New World Diagnostics

What New World Diagnostics does

New World Diagnostics, Inc. (NWDI) is a privately-held Philippine diagnostic laboratory and clinic operator headquartered in Quezon City, founded in 1996 (originally as Prime Physicians Health Maintenance, Inc.). The company operates 21 physical clinic branches across Metro Manila, Luzon provinces (Bulacan, Pangasinan, Batangas, Laguna, Cavite), and key cities in the Visayas (Cebu) and Mindanao (Davao), making it one of the broader multi-island private diagnostic footprints in the country. Service lines span fully-automated laboratory diagnostics (Chemistry, Immunology, Hematology, Urinalysis, COVID-19 RT-PCR), advanced imaging (X-ray, Ultrasound, Digital Mammography, 64-Slice CT, Bone Densitometry), cardiac and pulmonary testing (ECG, 2D Echo, Stress Test, PFT), and more than 15 specialized diagnostic packages (Tumor Markers, Thyroid, STD, OB, Kidney Dialysis, Diabetes, Hypertension, Healthy Heart, Healthy Lifestyle). Supporting channels include Metro Manila home service, on-site mobile clinics for corporate accounts, an online appointment system, and an online results portal.

The business model is overwhelmingly transactional and pay-as-you-go at the unit/test/package level, with two principal customer segments: individual consumers accessing clinics or home service for personal health management, and corporate/employer clients purchasing Annual Physical Examination (APE) and Pre-Employment Evaluation (PPE) programs, including a premium Executive Health Check-Up (ECU) tier at the Premium Medical Ortigas location. Pricing is not publicly disclosed; customers must request a quote. NWDI maintains ISO 15189:2012 certification, College of American Pathologists (CAP) accreditation, National Privacy Commission registration, and ongoing EQAS/NEQAS proficiency testing participation across multiple disciplines, which together underpin its B2B credibility and clinical quality positioning. Recent capability extensions include genetic testing through an Invitae partnership and expanded COVID-19 antibody testing through a CPASS partnership.

Revenue, funding, and ownership structure are not disclosed in the source materials. The company appears to be independently operated with no identified venture capital, private equity, or parent-company backing, and has approximately 101-250 employees. It has not pursued any disclosed acquisitions, mergers, or leadership transitions in the available data, and operates with a hybrid B2C/B2B distribution model anchored on its 21-branch physical network, supplemented by digital channels and on-site corporate services.

Name

New World Diagnostics

Legal name

New World Diagnostics, Inc.

Website

https://nwdi.com.ph

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

New World Diagnostics is a privately-held Philippine diagnostic laboratory and clinic operator founded in 1996, running 21 branches across Luzon, Visayas, and Mindanao, serving individual patients and corporate clients with laboratory diagnostics, imaging, health screening packages, home service, and corporate APE/PPE programs.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Diagnostic Imaging Centers (621512)

SIC

Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAFAKAN

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAM

Occupational Health & Pre-Employment Diagnostic Testing Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Clinical laboratory services
• Diagnostic testing services
• Medical imaging services
• Health screening packages
• Corporate health examinations

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Laboratory Diagnostic Services: One-time diagnostic testing services including blood chemistry, immunology, hematology, urinalysis, and specialized tests. Revenue generated per test or package ordered by patients or referring physicians.
2. Diagnostic Packages: Pre-configured test packages (e.g., Diabetes Packages, Cardiac Packages, OB Packages) offered at bundled prices. One-time purchase model for comprehensive health screening services.
3. Annual Physical Examination (APE) and Pre-Employment Evaluation (PPE): Corporate health screening services for employers including the Basic 5 package and additional tests. B2B revenue stream from corporate clients.
4. Executive Health Check-Up (ECU): Premium comprehensive health evaluation packages available at Premium Medical Ortigas, including exclusive amenities and nurse assistance.
5. Home Service: Mobile diagnostic services including blood extraction, ECG, Ultrasound, and X-ray performed at patient locations within Metro Manila. Additional convenience fee for home service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

New World Diagnostics (NWDI) operates a network of clinical diagnostic laboratories and imaging centers across the Philippines, offering fully-automated laboratory testing (Chemistry, Immunology, Hematology, Urinalysis, COVID-19 RT-PCR), medical imaging (X-ray, Ultrasound, Mammography, 64-Slice CT Scan, Bone Densitometry), and pre-configured diagnostic health packages. Services are delivered through 21 physical clinic branches, a Home Service channel in Metro Manila, and on-site mobile clinics serving corporate clients for Annual Physical Examinations (APE) and Pre-Employment Evaluations (PPE).

