What Carey Baptist Grammar School does

Carey Baptist Grammar School is a private, co-educational independent Christian school incorporated in Victoria, Australia as Carey Baptist Grammar School Limited, founded in 1923 and operating across five campuses. Its core product is a continuous K-12 educational pathway delivered through the Early Learning Centre (3-year-olds), Junior School (Prep–Year 6), Middle School (Years 7–9), and Senior School (Years 10–12), with two academic campuses at Kew (ELC–Year 12) and Donvale (ELC–Year 6), a 14-acre sports complex at Bulleen, and dedicated outdoor education sites at Camp Toonallook (Gippsland Lakes) and Mission Beach (North Queensland). Signature differentiators include the Carey Zero program for Year 10, which combines a year-long subject with a three-week expedition to Queensland, and co-curricular offerings spanning performing arts, debating, sport, and community service partnerships with organizations such as CERES, James Cook University, the Australian Wildlife Conservancy, and Robinson River School.

The school generates revenue primarily through recurring annual tuition fees for domestic and international students (CRICOS #00135G, international admissions restricted to Senior School Years 10–12), supplemented by philanthropy and donations, corporate sponsorship, and scholarship-related fee concessions. Go-to-market is direct-to-consumer: families engage via the school website, Open Mornings, campus tours, and Instagram, with applications submitted online. Distribution relies entirely on its physical campus footprint in Melbourne, Gippsland, and North Queensland. Carey is a non-profit governed by a School Council and affiliated with the Baptist community, sustaining community engagement through the Old Carey Grammarians Association (OCGA) with approximately 18,000 alumni, Parent Associations, and House-based structures.

Name

Carey Baptist Grammar School

Legal name

Carey Baptist Grammar School Limited

Website

https://carey.com.au

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

251–500 employees

Short description

Carey Baptist Grammar School is a private co-educational independent Christian school in Melbourne operating across five campuses and delivering ELC to Year 12 education to domestic and international students, with signature programs including Carey Zero and Mission Beach expeditions.

Ownership category

akta.pro rank

Product category

Independent K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Faith-Based Early Learning Academies (EDACADAH)

akta.pro secondary industry

Inquiry/Project-Based Early Learning Academies (EDACADAF)

Keywords

• Independent school education
• Co-educational schooling
• Early learning programs
• Secondary education
• Outdoor education programs

Headquarters

HQ city

Donvale

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Fees - Local Students: The school charges tuition fees for local Australian students from Early Learning through to Year 12. Fee schedules are published annually with detailed breakdowns available in policy documents.
2. International Student Tuition: Separate fee schedules apply for international students studying on student visas (CRICOS #00135G). International students are accepted for entry to Senior School (Years 10-12).
3. Philanthropy and Donations: The school actively seeks donations and fundraising contributions from parents, alumni, and the broader community. Carey was founded on donor generosity and philanthropy continues to play a vital role in supporting programs and facilities.
4. Sponsorship: The school invites organizations to partner as sponsors, offering association with the engaged school community and opportunities to enhance profile and reputation.
5. Scholarships: Carey offers Academic, General Excellence and Humanitarian Scholarships which may include fee concessions or financial support for selected students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Carey Baptist Grammar School delivers co-educational Christian education from three-year-old Early Learning through Year 12, operating main campuses at Kew (ELC–Year 12) and Donvale (ELC–Year 6), supported by the Bulleen Sports Complex, Camp Toonallook outdoor education facility at Gippsland Lakes, and the Mission Beach experiential learning facility in Queensland. The offering is anchored by the ELC, Junior School, Middle School and Senior School academic programs, supplemented by the signature Carey Zero Year 10 program, extensive co-curricular activities, and scholarship opportunities.

Product overview

Carey Baptist Grammar School is a co-educational independent school offering a unified educational program from Early Learning (age 3) to Year 12 across campuses in Kew and Donvale. The school operates with a campuses-plus-modules structure, comprising the core academic programs (Early Learning Centre, Junior School, Middle School, and Senior School), supplemented by signature programs including the Carey Zero program for Year 10 students and extensive Outdoor Education facilities such as Camp Toonallook and Mission Beach. Co-curricular offerings in music, drama, sports, and debating complement the academic curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• Carey Zero: A unique program for Year 10 students that includes Zero at Kew (a year-long subject) and the Zero Journey (a three-week expedition to northern Queensland). The program empowers students to develop resilience, build character and enhance connection.
• Camp Toonallook
• Mission Beach

Products and services

• Early Learning Centre (ELC) Early learning program for three-year-old children, available at both the Kew and Donvale campuses, providing age-appropriate educational experiences as the entry point to a Carey education.
• Junior School (Prep–Year 6) Primary education program offered at both the Kew and Donvale campuses, featuring small class sizes and inquiry-based learning approaches for Prep through Year 6 students.
• Middle School (Years 7–9) Secondary education program for students in Years 7–9, designed to support discovery and exploration during adolescent development at the Kew campus.
• Senior School (Years 10–12) Upper secondary education program at the Kew campus preparing students for VCE and tertiary studies, featuring state-of-the-art facilities including the Centre for Learning and Innovation, and accepting international students under CRICOS #00135G for Years 10–12 entry.
• Carey Zero Program Signature Year 10 program consisting of Zero at Kew (a year-long subject) and the Zero Journey (a three-week expedition to northern Queensland), focused on resilience, character building, and connection development with emphasis on First Nations perspectives, wildlife conservation, and marine research.
• Co-Curricular Program After-school activities spanning music, drama, community service, debating, theatre production, exchanges, sport, yoga, dance, and bike riding, complementing the academic curriculum across all year levels.
• Scholarships (Academic, General Excellence and Humanitarian) Scholarships available for entry at various year levels with criteria spanning academic merit, general excellence and humanitarian service, including fee concessions or financial support for selected students.

