Hermosa Beach Little League

What Hermosa Beach Little League does

Hermosa Beach Little League (HBLL) is a 501(c)(3) nonprofit youth baseball organization chartered by Little League Baseball, Incorporated, founded in 1951 and headquartered at 710 Pier Ave, Hermosa Beach, California. It operates exclusively through volunteers — a Board of Directors, Officers, League Officials, Managers, and Coaches — and serves approximately 500+ youth players ages 5-16 across eight age-based divisions spanning T-Ball, Rookie, Single A, Double A, Triple A, Majors, Juniors, and Seniors.

HBLL's core offering is structured baseball programming. The technology stack is composed entirely of off-the-shelf SaaS: Stack Sports' Sports Connect platform for registration, scheduling, evaluation, and communications; YourGameCam for live HD webcasting from Clark Field North with replay and clip-save functionality; and Dugout Captain for free coaching resources. The league maintains 15+ playing venues across the South Bay, with Clark Field (four diamonds: North, South, Logan, New Dunham) in Hermosa Beach as the historical home since inception, supplemented by fields in Manhattan Beach, Redondo Beach, Torrance, Rolling Hills Estates, El Segundo, and Palos Verdes.

The business model is community-funded through three streams: player registration fees (annual cadence, processed via Sports Connect, not publicly priced), local business sponsorships (50+ sponsors displayed on the website and uniforms), and donations accepted through a Square-powered storefront. Distribution is direct-to-consumer via the league website and self-serve online registration. Marketing relies on organic channels — the website, Facebook, email newsletters, and annual community events such as Picture Days, Opening Day, Night at the Ballpark, and Hearts of Hermosa. The league has produced notable competitive achievements including a 2018 Junior League World Series US Championship appearance and a 2021 District Championship win.

Name

Hermosa Beach Little League

Legal name

Hermosa Beach Little League, Inc.

Website

https://hermosabaseball.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Hermosa Beach Little League is a 501(c)(3) nonprofit youth baseball organization founded in 1951, serving 500+ players ages 5-16 across eight divisions in the South Bay area via volunteer operations, Sports Connect registration, and 15+ playing fields anchored by Clark Field.

Ownership category

akta.pro rank

Product category

Youth Baseball League Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth baseball league
• Community sports programs
• Youth athletic development
• Little league divisions
• Recreational youth baseball

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Fees charged to families for children to participate in the league across various divisions (T-Ball through Seniors). Registration opens in October with evaluations in December.
2. Sponsorship Revenue: Local businesses sponsor teams and the league, appearing on uniforms, the website sponsor page, and benefiting from community visibility. Sponsors include various South Bay businesses across financial services, healthcare, restaurants, and retail.
3. Donations: General donations accepted through the sponsor Square site for community support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hermosa Beach Little League is a nonprofit, all-volunteer youth baseball organization chartered by Little League Baseball that runs structured developmental programs across eight age-based divisions (T-Ball, Rookie, Single A, Double A, Triple A, Majors, Juniors, Seniors) for children ages 5-16 in the Hermosa Beach and South Bay community. Games are played primarily at Clark Field and supporting fields, with online registration through Sports Connect, live game webcasting via YourGameCam, and a Junior Umpire training program. The league is funded by player registration fees, local business sponsorships, and donations.

Product overview

Hermosa Beach Little League operates as a nonprofit youth baseball organization offering structured baseball programs across eight age-based divisions (T-Ball through Seniors) for children ages 5-16. The league's primary service is its youth baseball program, supplemented by a live webcast service for remote viewing of games at Clark Field, and an online registration platform through Sports Connect for player enrollment and division management. Games are primarily hosted at Clark Field, with additional games at various local fields across the South Bay area.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Baseball League Programs

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Stack Sports (Sports Connect)coreTechnology or Integration · 1 January 2026Stack Sports provides the Sports Connect platform powering HBLL's website, registration, scheduling, and communications. League operates under Stack Sports system with login functionality and privacy policies governed by Stack Sports.
• Dick's Sporting GoodscoreStrategic or Co-development Partner · 1 October 2018Dick's Sporting Goods partnered with HBLL to develop their new website launched in October 2018. The partnership improved the overall experience for HBLL families on computers and mobile devices with an improved registration process and enhanced communication abilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cal Ripken Baseball: Babe Ruth League's younger-division brand (ages 4-12). Provides alternative pathway for youth baseball development with travel/tournament focus that competes with Little League recreational programming.
• USSSA (United States Specialty Sports Association): Major travel baseball and tournament operator that draws families away from recreational community leagues toward higher-cost competitive programs. Represents the primary competitive threat to recreational leagues like HBLL.

Broad incumbents

• Pony Baseball and Softball: National youth baseball organization offering an alternative league structure to Little League. Targets similar age groups with different field dimensions and rules. Competes for community league affiliations in some markets.
• Babe Ruth League: National amateur baseball organization for ages 13-18 (Cal Ripken for younger divisions). Competes with Little League for older youth baseball participants and tournament pathways. Comparable community-based volunteer model.
• Little League International: The national parent organization that charters HBLL and sets rules, policies, and tournament structure. HBLL operates under Little League's governance and brand framework. Broader incumbent providing organizational umbrella to thousands of community leagues.

Direct peers

• Manhattan Beach Little League: Adjacent Little League charter operating in neighboring Manhattan Beach with shared field usage at Marine/Premier fields. Operates the same age-based divisions (T-Ball through Juniors) and was a co-participant in the 2018 World Series team. Closest direct geographic peer.
• Torrance Little League: Local Little League chapter serving Torrance families with access to Entradero Park and West High School fields. Operates same division structure and competes for South Bay youth baseball participation.
• Redondo Beach Little League / Redondo Union Baseball: Neighboring South Bay Little League chapter serving Redondo Beach. Operates parallel divisions and shares Anderson Park fields. Direct competitor for youth baseball registrations in overlapping South Bay geography.

Others

• American Youth Soccer Organization (AYSO): National youth amateur sports league operating under parallel volunteer-driven community model. While serving soccer rather than baseball, AYSO represents the same operating archetype (nonprofit, volunteer, community-based youth sports league) and competes for the same parent volunteer base and registration dollars.

Regional players

• Miracosta Baseball (referenced on HBLL site): Regional amateur baseball organization linked from HBLL homepage, suggesting affiliation or referral relationship in the broader Southern California youth baseball ecosystem. Comparable community-based model operating in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hermosabaseball
• LinkedInlinkedin.com/company/hermosa-beach-little-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermosa Beach Little League