DuMor Water Specialists
- Company typePrivate
- Founded1950
- HeadquartersElkhart, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
DuMor Water Specialists firmographics
Firmographics- Name
- DuMor Water Specialists
- Legal name
- DuMor Water Specialists, Inc.
- Website
- https://dumorwater.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DuMor Water Specialists industry classification
Industry- Product category
- Water Treatment Services
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industry
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
Keywords
Where DuMor Water Specialists is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DuMor Water Specialists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Equipment Sales: Sale of water softeners, drinking water systems, and related water treatment equipment. The company operated as an independent Kinetico dealer offering various models including Duplex Softener Series and High Capacity Softeners.
- Service & Maintenance: Service calls for water softeners, filters, and drinking water systems. Includes repair services for all makes and models of water treatment equipment, with free 7-point inspections to identify service needs.
- Delivery Services: Delivery of bottled water, softener salt, coffee products, and ice melt to homes and businesses across six counties in Indiana and Michigan. Also includes private label bottled water for special events and fundraisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom water treatment solutions developed after complimentary consultation and water analysis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DuMor Water Specialists product offering
Product offeringCore offering
DuMor Water Specialists sold, installed, and serviced residential and light-commercial water treatment equipment — primarily Kinetico non-electric water softeners, reverse osmosis drinking water systems, and iron filters — as an independent Kinetico dealer serving the Michiana region. The offering combined equipment sales with on-site water analysis, free 7-point inspections, professional installation, ongoing maintenance, and recurring delivery of softener salt, bottled water, coffee, and ice melt.
Product overview
DuMor Water Specialists offers a comprehensive portfolio of water treatment products and services for residential and commercial customers. The core product lineup centers on water softening systems (DuMor Duplex Softener Series, DuMor High Capacity Softener) and drinking water filtration systems (DuMor Drop ROS Series, Reverse Osmosis systems), distributed as an independent Kinetico dealer. These systems are complemented by iron removal solutions (Taskmaster), service and delivery offerings for salt and bottled water, private label bottled water, and ice melt products. The company serves Northern Indiana and Southwestern Michigan with professional installation and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- DuMor Duplex Softener Series A water softening system with Legacy View Bluetooth-enabled control valve for advanced diagnostics, optional double backwash, treated water refill, downflow regeneration, and 24-hour/day soft water availability, sold to residential and light-commercial customers in the Michiana region.
- DuMor High Capacity Softener A high-capacity water softener with Bluetooth-enabled control valve, 9-volt battery backup, on-demand metering with data and history tracking, adjustable cycle times, and calendar day override options, designed for households and small businesses with high hard-water demand.
- Kinetico Non-Electricity Water Softener Non-electric water softener using patented Kinetico technology that treats hard water without electricity, providing energy cost savings while preventing rust spots and damage to household appliances.
- DuMor Drop ROS Series (Reverse Osmosis Drinking Water System) An under-sink reverse osmosis system with Quick Change Filters, built-in leak protection, TDS monitoring, atmospheric storage for faster production, and WiFi connectivity through the DROP Hub for remote management and filter changeout notifications. Reduces contaminants including chlorine, lead, pesticides, fluoride, pharmaceuticals, arsenic, and bacteria.
- Taskmaster Iron Removal System An iron removal system designed to eliminate iron from the water supply, providing crystal clear water when paired with a water softener or drinking water system for homes with iron contamination issues.
- Water Softener Salt Water softening salt available for recurring or one-time delivery to homes and businesses and pickup at partner salt station locations across the Michiana service area.
- Private Label Bottled Water Custom-labeled bottled water for special events, graduations, fundraisers, and business customer distribution, with fully customizable labels and recurring supply arrangements.
- Ice Melt Products Ice melt products available through regular or seasonal delivery service for residential and commercial winter weather preparation across the Michiana service area.
- Service & Delivery Recurring or one-time delivery of bottled water, softener salt, coffee products, and ice melt to homes and businesses across six counties in Northern Indiana and Southern Michigan, plus professional servicing of water softeners, filters, and drinking water systems for all makes and models.
- Free 7-Point Water Inspection A complimentary on-site water system inspection covering hardness testing, iron testing, leakage checks, operation explanations, and brine tank inspection for existing water softener systems, used to generate leads and recommend treatment solutions.
Quantifiable outcome
- Elimination of rust spots in kitchen and bathroom sinks
- +2 more outcomes
Companies that use DuMor Water Specialists
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
DuMor Water Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DuMor Water Specialists partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- KineticocoreDuMor Water Specialists operated as an independent Kinetico dealer, selling and servicing Kinetico water softeners and related equipment. Kinetico is a manufacturer of non-electricity water treatment systems.
