Feedback
Feedback Business Consulting is an India-founded (1985) B2B/B2B2C market research and advisory firm, operating via Feedback Advisory and Feedback Insights, serving enterprise clients across 35+ sectors in India, the US, Europe, Asia, and the Middle East.
- Company typePrivate
- Founded1985
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Feedback does
Feedback Business Consulting Services Private Limited is a privately held Indian B2B/B2B2C market research and business advisory firm founded in June 1985 (originally as Feedback Market Survey) and rebranded to its current name in June 2003. The firm operates through two wholly owned associate companies — Feedback Advisory (strategic advice and implementation assistance) and Feedback Insights (voice-of-stakeholder and customer experience services) — delivering market research, business advisory, and customer experience engagements to enterprise clients across India, the US, Europe, Asia, and the Middle East. Its offerings rest on uncovering 'hard to find' data, connecting data points into decisive observations, and incorporating macro/micro economic context into strategic road maps; the proprietary 'Future Feedback' framework is positioned as a trend-spotting methodology that projects future market states back into current strategy.
The firm serves a diversified enterprise client base across 35+ industry sectors and 300+ sub-sectors, reporting 5,000+ engagements for 700+ clients since inception, with named clients including Infosys Ltd., HCL Technologies (collaborating since 2008), Aggreko India, SCHOTT AG, and Essae. Revenue is generated through project-based professional services engagements; pricing is not publicly disclosed. Headquartered across four Indian offices (Bangalore, Mumbai, Delhi, Chennai), Feedback employs approximately 140 professionals with science, engineering, and MBA backgrounds, supported by 600+ person-years of consulting experience. The company's claimed impact metrics include enabling over $8 billion in investments in India associated with its projects.
Ownership remains founder- and senior-leadership-controlled with no disclosed external private equity or institutional investment. Leadership comprises Chairman V. Ravichandar (Mechanical Engineering from BITS Pilani, MBA from IIM Ahmedabad; 38+ years industry experience), Vice Chairperson and Chief Mentor Saroj Sridhar (former CEO until March 2011; 20+ years with the firm), and Head of HR Ravi Kumar P. The firm has not disclosed funding rounds, patents, certifications, or material M&A activity, suggesting an organic-growth, privately-held operating model.
Feedback firmographics
Firmographics- Name
- Feedback
- Legal name
- Feedback Business Consulting Services Private Limited
- Website
- https://feedbackconsulting.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Feedback Business Consulting is an India-founded (1985) B2B/B2B2C market research and advisory firm, operating via Feedback Advisory and Feedback Insights, serving enterprise clients across 35+ sectors in India, the US, Europe, Asia, and the Middle East.
- Ownership category
- akta.pro rank
Feedback industry classification
Industry- Product category
- Market Research and Business Advisory
- NAICS
- Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Feedback is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Feedback business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting and Advisory Services: Business advisory services including strategic advice and implementation assistance. Revenue generated through project-based consulting engagements with enterprise clients across various sectors.
- Market Research Services: B2B/B2B2C market research enabling clients to listen to experiences, brand perceptions and opinions of various stakeholders. Revenue from research studies, market assessments, and analysis engagements.
- Customer Experience Services: Services helping firms listen and act on voice of stakeholders including customers and employees. Capture stakeholder feedback at critical junctures and provide insights for experience improvement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Feedback product offering
Product offeringCore offering
Feedback Business Consulting is a B2B/B2B2C market research and advisory firm that helps enterprises listen to stakeholder experiences, brand perceptions, and opinions. It uncovers hard-to-find relevant data, connects data points to generate decisive observations, and provides strategic roadmaps and implementation assistance across 35+ industry sectors via its two associate companies, Feedback Advisory and Feedback Insights.
Product overview
Feedback Business Consulting is a market research and advisory firm organized as a parent company with two associate/sub-brand products. The core Feedback company provides B2B/B2B2C research enabling clients to understand stakeholder experiences and opinions. Feedback Advisory (advisoryfeedback.com) focuses on strategic advice and implementation assistance for business consulting engagements. Feedback Insights (insightsfeedback.com) specializes in voice-of-stakeholder programs, helping firms capture and act on customer and employee feedback. Together, these offerings encompass market research, customer experience services, and business advisory across 35+ industry sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Feedback Advisory: B2B / B2B2C research firm focused on providing strategic advice and implementation assistance, with roots in market research and a grounds-up approach.
