ZoomerMedia

Name

ZoomerMedia

Legal name

ZoomerMedia Limited

Website

https://zoomermedia.ca

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Multi-platform Media

NAICS

Broadcasting and Content Providers (516), Television Broadcasting Stations (516120), Publishing Industries (513), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industries

Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG), Content Aggregators & Syndication Networks (Multi-Program Bundlers) (MPABAMAJ), News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Multi-platform media
• Advertising sales
• Digital publishing
• Broadcast television
• Magazine publishing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising and sponsorship revenue: Revenue generated from advertising across all media platforms including TV (VisionTV, JoyTV, FaithTV, OneTV), radio (Zoomer Radio, The New Classical FM), print (Zoomer Magazine, On The Bay Magazine), and digital properties (Daily Hive, blogTO, MobileSyrup, Curiocity, The Peak, Ludwig Van).
2. CARP membership subscriptions: CARP membership fees at $19.95 annual, providing access to advocacy benefits, discounts, and member-only offers for Canadians as they age. CARP has 300,000+ members with significant buying power leveraged for member benefits.
3. Magazine subscriptions and newsstand sales: Zoomer Magazine generates revenue through subscriptions and newsstand sales. It has the largest paid circulation of any Canadian magazine with 169,323 average circulation and 2,302,000 print/digital readership.
4. Marketing services and production: In-house creative and production services including video production, bespoke events, marketing services, and custom focus groups (Zoomer Voice) offered to clients as a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ZoomerMedia operates a multi-platform media portfolio spanning television channels (VisionTV, FaithTV, JoyTV, OneTV), radio stations (Zoomer Radio, The New Classical FM), print magazines (Zoomer Magazine, On The Bay Magazine), and digital properties (Daily Hive, blogTO, MobileSyrup, Curiocity, The Peak, Ludwig Van). The company generates revenue primarily by selling advertising and sponsorships across its owned-and-operated media properties to agencies and brands, with secondary revenue from magazine subscriptions and CARP advocacy association memberships.

Product overview

ZoomerMedia is a diversified Canadian multi-platform media company operating across television (VisionTV, FaithTV, JoyTV, OneTV), radio (Zoomer Radio, The New Classical FM), print (Zoomer Magazine, On The Bay Magazine), and digital platforms (Daily Hive, blogTO, Curiocity, MobileSyrup, The Peak, Ludwig Van, Everything Zoomer). Founded by Moses Znaimer in 2008, the company uniquely serves Canada's most powerful audiences: the 18.1 million people aged 45-plus (Zoomers) and 15.1 million Millennials and Gen Zs. The portfolio includes 5 TV channels, 2 radio stations, 3 print publications, 14 digital properties, and 3 live event titles. Through its affiliation with CARP (Canada's largest advocacy association for Canadians as they age), ZoomerMedia combines media reach with advocacy for the 45-plus demographic.

Differentiator

Problem solved

Functional benefit

Brands

• Zoomer Magazine: Canada's largest paid-circulation lifestyle magazine serving the 45-plus demographic with 169,323 average circulation
• blogTO
• Daily Hive
• VisionTV
• Zoomer Radio
• The New Classical 96.3 FM
• MobileSyrup
• Curiocity
• The Peak
• Ludwig Van
• On The Bay Magazine
• FaithTV
• JoyTV
• OneTV
• CARP

Products and services

• Zoomer Magazine Flagship lifestyle magazine published six times annually, targeting Canadian men and women aged 45-plus. Features health, wellness, personal finance, travel, food, politics, arts, entertainment, and celebrity coverage. Has the largest paid circulation of any Canadian magazine with 169,323 average circulation and 2.3 million print/digital readership.
• On The Bay Magazine Regional lifestyle magazine for Southern Georgian Bay region, published quarterly. Covers local lifestyle topics, homes, food, recreation, and regional challenges. Has 22,000 controlled circulation delivered to homes and 33 key locations.
• Zoomer Radio (AM 740 and 96.7 FM) AM radio station playing original greatest hits from the 1950s to 1990s plus retro standards. Has the largest broadcast footprint in North America with 50,000-watt clear channel reaching Ontario, Quebec, and 28 American states. Features 363,200 weekly listeners with 98% being Zoomers (45+).
• The New Classical 96.3 FM English Canada's only commercial all-classical music radio station, also broadcast on 103.1 FM and 102.9 FM. Features classical music, news, weather, traffic, and live concert broadcasts from Zoomer Hall. Has 603,600 weekly listeners with 85% being 45+.
• VisionTV Canada's only English-language specialty channel airing multi-faith, multi-cultural, and family-friendly programs. Available in 9 million Canadian households with 2.3 million weekly viewers, 85% being 45-plus. Features British drama, comedy series, and original documentaries.
• FaithTV The Nation's Faith Station devoted to broadcasting Christian and local programming. Features inspirational shows from Joel Osteen, Joyce Meyer, Charles Stanley, and 700 Club, plus gospel music programs.
• JoyTV Christian, multi-cultural, and local programming channel based in Surrey, BC. Available in 1 million households in Greater Vancouver, Fraser Valley, and Victoria, and 5.2 million across Canada. Features local news series like Fraser Focus and CARPe DIEM talk show.
• OneTV Canada's only 24-hour fitness, yoga, and healthy living channel. Programs designed for home exercise including yoga, Pilates, meditation, world dance, and weight-loss shows. Available in 1 million households.
• blogTO Toronto-based digital news source and leading source for local news, culture, and lifestyle content. Part of Daily Hive Media Group umbrella, adding over 350 million page views.
• Daily Hive Canadian digital media company providing local news and lifestyle content across 9 different cities. Reaches millions of Canadians weekly, is a leader on TikTok, and connects via email newsletters and social media.
• Curiocity Digital media publisher in Alberta, part of ZoomerMedia's expansion to reach over 90% of Canada's English-speaking population. Hyper-local content across Canadian cities.
• MobileSyrup Tech news platform acquired June 2024 for $950,000, adding 2 million monthly users. Expands ZoomerMedia's digital presence in technology content.
• The Peak Business, finance, and tech news platform acquired in 2023. Expands ZoomerMedia's digital content offerings targeting diverse Canadian audiences.
• Ludwig Van Classical music and arts digital media platform, acquired as part of The Peak Media Collective deal.
• Everything Zoomer Digital companion website for Zoomer Magazine, providing online content for the 45-plus demographic.
• CARP Membership Canada's largest advocacy association for Canadians as they age, with over 300,000 members. ZoomerMedia has a unique affiliation relationship, gaining insight into social and political issues while providing CARP access to media channels. Annual membership priced at $19.95.
• MZTV Museum of Television World's largest collection of rare pre-WWII and vintage television sets, including the 1939 RCA Phantom Teleceiver. Located at the ZoomerPlex in Toronto's Liberty Village.
• TitusOne Toronto-based digital marketing agency acquired for CAD 1.4 million to strengthen ZoomerMedia's digital capabilities.