- BBB (Better Business Bureau)minorBBB accreditation providing consumer trust and dispute resolution services.
- Water Quality Association (WQA)minorIndustry association membership providing certifications and industry standards adherence.
- Elkhart Chamber of CommerceminorLocal chamber membership supporting business networking and community engagement.
- Goshen ChamberminorLocal chamber membership supporting business networking and community engagement.
- BANI (Build America Indiana)minorRegional economic development organization supporting Indiana businesses.
- BAECminorBusiness association for the Michiana region supporting local enterprises.
- Rabb Water SystemsflagshipFollowing DuMor's closure, Rabb Water Systems assumed responsibility for supporting former DuMor customers. Rabb Water is the largest Independent Kinetico dealer in Indiana, started in 1959 with 6 locations and over 600 years of combined industry knowledge among staff.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DuMor Water Specialists competitors and assessment
Company assessmentRegional players
- Hellenbrand: Wisconsin-based water treatment dealer and manufacturer of Matrikx filtration products. Comparable as a regional residential/commercial water treatment specialist serving the Upper Midwest.
- Water-Tech: Multi-state residential water treatment dealer operating softener, RO, and service contracts in adjacent Midwest geographies to DuMor's Michiana footprint.
Broad incumbents
- Culligan: Global water treatment franchise with extensive dealer network selling softeners, RO systems, and bottled water under shared brand standards. Competes with DuMor in the residential and light-commercial water treatment category.
- Pentair: Global water treatment equipment manufacturer whose brands (e.g., Fleck valves) supply much of the residential softening industry. Adjacent incumbent whose technology stack supports competing dealers to DuMor.
- Hague Quality Water: Manufacturer of residential and commercial water treatment equipment with a dealer network similar in structure to Kinetico's. Sells softeners, RO systems, and iron filters in the same category as DuMor.
- EcoWater Systems: Established water treatment manufacturer-dealer network offering residential water softeners, filtration, and drinking water systems. Competes head-to-head with Kinetico dealers like DuMor.
- Kinetico: Manufacturer of the patented non-electric water softener and water treatment systems that DuMor sold as an independent dealer. The brand and product roadmap underpin DuMor's core offering.
Emerging players
- Aquasana: Direct-to-consumer residential water filtration brand focused on drinking water systems and point-of-use filters. Overlaps with DuMor's DROP RO product line and under-sink filtration category.
Direct peers
- Rabb Water Systems: Largest independent Kinetico dealer in Indiana (6 locations, founded 1959) that directly assumed DuMor's customer base in 2024. Operates the same Kinetico-led residential and commercial water treatment model across overlapping Indiana geography.
- Rayne Water Systems: Regional water treatment dealer offering residential and commercial softeners, RO, and service across multiple U.S. markets. Operates the same dealer-led service model as DuMor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
DuMor Water Specialists social profiles
Digital presenceDuMor Water Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
DuMor Water Specialists leadership team
Management profileNumber of profiles
Profiles1 record
DuMor Water Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DuMor Water Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DuMor Water Specialists
What does DuMor Water Specialists do?
DuMor Water Specialists sold, installed, and serviced residential and light-commercial water treatment equipment — primarily Kinetico non-electric water softeners, reverse osmosis drinking water systems, and iron filters — as an independent Kinetico dealer serving the Michiana region. The offering combined equipment sales with on-site water analysis, free 7-point inspections, professional installation, ongoing maintenance, and recurring delivery of softener salt, bottled water, coffee, and ice melt.
Is DuMor Water Specialists a public or private company?
DuMor Water Specialists is a private company. It is classified as family owned and is currently closed.
When was DuMor Water Specialists founded?
DuMor Water Specialists was founded in 1950. It employs 11 to 50 people.
Where is DuMor Water Specialists based?
DuMor Water Specialists is headquartered in Elkhart, United States, in the North America region.
How does DuMor Water Specialists make money?
Three revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are service & Maintenance and delivery Services.
Who are DuMor Water Specialists's main competitors?
Regional players on record are Hellenbrand and Water-Tech. Broad incumbents are Culligan, Pentair, Hague Quality Water, EcoWater Systems and Kinetico. Aquasana is listed as an emerging player. Direct peers are Rabb Water Systems and Rayne Water Systems.
Does DuMor Water Specialists have an API?
No public API is recorded for DuMor Water Specialists.
What industry is DuMor Water Specialists in?
DuMor Water Specialists's product category is Water Treatment Services. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRAJAJAI, Water Softeners & Scale Inhibitors (Residential).