Gilbert Cellars

What Gilbert Cellars does

Gilbert Cellars is a fifth-generation, family-owned winery headquartered at 2620 Draper Road in Yakima, Washington. The company produces and sells a portfolio of wines, including flagship Unoaked Chardonnay, Rosé, and the Allobroges red blend, using low-intervention cellar practices (minimal fining with bentonite and plant-based proteins) and Certified Sustainable Washington farming methods since 2023, with Regenerative Organic certification at the 24 K Vineyard. The company serves three primary customer segments: wine enthusiasts who buy DTC, event hosts who rent the venue for weddings and private functions, and the local Yakima Valley community that uses the property as a neighborhood wine garden.

The business operates primarily direct-to-consumer through three revenue streams: one-time wine bottle sales via the OrderPort online store and on-premise tasting room (open Sun-Thu 11AM-4PM, Fri-Sat 11AM-7PM, with reservations via ExploreTock); recurring wine club subscriptions delivered twice yearly in 4, 6, or 12-bottle tiers, plus the higher-commitment Gilbert Peak Club (24 bottles annually, currently closed); and event venue rentals for weddings and private celebrations. Members receive 10-15% discounts on purchases, two complimentary tastings per month, and access to exclusive pre-release allocations such as the Summer Solstice Allocation and the Music in the Vines concert series (club-only starting 2025).

The company ships wine directly to consumers in 33 licensed US states and is organized as a Washington LLC. Leadership is family-centric: Gloria Gilbert (General Manager/Partner), Charlie Gilbert (Sales/Partner), and Laura Schlect (Marketing/Partner) co-run the business alongside Head Winemaker Dusty Jenkins and a small production and tasting room team. Sustainability is operationalized through partnerships with Yakima Eco Solutions for recycling and the Xerces Society for pollinator habitat, plus sustainable upstream suppliers (DIAM corks, BT Watzke America tin capsules, PFAS-free Columbia Labels).

Name

Gilbert Cellars

Legal name

Gilbert Cellars

Website

https://gilbertcellars.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Gilbert Cellars is a fifth-generation, family-owned winery in Yakima Valley, Washington, producing sustainably-farmed wines sold direct-to-consumer through a tasting room, online store, wine club subscriptions, and private event rentals serving consumers across 33 US states.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Craft wine production
• Wine club membership
• Winery tasting room
• Sustainable viticulture
• Winery event venue

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Sale of wine bottles directly to consumers through the tasting room and online ordering platform. Customers can purchase individual bottles or cases at listed prices with member discounts available.
2. Wine Club Subscriptions: Recurring subscription model with 3 tiers (4, 6, or 12 bottles delivered 2x yearly). Members receive 10-15% discounts, free tastings, and event access. Auto-renews annually with 6-bottle minimum commitment for Gilbert Peak Club.
3. Event Rentals: Winery space available for private events, weddings, and celebrations. Additional revenue from event bookings and venue rentals.
4. Summer Solstice Allocation: Annual pre-release special offering exclusive to wine club members, shipped before summer. Provides additional revenue opportunity from existing members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gilbert Cellars is a fifth-generation family-owned winery in Yakima Valley, Washington that produces low-intervention, sustainably-farmed wines and sells them directly to consumers through a physical tasting room, an online store, and tiered wine club subscriptions (4, 6, and 12 bottles per shipment). The winery also operates as an event venue hosting weddings, private celebrations, and the Music in the Vines concert series.

