The Tin

What The Tin does

TheTin Limited is a London-based independent brand and digital consultancy, founded in 2001 and operating for over 24 years under continuous private ownership as a privately held entity in England and Wales. It serves complex B2B and professional services organisations globally, with named clients including Al Ghurair, NRS Healthcare, Baringa, HLB, REDSOFA, Genius Sports, Dynamic, British Land, Clifford Chance, O2, FTI, EE, and BearingPoint. The firm's stated focus is helping clients turn complexity into opportunity across brand strategy, digital transformation, AI enablement, and performance marketing for hard-to-access audiences.

Name

The Tin

Legal name

TheTin Limited

Website

https://thetin.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

TheTin Limited is a London-based independent digital brand consultancy, founded in 2001, serving enterprise B2B and professional services organisations globally with brand strategy, performance media, digital experience, sales activation, AI, and consultancy services.

Ownership category

akta.pro rank

Product category

Digital Brand & Marketing Consultancy

NAICS

Custom Computer Programming Services (541511), Specialized Design Services (5414)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital brand consultancy
• Brand strategy services
• Performance media buying
• Customer experience design
• AI innovation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services and Consultancy: TheTin generates revenue through providing brand strategy, digital transformation, AI innovation, performance media, and consultancy services to B2B clients. Services are delivered through project-based engagements, ongoing consultancy relationships, and implementation partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TheTin is a London-based digital brand agency and consultancy that helps B2B brands and complex professional services organisations develop brand strategy, strengthen identity, and deliver better digital experiences. It sells six integrated service offerings — Brand & Strategy, Performance Media, Customer Experience & Digital, Sales Activation, Consultancy, and AI & Innovation — delivered through bespoke project-based consultancy engagements rather than packaged software products.

Product overview

The Tin is a brand and digital consultancy offering six integrated service offerings: Brand & Strategy, Performance Media, Customer Experience & Digital, Sales Activation, Consultancy, and AI & Innovation. The company focuses on B2B brands and professional services firms, combining strategy, data, technology and design to help clients turn complexity into opportunity. The services are delivered as consultancy engagements rather than standalone software products, with expertise in measurable impact through strategy and implementation. The AI & Innovation offering includes AI enablement services such as RAG-based chatbots, generative AI integration, and AI opportunity mapping.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Strategy Strategic brand development service covering brand strategy definition, brand identity development (logos, typography, tone of voice, guidelines), and go-to-market strategy and campaign creative for B2B brands.
• Performance Media Media planning, buying and optimisation service including channel planning, media management, SEO and GEO, and competitive media analysis, delivering data-led insight for campaign performance.
• Customer Experience & Digital Digital experience and technology service covering web strategy, UX and UI design, front-end and back-end development, application development, CMS implementation, technology roadmapping, platform management and martech optimisation.
• Sales Activation Sales enablement service covering account-based marketing (ABM), deal-based marketing, demand generation, sales enablement, martech implementation, and sales content including playbooks, decks and interactive tools.
• Consultancy Strategic consultancy service covering market and brand intelligence (brand testing, customer insights, opportunity mapping, stakeholder engagement), organisational performance (process redesign, change management, structure analysis), and people and collaboration (team workshops, culture alignment).
• AI & Innovation AI and emerging technology service covering future insight and intelligence, ideation, prototyping, product development, and AI enablement (AI opportunity mapping, data readiness assessment, prompt and agent design, responsible AI integration), including RAG-based chatbots and generative AI integration.

Quantifiable outcome

• 23% increase in revenue when brand consistency is maintained
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Pearlfinder LtdminorGTM or Marketing PartnerThird-party provider supplying information about potential new customers to support business development
• StudioGruhlcoreStrategic or Co-development PartnerDesign partner collaborating on REDSOFA project to ensure visual identity and technical approach alignment
• Microsoft AzurecoreTechnology or IntegrationCloud platform hosting AI chatbot infrastructure including Azure OpenAI GPT-4o, Azure AI Search, and Azure App Services

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True (North): True is a London-headquartered brand and digital agency working with global brands on identity, digital experience, and campaign work. Similar B2B-leaning client base and integrated service model as TheTin.
• Reading Room: Reading Room is a London-based digital consultancy delivering strategy, design, and technology services for enterprise and B2B clients. Closely comparable in size, focus, and service mix to TheTin.
• Dept: Dept is a global digital agency offering brand, creative, and technology services with strong B2B credentials. Directly comparable to TheTin in combining brand strategy with digital implementation, though operating at significantly larger scale.
• Amplify: Amplify is a London-based brand and digital consultancy offering brand strategy, creative, and digital product services. Comparable mid-sized peer targeting B2B and enterprise clients with integrated offerings.
• Tangent: Tangent is a UK digital design and technology consultancy focused on enterprise clients, providing strategy, design, and engineering services. Closely aligned with TheTin's CX & Digital and AI Innovation offerings.
• Croud: Croud is a London-based digital marketing agency offering performance media, SEO, and digital strategy. Direct overlap with TheTin's Performance Media service line and enterprise client focus.

Broad incumbents

• Accenture Song: Accenture Song is the digital creative, brand, and marketing services arm of Accenture, serving enterprise and B2B clients globally. Represents the largest competitive threat in enterprise B2B transformation mandates.
• Pentagram: Pentagram is one of the world's largest independently owned design agencies, offering brand identity and design services. Competes with TheTin on brand strategy work but operates a partnership model at much greater scale.
• Wolff Olins: Wolff Olins is a globally recognized brand consultancy owned by Omnicom, specializing in brand strategy and identity. Strong overlap with TheTin's Brand & Strategy offering but at significantly larger scale.
• Wunderman Thompson (VML): VML (formerly Wunderman Thompson) is a global creative, brand, and technology agency network. Overlaps significantly with TheTin's full service mix but operates at much larger scale across many sectors and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearethetin
• Facebookfacebook.com/wearethetin
• LinkedInlinkedin.com/company/thetin-limited
• Instagraminstagram.com/wearethetin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tin