What Magical Vacation Planner does

Magical Vacation Planner (MVP) is a US-based, founder-owned travel agency founded in 2006 by Jamie Ane Eubanks and J.J. Eubanks in Mitchell, Indiana, operating through a national network of independent contractor travel advisors. The company provides personalized, commission-based vacation planning services at no additional cost to clients across three product divisions: MVP Parks (Disney and Universal theme park vacations), MVP Cruising (bookings across Disney Cruise Line, Royal Caribbean, Carnival, Norwegian, Celebrity, Viking, and Virgin Voyages), and MVP Getaways (all-inclusive resorts including Sandals, Beaches, Hyatt Inclusive Collection, Karisma, Playa, RIU, and AIC Hotel Group). MVP is an Authorized Disney Vacation Planner and holds Diamond Producer status with both Disney and Universal, Royal Caribbean's 2024 Partner of the Year award, and the Sandals STAR Best of the Best designation, providing preferred access to top-tier supplier inventory and commission tiers.

The business model is a transaction-fee model: revenue is generated exclusively through commissions paid by travel suppliers on bookings made by advisors on behalf of clients, with no fees charged to end consumers. The company's go-to-market combines direct-to-consumer channels (a web booking request form, phone, email), organic social and content (a weekly podcast, blog, Instagram/Facebook/TikTok/YouTube presence, email newsletter), event-driven engagement (an annual conference with supplier sponsors), and referral through the independent advisor network. Customers are distributed across US consumers (the company does not currently serve Puerto Rico, Hawaii, California, Washington, or non-US customers). The core technology stack is a standard web-based booking and information platform with no proprietary technology, AI capabilities, or APIs disclosed.

The company is privately held with no disclosed institutional funding; ownership and active leadership remain concentrated with the founders. Recent operational investments include the July 2025 opening of the Entrepreneur Learning Center (ELC) in Mitchell for advisor training and community events, the September 2025 launch of the Heart of MVP Foundation, and senior leadership additions including a COO in 2022 and an Executive Vice President of Sales and Marketing promoted in February 2026.

Name

Magical Vacation Planner

Legal name

Magical Vacation Planner

Website

https://magicalvacationplanner.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Magical Vacation Planner is a US-based, founder-owned travel agency that provides free, commission-based vacation planning through a national network of independent contractor travel advisors across Disney parks, major cruise lines, and all-inclusive resorts.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE)

Keywords

• Disney vacation planning
• Cruise booking services
• All-inclusive resort packages
• Theme park travel agency
• Authorized Disney travel agent

Headquarters

HQ city

Mitchell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: MVP and its independent contractor advisors earn commissions from travel suppliers (Disney, cruise lines, hotels, resorts) for bookings made on behalf of clients. The service is provided at no additional cost to clients over the price of their vacation package.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Magical Vacation Planner provides free, concierge-level vacation planning services through a network of independent contractor travel advisors. The company operates three service branches: MVP Parks (Disney and Universal theme park vacations), MVP Cruising (Disney Cruise Line, Royal Caribbean, Norwegian, Carnival, Celebrity, Viking, Virgin Voyages), and MVP Getaways (all-inclusive resorts including Sandals, Beaches, Hyatt Inclusive Collection, and Adventures by Disney). Clients receive personalized itinerary planning, dining and park reservation assistance, and access to preferred supplier relationships at no additional cost beyond the vacation package price.

Product overview

Magical Vacation Planner (MVP) is a travel planning service company operating as a network of independent travel advisors. The company provides three core service divisions: MVP Parks (theme park vacation planning), MVP Cruising (cruise booking services), and MVP Getaways (all-inclusive resort and guided vacation planning). MVP offers personalized vacation planning services at no additional cost to clients, functioning as an Authorized Disney Vacation Planner with partnerships across major theme parks, cruise lines, and resort brands. The company operates through independent contractor travel advisors who receive training, mentorship, and access to preferred supplier relationships.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Parks: One of three operating branches focused on theme park vacation planning including Walt Disney World, Disneyland, and Universal Studios.
• MVP Cruising
• MVP Getaways
• Heart of MVP Foundation

Products and services

• MVP Parks Theme park vacation planning services covering Walt Disney World Resort, Disneyland Resort, and Universal Studios theme parks. Connects travelers with preferred access and planning assistance for major theme park destinations.
• MVP Cruising Cruise vacation planning services partnering with multiple cruise lines including Disney Cruise Line, Royal Caribbean, Carnival, Norwegian, Celebrity, Viking, and Virgin Voyages. Provides booking assistance and itinerary planning for ocean and river cruises.
• MVP Getaways All-inclusive resort vacation planning services covering destinations such as Sandals Resorts, Beaches Resorts, Hyatt Inclusive Collection, Karisma Hotels, Playa Hotels, RIU Hotels, Aulani Disney Resort, and Adventures by Disney guided vacations.

