Trigano Store

What Trigano Store does

Trigano Store is the direct-to-consumer e-commerce platform of TRIGANO JARDIN, the garden and outdoor equipment division of the French Trigano Group (Euronext Paris: TRI.PA). Founded in 1968 and headquartered at the group's factory in Cormenon, Loir-et-Cher, France, the company sells outdoor leisure and garden products directly to residential customers across France and Europe via triganostore.com. Its catalog is organized around five core categories: outdoor play equipment (swings, playgrounds, trampolines, slides under sub-brands Topwood, Techwood, and Aleo by Trigano), above-ground swimming pools (steel, wood, composite, tubular), aluminum carports (freestanding, wall-mounted, and RV-sized), garden sheds and storage (metal, wood, resin, plus bin enclosures), and ancillary garden amenities (pergolas, clotheslines, petanque courts, greenhouses, mower robot shelters).

The business model is direct-to-consumer e-commerce with a transactional revenue stream: products are sold as one-time purchases at fixed retail prices with free home delivery on all orders, supplemented by an optional professional assembly and installation service delivered through a network of qualified third-party installers. The company emphasizes French in-house manufacturing, products certified to European safety standards (EN71-8), and proprietary physical-product features such as the SECUR'IN concrete-free anchoring kit, Mousqueton carabiner-based accessory attachments, and Autoclave Class IV pressure-treated wood components. It also offers a 10-year structural warranty on metal components of play structures. Marketing is conducted primarily through its own e-commerce site, email newsletter, social media (Facebook, Instagram, YouTube, Pinterest), and category-specific buying guides.

Customer service operates via phone (Monday–Friday) and email channels. There is no disclosed AI/ML technology, no public API, no third-party integrations, and no mobile applications; the technological footprint is limited to the e-commerce platform, CRM, and product/assembly partner network. The ColisConsult 'Meilleure livraison' (Best Delivery) award in 2021 is the primary third-party recognition on record.

Name

Trigano Store

Legal name

TRIGANO JARDIN

Website

https://triganostore.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Trigano Store is the French direct-to-consumer e-commerce platform of TRIGANO JARDIN (a division of Trigano Group), selling outdoor leisure products—pools, playground equipment, garden sheds, carports, and trampolines—manufactured at its Cormenon factory to residential customers across France and Europe.

Ownership category

akta.pro rank

Product category

Outdoor Leisure & Garden Equipment

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG)

Keywords

• Outdoor play equipment
• Above-ground pools
• Garden storage sheds
• Aluminum carports
• Garden leisure products

Headquarters

HQ city

Cormenon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Trigano Store generates revenue through direct online sales of outdoor leisure products including above-ground pools, playground equipment (swings, trampolines, play areas), garden sheds, carports, and accessories. Products are sold as one-time purchases with free home delivery on all orders.
2. Optional Assembly Services: The company offers optional professional assembly and installation services through a network of qualified installers for play structures, pools, and carports at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trigano Store is the direct-to-consumer e-commerce platform of TRIGANO JARDIN (part of Trigano Group), designing, manufacturing, and selling outdoor leisure and garden products — including above-ground swimming pools, swing sets, playgrounds, trampolines, slides, garden sheds, garages, aluminum carports, bioclimatic pergolas, clotheslines, petanque courts, and greenhouses — to residential customers in France and Europe at factory-direct prices with free home delivery. The company also offers optional professional assembly services through a third-party installer network.

Product overview

Trigano Store is a French e-commerce platform specializing in outdoor leisure and garden equipment, operating as a direct-to-consumer channel for the Trigano Group. The product portfolio centers on five core categories: (1) Outdoor play equipment including swings/swing sets, playgrounds, trampolines, and slides under brands like Topwood, Techwood, Axion, and Aleo by Trigano; (2) Above-ground pools in steel, wood, and composite materials with associated filtration and maintenance accessories; (3) Aluminum carports for vehicles and recreational vehicles in various configurations; (4) Garden storage solutions including metal, wooden, and resin sheds plus garbage bin enclosures; and (5) Garden amenities such as clotheslines, bioclimatic pergolas, petanque courts, and greenhouses. The company also offers accessories including shock-absorbing mats, anchoring systems, and protective covers. Products are primarily manufactured in Trigano's French factory in Cormenon, Loir-et-Cher, with some items like metal sheds sourced from Yardmaster. An optional professional assembly service is available through a partner network.

