education.
• Southern Oregon Child and Family Council, Inc. (SOCFC)coreStrategic or Co-development PartnerSOCFC is the backbone agency and parent organization of The Family Connection. Donations are processed through SOCFC's donation system, and SOCFC provides 501c3 status for tax-deductible contributions. SOCFC handles financial administration and organizational oversight.
• Oregon State UniversitymajorStrategic or Co-development PartnerPartner in the Oregon Parenting Education Collaborative, providing research backing and the OPEC Professional Development System for parenting educators. Scientific base for evidence-based curricula.
• Southern Oregon Head StartmajorStrategic or Co-development PartnerKey community partner implementing parenting education programs. Listed as an 'In Partnership with' organization providing Conscious Discipline mini-sessions and program collaboration.
• Southern Oregon Child Family Council Inc.coreStrategic or Co-development PartnerFormal partner organization working with The Family Connection as part of the parenting education hub network.
• Southern Oregon Early Learning Services (SOELS)majorChannel Partner/ Reseller/ DistributorProvides Read Play Talk playgroups and hosts playgroup schedules on their website. Co-hosts events and collaborates on early childhood programming throughout Jackson and Josephine counties.
• Unite Us / Connect OregonsupportingTechnology or IntegrationNetwork platform for community resource referrals and self-referral for families seeking services across Oregon counties.
• 211infosupportingChannel Partner/ Reseller/ DistributorCommunity resource information service providing search capabilities for families seeking local services.
• Help Me Grow OregonsupportingChannel Partner/ Reseller/ DistributorResource referral service for families with young children, linked as a community resource for The Family Connection families.
• Jackson County Library SystemsupportingChannel Partner/ Reseller/ DistributorJackson County Library Community Room used as location for Infant Massage classes and programming.
• Local Schools and School DistrictssupportingChannel Partner/ Reseller/ DistributorPartner locations for parenting programs including Orchard Hill Elementary, Talent Elementary, and Ruch Library. Schools implement parenting programs each quarter with support from The Family Connection.
• Local Churches and Faith OrganizationssupportingChannel Partner/ Reseller/ DistributorCommunity partner locations including First Presbyterian Church Jacksonville, Ascension Lutheran Church Medford, Westminster Presbyterian Church Medford, Path Church Central Point, and Rogue Valley Fellowship Medford.
• Gilbert Creek Child Development CentersupportingChannel Partner/ Reseller/ DistributorHost site for free playgroups ages 0-3 and 3-5 in Grants Pass, managed in partnership with Southern Oregon ESD.
• Growing Together Family Community CentersupportingChannel Partner/ Reseller/ DistributorHost site for Read-Play-Talk playgroups and Samurai Sprouts Aikido classes in Grants Pass, operated by the community organization Growing Together.
• KairossupportingChannel Partner/ Reseller/ DistributorTraining organization presenting the Collaborative Problem Solving 6-week virtual series for The Family Connection.
• Southern Oregon Success / Southern Oregon ACEs Training TeamsupportingChannel Partner/ Reseller/ DistributorPresents Open ACEs Training via Zoom, supported by local Coordinated Care Organizations AllCare and Jackson Care Connect, Options of Southern Oregon, SOELS, local K12 school districts, SOESD, La Clinica, Rogue Community Health, and Siskiyou Community Health.
• La Clinica Wellness CentersupportingChannel Partner/ Reseller/ DistributorPartner location for Boot Camp for New Dads in-person meetings in Medford.
• Youth 71FivesupportingChannel Partner/ Reseller/ DistributorPartner location for Read Play Talk playgroups in Medford.
• Illinois Valley Family CoalitionsupportingChannel Partner/ Reseller/ DistributorPartner location for Read Play Talk playgroups in Cave Junction.
• Jackson Youth System of Care (JYSOC)supportingChannel Partner/ Reseller/ DistributorLocal resource partner for families with youth, listed on community resources page.
• Southern Oregon Social Emotional Wellness NetworksupportingChannel Partner/ Reseller/ DistributorCommunity resource network partner providing social emotional wellness resources for Jackson and Josephine counties.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Parents as Teachers: National evidence-based parent education organization offering home visiting and group sessions for families with young children, prenatal to kindergarten. Directly comparable model: trained parent educators deliver structured curriculum, partner with healthcare and early childhood systems, and serve similar family demographics with comparable outcomes focus.
• Healthy Families America: Home visiting program for new parents implemented through local affiliate sites across the U.S., providing voluntary parenting education and support services. Highly comparable: evidence-based curriculum, free to families, foundation-funded, partnership-based referral model targeting similar at-risk family populations.
• Nurturing Parenting Programs: Family education curriculum provider with programs for parents of children prenatal through teen years, including specialized tracks for fathers, special needs, and Spanish-speakers. Directly comparable: Nurturing Parenting is one of The Family Connection's core curricula (Nurturing Fathers, Nurturing Parenting Special Needs), with comparable evidence-based methodology.
• Strengthening Families Program: Evidence-based family skills parenting program delivered through community organizations serving families with children ages 3-16. The Family Connection explicitly delivers Strengthening Families Program as one of its core curricula; the parent organization provides the same evidence-based framework and ACEs prevention focus.
• Abriendo Puertas: National Latino parent education program offering evidence-based curriculum in Spanish for parents of children 0-5. Directly comparable: same evidence-based curriculum that The Family Connection delivers (Abriendo Puertas is one of their Spanish-language tracks), similar parent empowerment model targeting Latino families.
• Nurse-Family Partnership: Nationally recognized nurse home visiting program serving first-time parents from pregnancy through child age two. Comparable in evidence-based approach, foundation and government funding model, and target demographic, though differs in using nurses as visitors rather than parenting educators in group settings.
• Parenting Now! (Lane County OPEC Hub): Lane County, Oregon's OPEC-designated regional parenting education hub operating under the same Oregon Parenting Education Collaborative initiative. Direct sibling program: identical funding structure, similar evidence-based curricula, free programs, and coordinated parent education delivery in another Oregon region.

Others

• Children's Trust Fund Alliance: National network of state children's trust funds dedicated to preventing child abuse through funding and supporting local parenting and family support programs. The Family Connection's OPEC partnership structure resembles how Children's Trust Funds channel foundation funding to local family strengthening organizations, making this a comparable ecosystem-level peer.

Broad incumbents

• Zero to Three: National nonprofit focused on early childhood development from birth to age three, including parenting education resources and professional development for early childhood providers. Comparable target population (prenatal to age 6) and parenting education focus, but operates at national advocacy and resource development level rather than direct community service delivery.
• Prevent Child Abuse America: National umbrella organization dedicated to preventing child abuse and neglect, including promoting effective parenting education. Comparable in mission alignment (ACEs prevention, parenting education advocacy) but operates at a much larger national scale rather than as a direct service provider like The Family Connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wwwthefamilyconnectorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Connection