What Firn does

Firn, Inc. is a Delaware-incorporated financial technology company that operates a digital investment platform designed to give individual retail investors direct access to private clean energy infrastructure projects — historically a market segment reserved for institutional investors. The company's core product, ecoFunds, is a curated, low-cost marketplace of investment opportunities in solar, wind, and adjacent clean technologies, with a stated roadmap to include battery storage, EV charging stations, and heat pumps. The platform integrates with Stripe for payment processing and Plaid for bank account connectivity, and is accessible via web and native mobile applications on iOS and Android.

The company pursues a product-led growth model: users join via a Qualtrics-backed waitlist on firninvestments.com and self-serve into curated investment offerings once eligible. Firn has disclosed that it is NOT currently registered as a broker-dealer, investment adviser, or crowdfunding portal; in parallel it has structured a planned affiliate, Firn Advisors, LLC, intended for SEC registration under the Investment Advisers Act of 1940, alongside a planned Activist ETF product line that combines passive index exposure with shareholder voting on sustainability resolutions. Operating geography is restricted to U.S. residents, and data practices are aligned with GLBA, CCPA, and GDPR.

Revenue mechanics are not publicly quantified but are designed around transaction or platform fees on investments facilitated through the marketplace, with specific fee terms to be disclosed in offering documents per the Terms of Service. Firn's primary customer segment is horizontal: everyday retail investors seeking direct, non-greenwashed clean energy exposure, with a secondary B2B channel for clean energy developers and project owners seeking capital or acquisition counterparties. The company is in early operational stage with 1–10 employees and no disclosed funding to date.

Name

Firn

Legal name

Firn, Inc.

Website

https://firninvestments.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Firn operates a digital investment platform offering individual retail investors direct access to clean energy infrastructure projects such as solar and wind through curated ecoFunds. The Delaware-incorporated fintech targets investors historically excluded from institutional-grade clean energy deals.

Ownership category

akta.pro rank

Product category

Clean Energy Investment Platform

akta.pro primary industry

Renewable Energy Infrastructure (FSAAAKAG)

akta.pro secondary industry

Project Finance & Capital Structuring (Debt/Tax Equity/Project Bonds) (EUAMAAAD)

Keywords

• Clean energy investment
• Sustainable investment platform
• Renewable energy funds
• Retail investment platform
• Climate infrastructure investing

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Investment management fees: Firn generates revenue through fees associated with investments made through their platform. The Terms of Service mentions 'There are fees associated with investments you may make through the Service. Any such fees will be disclosed in the offering documents with respect to such investments.' This indicates a fee-based model where the company takes a percentage or fixed fee on investment transactions facilitated through their platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Firn is a sustainable investment platform that gives everyday retail investors direct access to clean energy infrastructure projects such as solar, wind, and battery storage. Through curated, low-cost ecoFunds, it democratizes clean energy investing that was previously reserved for large institutional investors.

Product overview

Firn operates as a clean energy investment platform offering two distinct investment products: (1) ecoFunds — a curated marketplace providing direct access to clean energy infrastructure projects including solar and wind farms, which represents the core current offering; and (2) Activist ETFs (planned) — a future line of exchange-traded index funds combining passive investing with shareholder activism on sustainability objectives. The platform is designed to democratize clean energy investing, historically reserved for large institutional investors, by making well-understood clean technologies accessible to everyday investors through a digital marketplace with a click of a button.

Differentiator

Problem solved

Functional benefit

Brands

• ecoFunds: Low-cost investment funds providing access to high-quality, sustainable projects in wind and solar that help mitigate or adapt to climate change while offering robust returns.
• Firn Advisors, LLC
• Activist ETFs

Products and services

• ecoFunds A curated marketplace of low-cost investment opportunities in clean energy infrastructure, providing retail investors access to solar, wind, and storage projects that aim to offer robust returns while mitigating climate change. Previously accessible only to large institutional investors.
• Activist ETFs (planned) A planned line of exchange-traded index funds that passively invest in a broad index of U.S. companies while leveraging shareholder voting rights to introduce resolutions improving corporate sustainability practices. Each fund carries unique sustainability objectives allowing investors to 'vote with their dollar'.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stash: Stash is a subscription-based micro-investing platform offering themed portfolios including ESG and clean-energy themes. It is a broad incumbent comparable for Firn on the retail self-serve investing funnel and themed-product mechanics.
• Acorns: Acorns is a consumer micro-investing platform with very broad adoption. It is a comparable PLG/self-serve retail investing funnel and app-based UX, though its underlying products (ETFs, banking) are far more diversified than Firn's clean-energy focus.
• SunFunder (Climate Fund Managers / Climate Investment): SunFunder is a solar finance platform originating and structuring debt for solar projects in emerging markets. While more institutional in nature, it is comparable to Firn's developer-origination side and to the type of project-finance deals Firn ultimately wants to package for retail.

Direct peers

• Raise Green: Raise Green is a marketplace that connects retail investors with community solar and local clean-energy projects via SEC-registered offerings. It directly competes with Firn on the developer-to-retail origination model for clean energy investments.
• Clim8 Invest: Clim8 Invest is a UK-based climate-focused investment app offering curated portfolios of companies driving climate solutions. It is comparable as a consumer-facing, mission-driven climate investing product, though it focuses on public equities rather than direct project ownership.
• Yieldstreet: Yieldstreet is a retail alternative-investing platform offering access to private credit, real estate, and other alternatives historically limited to institutions. It is a direct functional peer to Firn in democratizing alternative asset classes for retail investors, though its asset focus is broader than clean energy.
• Wunder Capital (now Climate First): Wunder Capital / Climate First operated as a solar-focused investment platform enabling individual investors to fund residential and commercial solar projects. It is one of the closest historical analogs to Firn's ecoFunds marketplace for clean energy infrastructure.
• Tickr: Tickr is an impact investing app that lets retail investors allocate to portfolios tied to themes such as clean energy and climate. It overlaps with Firn's retail-clean-energy thesis and PLG app-based distribution model, though it primarily invests in public markets.
• Carbon Collective: Carbon Collective is a climate-focused investment platform offering diversified portfolios designed to align with 1.5°C pathways, with a strong clean-energy and divest-from-fossil-fuels narrative that mirrors Firn's positioning.

Emerging players

• OpenInvest: OpenInvest offers customized ESG and values-aligned investment portfolios with shareholder engagement tools — a thematic adjacency to Firn's planned Activist ETFs. It was acquired by J.P. Morgan, signaling incumbent interest in this space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firn