Seahorse Japan

What Seahorse Japan does

Seahorse Japan (株式会社シーホースジャパン) is a privately held Japanese hair salon chain founded in 1976 and formally incorporated in 1983, headquartered in Hachioji, Tokyo. The company operates 20+ directly-owned salon locations across Tokyo, Kanagawa, and Saitama prefectures under a multi-brand portfolio (TIME, SEAHORSE, SAKURA, cocoro, MUI, biyo-price) targeting different price points and customer segments from value-oriented to premium. Service offerings include haircuts, coloring (notably L'Oréal Professionnel INOA ammonia-free oil color and Smartbond damage protection), perming, head spa, nail services, makeup, bridal styling, and hair extensions. The company also develops and retails its proprietary LEJOUIR hair care product line (shampoo, treatment, oil mist) featuring argan oil and shea butter formulations, sold exclusively at salon locations.

The core technology stack consists of L'Oréal Professionnel products and treatment systems (INOA, Smartbond, Serie Expert), augmented by proprietary perming (winding) expertise recognized through 10 consecutive industry competition championships. The company maintains dedicated training infrastructure including a Technical Center in Hachioji (50-person capacity) and an Education Center & Studio in Sagamihara (150-person capacity), plus a Paris overseas training program with L'Oréal Paris diploma certification. Wages are disclosed in recruitment materials (¥240,000–¥255,000 monthly for new graduates plus commission and skill allowance), and services are priced on a per-transaction basis (head spa from ¥3,000, full makeup ¥3,090, art nails from ¥4,500, LEJOUIR products ¥2,800–¥4,200).

The business model is direct-to-consumer retail with revenue primarily from in-salon service transactions, supplemented by retail product sales. The company targets two primary segments: general consumers seeking professional hair and beauty services, and beauty professionals (stylists, assistants) it recruits as employees. Go-to-market is supported by organic social media (Instagram, Twitter, LINE), a content marketing archive ("風の詩" monthly editorial), and event-driven participation in fashion shows and industry contests. The company is family-managed (Mizobata family as Chairman and President), with no disclosed external investors or parent company, and registered capital of ¥16 million.

Name

Seahorse Japan

Legal name

Seahorse Japan Co. , Ltd.

Website

https://www.seahorsejp.com/

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Seahorse Japan is a saloon chain that offers hairdressing, manicure, beauty makeover, and sales of shampoos, oils, and hair products.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Bridal Hair Styling Services (HSALALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair salon services
• Hair coloring treatments
• Bridal hair styling
• Professional nail services
• Hair care products

Headquarters

HQ city

Hachioji

HQ country

Japan

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hair Salon Services: Core revenue from operating hair salons across Tokyo and Kanagawa. Services include haircuts, coloring, perms, hair extensions, head spa, bridal services, makeup, and nail services. Multiple brand names (TIME, SAKURA, cocoro, MUI, biyo price) target different price and customer segments.
2. Original Product Sales (LEJOUIR Series): Sale of proprietary hair care products including LEJOUIR Argan & Shea Shampoo (¥2,800), Treatment (¥2,800 body/¥4,200 refill), and Oil Mist (¥3,200). Products sold at salon locations and marketed as salon-quality home care.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Seahorse Japan is a multi-brand hair salon chain operating 20+ directly-operated salons across Tokyo, Kanagawa, and Saitama prefectures in Japan. The company offers a comprehensive range of beauty services including haircuts, hair coloring, perming, head spa treatments, nail services, makeup, and bridal hair and dressing services. It also develops and sells its proprietary LEJOUIR hair care product line (shampoo, treatment, and oil mist) at salon locations.

Product overview

Seahorse Japan operates a multi-brand hair salon chain across Tokyo, Kanagawa, and Saitama with 20+ locations. The company offers comprehensive beauty services including cutting, coloring, perming, hair treatments, nail services, makeup, bridal services, and head spa treatments. The service portfolio is organized under multiple sub-brands (TIME, びようシーホース, さくら, cocoro, MUI, びようprice, カリス) each targeting different market segments from premium to value-oriented. Seahorse Japan also develops and sells its proprietary LEJOUIR hair care product line (shampoo, treatment, and oil mist) featuring argan oil and shea butter formulations, available exclusively at salon locations.