Quantifiable outcome

• Serving hundreds of thousands of families over 20 years

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, major and minor.

• Walt Disney World ResortcoreStrategic or Co-development PartnerPrimary destination partner for theme park vacations. MVP is an Authorized Disney Vacation Planner and Diamond Producer. The partnership provides clients access to Walt Disney World accommodations, tickets, and experiences.
• Disneyland ResortcoreStrategic or Co-development PartnerPreferred partner for Disneyland vacations in California. Provides clients access to park tickets, accommodations, and experiences at Disneyland Park and Disney California Adventure.
• Universal StudioscoreStrategic or Co-development PartnerDiamond Agency status with Universal Orlando Resort. Partner for Universal Studios Florida, Islands of Adventure, Volcano Bay, and Universal Studios Hollywood destinations.
• Disney Cruise LinecoreStrategic or Co-development PartnerPreferred cruise partner offering Disney Cruise Line bookings including Disney Wish, Dream, Fantasy, Magic, Wonder, and upcoming Disney Destiny and Disney Treasure vessels.
• Royal CaribbeancoreStrategic or Co-development Partner2024 Partner of the Year Award recipient. Partner cruise line offering voyages to 270+ destinations across 60+ countries on six continents.
• Carnival Cruise LinemajorStrategic or Co-development PartnerPreferred cruise partner with 24 ships operating 2 to 31 day voyages departing from every coast in the U.S. to Caribbean, Mexico, Alaska, Bahamas, Europe, and Hawaii.
• Celebrity CruisesmajorStrategic or Co-development PartnerPreferred partner for luxury cruise experiences. 15 award-winning ships offering unique experiences in more than 300 destinations across all seven continents.
• Norwegian Cruise LinemajorStrategic or Co-development PartnerPreferred cruise partner, innovator in the cruise industry for over 54 years. Offers freedom-style cruising to over 450 destinations worldwide with Prima Class ships.
• Viking CruisesmajorStrategic or Co-development PartnerAward-winning cruise partner with 250+ awards. Voted #1 River Line and #1 Ocean Line by Condé Nast Traveler and Travel + Leisure in 2022.
• Virgin VoyagesmajorStrategic or Co-development PartnerAdults-only cruise partner offering relaxed, flexible travel aboard four game-changing ships with Michelin star chef-curated menus and luxury inclusions.
• Adventures by DisneycoreStrategic or Co-development PartnerPreferred partner for guided group vacations worldwide. Disney-trained Adventure Guides provide hassle-free travel with transportation, transfers, and baggage handling included.
• Aulani, A Disney Resort & SpacoreStrategic or Co-development PartnerPreferred partner for Hawaiian Disney resort experiences combining Disney magic with Hawaiian beauty on the island of Oahu.
• Sandals ResortcoreStrategic or Co-development PartnerSTAR Awards Best of the Best recipient. 17 Luxury Included Resorts across seven Caribbean islands in Jamaica, Antigua, Saint Lucia, Bahamas, Grenada, Barbados, and Curaçao.
• Beaches ResortsmajorStrategic or Co-development PartnerPreferred partner for family-friendly all-inclusive vacations in Jamaica and Turks and Caicos, with a new property coming to St. Vincent and the Grenadines.
• Hyatt Inclusive CollectionmajorStrategic or Co-development PartnerIncludes Zoëtry, Secrets, Breathless, Dreams, Alua, and Sunscape resort brands across Mexico, Caribbean, Central and South America, and Europe.
• Apple Leisure Group (ALG Vacations)coreStrategic or Co-development PartnerElite Diamond Preferred status. One of the largest sellers of vacation packages to Mexico and Caribbean. Includes Apple Vacations, Funjet Vacations, Travel Impressions brands.
• Karisma Hotels & ResortsmajorStrategic or Co-development PartnerPreferred partner including Nickelodeon Hotels & Resorts Punta Cana, Azul Beach Resorts, El Dorado Spa Resorts, and Margaritaville-inspired properties.
• Playa Hotels & ResortsmajorStrategic or Co-development PartnerPreferred partner offering Hyatt Zilara, The Hilton Playa del Carmen, Sanctuary, Hyatt Ziva, and Wyndham Alltra brands in Caribbean destinations.
• AIC Hotel GroupmajorStrategic or Co-development PartnerPreferred partner including Hard Rock Hotels, Nobu Hotels, and UNICO 20 87 Hotel throughout Mexico and Caribbean.
• RIU Hotels & ResortsmajorStrategic or Co-development PartnerPreferred partner offering modern, comfortable accommodations with attentive service, quality gastronomy, and entertainment across resort destinations.
• Pleasant HolidaysmajorStrategic or Co-development PartnerPreferred partner and one of the largest travel companies in the U.S., offering customizable vacation packages including flights, hotels, cruises, and tours to Hawaii, Caribbean, Mexico, and international destinations.
• JournesemajorStrategic or Co-development PartnerLuxury travel partner offering journeys to Australia, Canada, Caribbean, Europe, Mexico, Hawaii, and other premium destinations with handpicked properties.
• RailbookersminorStrategic or Co-development PartnerPreferred partner for train vacations, arranging train tickets, accommodations, and activities for rail-based travel experiences.
• Globus Family of BrandsminorStrategic or Co-development PartnerPreferred partner including Globus, Cosmos, and Avalon Waterways for guided tours, independent escapes, small group discoveries, and river cruises across six continents.
• Dan CockerellminorOthersFormer Vice-President of Magic Kingdom at Walt Disney World. Provides leadership development presentations and coaching drawing from 26-year career at Disney.
• Lee CockerellminorOthersFormer Executive Vice President of Operations for Walt Disney World Resort. Led team of 40,000 Cast Members. Now dedicates time to public speaking and leadership authoring.
• Denella Ri'chardminorOthersTravel expert and industry thought leader with senior leadership positions at Hilton Worldwide, Carnival Corporation, and Norwegian Cruise Line Holdings. Television host of 'Traveling with Denella Ri'chard.'
• Derek AndersonminorOthersNCAA and NBA Champion, international public speaker, and Amazon #1 Best Selling author of 'Stamina.' Business owner and philanthropist with humanitarian awards.
• Dr. Michael G. GoldsbyminorOthersProfessor at Ball State University teaching innovation and complex problem solving in the MBA entrepreneurship concentration. Author of seven books with research featured in major media outlets.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AAA Travel: Established membership-based travel agency that books cruises, theme park vacations (including Disney), and all-inclusive resorts through thousands of branch-based agents. Represents the scaled, broad incumbent against which specialty Disney agencies like MVP compete.
• American Express Travel: Large diversified travel agency offering concierge-style vacation planning across cruises, luxury resorts, and family travel. Comparable end-customer experience and supplier relationships, but operates at much broader scale and scope than Disney-focused MVP.

