Sandy Post

Local Newspaper & Community News Mediasandypost.com

Company typePrivate
Founded1937
HeadquartersSandy, United States
Headcount51–100
GTM typeB2B and B2C
OfferingServices

Sandy Post firmographics

Firmographics

Name: Sandy Post
Legal name: Sandy Post
Website: https://sandypost.com
Company type: Private
Founded year: 1937
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Sandy Post industry classification

Industry

Product category: Local Newspaper & Community News Media
NAICS: Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)
akta.pro secondary industries: Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

Community newspaper publishing
Hyperlocal news coverage
Digital marketing services
Classified advertising
Local print journalism

Where Sandy Post is headquartered

Location

Headquarters

HQ city: Sandy
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Sandy Post business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Subscription Revenue: Paid subscriptions for newspaper access, including print and digital editions
Advertising: Display advertising, sponsored content, and promotional placements throughout the newspaper and website
Classifieds and Marketplace: Classified advertising including public notices, bid notices, and marketplace listings
Digital Services for Local Businesses: Comprehensive digital marketing agency services including website development, programmatic advertising, email marketing, videography/photography, social media management, SEO, SEM, OTT/CTV campaigns, graphic design, content creation, and campaign planning
Special Sections and Sponsored Content: Featured editorial sections including Amazing Kids, Community Heroes, Salute to Veterans, Amazing Educators nominations and sponsored articles
Obituary Submissions: Fee-based obituary submission service

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Newspaper Subscription
Other	Multi-year contract	Digital Marketing Services

Distribution channels4 records

Marketing channels5 records

Sandy Post product offering

Product offering

Core offering

Sandy Post is a weekly community newspaper covering Sandy, Oregon and surrounding communities including Boring, Damascus, and Estacada, delivering local news, sports, government, school, and event coverage in print and online. In addition to editorial content, it sells digital marketing services (SEO, SEM, social media, web development, video, programmatic, print, email, and design) and runs classified advertising for local readers and businesses.

Product overview

Sandy Post is a local news organization serving Sandy, Oregon, operating a unified digital news platform alongside supplementary services. The core product is the Sandy Post News Website delivering local news, sports, lifestyle, government, education, and business coverage. The portfolio includes eEdition (digital newspaper replica), Newsletters (topic-specific email subscriptions), Special Sections (themed editorial features), Classifieds (advertising marketplace), Events Calendar, Weather, and Digital Marketing Services (a suite of business-focused digital solutions including website development, SEO/SEM, social media management, programmatic advertising, email marketing, and content creation). The company also provides submission services for obituaries, opinions, and advertisements.

Differentiator

Problem solved

Functional benefit

Products and services

Sandy Post Weekly Newspaper Subscription A paid weekly print newspaper subscription delivering hyperlocal news, sports, government, school, and event coverage to residents of Sandy, Oregon and surrounding communities. Available in 1 day, Friday/weekend, weekend, and weekly plans.
eEdition (Digital Newspaper) An online digital replica of the Sandy Post print edition, allowing readers to view the newspaper on web devices. Powered by the Dirxion platform.
Classified Advertising Self-service classified ad placements on the Sandy Post website across categories such as jobs, real estate, and vehicles, available to individual and business advertisers.
Special Sections and Print Publications Recurring themed print publications supplementing the weekly Sandy Post newspaper, including seasonal and community-focused editions such as "The Pumpkin."
Digital Marketing Services A bundled offering of digital marketing services for local businesses, including SEO, SEM, social media marketing, website development, video production, programmatic advertising, print, email marketing, and design. Sold as managed services to Sandy-area businesses.
Email Newsletters Free and/or paid email newsletters delivering Sandy Post headlines and local news digests to opted-in readers.

