What PRIDE Surveys does

PRIDE Surveys is the operating brand of ISA DATA, LLC., a privately held U.S. company founded in 1980 and headquartered in Mableton, Georgia. The firm provides scientifically tested and validated survey instruments that collect student behavioral data on alcohol and drug use, absenteeism, bullying, school climate, and related topics. Its core product is the ISA DATA Student Surveys platform, supplemented by parallel instruments for parents/teachers and professionals, all delivered as annual subscription engagements with quote-based pricing.

The company's customer base spans K-12 schools and school districts, state and federal agencies, community coalitions, and non-profit organizations. Beyond pure survey administration, ISA DATA offers a services wrapper that includes data collection logistics, planning and evaluation, grant funding support, coalition building, recruitment training, and custom solutions — positioning the firm as a long-tenured vendor for statewide and community-level youth behavioral data programs.

Commercially, ISA DATA runs a sales-led, direct distribution model: enterprise and government buyers are reached through a toll-free phone line (1-800-279-6361) and a self-serve website ordering flow, with demos booked via email. The firm operates with an extremely lean team of 1-10 employees, has no disclosed external funding, no M&A history, and no AI or machine-learning capabilities referenced in the available data — it remains a traditional survey-instrument vendor sustained by 40+ years of institutional trust.

Name

PRIDE Surveys

Legal name

ISA DATA, LLC.

Website

https://pridesurveys.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIDE Surveys (ISA DATA, LLC.) is a U.S. survey-instrument vendor founded in 1980 that provides scientifically validated student behavioral surveys on substance use, bullying, absenteeism, and school climate to K-12 schools, state and federal agencies, community coalitions, and non-profits on a subscription basis.

Ownership category

akta.pro rank

Product category

Student Behavioral Survey Instruments

NAICS

Educational Support Services (611710), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Social Services (8300)

akta.pro primary industry

Behavioral Risk & Health Survey Surveillance (HLAJANAD)

akta.pro secondary industry

Formative & Benchmark Assessment Content (K–12) (EDAGADAH)

Keywords

• Student behavior surveys
• School climate assessments
• Youth substance abuse data
• Bullying behavior measurement
• Educational research instruments

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Survey Services: Survey services for schools, districts, state agencies, and community coalitions focused on student behavioral data collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PRIDE Surveys (operated as ISA DATA, LLC) develops and delivers scientifically tested and validated survey instruments that collect reliable student behavioral data on alcohol and drug use, absenteeism, bullying, and school climate. The company sells these survey products to K-12 schools, school districts, state and federal agencies, community coalitions, and non-profit agencies, and also provides related support services including data collection, planning and evaluation, grant funding support, coalition building, recruitment training, and custom survey solutions.

Product overview

ISA DATA (also known as PRIDE Surveys) is a survey data collection company that has operated for over 40 years, offering tested, reliable, and scientifically valid survey instruments. The core product is the ISA DATA Student Surveys platform, which provides data collection solutions for student behavioral assessment. The company also provides related services including Data Collection, Planning & Evaluation, Grant Funding support, Coalition Building, Recruitment Training, and Custom Solutions. The product portfolio serves schools, school districts, state and federal agencies, community coalitions, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• ISA DATA Student Surveys Scientifically tested and validated survey instruments that provide trustworthy data on student behaviors including alcohol and drug use, absenteeism, bullying, school climate, and related topics, sold to schools, school districts, state and federal agencies, community coalitions, and non-profit agencies.
• Parent & Teacher Surveys Survey instruments administered to parents and teachers to provide complementary perspectives on student behaviors and school climate for schools, districts, and community coalitions.
• Professional Surveys Survey instrument for professionals working in education, prevention, and youth-serving fields, supporting program evaluation and behavioral data collection.
• Custom Survey Solutions Tailored survey solutions built to client specifications, enabling schools, agencies, and coalitions to address specific data collection requirements not covered by standard instruments.
• Data Collection Services End-to-end student survey data collection services supporting schools, districts, and statewide initiatives with reliable behavioral data capture and reporting.
• Planning & Evaluation Services Planning and evaluation support services that help institutions interpret survey results and apply findings to program improvement and policy decisions.
• Coalition Building Services Services that help community coalitions form, sustain, and use data-driven approaches for substance abuse prevention and youth development initiatives.
• Recruitment Training Services Training services that equip coalitions and partner organizations to recruit participants and stakeholders for prevention and youth development programs.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Communities That Care: Communities That Care sells youth substance abuse and risk behavior survey systems to community coalitions and state agencies — a near-identical buyer profile and use case to PRIDE Surveys' coalition and state customers.
• Panorama Education: Panorama offers K-12 student climate, SEL, and stakeholder surveys alongside a broader analytics platform, making it a direct competitor for school-level behavioral and climate data contracts.
• Search Institute: Search Institute develops validated youth developmental surveys and frameworks used by schools and community coalitions, overlapping with PRIDE Surveys' focus on validated student behavioral data for youth-serving organizations.
• YouthTruth: YouthTruth provides K-12 student surveys on school climate, engagement, and belonging — directly competing with PRIDE Surveys' student behavioral survey instruments for the same district and state customers.

Others

• RAND Corporation: RAND conducts large-scale student and education surveys and program evaluations for federal and state agencies, overlapping thematically with PRIDE Surveys' state and federal public-sector work.
• WestEd: WestEd is a non-profit education research organization that conducts student surveys and evaluation studies for districts and states — adjacent rather than directly competitive, but a potential partner or competitor for state-level contracts.

Broad incumbents

• SurveyMonkey: SurveyMonkey is a broad consumer and enterprise survey platform that can be used by schools and agencies for behavioral surveys, putting price pressure on niche, quote-based survey specialists like PRIDE Surveys.
• Qualtrics: Qualtrics is a broad enterprise survey platform that increasingly targets K-12 and government customers; while it does not offer the specialized PRIDE instrument, it competes for the same survey budget with general-purpose tooling.

Emerging players

• Tripod Education Partners: Tripod provides K-12 student perception and feedback surveys focused on school climate and instruction, competing for similar district-level survey budgets though with a narrower product set.
• K12 Insight: K12 Insight offers stakeholder and climate surveys for school districts, partially overlapping with PRIDE Surveys' K-12 customer base, particularly on school climate and parent engagement surveys.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ISAPrideSurveys
• Facebookfacebook.com/ISAPrideSurveys
• LinkedInlinkedin.com/company/pride-surveys-international-survey-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIDE Surveys