CAPRICE Schuhproduktion

What CAPRICE Schuhproduktion does

CAPRICE Schuhproduktion GmbH & Co. KG is a German family-owned women's footwear manufacturer headquartered in Pirmasens, founded in 1990 and operating as part of the Wortmann Group (Detmold). The company designs, develops, and produces women's shoes across categories including sneakers, ballerinas, sandals, slippers, pumps, mules, and moccasins, distributing to retail partners and end consumers in over 40 countries. CEO Jürgen Cölsch has led the company for more than 30 years, and the firm describes itself as financially independent with strong capital reserves and consistent growth.

Its product differentiation rests on an in-house R&D program built around seven proprietary comfort technologies — CLIMOTION (climate and cushioning via elastic honeycomb structure, European Patent 3 958 701), Airmotion (up to 300 air hemispheres for ventilation), Memotion (memory foam adaptation), BLUE GRIP (proprietary slip-resistant lamella outsole, EP 3 501 320), Thermo (aluminum-coated thermal insole), ANTISHOKK (air-chamber heel claiming 50%+ impact reduction, EP 1 642 513), and the newly launched RollMotion (ergonomic rounded sole with stabilization core). Three of these hold granted European patents, and a dedicated team of 21 technicians and product managers operates from one of the most modern R&D centers in the European shoe industry, with global deployment for production oversight and sustainability compliance.

CAPRICE runs a hybrid B2B/DTC revenue model. Wholesale revenue flows through a dedicated B2B-Shop portal (b2b-capriceshoes.com) and a network of country-specific sales representatives covering 30+ European markets plus Canada and Kazakhstan. Direct-to-consumer revenue is generated through the capriceshoes.com e-commerce site and a single factory outlet store at the Pirmasens headquarters (Blocksbergstraße 158). The company sells primarily through one-time wholesale transactions and DTC purchases, with no subscription, licensing, or platform-based pricing model disclosed. Revenue is not publicly disclosed; sustainability commitments include 40% of production on solar energy, 100% LWG-certified leather sourcing from the SS2026 collection (90% Gold-rated), and 100% amfori BSCI factory compliance from SS2025.

Name

CAPRICE Schuhproduktion

Legal name

CAPRICE Schuhproduktion GmbH & Co. KG

Website

https://brand.capriceshoes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

CAPRICE Schuhproduktion is a German family-owned women's footwear manufacturer headquartered in Pirmasens, part of the Wortmann Group. It designs, produces, and distributes leather shoes with proprietary comfort technologies (CLIMOTION, ANTISHOKK, BLUE GRIP, Airmotion, Memotion, Thermo, RollMotion) to wholesale retail partners and consumers across more than 40 countries.

Ownership category

akta.pro rank

Product category

Women's Footwear Manufacturing

NAICS

Footwear Manufacturing (3162), Footwear Merchant Wholesalers (42434), Shoe Retailers (4582)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Women's footwear manufacturing
• Comfort shoe technology
• Leather shoe production
• Footwear wholesale distribution
• Branded shoe retail

Headquarters

HQ city

Pirmasens

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Women's footwear wholesale: CAPRICE sells its women's shoes to retail partners through B2B channels, with representatives covering multiple countries. The company has been trusted by trading partners for 30 years, offering high-quality merchandise with attractive margins.
2. Direct-to-consumer footwear sales: CAPRICE operates an online shop (capriceshoes.com) and factory outlet store for direct consumer sales of its women's footwear products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CAPRICE Schuhproduktion designs, develops, and manufactures women's comfort footwear in Pirmasens, Germany, producing seasonal collections (sneakers, ballerinas, sandals, slippers, pumps, mules, moccasins) under the CAPRICE brand. The shoes incorporate multiple proprietary comfort technologies (CLIMOTION, Airmotion, Memotion, BLUE GRIP, Thermo, ANTISHOKK, RollMotion) and are distributed wholesale to retail partners in over 40 countries, with supplementary direct-to-consumer sales via an online shop and factory outlet.

Product overview

CAPRICE Schuhproduktion is a German women's shoe manufacturer headquartered in Pirmasens, producing high-quality leather shoes distributed in over 40 countries. The core product line consists of women's footwear including sneakers, ballerinas, sandals, slippers, pumps, mules, and moccasins. The company's competitive differentiation lies in its proprietary comfort technologies (CLIMOTION, Airmotion, Memotion, BLUE GRIP, Thermo, and ANTISHOKK) which provide climate regulation, air circulation, memory foam cushioning, slip resistance, heat insulation, and heel impact reduction. CAPRICE operates a B2B e-commerce platform for retail partners and maintains a factory store in Pirmasens. The brand positions itself at the intersection of tradition, passion for craftsmanship, and continuous innovation.

Differentiator

Problem solved

Functional benefit

Brands

• CLIMOTION: Climate and Motion technology providing softness, flexibility, cushioning and climate regulation for an incomparable walking experience. European Patent: 3 958 701.
• AIRMOTION
• MEMOTION
• BLUE GRIP
• Thermo
• ANTISHOKK
• RollMotion

Products and services

• CAPRICE Women's Footwear Collection

Quantifiable outcome

• ANTISHOKK technology cushions impact by more than 50%, effectively protecting spine, discs, and joints
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Leather Working Group (LWG)coreStrategic or Co-development Partner · 1 February 2025As a company of the Wortmann Group, CAPRICE is committed to responsible leather production worldwide and is a member of the Leather Working Group/LWG. From the Spring/Summer 2026 collection, 100% of leather is sourced from LWG-certified tanneries, with 90% rated Gold. This partnership supports CAPRICE's sustainability commitments regarding responsible leather sourcing.
• amfori BSCIcoreStrategic or Co-development Partner · 1 February 2025CAPRICE produces 100% of shoes from the Spring/Summer 2025 collection in shoe factories audited and developed according to the amfori BSCI code of conduct. The company actively improves social performance in its supply chain through amfori BSCI, the world's leading business association for open and sustainable trade.
• Bundesverband der Schuh- und Lederwarenindustrie e.V.coreStrategic or Co-development PartnerCAPRICE has joined the Code of Conduct of the German Footwear and Leather Goods Industry Association (Bundesverband der Schuh- und Lederwarenindustrie e.V.), which includes values and principles such as occupational health and safety, freedom of expression, prohibition of child labor, prohibition of forced labor, respect for employee rights, and environmental protection.
• Wortmann-GruppeflagshipOthersCAPRICE is an empresa of the Wortmann Group. The parent company is located in Detmold, Germany. This corporate relationship provides strategic backing and synergies within the fashion retail sector.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/capriceshoes
• Facebookfacebook.com/capriceshoes
• Instagraminstagram.com/capriceshoes
• Pinterestpinterest.com/capriceshoes

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAPRICE Schuhproduktion