Companies that use Sandy Post

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Sandy Post technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Sandy Post partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Carpenter Media GroupcoreOthersParent company and distribution network providing operational infrastructure, shared services, and connection to 20+ Oregon community publications including The Portland Tribune, Estacada News, Gresham Outlook, and other regional outlets

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Sandy Post competitors and assessment

Company assessment

Broad incumbents

The Oregonian: Oregon's dominant regional daily newspaper, providing broader Portland-metro news coverage that overlaps with Sandy Post's regional content. Larger scale and digital-first, but competing for the same regional advertising and reader attention in the Portland-area market Sandy Post serves.
Pamplin Media Group: Oregon-based community newspaper group operating multiple weekly and monthly publications across the Portland metro and suburban markets. Direct competitor to the Carpenter Media Group network for local advertising dollars and hyperlocal audience engagement.
BridgeTower Media (now Eagle Tribune Publishing / Boone Newspapers): Multi-state community newspaper operator with similar weekly publication portfolio and parent-company consolidation model. Useful comparable for understanding how multi-title community newspaper holdings are valued and operated at scale.

Regional players

KOIN 6 (CBS Portland): Portland-metro TV station providing local news, weather, and sports coverage that overlaps with Sandy Post's content scope. Different medium (broadcast vs. print/digital) but competes for the same regional advertisers and the same hyperlocal audience's news attention.

Others

Lithotype Digital / Hearst Community Media: Vendor and peer group for the community-newspaper technology stack (press platforms, e-edition distribution, audience monetization). Relevant as infrastructure / business-model comparable rather than direct editorial competitor.
Local digital marketing agencies (e.g., MadFish Digital, Anderson Marketing): Portland-area digital marketing agencies competing with Sandy Post's new digital services arm for the same SMB digital marketing budgets (SEO, web dev, programmatic). Adjacent rather than direct peers, but represent the competitive set for Sandy Post's growth strategy.

Emerging players

StreetInsider / Patch (local news verticals): Digital-first hyperlocal news networks competing with community weeklies for reader attention and SMB advertising budgets. Patch in particular operates neighborhood-level sites that directly compete with Sandy Post's coverage area in East Multnomah County, but without the print or local-events community integration.

Direct peers

The Portland Tribune: Sibling publication within the Carpenter Media Group network covering the Portland metro area. Larger market reach but identical owner, tech stack (WordPress + Dirxion), and operating model — useful benchmark for scale economics within the same parent portfolio.
Estacada News: Sibling weekly community newspaper also owned by Carpenter Media Group serving a neighboring Clackamas County community. Same network, business model, and product mix as Sandy Post, making it the closest comparable in terms of audience, ad inventory, and operations.
Gresham Outlook: Another Carpenter Media Group weekly covering Gresham, OR — a market adjacent to Sandy's coverage area. Operates the same weekly newspaper + digital services model, making it a direct in-network comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Sandy Post financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sandy Post leadership team

Management profile

Number of profiles

Profiles1 record

Sandy Post funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sandy Post M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandy Post

What does Sandy Post do?

Is Sandy Post a public or private company?

Sandy Post is a private company. It is classified as corporate owned and is currently operating.

When was Sandy Post founded?

Sandy Post was founded in 1937. It employs 51 to 100 people.

Where is Sandy Post based?

Sandy Post is headquartered in Sandy, United States, in the North America region.

How does Sandy Post make money?

Six revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, classifieds and Marketplace, digital Services for Local Businesses, special Sections and Sponsored Content and obituary Submissions.

Who are Sandy Post's main competitors?

Broad incumbents on record are The Oregonian, Pamplin Media Group and BridgeTower Media (now Eagle Tribune Publishing / Boone Newspapers). KOIN 6 (CBS Portland) is listed as a regional player. Others are Lithotype Digital / Hearst Community Media and Local digital marketing agencies (e.g., MadFish Digital, Anderson Marketing). StreetInsider / Patch (local news verticals) is listed as an emerging player. Direct peers are The Portland Tribune, Estacada News and Gresham Outlook.

Does Sandy Post have an API?

No public API is recorded for Sandy Post.

What industry is Sandy Post in?

Sandy Post's product category is Local Newspaper & Community News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513110 and its SIC code is 2711.