- Feedback Insights
Products and services
- Feedback Advisory A B2B/B2B2C research firm focused on providing strategic advice and implementation assistance for businesses, with roots in market research and a grounds-up approach to help companies stay ahead with progressive strategies, innovative thinking, and cross-pollination of ideas from across different sectors.
- Feedback Insights A B2B/B2B2C voice-of-stakeholder solution that helps firms listen to and act on the experiences, brand perceptions, and opinions of customers and employees, capturing stakeholder feedback at critical junctures and providing insights for experience improvement.
- Market Research Services B2B/B2B2C market research services that enable clients to listen to experiences, brand perceptions, and opinions of various stakeholders. Engagements include research studies, market assessments, and analysis across 35+ industry sectors and 300+ sub-sectors for Indian and global enterprise clients.
Quantifiable outcome
- Over US$8.0 billion investments in India associated with projects Feedback has been involved with
- +2 more outcomes
Companies that use Feedback
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Feedback technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Feedback partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Feedback AdvisorycoreAssociate company focused on providing strategic advice and implementation assistance. With dynamically changing marketplace, the team helps companies stay ahead with progressive strategies, innovative thinking and cross-pollination of ideas from different sectors.
- Feedback InsightscoreAssociate company helping firms listen and act on voice of stakeholders. Firms invest in engaging and creating better experiences for stakeholders and Feedback Insights helps capture voice at critical junctures and act on insights.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Feedback competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research and consulting firm operating in India and across Asia. Directly comparable to Feedback on B2B research, sector studies, and stakeholder opinion work.
- Kantar: Worldwide research, data and insights company with strong India presence. Overlaps with Feedback on market research, brand tracking, and customer experience measurement, competing for the same enterprise clients.
- Bain & Company: Global management consulting firm with strong India presence; competes for corporate strategy and sector advisory work comparable to Feedback's enterprise advisory engagements.
- McKinsey & Company: Global management consulting leader with deep India practice. Overlaps with Feedback Advisory's strategy and corporate development consulting, though Feedback operates at a smaller scale and more research-led model.
- Boston Consulting Group: Global strategy consulting firm with large India operations; competes for the same enterprise strategy and market landscape engagements that Feedback Advisory serves.
- Nielsen India: Global market research and consumer insights major with a sizable India business. Directly comparable to Feedback's market research and brand perception work, but at vastly larger scale and broader geographic footprint.
Direct peers
- Hansa Research: Indian market research and consumer insights firm with services in CX, brand and stakeholder research—a direct comparator to Feedback's customer experience and brand perception offerings.
- IMRB International: One of India's largest market research firms, covering consumer and B2B research across multiple sectors. Closely comparable to Feedback's India-focused market research and advisory practice.
- Frost & Sullivan: Global research and consulting firm specializing in industry/sector studies, growth advisory and CX. Closely comparable to Feedback's 35-sector research portfolio and advisory offerings.
Emerging players
- CustomerXPs (Clari5): India-based customer experience analytics firm focused on banking and financial services. Comparable as a regional emerging player in the CX/stakeholder experience space where Feedback Insights operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feedback social profiles
Digital presenceFeedback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feedback leadership team
Management profileNumber of profiles
Profiles3 records
Feedback subsidiaries and ownership
Company hierarchySubsidiaries2 records
Feedback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feedback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feedback
What does Feedback do?
Feedback Business Consulting is a B2B/B2B2C market research and advisory firm that helps enterprises listen to stakeholder experiences, brand perceptions, and opinions. It uncovers hard-to-find relevant data, connects data points to generate decisive observations, and provides strategic roadmaps and implementation assistance across 35+ industry sectors via its two associate companies, Feedback Advisory and Feedback Insights.
Is Feedback a public or private company?
Feedback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feedback founded?
Feedback was founded in 1985. It employs 101 to 250 people.
Where is Feedback based?
Feedback is headquartered in Bengaluru, India, in the Asia region.
How does Feedback make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are market Research Services and customer Experience Services.
Who are Feedback's main competitors?
Broad incumbents on record are Ipsos, Kantar, Bain & Company, McKinsey & Company, Boston Consulting Group and Nielsen India. Direct peers are Hansa Research, IMRB International and Frost & Sullivan. CustomerXPs (Clari5) is listed as an emerging player.
Does Feedback have an API?
No public API is recorded for Feedback.
What industry is Feedback in?
Feedback's product category is Market Research and Business Advisory. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541910 and its SIC code is 8742.