Direct peers

• Small World Vacations: Authorized Disney Vacation Planner agency with an independent contractor advisor network, focused on Disney destinations and select cruise lines. Competes directly in MVP's core theme-park and cruise segments.
• Be Our Guest Vacations: Authorized Disney Vacation Planner agency operating through independent contractor travel advisors. Directly competes with MVP for Disney, Universal, and cruise vacation bookings with a similar free-service, commission-based model.
• Kingdom Konsultant Travel: Authorized Disney Vacation Planner that has been selling Disney, Universal, and cruise vacations through a host agency/IC model for years. Highly comparable niche focus and distribution approach to MVP.
• Dreams Unlimited Travel: Long-running Authorized Disney Vacation Planner offering concierge-level Disney trip planning through independent contractor advisors. Competes head-to-head with MVP for the same Disney, Universal, and cruise customers via a near-identical IC-led model.
• The Vacationeer: Authorized Disney Vacation Planner specializing in Walt Disney World, Disneyland, Disney Cruise Line, and Adventures by Disney with a network of independent travel agents. Directly comparable to MVP's MVP Parks and MVP Cruising offerings.
• MouseEarTravel (MEI Travel): Authorized Disney Vacation Planner and Disney Cruise Line agency that books through independent agents, focused on Disney and family leisure travel. Closely mirrors MVP's concierge-service positioning and target demographic.

Emerging players

• Cruise Planners: Large US cruise-focused travel agency franchise and American Express Travel Representative with a network of home-based travel advisors. Comparable business model (independent contractor distribution, commission revenue) but skewed more toward cruise than theme parks.
• Fora Travel: Tech-forward host travel agency that recruits, trains, and supports independent travel advisors with modern tooling. Overlaps with MVP's IC distribution model and content/community-led growth, but operates across broader luxury leisure rather than Disney specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB2rJi2zt8ctnpptz7NeuOg/featured
• Facebookfacebook.com/magicalvacationplanner
• Instagraminstagram.com/magicalvacationplanner
• TikToktiktok.com/@magicalvacationplanner

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magical Vacation Planner