Quantifiable outcome

• 18,000 alumni engaged through OCGA
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of SydneycoreStrategic or Co-development Partner · 1 January 2023Carey partnered with the University of Sydney's Corridor Cultures research study, funded by the Australian Research Council. The research aims to understand and improve school cultures with a focus on gender and sexuality. Dr Victoria Rawlings leads the project across three schools in Melbourne and Sydney. At Carey, student and teacher co-researchers collaborate on data collection and analysis.
• CERES (Centre for Education and Research in Environmental Strategies)coreStrategic or Co-development PartnerCERES provides environmental education programs and training for Carey's Eco-Warriors. Students have completed training on native vegetation, garden design, and biodiversity audits. CERES also supports the Rewilding Carey wildlife garden project.
• Boroondara CouncilminorStrategic or Co-development PartnerBoroondara Council provides funding support for Carey's participation in the Schools for Wildlife Program and Environmental Leadership Program with CERES. Council supports various sustainability initiatives at the school.
• James Cook UniversityminorStrategic or Co-development PartnerStudents on the Zero Journey undertake hands-on research in partnership with James Cook University as part of their expedition experiences in northern Queensland.
• Australian Wildlife ConservancyminorStrategic or Co-development PartnerCarey students participate in conservation work and environmental research projects at Australian Wildlife Conservancy's Mount Zero-Taravale Wildlife Sanctuary during the Zero Journey. The school also fundraises for AWC.
• Robinson River SchoolcoreStrategic or Co-development PartnerCarey students travel to the Robinson River community on Garawa Country in the Northern Territory to connect with the Robinson River School. Over 300 staff and students have participated in the program. Carey staff have also lived in community for extended periods supporting educational opportunities.
• 1000 GenerationsminorStrategic or Co-development PartnerYear 6 students partnered with 1000 Generations, an organization dedicated to breaking the cycle of generational poverty. Students developed Boredom Buster Boxes for families during school holidays.
• Goondoi Rangers (Dyirribarra and Bagirbarra people)coreStrategic or Co-development PartnerCarey Zero program partners with First Nations peoples for cultural learning experiences. Students develop a deeper understanding of Australian history from a First Nations perspective with the Dyirribarra and Bagirbarra people at the Goondoi Rangers.
• Melbourne City MissionminorStrategic or Co-development PartnerEarly Learning Centre at Kew has partnered with Melbourne City Mission for 20 years through the PJ Days initiative, raising over $10,700 for homeless support services.
• Various House CharitiesminorStrategic or Co-development PartnerCarey Middle School Houses partner with specific charities: Cancer Council and Baptist World Aid (Dunshea), Stroke Foundation (Fullard), Baptcare (Gadsden), Homie (Hickman), Habitat for Humanity (Moore), Breast Cancer Foundation (Newnham), Afghan Women's Organisation (Sutton), Hwange Schools Project Zimbabwe (Sutton), Save the Children (Steele), Leprosy awareness (Tranter).
• APS SchoolsminorStrategic or Co-development PartnerCarey participates in APS Sports competitions with 11 other APS Schools, including Reconciliation Round celebrating indigenous culture and history.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbourne Grammar School: One of Melbourne's most established independent schools (founded 1858) with multiple campuses and full ELC-Year 12 offering. Comparable in scale, fee tier, co-curricular breadth and APS sports competition.
• Scotch College, Melbourne: Leading independent boys' school in Melbourne with similar 100+ year heritage, multi-campus footprint and premium fee structure. Directly comparable on brand positioning, APS Sports participation and Melbourne independent-school market.
• Caulfield Grammar School: Independent co-educational school with multiple campuses (Caulfield, Wheelers Hill, Malvern) serving ELC-Year 12. Directly comparable on co-ed model, multi-campus structure and APS Sports competition.
• Ivanhoe Grammar School: Independent co-educational school in Melbourne's north-east with multiple campuses and ELC-Year 12 coverage. Comparable on co-ed positioning, premium fees and APS competition.
• Xavier College: Jesuit independent school with multiple Melbourne campuses (Kew, Brighton) and a co-educational offering. Comparable in faith-based ethos, ELC-Year 12 coverage, and premium positioning.
• Wesley College, Melbourne: Uniting Church independent school with multiple Melbourne campuses (Glen Waverley, Elsternwick, City) and full ELC-Year 12 offering. Comparable faith-based identity, multi-campus model and APS competition.
• Strathcona Baptist Girls Grammar School: Baptist-affiliated independent girls' school in Melbourne sharing Carey's denominational heritage and similar value set. Comparable on faith-based ethos and Melbourne independent-school positioning.
• Trinity Grammar School, Kew: Independent Anglican boys' school also located in Kew, sharing the same Melbourne eastern-suburbs catchment and APS Sports competition. Direct competitor for the same cohort of families.
• Presbyterian Ladies' College (PLC Melbourne): Independent Presbyterian girls' school in Melbourne with ELC-Year 12 offering. Comparable in denominational identity, premium fee structure and Melbourne eastern-suburbs catchment.

Broad incumbents

• Haileybury: Largest independent school in Australia with multiple campuses including Keysborough, Brighton, Berwick and Melbourne CBD. Operates at greater scale than Carey and competes for similar Melbourne families, with a broader portfolio that includes Haileybury International School.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/careygrammar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carey Baptist Grammar School