Elevator Cab Renovations
MAD Elevator Inc. (Elevator Cab Renovations) designs, manufactures, and installs proprietary elevator cab interior systems — including A-Look, B-Look, and C-Look panel fitment systems — for North American building owners, property managers, and elevator service companies.
- Company typePrivate
- Founded1987
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elevator Cab Renovations does
MAD Elevator Inc. (operating historically under Elevator Cab Renovations and related brand identifiers) designs, manufactures, and installs elevator cab interior systems for the North American B2B market. The firm was founded in 1987 and is privately held, headquartered in Mississauga, Ontario, with a regional office in Ottawa and a US operation in Irving, Texas opened in February 2025. Its core technology centers on proprietary panel fitment systems — A-Look™, B-Look™, and C-Look™ — which offer horizontal or vertical panel orientations with reversible panels for extended service life, complemented by ceiling systems, handrails and bumpers, binding types, custom fabrication, and the MatissePanorama Video Wall. The broader portfolio also extends into elevator shells, fixtures, pushbuttons, and digital signage.
The company operates a horizontal segmentation model across three primary customer groups: building owners and property managers (cab renovation, modernization, accessibility upgrades), elevator service and maintenance companies (component supply and fabrication), and construction and real estate developers (new-construction fit-out). Go-to-market is direct enterprise field sales with regional sales representatives, supported by a "Request a Quote" web workflow and an online parts store for replacement orders. Pricing is quote-based rather than published-tiers and is described as operating under multi-year contracts.
Revenue mechanics are concentrated in one-time project licensing for cab interior systems and accessories, with no subscription or recurring service revenue disclosed. The company self-reports organic growth (US expansion in 2024-2025, consecutive recognition on Canada's Top Growing Companies in 2024 and 2025), with no disclosed venture capital, private equity, or acquisition activity. Founder Gary Morris is the only leadership figure identified in the source material, and the firmographic employee count is stated as 1-10 — a number that is inconsistent with the publicly visible operating footprint and likely reflects payroll headcount rather than total sales and install capacity.
Elevator Cab Renovations firmographics
Firmographics- Name
- Elevator Cab Renovations
- Legal name
- MAD Elevator Inc.
- Website
- https://ecrcabs.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAD Elevator Inc. (Elevator Cab Renovations) designs, manufactures, and installs proprietary elevator cab interior systems — including A-Look, B-Look, and C-Look panel fitment systems — for North American building owners, property managers, and elevator service companies.
- Ownership category
- akta.pro rank
Elevator Cab Renovations industry classification
Industry- Product category
- Elevator Cab Interiors
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)
Keywords
Where Elevator Cab Renovations is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Elevator Cab Renovations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Elevator Cab Interiors & Components: Sale of proprietary panel fitment systems, ceiling systems, handrails, bumpers, finishes, and other elevator cab interior components. Revenue generated through direct sales to building owners, property managers, and elevator service companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for custom elevator cab interior solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Elevator Cab Renovations product offering
Product offeringCore offering
Elevator Cab Renovations (operating as part of MAD Elevator Inc.) designs, manufactures, and installs elevator cab interior systems. The company offers proprietary panel fitment systems (A-Look, B-Look, C-Look), ceiling systems, handrails and bumpers, custom fabrication services, and a range of finishes (veneers, laminates, metals, mirror, glass) for elevator modernization, renovation, and new construction projects across North America.
Product overview
MAD Elevator Inc. offers a comprehensive portfolio of elevator cab interior solutions and systems. The core product line centers on the A-Look™, B-Look™, and C-Look™ Panel Fitment Systems providing horizontal and vertical panel orientations with durable reversible panels. These are complemented by ceiling systems, handrails & bumpers, binding types, and a wide variety of finishes including veneers, laminates, metals, mirror, and glass. The company also provides custom fabrication for elevators and escalators, along with innovative products like the MatissePanorama Video Wall. Beyond cab interiors, the broader offering includes shell products, fixtures, pushbuttons, and digital signage, all tied together through solution platforms such as MosaicONE, Video & Messaging System, Touch-To-Go Touchscreens, MAD Apps, and Contactless Access™.
