Seahorse Japan
Seahorse Japan is a saloon chain that offers hairdressing, manicure, beauty makeover, and sales of shampoos, oils, and hair products.
- Company typePrivate
- Founded1976
- HeadquartersHachioji, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Seahorse Japan does
Seahorse Japan (株式会社シーホースジャパン) is a privately held Japanese hair salon chain founded in 1976 and formally incorporated in 1983, headquartered in Hachioji, Tokyo. The company operates 20+ directly-owned salon locations across Tokyo, Kanagawa, and Saitama prefectures under a multi-brand portfolio (TIME, SEAHORSE, SAKURA, cocoro, MUI, biyo-price) targeting different price points and customer segments from value-oriented to premium. Service offerings include haircuts, coloring (notably L'Oréal Professionnel INOA ammonia-free oil color and Smartbond damage protection), perming, head spa, nail services, makeup, bridal styling, and hair extensions. The company also develops and retails its proprietary LEJOUIR hair care product line (shampoo, treatment, oil mist) featuring argan oil and shea butter formulations, sold exclusively at salon locations.
The core technology stack consists of L'Oréal Professionnel products and treatment systems (INOA, Smartbond, Serie Expert), augmented by proprietary perming (winding) expertise recognized through 10 consecutive industry competition championships. The company maintains dedicated training infrastructure including a Technical Center in Hachioji (50-person capacity) and an Education Center & Studio in Sagamihara (150-person capacity), plus a Paris overseas training program with L'Oréal Paris diploma certification. Wages are disclosed in recruitment materials (¥240,000–¥255,000 monthly for new graduates plus commission and skill allowance), and services are priced on a per-transaction basis (head spa from ¥3,000, full makeup ¥3,090, art nails from ¥4,500, LEJOUIR products ¥2,800–¥4,200).
The business model is direct-to-consumer retail with revenue primarily from in-salon service transactions, supplemented by retail product sales. The company targets two primary segments: general consumers seeking professional hair and beauty services, and beauty professionals (stylists, assistants) it recruits as employees. Go-to-market is supported by organic social media (Instagram, Twitter, LINE), a content marketing archive ("風の詩" monthly editorial), and event-driven participation in fashion shows and industry contests. The company is family-managed (Mizobata family as Chairman and President), with no disclosed external investors or parent company, and registered capital of ¥16 million.
Seahorse Japan firmographics
Firmographics- Name
- Seahorse Japan
- Legal name
- Seahorse Japan Co. , Ltd.
- Website
- https://www.seahorsejp.com/
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Seahorse Japan is a saloon chain that offers hairdressing, manicure, beauty makeover, and sales of shampoos, oils, and hair products.
- Ownership category
- akta.pro rank
Seahorse Japan industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Bridal Hair Styling Services (HSALALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Seahorse Japan is headquartered
LocationHeadquarters
- HQ city
- Hachioji
- HQ country
- Japan
- HQ region
- Asia
Offices15 records
Markets served
Seahorse Japan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hair Salon Services: Core revenue from operating hair salons across Tokyo and Kanagawa. Services include haircuts, coloring, perms, hair extensions, head spa, bridal services, makeup, and nail services. Multiple brand names (TIME, SAKURA, cocoro, MUI, biyo price) target different price and customer segments.
- Original Product Sales (LEJOUIR Series): Sale of proprietary hair care products including LEJOUIR Argan & Shea Shampoo (¥2,800), Treatment (¥2,800 body/¥4,200 refill), and Oil Mist (¥3,200). Products sold at salon locations and marketed as salon-quality home care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Head Spa Course - Basic hair and scalp treatment |
| Unit Pricing | Pay-as-you-go | Nail Services - Hand and foot nail care |
| Unit Pricing | Pay-as-you-go | Makeup Services - Full and point makeup |
| Unit Pricing | Pay-as-you-go | LEJOUIR Hair Care Products - Retail products for home use |
| Other | Monthly | New Graduate Employee Salary |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Seahorse Japan product offering
Product offeringCore offering
Seahorse Japan is a multi-brand hair salon chain operating 20+ directly-operated salons across Tokyo, Kanagawa, and Saitama prefectures in Japan. The company offers a comprehensive range of beauty services including haircuts, hair coloring, perming, head spa treatments, nail services, makeup, and bridal hair and dressing services. It also develops and sells its proprietary LEJOUIR hair care product line (shampoo, treatment, and oil mist) at salon locations.
