Frozen

What Frozen does

Operating under the Lucky8 brand (legal name cited as Luck8; trading names include LUCK8, LUK8, LUK88, LUCK88), the company runs an online gambling platform founded in 2022 and licensed by PAGCOR (Philippine Amusement and Gaming Corporation). It targets online gambling enthusiasts and Asian-market players — with Vietnam as the primary operating geography and the Philippines as the licensing jurisdiction — through five product verticals: sports betting (football, tennis, volleyball, basketball, racing, esports with Asian and European odds); slot games ("Nổ Hũ") with pooled jackpots; live casino (poker, baccarat, roulette, sicbo, blackjack, dragon tiger) streamed in real time; lottery (computerized, speed, and regional Vietnamese formats); and fish-shooting skill games. Distribution is fully digital via a web platform (hosted on a .mx domain with Vietnamese-language content) and native Android and iOS applications, with agent/affiliate-led customer acquisition via invitation codes.

Underlying technology consists of a unified RNG-based gaming engine, live video streaming for table games, and a shared account/payment infrastructure across web and mobile. No APIs, SDKs, integrations, patents, or third-party tech certifications are disclosed beyond the PAGCOR license and an RNG system asserted (without independent attestation) to ensure fairness. Headcount, revenue, funding, and incorporation jurisdiction are not disclosed; the only named executive is CEO "Leman." Customer support operates via a Vietnam-based phone number and a contact email.

The business model is a transactional take on consumer gambling: revenue is generated primarily through house edge and fees on wagers across the five product lines (transaction-fee model), supplemented by a recurring VIP membership program that offers higher transaction limits and superior cashback rates (subscription-style recurring revenue). Customer acquisition relies on referral/affiliate links, a +88K welcome bonus for new registrants, and an unlimited cashback promotion; pricing is not publicly disclosed. Note on data integrity: the only firmographic block describes "Frozen" as a 1996-founded frozen-fruit-and-vegetable producer in Irapuato, Mexico with 51–100 employees, but this block carries no source ID and is contradicted by every other sourced input; the description above reflects the sourced data on the gambling operation.

Name

Frozen

Legal name

Luck8

Website

https://frozenpulps.com.mx

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Luck8 is an online gambling platform, founded 2022 and PAGCOR-licensed, offering sports betting, slots, live casino, lottery, and fish-shooting games via web and mobile apps to Asian-market players, primarily in Vietnam.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (71329), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Live casino gaming
• Slot games
• Online lottery
• Fish shooting games

Headquarters

HQ city

Irapuato

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Online Gambling Operations: Platform generates revenue through betting/gambling services including sports betting, casino games, slot machines, lottery, and fishing games. Revenue comes from house edge and transaction fees on wagers placed by users.
2. VIP Membership Programs: Revenue generated from high-value VIP members who receive higher transaction limits, better cashback rates, and exclusive promotions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Operates an online gambling and betting platform branded as Luck8, offering sports betting, live casino, slot games (Nổ Hũ), lottery (Xổ Số), and fish shooting (Bắn Cá) games accessible via web and mobile applications. The platform holds a PAGCOR license from the Philippines and targets Asian markets with a focus on Vietnam, generating revenue through wagering transaction fees and VIP membership programs.

Product overview

Luck8 is an online betting platform offering a unified product experience across web and mobile applications. The platform consists of five core gaming products: Sports Betting, Slot Games (Nổ Hũ), Live Casino, Lottery, and Fish Shooting (Bắn Cá), all accessible through the main website and dedicated mobile applications for Android and iOS. The products share a common user account system, payment processing infrastructure, and RNG-based fair play technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting (Thể Thao) Online sports betting product covering football, tennis, volleyball, basketball, racing, and esports with pre-match and live betting options including Asian and European odds. Targeted at individual online gambling enthusiasts in Asian markets.
• Slot Games (Nổ Hũ) Slot machine games featuring jackpot prizes and diverse themed games with accumulated prize pools. Targeted at individual online gambling players.
• Live Casino Live dealer casino games including poker, baccarat, roulette, sicbo, blackjack, and dragon tiger broadcast in real-time. Targeted at individual online casino players seeking an authentic live dealer experience.
• Lottery (Xổ Số) Lottery games including computerized lottery, speed lottery, and regional lottery formats from Northern, Central, and Southern Vietnam. Targeted at individual online gambling players.
• Fish Shooting (Bắn Cá) Skill-based fish shooting game where players hunt various sea creatures with different difficulty levels and prize values across multiple game rooms. Targeted at individual online gambling players seeking interactive skill-based games.
• Mobile Application Mobile application available on Android and iOS platforms providing convenient access to the Luck8 betting services including sports betting, casino, slots, lottery, and fish shooting games. Targeted at individual mobile users in Asian markets.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersPAGCOR is the government-owned and controlled corporation regulating the online gaming industry in the Philippines. LUCK8 obtained its operating license from PAGCOR, which serves as the primary regulatory body ensuring legal compliance and establishing credibility for the platform's gambling operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BK8: BK8 is an Asian online gambling operator with strong Vietnam and Southeast Asia presence, offering sports betting, live casino, slots, and fish shooting games via mobile and web — directly overlapping with Luck8's product mix and target customer.
• W88: W88 is a major Asian-targeted online gambling brand with sportsbook, casino, slots, and lottery products, deeply localized for Vietnam and Southeast Asia. Highly comparable to Luck8 on product breadth, regional focus, and affiliate-driven GTM.
• Dafabet: Dafabet is one of the largest Asia-focused online betting operators, offering sports betting, casino, slots, and live dealer games to Vietnamese and broader Asian markets via web and mobile — a near-direct competitor to Luck8 with overlapping product mix and target geography.
• 188Bet: 188Bet is an established Asian online sportsbook and casino operator offering pre-match and live betting, slots, and live dealer products with strong presence in Vietnam — directly comparable on customer base and product categories.
• Fun88: Fun88 operates a multi-vertical online gambling platform (sports, casino, slots, lottery) targeted at Asian markets including Vietnam, with affiliate-heavy customer acquisition — closely mirroring Luck8's positioning and GTM model.
• M88 (Mansion88): Mansion88/M88 is an Asian-focused online betting operator offering sportsbook, live casino, and slots with multi-platform access (web, Android, iOS). Comparable on product mix, regional targeting, and platform accessibility to Luck8.
• CMD368: CMD368 is an Asian-focused online sportsbook and casino operator serving markets including Vietnam and Malaysia, with multi-platform access. Comparable to Luck8 on regional focus, product mix, and target player segment.

Broad incumbents

• Bet365: Bet365 is a global online gambling incumbent offering an extensive sportsbook, casino, and slots suite across multiple geographies. It competes with Luck8 in international sports betting but is not Asia-specialized and serves as a scale benchmark rather than a direct niche rival.

Emerging players

• 22Bet: 22Bet is an emerging-market online gambling operator offering sports betting, casino, and slots with global reach. It competes with Luck8 in international/Asian-facing segments but is more diversified geographically and not Vietnam-specialized.
• 1xBet: 1xBet is an emerging global betting operator with broad product coverage including sports, casino, slots, and lottery, with growing presence across Asia and emerging markets. Comparable to Luck8 on breadth of verticals and emerging-market GTM, though with significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/frozenpulps
• LinkedInlinkedin.com/company/frozen-pulps-de-mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frozen