Product overview

New World Diagnostics (NWDI) is a Philippine-based diagnostic laboratory company established in 1996, operating as a single-brand diagnostic center with multiple service lines and testing packages. The core offering consists of fully-automated Laboratory Diagnostics (Chemistry, Immunology, Hematology, Urinalysis, COVID-19 RT PCR), COVID-19 Tests (RT-PCR, Antigen, and Antibody), and Imaging Tests (X-ray, Ultrasound, Mammography, CT Scan, ECG, 2D Echo). Supporting services include Home Service for at-home diagnostics in Metro Manila, Annual Physical Examination for employment purposes, and Executive Health Check-Up at their Premium Medical facility. NWDI offers over 15 specialized diagnostic packages including Tumor Markers, Thyroid, STD Screening, OB Packages, Kidney Dialysis, Diabetes, Hypertension, Healthy Heart, Healthy Lifestyle, Blood Disease Screening, and Laboratory Test Packages. Patients can access Online Results and schedule Online Appointments through their digital platforms. With approximately 20 clinic locations across the Philippines, NWDI provides comprehensive diagnostic services to individual and corporate clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ISO certification demonstrates compliance with international laboratory quality standards
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EQAS (External Quality Assurance Services)coreOthersExternal quality assurance partner providing proficiency testing programs for laboratory accuracy validation including Clinical Chemistry, Coagulation, Hematology, and HIV-Hepatitis testing.
• NEQAS (National External Quality Assurance Services)coreOthersNational external quality assurance partner providing proficiency testing for multiple disciplines including Clinical Chemistry, Hematology, TB Microscopy, Bacteriology, Parasitology, and Serology/SACCL.
• Premium Medical (Ortigas)minorOthersPartnership location for 64-Slice CT Scan and Executive Health Check-Up (ECU) services. Located in Ortigas, Pasig City.
• Mediscan Diagnostic (Taft)minorOthersPartnership location for 64-Slice CT Scan services. Located at Taft Avenue, Manila.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sonic Healthcare: Global medical diagnostics operator with strong Asia-Pacific presence (including Australia). Relevant comparable for laboratory quality programs, ISO/CAP-equivalent accreditations, and multi-branch diagnostic network management.
• The Medical City: Major Philippine hospital network with integrated diagnostic laboratory and imaging services. Offers overlapping capabilities as part of a broader healthcare portfolio, threatened NWDI's premium-tier positioning.
• Quest Diagnostics: Global clinical laboratory leader with extensive test menu and B2B health screening programs. Provides benchmark for operational scale and laboratory automation practices relevant to NWDI's positioning.
• LabCorp: One of the world's largest clinical laboratory networks. Comparable as a benchmark for testing menu breadth, laboratory automation, and B2B screening services — relevant to NWDI's quality and operational ambitions.

Direct peers

• Hi-Precision Diagnostics: Largest independent Philippine diagnostic chain with nationwide branches and similar lab/imaging service portfolio. Direct head-to-head competitor for walk-in and corporate APE/PPE business across the Philippines.
• Singapore Diagnostics: Philippines-based diagnostic chain with Singaporean heritage offering clinical lab and imaging services. Overlaps directly with NWDI on lab panels, health packages, and corporate screening programs.
• Lifeline Diagnostics: Philippine-based diagnostic services provider offering clinical laboratory tests and health screening packages. Competes directly with NWDI for individual and corporate diagnostic customers in similar metro markets.

Regional players

• KPJ Healthcare: Malaysia's largest private hospital network with associated diagnostic services. Comparable as a Southeast Asian healthcare operator with similar multi-branch structure and corporate health screening offerings.
• Healius: Australian diagnostic imaging and pathology operator with extensive clinic network. Comparable for multi-branch diagnostic operations, corporate health screening programs, and laboratory quality standards in a similar regulatory environment.
• Mitra Keluarga Karyasehat: Indonesian hospital chain with integrated diagnostic services. Comparable as a Southeast Asian emerging-market healthcare provider operating clinics with embedded lab and imaging services similar to NWDI's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nwdiofficial
• LinkedInlinkedin.com/company/nwdi
• Instagraminstagram.com/newworlddiagnostics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New World Diagnostics