Product overview
Seahorse Japan operates a multi-brand hair salon chain across Tokyo, Kanagawa, and Saitama with 20+ locations. The company offers comprehensive beauty services including cutting, coloring, perming, hair treatments, nail services, makeup, bridal services, and head spa treatments. The service portfolio is organized under multiple sub-brands (TIME, びようシーホース, さくら, cocoro, MUI, びようprice, カリス) each targeting different market segments from premium to value-oriented. Seahorse Japan also develops and sells its proprietary LEJOUIR hair care product line (shampoo, treatment, and oil mist) featuring argan oil and shea butter formulations, available exclusively at salon locations.
Differentiator
Problem solved
Functional benefit
Brands
- TIME: Primary salon brand operating multiple locations across Tokyo and Kanagawa.
- SEAHORSE
- SAKURA
- cocoro
- びようprice
- MUI
Products and services
- Hair Salon Services Core haircutting, hair coloring (including INOA ammonia-free oil color and Smartbond damage protection), and perming (winding) services delivered through company-owned salons under multiple sub-brands (TIME, SAKURA, cocoro, MUI, biyou-price, びようシーホース). Targets individual consumers in Tokyo, Kanagawa, and Saitama.
- Hair Estetic (Head Spa) Premium head spa and scalp care service with personalized treatment plans. Head Spa Course from ¥3,000; Full Care Course from ¥6,000. Targets individual consumers seeking scalp and hair health treatments.
- Bridal Services Special occasion hair, makeup, and dressing services for weddings, coming-of-age ceremonies (成人式), and graduation ceremonies. Targets individual consumers in Tokyo and Kanagawa prefectures.
- Makeup Services Professional makeup consultation and application. Full Makeup from ¥3,090; Point Makeup from ¥1,030. Targets individual consumers for everyday and special-occasion looks.
- Nail Services Hand and foot nail care including gradient/French manicure (from ¥3,500), 3D/art nails (from ¥4,500), shell nails, and nail chips. Targets individual consumers.
- LEJOUIR Argan & Shea Shampoo Amino acid-based shampoo with argan oil and shea butter, non-silicon, weakly acidic formula with wool keratin and ceramide 2. Priced at ¥2,800 (300mL, excl. tax). Sold exclusively at Seahorse Japan salon locations.
- LEJOUIR Argan & Shea Treatment Professional-grade hair treatment with argan oil and shea butter for moisturizing and shine without silicone masking. Priced at ¥2,800 (250g body) and ¥4,200 (500g refill, excl. tax). Sold at salon locations.
- LEJOUIR Oil Mist Leave-in hair treatment mist protecting hair from heat, UV, friction, and styling product dryness. Contains argan, shea, and squalane oils. Priced at ¥3,200 (excl. tax). Sold at salon locations.
Quantifiable outcome
- 97% damage reduction with Smartbond treatment
- +1 more outcomes
Companies that use Seahorse Japan
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Seahorse Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Seahorse Japan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- L'Oréal Professionnel (ロレアルプロフェッショナル)coreStrategic technology and product partnership with L'Oréal Professionnel for hair coloring products (INOA ammonia-free oil color, Smartbond damage protection system) and international training. The company uses L'Oréal professional products exclusively and participates in L'Oréal-sponsored competitions (Style & Color Trophy, Perm Trophy) and the Paris training program with L'Oréal Paris diploma certification.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Seahorse Japan competitors and assessment
Company assessmentDirect peers
- Ashida Salon (芦田): Long-established Japanese multi-salon chain operating across Tokyo and Kanagawa with similar multi-brand positioning and L'Oréal Professionnel partnership; directly comparable in geography, service mix (cut/color/perm/bridal), and target demographic.