Differentiator

Problem solved

Functional benefit

Brands

• Topwood: A sub-brand specializing in wooden playground equipment including swings and play structures.
• Techwood
• Aleo by Trigano
• Trigano Jardin

Products and services

• Swings and Swing Sets (Portiques et Balançoires)
• Playgrounds (Aires de Jeux) Wooden and metal playground structures with platforms, slides, sandboxes, and climbing features, certified to EN71-8 / directive 2009/48/CE, for residential gardens and childcare facilities.
• Garden Trampolines Garden trampolines with galvanized steel frames, safety pads, safety enclosures, and ladders, sold in various diameters for residential family use.
• Outdoor Slides (Toboggans) Outdoor slides for children, available in various lengths, colors, and age groups, sold as standalone units or as add-ons to play structures.
• Above-Ground Pools (Piscines Hors Sol) Steel, wooden, composite, and tubular above-ground pools in multiple sizes and price tiers (€499–€2,799), sold with optional filters, liners, covers, heaters, and ladders. Target customer: residential homeowners seeking affordable home-pool solutions.
• Aluminum Carports Aluminum carports for cars, vans, and recreational vehicles, available freestanding or wall-mounted, single or double capacity, and with optional privacy screens (claustras). Target customer: residential vehicle owners.
• Garden Sheds (Abris de Jardin) Metal, wooden, and resin garden sheds for residential outdoor storage, available in various sizes, finishes, and colors (€329–€2,499).
• Wooden Garages Wooden garages for vehicle and equipment storage on residential properties, with various size options.
• Bioclimatic Pergolas Aluminum pergolas with adjustable-slatted roofs for outdoor shade and temperature management in residential gardens.
• Outdoor Clotheslines (Etendoirs à Linge) Wall-mounted and freestanding outdoor clotheslines with various line lengths for residential use.
• DIY Petanque Court Kits (Terrains de Pétanque) DIY petanque court kits for outdoor recreational use in residential gardens.
• Garden Greenhouses (Serres de Jardin) Greenhouses for residential plant cultivation in garden settings.
• Garden Storage Boxes and Bin Shelters (Coffres et Abris Poubelles) Metal and resin storage boxes for garden items and screened enclosures for waste bins, available in various capacities and finishes.
• Professional Assembly Services Optional professional installation and assembly services for play structures, pools, and carports, delivered through a network of qualified third-party installers for residential customers across France.

Quantifiable outcome

• Free delivery on all orders
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aleo by TriganocoreOthersSub-brand under Trigano Group for outdoor play equipment, distributing products through the Trigano Store platform. TheAleoby Trigano brand includes wooden swing sets and play structures manufactured in France.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Castorama: Major French home-improvement chain (Kingfisher group) selling garden structures, outdoor equipment, and DIY supplies. Comparable on garden/outdoor category, French consumer, and omnichannel presence, though much broader in scope than Trigano Store's niche focus.
• Leroy Merlin: Largest French home-improvement retailer (part of ADEO/Mulliez), carrying broad garden, outdoor, and DIY assortment. Competes with Trigano Store across multiple categories via both store network and a mature e-commerce platform, but at vastly greater scale and category breadth.

Direct peers

• ManoMano: French-founded pan-European D2C marketplace for home improvement, garden, and outdoor products. Directly comparable channel and category overlap with Trigano Store's online garden/outdoor assortment, though ManoMano is a third-party marketplace rather than a vertically-integrated retailer.
• Intex Recreation: Global leader in above-ground pools and inflatable leisure products, with strong distribution across Europe including France. Directly competes with Trigano Store's VARUNA, OSMOSE, and SAPHIR pool lines on product and price-sensitive consumer.
• Jardiland: French garden-center chain selling plants, outdoor living products, playsets, pools, and garden equipment. Comparable customer (French residential homeowners) and overlapping product categories, though primarily a brick-and-mortar specialist.
• EXIT Toys: European outdoor play and sports equipment brand selling trampolines, playhouses, swings, and outdoor toys through D2C e-commerce. Comparable category mix and D2C model, with overlap in trampolines and outdoor play.
• Truffaut: French garden-center chain combining plant retail with outdoor living, garden structures, and outdoor leisure products. Comparable French consumer base and several overlapping categories (sheds, outdoor play, garden equipment).
• Wickey: European online specialist in wooden playground equipment, swings, climbing frames, and play towers. Directly competes with Trigano Store's Topwood, Techwood, and Aleo by Trigano swing-set lines on product, customer, and D2C channel.
• Soulet: French manufacturer and online retailer of wooden outdoor play equipment (swing sets, playhouses, climbing frames). Direct competitor on product, geography, and channel; Soulet's ranges overlap strongly with Trigano Store's wooden playset assortment.
• Bestway Global: World's largest manufacturer of above-ground swimming pools, also active in outdoor leisure and inflatable products. Directly comparable to Trigano Store's pool category and accessories business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/triganostore
• Facebookfacebook.com/TriganoStore
• Instagraminstagram.com/trigano.store
• Pinterestpinterest.fr/triganostore
• LinkedInlinkedin.com/company/trigano-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigano Store