Quantifiable outcome

• Largest paid magazine circulation in Canada with Zoomer Magazine (169,323 average circulation)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CAA Club Group of CompaniescoreGTM or Marketing Partner · 27 February 2023CAA Club Group of Companies became CARP's Recommended Insurance Provider, offering insurance products to CARP's 300,000+ members with exclusive member benefits and discounts.
• Heritage Cannabis and OpticannminorGTM or Marketing Partner · 14 October 2021Heritage Cannabis and Opticann announced exclusive partnership with CARP to bring cannabis content and products to Canada's largest advocacy association for retirees/Zoomers.
• PurposeminorGTM or Marketing Partner · 10 August 2021Purpose extends retirement investing reach through CARP partnership, offering investment products to CARP members.
• Hill StreetminorGTM or Marketing Partner · 27 May 2019$1.2 million media partnership between Hill Street and ZoomerMedia for marketing and content collaboration.
• CivilizedminorGTM or Marketing Partner · 2 May 2019Civilized and ZoomerMedia partnership to bring cannabis content to Baby Boomers through ZoomerMedia's platforms and CARP membership channel.
• Spectrum CannabisminorGTM or Marketing Partner · 12 April 2019Spectrum Cannabis partnership with CARP for cannabis education and products targeting older Canadians.
• CARPcoreStrategic or Co-development PartnerZoomerMedia has a unique affiliation relationship with CARP, Canada's largest advocacy association with 300,000+ members fighting for the rights and interests of Canadians as they age. Through CARP, Zoomer gets a window on social and political issues as they emerge. Through Zoomer, CARP gets access to a powerful suite of media channels. CARP represents Zoomers' interests on issues like healthcare, retirement security, and age discrimination.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Angi (formerly HomeAdvisor/ANGI Inc.) or comparable niche content brands: Not directly comparable but illustrative of vertical content-and-marketplace hybrids. A more relevant adjacent emerging player is TheScore (now under Penn Entertainment) which similarly pursued a Canadian sports media plus betting pivot.

Direct peers

• Torstar: Torstar (Toronto Star publisher) has transformed into a digital media company with brands like the Star, blogTO-adjacent iHeart properties, and other verticals. It is comparable in print-plus-digital repositioning and Canadian audience focus.
• Corus Entertainment: Corus operates a portfolio of Canadian specialty TV channels, radio stations, and digital content (Global News, Global TV) targeting similar demographic and advertiser bases. It is the closest direct peer given its diversified broadcast-and-digital model in the Canadian market.
• Postmedia Network: Postmedia is Canada's largest newspaper publisher (National Post, Vancouver Sun, Calgary Herald, etc.) with a growing digital transition story. It shares ZoomerMedia's print heritage and pivot toward digital advertising revenue.
• Blue Ant Media: Blue Ant is a Canadian specialty broadcaster and digital media company that sold MobileSyrup to ZoomerMedia. Its portfolio of lifestyle and nature channels plus digital properties competes in the same niche, multi-platform Canadian media space.
• St. Joseph Communications: St. Joseph Communications is a Toronto-based media company in print, digital, and content marketing — and ZoomerMedia's Darwin CX subscription technology partner. Comparable in Canadian print heritage and content services.

Broad incumbents

• Rogers Media: Rogers Media operates Citytv, OMNI Television, Sportsnet, and several radio stations, plus publishing brands. As a major Canadian broadcaster and content producer, it competes for the same advertising dollars and audiences.
• Bell Media: Bell Media is the broadcast arm of BCE, operating CTV, TSN, Discovery Channel Canada, and a large radio footprint. It is a much larger incumbent that overlaps in advertising sales, content production, and distribution across TV, radio, and digital.
• Quebecor: Quebecor owns TVA Group, the largest French-language broadcaster in Canada, plus print publications and digital assets. It is a comparable diversified Canadian media conglomerate, though primarily French-language.
• CBC/Radio-Canada: CBC operates English and French TV, radio, and digital news across Canada, competing for both audiences and advertising (where applicable). Comparable in scale of multi-platform Canadian media operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wrightleanne
• YouTubeyoutube.com/channel/UC9i1Vh286grusgI58-LAAIA
• Facebookfacebook.com/everythingzoomer
• Instagraminstagram.com/zoomermag
• LinkedInlinkedin.com/company/zoomer-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZoomerMedia