Universidad de América

What Universidad de América does

Universidad de América is a private, nonprofit higher education institution founded in 1960 in Bogotá, Colombia, operating under the legal entity Fundación Universidad de América and supervised by the Ministry of National Education (MEN). It is structured around three faculties — Architecture, Economic and Administrative Sciences, and Engineering — and delivers undergraduate programs (including Architecture, Economics, International Business, and seven engineering disciplines), graduate programs (specializations and master's degrees such as MBA, Talent Management, and Hydrocarbon Recovery Engineering), and a continuing education division branded EDUCON that offers short courses, diplomas, and corporate training across technology, business, energy, and management domains. The institution also runs Centro de Lenguas CLUA, a language school offering English, French, German, and Portuguese with Oxford Placement Test certification, and a library/research resource center (CRAI - Jaime Posada).

The university operates two physical campuses in Bogotá — EcoCampus de Los Cerros (main campus with engineering labs, workshops, and CNC machining centers) and Sede Norte — supplemented by a virtual campus platform (campusvirtual.uamerica.edu.co) that supports online and hybrid (B-Learning) modalities. Technology stack includes CAD-CAM software, CNC machining centers, and a virtual learning environment. The institution holds MEN Alta Calidad accreditations for Mechanical, Chemical, and Industrial Engineering, and partners with international bodies including RECLA, Universidad Católica de Ávila (UCAV), ASME, Oxford University Press, and The Society of NLP / Dr. Richard Bandler for credentialed programs.

Its business model is tuition-driven across undergraduate, graduate, and continuing education streams, with per-program pricing in Colombian Pesos (COP $460,000 to $5,400,000 for continuing education) and revenue diversification through corporate training, language courses, and bespoke Formación Corporativa. The go-to-market is sales-led through traditional admissions, supplemented by organic social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube), content marketing, and partner-enabled student financing via ICETEX, Fincomercio, Credyty, and Finky. Customer segments include prospective undergraduate students, working professionals pursuing graduate degrees, continuing education learners, corporate clients, and language learners.

Name

Universidad de América

Legal name

Fundación Universidad de América

Website

https://uamerica.edu.co

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Universidad de América is a private nonprofit university in Bogotá, Colombia, offering undergraduate and graduate programs across architecture, business, and engineering faculties, plus continuing education, corporate training, and a language center. It serves students, working professionals, and corporate clients.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Engineering degrees
• Continuing education

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue from undergraduate (pregrado), graduate (especializaciones and maestrías), and continuing education programs (cursos and diplomados). Fees vary by program type, duration, and modality (presencial, virtual, híbrida, síncrona).
2. Continuing Education Programs: Short courses, diplomas, and corporate training programs generating revenue through per-program fees ranging from $460,000 to $5,400,000 COP

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Universidad de América is a private higher education institution that delivers undergraduate professional degree programs (Pregrados) in Architecture, Economics, International Business, and eight engineering disciplines, along with graduate specializations and master's degrees (Posgrados) across management, engineering, and planning fields. It also operates an Educación Continua division offering short courses, diplomas, customized corporate training (Formación Corporativa a la Medida), and a Centro de Lenguas (CLUA) language center teaching English, French, German, and Portuguese.

Product overview

Universidad de América is a higher education institution in Bogotá offering a comprehensive academic portfolio consisting of undergraduate programs (Pregrados) across Architecture, Economics, Business, and Engineering disciplines; graduate programs (Posgrados) including specializations and master's degrees; and continuing education (Educación Continua) featuring short courses and extended diplomas in technology, business, and industry-specific training. The institution operates through its Centro de Lenguas CLUA for language education, CRAI library center, and two campus locations (EcoCampus de Los Cerros and Sede Norte). Continuing education programs include specialized AI and data science courses covering generative AI, machine learning, business intelligence, and urban design AI, alongside corporate training solutions. The university has recently transformed its Petroleum Engineering program to address energy transition challenges.