Differentiator

Problem solved

Functional benefit

Brands

• TIME: Primary salon brand operating multiple locations across Tokyo and Kanagawa.
• SEAHORSE
• SAKURA
• cocoro
• びようprice
• MUI

Products and services

• Hair Salon Services Core haircutting, hair coloring (including INOA ammonia-free oil color and Smartbond damage protection), and perming (winding) services delivered through company-owned salons under multiple sub-brands (TIME, SAKURA, cocoro, MUI, biyou-price, びようシーホース). Targets individual consumers in Tokyo, Kanagawa, and Saitama.
• Hair Estetic (Head Spa) Premium head spa and scalp care service with personalized treatment plans. Head Spa Course from ¥3,000; Full Care Course from ¥6,000. Targets individual consumers seeking scalp and hair health treatments.
• Bridal Services Special occasion hair, makeup, and dressing services for weddings, coming-of-age ceremonies (成人式), and graduation ceremonies. Targets individual consumers in Tokyo and Kanagawa prefectures.
• Makeup Services Professional makeup consultation and application. Full Makeup from ¥3,090; Point Makeup from ¥1,030. Targets individual consumers for everyday and special-occasion looks.
• Nail Services Hand and foot nail care including gradient/French manicure (from ¥3,500), 3D/art nails (from ¥4,500), shell nails, and nail chips. Targets individual consumers.
• LEJOUIR Argan & Shea Shampoo Amino acid-based shampoo with argan oil and shea butter, non-silicon, weakly acidic formula with wool keratin and ceramide 2. Priced at ¥2,800 (300mL, excl. tax). Sold exclusively at Seahorse Japan salon locations.
• LEJOUIR Argan & Shea Treatment Professional-grade hair treatment with argan oil and shea butter for moisturizing and shine without silicone masking. Priced at ¥2,800 (250g body) and ¥4,200 (500g refill, excl. tax). Sold at salon locations.
• LEJOUIR Oil Mist Leave-in hair treatment mist protecting hair from heat, UV, friction, and styling product dryness. Contains argan, shea, and squalane oils. Priced at ¥3,200 (excl. tax). Sold at salon locations.

Quantifiable outcome

• 97% damage reduction with Smartbond treatment
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• L'Oréal Professionnel (ロレアルプロフェッショナル)coreTechnology or IntegrationStrategic technology and product partnership with L'Oréal Professionnel for hair coloring products (INOA ammonia-free oil color, Smartbond damage protection system) and international training. The company uses L'Oréal professional products exclusively and participates in L'Oréal-sponsored competitions (Style & Color Trophy, Perm Trophy) and the Paris training program with L'Oréal Paris diploma certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ashida Salon (芦田): Long-established Japanese multi-salon chain operating across Tokyo and Kanagawa with similar multi-brand positioning and L'Oréal Professionnel partnership; directly comparable in geography, service mix (cut/color/perm/bridal), and target demographic.
• EARTH (アース): One of Japan's largest hair salon chains with multi-brand portfolio (EARTH, E-prime, INGs, etc.) and nationwide footprint; comparable in chain-scale multi-segment strategy but materially larger geographically.
• AUBE (オーブ): Multi-brand Japanese salon chain (AUBE, mini, vi) with similar premium-to-value sub-brand segmentation; comparable customer targeting and salon-format strategy.
• Mod's Hair (モッズヘア): Japanese-origin salon brand with international heritage operating company-owned and franchised salons; comparable in service mix, mid-to-premium positioning, and L'Oréal-adjacent product partnerships.
• Decollte (デコルテ): Multi-brand Japanese salon operator with bridal and beauty-service extensions comparable to Seahorse's TIME/SAKURA portfolio.

Broad incumbents

• Pias Group (ピアスグループ): Larger Japanese beauty-services holding company with salon, esthetic, and eyelash brands; broader portfolio and significantly larger scale than Seahorse, overlapping primarily in salon services.
• TBC Group (TBCグループ): Established Japanese beauty chain operator spanning esthetic, salon, and wellness; competes for the same consumer wallet though with stronger esthetic/waxing focus rather than haircare.

Regional players

• Kenkou (健康): Japanese salon chain with regional concentration patterns similar to Seahorse's Kanto focus; comparable service portfolio but operates in different prefectures.

Others

• L'Oréal Professionnel Japan: Core technology and product partner; comparable as the upstream supplier whose INOA/Smartbond/Serie Expert lines underpin Seahorse's technical differentiation, and whose training programs shape salon standards.
• SalonNet (appt.salondenet.jp): Reservation infrastructure provider used by Seahorse and many comparable Japanese salon chains; an ecosystem enabler rather than a competitor, but useful as a comparable digital-tooling layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SeahorseRecruit
• Instagraminstagram.com/seahorse.recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seahorse Japan