Raw Mango
Raw Mango is an online store that sells and designs saris, garments, and objects.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raw Mango does
Raw Mango is an Indian luxury fashion label founded in 2008 by designer Sanjay Garg, specializing in handcrafted saris, kurtas, blouses, lehengas, odhanis/stoles, and jackets built on traditional Indian textile techniques including Chanderi, Ikat, Mashru, Sooti, Varanasi Brocade, and Tie & Dye. The brand operates a direct-to-consumer model combining its own e-commerce platform (rawmango.com) with seven physical retail stores across India's major metropolitan cities (Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi). The product portfolio is organized into seasonal collections (Midsummer, Summer 2026, Balsam, Laheriya, Playground, Agama, Garland, Once Upon a River, Children of the Night) and curated edits (Ready to Ship, Wedding Edit, Chanderi Edit, Mashru Edit), served by a workforce of 101-250 employees.
The brand serves two primary segments: affluent Indian women seeking premium handloom ethnic wear with contemporary styling for weddings, festivals, and special occasions, and brides/families seeking luxury bridal and wedding attire featuring heritage textiles. It generates revenue through one-time sales of apparel and accessories, with prices ranging from approximately INR 3,800 for basic items to INR 417,800 for premium lehenga sets, supplemented by gift cards available in INR 10,000, 25,000, and 50,000 denominations. Raw Mango works directly with artisan communities across India (from Rajasthan to West Bengal) and maintains full control over customer experience, brand positioning, and pricing through its owned DTC channel.
In 2026, the brand made its international debut at London Fashion Week on February 23, 2026, with its Fall/Winter 2026 collection 'It's Not About The Flowers,' supported by partnerships with De Beers Group and Forevermark. Founder Sanjay Garg was recognized by The New York Times as a 'name to look out for' in fashion. The company remains privately held and founder-owned, with no disclosed institutional funding, parent company, or revenue figures.
Raw Mango firmographics
Firmographics- Name
- Raw Mango
- Legal name
- Raw Mango Private Ltd
- Website
- https://rawmango.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raw Mango is an online store that sells and designs saris, garments, and objects.
- Ownership category
- akta.pro rank
Where Raw Mango is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Raw Mango business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Apparel and Textile Sales: Raw Mango generates revenue through direct sales of handcrafted Indian fashion products including saris, kurtas, blouses, lehengas, odhanis/stoles, jackets, and accessories through its e-commerce platform and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Raw Mango product offering
Product offeringCore offering
Raw Mango designs, produces and sells handcrafted Indian fashion products including saris, kurtas, blouses, lehengas, odhanis/stoles, and jackets made using traditional Indian handloom techniques such as Chanderi, Ikat, Mashru, Sooti, Varanasi Brocade, and Tie & Dye. The brand sells directly to consumers through its own e-commerce platform and seven physical retail showrooms across major Indian cities, operating in the luxury ethnic wear segment.
Product overview
Raw Mango is an Indian fashion label founded by designer Sanjay Garg, specializing in handcrafted textiles and traditional Indian garments. The product portfolio centers on core categories including Saris, Kurtas, Blouses, Lehengas, Odhanis & Stoles, and Jackets, supplemented by Gift Cards. The brand organizes its offerings into seasonal collections (Midsummer, Summer 2026, Children of the Night, Once Upon a River, Playground, Laheriya, Balsam, Agama, Garland) and curated edits (Ready to Ship, Shop the Look, Summer Edit, Botanicals, Wedding Edit, Chanderi Edit, Mashru Edit). Raw Mango is renowned for its expertise in traditional Indian craft techniques including Chanderi, Ikkat, Mashru, Sooti, Varanasi Brocade, and Tie & Dye. The brand made its international debut at London Fashion Week in February 2026. Products are available through physical stores in Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, and New Delhi, as well as an online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Saris Designer sarees for women, including luxury wedding saris, in Chanderi, silk, brocade, and hand-painted varieties. Targeted at affluent Indian women seeking premium handcrafted ethnic wear for weddings, festivals, and special occasions.
- Kurtas Designer kurtas for women, including embroidered kurta sets in named design lines. Targeted at the same luxury ethnic wear customer seeking everyday-to-occasion Indian wear with contemporary styling.
- Blouses Silk and brocade saree blouse designs with embroidered options, sold to pair with Raw Mango saris. Targeted at women buying coordinated saree-and-blouse ensembles.
- Lehengas Brocade lehengas and skirts, handwoven with luxury materials for bridal and wedding occasions. Targeted at brides and wedding shoppers seeking premium heritage-craft bridal wear.
- Odhanis & Stoles Designer ethnic dupattas and stoles in handmade fabrics. Targeted at women seeking heritage-craft accessories to pair with saris and other Indian wear.
- Jackets Designer jackets for women including embroidered ethnic silk jackets. Targeted at customers seeking layered or contemporary-styled Indian wear.