Differentiator

Problem solved

Functional benefit

Brands

• CLUA - Centro de Lenguas UAmérica: Language center offering courses in English, French, German, and Portuguese with cultural exchange programs and international preparation.
• EDUCON - Educación Continua

Products and services

• Undergraduate Programs (Pregrados)
• Graduate Programs (Posgrados)
• Centro de Lenguas CLUA
• Educación Continua - Cursos (Short Courses) Short-term professional courses (typically under 50 hours) covering technology topics (Python Programming, Machine Learning, Big Data, AI, Power BI, SolidWorks 3D Modeling, CNC Operation, Agile/Scrum Project Management), business topics (Excel for Budgeting, Financial Modeling in Excel, Talent Management, Professional Writing), and industry-specific training. Delivered in presencial, virtual, or híbrida modalities at per-course pricing.
• Educación Continua - Diplomados (Diploma Programs) Extended professional diploma programs (60-120 hours) in specialized areas such as Generative AI (zero to product, product to solution), Data Analytics Dashboards, Energy Efficiency, Renewable Energy Management, Power BI Data Storytelling, Quantitative Economics and Analysis, Process Safety Management, NLP and Coaching (with international Society of NLP / Richard Bandler certification), and Craft Brewing. Delivered in presencial, virtual, híbrida, or síncrona modalities.
• Formación Corporativa a la Medida (Customized Corporate Training)

Quantifiable outcome

• Programs with High Quality Accreditation (Alta Calidad) in Mechanical Engineering, Chemical Engineering, and Industrial Engineering
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RECLA - Red de Educación Continua de Latinoamérica y EuropacoreStrategic or Co-development PartnerUniversidad de América is an associated member of RECLA, the Latin American and European Continuing Education Network, providing access to international best practices and collaboration with other continuing education institutions in the region.
• The Society of NLP / Dr. Richard BandlercoreStrategic or Co-development PartnerInternational certification partnership for the Neuro-Linguistic Programming and Coaching diploma program, offering international certificates signed by Dr. Richard Bandler, co-creator of NLP.
• Universidad Católica de Ávila (UCAV)minorStrategic or Co-development PartnerSpanish university partnership for international cooperation courses including Tecnología y Optimización de Procesos Agroalimentarios and others offered in collaboration with UCAV.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Universidad Manuela Beltrán: Bogotá-area private university offering engineering, health, and design programs with a continuing-education division; competes with Universidad de América for Bogotá-area students in similar disciplines.
• Universidad del Norte: Barranquilla-based private university with engineering, architecture, and business programs; competes in regional rankings and continuing-education markets but in a different Colombian geography than Universidad de América.

Direct peers

• Universidad de los Andes: Bogotá-based private research university offering undergraduate and graduate programs across multiple faculties with strong international rankings; competes directly with Universidad de América for Bogotá students and faculty in engineering, business, and architecture.
• Fundación Universitaria Los Libertadores: Bogotá-based private foundation university offering undergraduate and graduate programs in engineering, architecture, and business; competes directly with Universidad de América on price-sensitive and continuing-education segments.
• Universidad del Rosario: Private Bogotá university with medical and business schools; overlaps with Universidad de América in business/economics graduate programs and continuing education offerings for professionals.
• Universidad Externado de Colombia: Bogotá-based private university with strong emphasis on economics, business, and law programs; competes directly with Universidad de América's Faculty of Economic and Administrative Sciences and corporate-training offerings.
• Universidad Sergio Arboleda: Private Bogotá university offering undergraduate and graduate programs in engineering, economics, and law; competes for similar student segments and corporate-training contracts in the Colombian capital.
• Pontificia Universidad Javeriana: Private Jesuit research university in Bogotá with comparable program breadth (engineering, architecture, economics) and similar corporate-training offerings; one of the closest direct competitors for premium Bogotá students.

Emerging players

• Universidad EAFIT: Private Medellín-based university with strong engineering, business, and innovation programs; comparable on continuing-education and corporate-training offerings though operating in a different primary geography.

Broad incumbents

• Universidad Nacional de Colombia: Largest public research university in Colombia with multi-campus presence and broad program catalog across engineering, architecture, and sciences; competes with Universidad de América on price-sensitive student segments and research output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Posgrados_UA
• YouTubeyoutube.com/channel/UCqeaZ7OK-Y_sqcB8hcDmx-g
• Facebookfacebook.com/PosgradosUamericaCo
• LinkedInlinkedin.com/in/universidad-de-america
• Instagraminstagram.com/uniamericaoficial
• TikToktiktok.com/@uniamericaoficial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad de América