- EARTH (アース): One of Japan's largest hair salon chains with multi-brand portfolio (EARTH, E-prime, INGs, etc.) and nationwide footprint; comparable in chain-scale multi-segment strategy but materially larger geographically.
- AUBE (オーブ): Multi-brand Japanese salon chain (AUBE, mini, vi) with similar premium-to-value sub-brand segmentation; comparable customer targeting and salon-format strategy.
- Mod's Hair (モッズヘア): Japanese-origin salon brand with international heritage operating company-owned and franchised salons; comparable in service mix, mid-to-premium positioning, and L'Oréal-adjacent product partnerships.
- Decollte (デコルテ): Multi-brand Japanese salon operator with bridal and beauty-service extensions comparable to Seahorse's TIME/SAKURA portfolio.
Broad incumbents
- Pias Group (ピアスグループ): Larger Japanese beauty-services holding company with salon, esthetic, and eyelash brands; broader portfolio and significantly larger scale than Seahorse, overlapping primarily in salon services.
- TBC Group (TBCグループ): Established Japanese beauty chain operator spanning esthetic, salon, and wellness; competes for the same consumer wallet though with stronger esthetic/waxing focus rather than haircare.
Regional players
- Kenkou (健康): Japanese salon chain with regional concentration patterns similar to Seahorse's Kanto focus; comparable service portfolio but operates in different prefectures.
Others
- L'Oréal Professionnel Japan: Core technology and product partner; comparable as the upstream supplier whose INOA/Smartbond/Serie Expert lines underpin Seahorse's technical differentiation, and whose training programs shape salon standards.
- SalonNet (appt.salondenet.jp): Reservation infrastructure provider used by Seahorse and many comparable Japanese salon chains; an ecosystem enabler rather than a competitor, but useful as a comparable digital-tooling layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Seahorse Japan social profiles
Digital presenceSeahorse Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seahorse Japan leadership team
Management profileNumber of profiles
Profiles1 record
Seahorse Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seahorse Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seahorse Japan
What does Seahorse Japan do?
Seahorse Japan is a multi-brand hair salon chain operating 20+ directly-operated salons across Tokyo, Kanagawa, and Saitama prefectures in Japan. The company offers a comprehensive range of beauty services including haircuts, hair coloring, perming, head spa treatments, nail services, makeup, and bridal hair and dressing services. It also develops and sells its proprietary LEJOUIR hair care product line (shampoo, treatment, and oil mist) at salon locations.
Is Seahorse Japan a public or private company?
Seahorse Japan is a private company. It is classified as family owned and is currently operating.
When was Seahorse Japan founded?
Seahorse Japan was founded in 1976. It employs 501 to 1,000 people.
Where is Seahorse Japan based?
Seahorse Japan is headquartered in Hachioji, Japan, in the Asia region.
How does Seahorse Japan make money?
Two revenue lines are on record. Hair Salon Services are the primary driver. The others are original Product Sales (LEJOUIR Series).
Who are Seahorse Japan's main competitors?
Direct peers on record are Ashida Salon (芦田), EARTH (アース), AUBE (オーブ), Mod's Hair (モッズヘア) and Decollte (デコルテ). Broad incumbents are Pias Group (ピアスグループ) and TBC Group (TBCグループ). Kenkou (健康) is listed as a regional player. Others are L'Oréal Professionnel Japan and SalonNet (appt.salondenet.jp).
Does Seahorse Japan have an API?
No public API is recorded for Seahorse Japan.
What industry is Seahorse Japan in?
Seahorse Japan's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALALAA, Bridal Hair Styling Services. Its NAICS code is 812112 and its SIC code is 2844.