Differentiator
Problem solved
Functional benefit
Brands
- A-Look™ Panel Fitment System: Horizontal orientation panel fitment system featuring durable and reversible panels for refined elevator cab interior finish.
- B-Look™ Panel Fitment System
- C-Look™ Panel Fitment System
- MatissePanorama Video Wall
- MosaicONE
- Touch-To-Go Touchscreens
- MAD Apps
- Contactless Access™
Products and services
- A-Look™ Panel Fitment System
Quantifiable outcome
- Reversible panels extend product lifespan, reducing replacement frequency and lifecycle costs
Companies that use Elevator Cab Renovations
Customer profileSegments3 records
Ideal customer profiles3 records
Elevator Cab Renovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Elevator Cab Renovations partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
Elevator Cab Renovations competitors and assessment
Company assessmentBroad incumbents
- KONE: Major elevator and escalator manufacturer with modernization and interior refurbishment services. Indirect competition through broad service contracts that bundle cab interior scope.
- TK Elevator (Thyssenkrupp): Global elevator OEM operating across North America with modernization and interior offerings, often competing for the same modernization RFPs as MAD.
- Schindler Elevator: Global elevator OEM with modernization, service, and interior renovation offerings competing for the same building owner and service company budgets as MAD.
- Otis Worldwide: Largest global elevator OEM offering new equipment, modernization, and bundled cab interior packages. Overlaps with MAD's modernization work where Otis wins incumbent service contracts.
- Fujitec: International elevator OEM with a meaningful North American modernization footprint, providing full elevator and interior packages that compete with MAD on larger modernization bids.
Direct peers
- Canton Elevator: Independent manufacturer of elevator cab interiors and components serving the Eastern US, directly competing with MAD in modernization and new construction cab fit-out projects.
- Interactive Interiors: Specialty elevator interior fabricator delivering panel fitment, ceilings, and accessories for modernization projects. Comparable product scope and direct-to-project sales model.
- Eklund's Elevator Interiors: Specialty manufacturer of elevator cab interiors with proprietary panel systems and a focus on modernization projects across North America. Most directly comparable on product mix and target buyer (elevator service companies and property managers).
- Gable Elevator Interiors: Provider of elevator cab interior renovation and component manufacturing, with a similar focus on property managers and elevator service companies across the US.
- Sheldon Fabrication & Cab Interiors: Fabricator of elevator cabs and custom interior panels for both new construction and modernization. Closely comparable on manufacturing model and custom-fabrication capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevator Cab Renovations social profiles
Digital presenceElevator Cab Renovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevator Cab Renovations leadership team
Management profileNumber of profiles
Profiles1 record
Elevator Cab Renovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevator Cab Renovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevator Cab Renovations
What does Elevator Cab Renovations do?
Elevator Cab Renovations (operating as part of MAD Elevator Inc.) designs, manufactures, and installs elevator cab interior systems. The company offers proprietary panel fitment systems (A-Look, B-Look, C-Look), ceiling systems, handrails and bumpers, custom fabrication services, and a range of finishes (veneers, laminates, metals, mirror, glass) for elevator modernization, renovation, and new construction projects across North America.
Is Elevator Cab Renovations a public or private company?
Elevator Cab Renovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevator Cab Renovations founded?
Elevator Cab Renovations was founded in 1987. It employs 1 to 10 people.
Where is Elevator Cab Renovations based?
Elevator Cab Renovations is headquartered in Ottawa, Canada, in the North America region.
How does Elevator Cab Renovations make money?
One revenue line is on record: elevator Cab Interiors & Components.
Who are Elevator Cab Renovations's main competitors?
Broad incumbents on record are KONE, TK Elevator (Thyssenkrupp), Schindler Elevator, Otis Worldwide and Fujitec. Direct peers are Canton Elevator, Interactive Interiors, Eklund's Elevator Interiors, Gable Elevator Interiors and Sheldon Fabrication & Cab Interiors.
Does Elevator Cab Renovations have an API?
No public API is recorded for Elevator Cab Renovations.
What industry is Elevator Cab Renovations in?
Elevator Cab Renovations's product category is Elevator Cab Interiors. Its primary akta.pro industry code is BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems). Its NAICS code is 333921 and its SIC code is 2540.