- Gift Card E-gift cards sold in denominations of INR 10,000, INR 25,000, and INR 50,000 that allow recipients to select Raw Mango products of their choice. Targeted at gift-givers purchasing for Raw Mango customers.
Companies that use Raw Mango
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Raw Mango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raw Mango partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Adil Kalyanpur (A-KAL)minorBengaluru rapper collaborated with Raw Mango on rap track 'Handloom Y'All' to celebrate National Handloom Day on August 7, positioning Indian handloom within the luxury fashion segment.
- De Beers GroupcoreDe Beers Group supported Raw Mango's London Fashion Week debut in February 2026, providing sponsorship or partnership for the brand's international runway show.
- ForevermarkcoreForevermark partnered with Raw Mango for the London Fashion Week debut, emphasizing Indian fashion's nuanced cultural expression.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Raw Mango competitors and assessment
Company assessmentDirect peers
- Sabyasachi: Sabyasachi is the leading Indian luxury couture brand specializing in bridal wear, saris, and handcrafted textiles. Directly comparable to Raw Mango as a heritage-anchored, premium-priced Indian designer label targeting weddings and luxury ethnic wear occasions.
- Manish Malhotra: Manish Malhotra is one of India's most established luxury fashion designers with a strong bridal and Bollywood-celebrity positioning. Comparable to Raw Mango as a designer-led luxury Indian label serving weddings, couture, and occasion wear at premium price points.
- Anita Dongre: Anita Dongre operates a multi-label Indian luxury fashion house (including the Grassroot and Anita Dongre lines) focused on handcrafted saris, lehengas, and bridal wear. Directly comparable to Raw Mango on heritage craft, bridal use case, and DTC plus physical store distribution across Indian metros.
- Tarun Tahiliani: Tarun Tahiliani is a leading Indian couture designer known for bridal couture, fusion wear, and heritage textile work. Comparable to Raw Mango as a luxury designer label operating in the sari, bridal, and occasion-wear space with Indian craft heritage.
- Ritu Kumar: Ritu Kumar (Label Ritu Kumar) is one of India's oldest designer brands with deep roots in handloom textiles, saris, and traditional Indian garments. Closely comparable to Raw Mango in heritage positioning, craft-based product, and affordable-luxury Indian ethnic wear.
Emerging players
- Pero: Pero is an Indian fashion label built around handloom textiles, traditional craft, and contemporary silhouettes, with strong DTC and international positioning. Closely comparable to Raw Mango on craft-led, heritage textile storytelling and modern luxury Indian apparel.
- Masaba Gupta (House of Masaba): House of Masaba is a contemporary Indian designer label offering saris, lehengas, and ethnic wear with a playful, modern aesthetic. Comparable to Raw Mango as a DTC-first Indian designer brand in the luxury ethnic wear segment, though with a more contemporary and accessible positioning.
- Nicobar: Nicobar is an Indian lifestyle brand offering contemporary, design-led apparel, accessories, and home goods with a modern Indian aesthetic. Comparable to Raw Mango on DTC and physical retail model in Indian metros and a design-forward, culturally rooted approach, though with broader lifestyle category scope.
Broad incumbents
- Good Earth: Good Earth is an Indian luxury lifestyle brand offering crafted apparel, home, and accessories with a strong craft-heritage positioning. Comparable to Raw Mango on luxury Indian craft heritage, premium pricing, and physical retail presence across major metros, though broader in category.
Others
- Bungalow 8: Bungalow 8 is a Mumbai-based multi-brand luxury boutique and lifestyle retailer stocking Indian and international designer labels. Comparable to Raw Mango as a destination for luxury Indian fashion, though operating as a retailer rather than a designer label itself.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Raw Mango social profiles
Digital presenceRaw Mango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raw Mango leadership team
Management profileNumber of profiles
Profiles1 record
Raw Mango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raw Mango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raw Mango
What does Raw Mango do?
Raw Mango designs, produces and sells handcrafted Indian fashion products including saris, kurtas, blouses, lehengas, odhanis/stoles, and jackets made using traditional Indian handloom techniques such as Chanderi, Ikat, Mashru, Sooti, Varanasi Brocade, and Tie & Dye. The brand sells directly to consumers through its own e-commerce platform and seven physical retail showrooms across major Indian cities, operating in the luxury ethnic wear segment.
When was Raw Mango founded?
Raw Mango was founded in 2008. It employs 101 to 250 people.
Where is Raw Mango based?
Raw Mango is headquartered in New Delhi, India, in the Asia region.
How does Raw Mango make money?
One revenue line is on record: apparel and Textile Sales.
Who are Raw Mango's main competitors?
Direct peers on record are Sabyasachi, Manish Malhotra, Anita Dongre, Tarun Tahiliani and Ritu Kumar. Emerging players are Pero, Masaba Gupta (House of Masaba) and Nicobar. Good Earth is listed as a broad incumbent. Bungalow 8 is listed as an others.
Does Raw Mango have an API?
No public API is recorded for Raw Mango.