Product overview

Gilbert Cellars is a fifth-generation family-owned winery in Yakima, Washington, offering a portfolio of wines including Unoaked Chardonnay, Rosé, and Allobroges (a red blend). The company operates through multiple interconnected offerings: direct wine sales via an online store (OrderPort), wine club memberships delivering curated selections 2x yearly (in 4, 6, or 12 bottle tiers), the Gilbert Peak flexible self-select wine club (24 bottles/year commitment), and venue experiences including tastings and event rentals. The core revenue model combines e-commerce wine sales with recurring subscription-based club memberships, supplemented by on-premise experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Club Membership A subscription wine club offering members curated wine selections delivered semi-annually (spring and fall) with three tier options of 4, 6, or 12 bottles per shipment. Members receive 10% off flagship wines and 15% off other wines, two complimentary tastings per month, and access to club events such as Music in the Vines. Auto-renews annually; targeted at individual wine enthusiasts and gift purchasers.
• Gilbert Peak Wine Club A flexible wine club tier that allows members to self-select their own wines throughout the year. Members commit to purchasing 24 bottles annually with a minimum of 6 bottles at sign-up. Currently closed to new memberships; targeted at experienced wine enthusiasts seeking choice and flexibility.
• Wine Tasting Experiences Wine tasting experiences offered at the Gilbert Cellars tasting room located at 2620 Draper Road, Yakima, WA. Tastings are available Sun-Thu 11AM-4PM and Fri-Sat 11AM-7PM, with reservations recommended. Targeted at consumers, local residents, and visitors to Yakima Valley.
• Winery Event Rentals Private event venue rentals at the Gilbert Cellars winery for weddings, corporate gatherings, and celebrations. Bookings are managed by the events and wine club coordinator. Targeted at couples, families, and organizations hosting mid-size private events in Yakima Valley.

Quantifiable outcome

• Sustainable farming reduces environmental impact
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Yakima Eco Solutions (YES)coreStrategic or Co-development PartnerActive recycling partnership with Yakima Eco Solutions (YES) to recycle glass, cardboard, and aluminum. Partnership keeps materials in circulation and out of landfills, supporting the winery's sustainability commitment beyond the bottle.
• Xerces SocietycoreStrategic or Co-development PartnerPollinator habitat partnership with Xerces Society, an organization dedicated to invertebrate conservation. Supports biodiversity in vineyards and demonstrates commitment to ecosystem health.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DeLille Cellars: Premium Washington State winery with wine club, tasting room in Woodinville, and estate vineyard program. Competes for the same high-end WA wine consumer and DTC club member wallet.
• L'Ecole No. 41: Historic Washington State (Walla Walla) family winery known for estate wines and a strong wine club. Similar mid-sized craft winery business model with DTC emphasis and tertiary-tier tasting room experiences.
• Betz Family Winery: Family-owned, small-production Washington winery focused on terroir-driven red wines and a wine-club-driven DTC model. Similar positioning, scale, and customer target.
• Two Vintners: Yakima Valley-based boutique winery with a similar DTC focus, wine club subscription model, and small-production craft positioning. Directly comparable in scale, geography, and go-to-market.

Broad incumbents

• Duckhorn Portfolio: Publicly-traded premium wine producer (NAPA) with multiple brands, large wine clubs, and DTC at scale. Useful benchmark for club economics, DTC share-of-revenue, and the scale Gilbert Cellars is not yet at.
• Hogue Cellars: Long-established Washington winery with broad varietal portfolio and significant retail/wholesale distribution. Competes in the everyday-premium WA wine tier.
• Chateau Ste. Michelle: Washington's largest and most established winery with broad national distribution, multiple visitor centers, and large wine clubs. Represents the dominant incumbent Gilbert Cellars competes against for share of mouth and shelf.

Regional players

• Walla Walla Vintners: Family-owned Washington winery focused on estate-grown wines and DTC sales. Comparable in family heritage narrative and craft production scale.
• Wilridge Winery: Yakima Valley-based small winery with tasting room, estate vineyard, and event space — directly comparable geographic peer competing for Yakima tasting-room traffic and wedding/event bookings.

Others

• Exploretock: Reservation platform Gilbert Cellars uses for tasting room bookings — included as an ecosystem partner rather than a competitor; potentially relevant for assessing ticketing/experiential revenue benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gilbertcellars
• Facebookfacebook.com/gilbertcellarswinery
• LinkedInlinkedin.com/company/gilbert-cellars

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilbert Cellars