What Krylon Industrial does

Krylon Industrial is the industrial coatings and aerosols business unit of Krylon Products Group, a subsidiary of The Sherwin-Williams Company (NYSE: SHW). Founded in 1947 and headquartered in Cleveland, Ohio, the unit manufactures liquid coatings and aerosol paints organized into six product lines: MRO Aerosols (rust prevention, industrial maintenance, general-purpose aerosols), MRO Coatings (tough protective coatings for challenging conditions), Locating/Marking (industrial marking paints for utility and construction identification), Striping (parking-lot, athletic-field, and road-marking paints and applicators), Specialty (OSHA, fluorescent, varnish, high-heat, metallic, camouflage, and farming paints), and Equipment (marking wands and striping machines). It also markets three proprietary sub-brands: Quik-Tap™ (a reusable spray system), VersaShield™ (protective coating), and Take A.I.M. (an industrial application and marking system). Core technology is chemical formulation and aerosol packaging rather than software or data platforms.

The company serves four primary use-case segments horizontally: MRO professionals, utility locators and construction markers, striping professionals, and specialty industrial applications (OSHA compliance, high-heat, agricultural, camouflage). Customers typically procure through industrial distributors and wholesalers, with a 'Where to Buy' channel on the company website facilitating local availability and direct enterprise engagement. Pricing is quote-based and not publicly disclosed, consistent with industrial B2B distribution norms.

The business model is straightforward industrial product sales—one-time purchases of consumable coatings and equipment, with no recurring software, subscription, or licensing layer. Distribution leverage is the primary commercial advantage, inherited from Sherwin-Williams' broad North American industrial supply footprint. Marketing leans on mid-funnel technical content (PDF product guides, catalog, locator-specific resources) rather than performance or demand-gen campaigns, reflecting a mature, specification-driven sales motion targeting professional buyers.

Name

Krylon Industrial

Legal name

Krylon Products Group

Website

https://krylonindustrial.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Krylon Industrial is the industrial aerosols and coatings business unit of Sherwin-Williams, manufacturing rust-prevention, marking, striping, and specialty paints for MRO, utility-locator, striping, and specialty industrial professionals, distributed through industrial wholesalers across North America.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Chemicals & Allied Products (2800)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty Surfactants & Performance Additives (IMAEABAL)

Keywords

• Industrial aerosol coatings
• Rust prevention paints
• Facility marking paints
• Industrial maintenance coatings
• Striping paint equipment

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Paint and Coating Products: Krylon Industrial generates revenue through the sale of aerosol paints, industrial coatings, locating and marking paints, striping paints, specialty paints, and application equipment. Products are sold through industrial distributors and direct-to-customer channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Krylon Industrial manufactures and sells industrial aerosol paints and liquid coatings organized into six product lines: MRO Aerosols, MRO Coatings, Locating/Marking paints, Striping paints and applicators, Specialty coatings, and Equipment (marking wands and striping machines). The portfolio targets MRO professionals, utility locators, construction markers, striping professionals, and users requiring specialty coatings such as OSHA, fluorescent, high-heat, metallic, camouflage, and farming paints.

Product overview

Krylon Industrial offers a portfolio of industrial paint and coating products organized into six core product lines: MRO Aerosols (rust prevention, industrial maintenance, general-purpose aerosols), MRO Coatings (tough protective coatings), Locating/Marking (industrial marking paints for rapid application), Striping (paints and applicators for parking lots and athletic fields), Specialty (OSHA paints, fluorescent paints, high-heat, metallic, camouflage, and farming paints), and Equipment (marking wands and striping machines). The portfolio also includes branded products such as Quik-Tap™ (reusable spray), VersaShield™, and Take A.I.M., complemented by downloadable product guides in PDF format. The offering is a multi-category product portfolio rather than a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Quik-Tap™: Reusable spray product line
• VersaShield™
• Take A.I.M.

Products and services

• MRO Aerosols Industrial aerosol products including unique coatings for rust prevention, industrial maintenance, and general-purpose applications, targeted at MRO (Maintenance, Repair, Operations) professionals.
• MRO Coatings Tough protective coatings designed to protect surfaces under challenging conditions for industrial maintenance and repair professionals.
• Locating/Marking Paints Industrial locating and marking paints that enable rapid marking to save labor, time, and money, designed for utility locators and construction site marking professionals.
• Striping Paints and Applicators Paints and applicators designed for striping needs including parking lots and athletic fields, road marking, and astroturf applications.
• Specialty Paints Specialty paints including OSHA paints, varnish coatings, fluorescent paints, farming paints, metallic paints, high-heat paints, and camouflage paints for specialized industrial applications.
• Marking and Striping Equipment Durable and easy-to-use marking wands and striping machines for applying marking and striping paints.
• Quik-Tap™ Reusable Spray System A reusable spray product system for industrial marking applications, providing ease-of-use for industrial customers.
• VersaShield™ Protective Coating An industrial protective coating solution engineered for durability and longevity in demanding industrial environments.
• Take A.I.M. Industrial Marking System An industrial application and marking system that delivers a novel method/architecture for marking applications.

Quantifiable outcome

• Labor, time, and cost savings through efficient marking solutions that work in minutes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Dupli-Color: Dupli-Color offers aerosol coatings including specialty, high-heat, and metallic paints used in automotive and industrial touch-up — intersecting Krylon Industrial's specialty industrial coating lines.
• Zinsser (Rust-Oleum brand): Zinsser specializes in professional primers, sealers, and specialty coatings targeted at industrial and contractor users — adjacent to Krylon Industrial's MRO Coatings line within specialty coating niches.

Direct peers

• Rust-Oleum: Rust-Oleum manufactures industrial aerosol paints and protective coatings for MRO, rust-prevention, and striping applications — directly overlapping Krylon Industrial's core product categories and end-user segments.
• Seymour of Sycamore: Seymour of Sycamore specializes in industrial and professional aerosol coatings including striping, marking, and high-heat paints — directly comparable to Krylon Industrial's specialty and MRO portfolios.
• Sprayon (division of Sherwin-Williams): Sprayon is a Sherwin-Williams sister brand focused on industrial aerosol lubricants, coatings, and maintenance sprays — competing head-to-head with Krylon Industrial through overlapping distribution channels.
• Aervoe Industries: Aervoe manufactures industrial aerosol coatings, marking paints, and striping products for MRO, utility, and construction users — directly competing with Krylon Industrial in aerosol specialty segments.

Broad incumbents

• PPG Industries: PPG is a global coatings giant with industrial maintenance, protective, and specialty coating lines serving similar MRO and industrial end-markets, though across a much broader portfolio.
• 3M Industrial: 3M offers industrial aerosols, adhesives, and maintenance coatings used by MRO professionals — overlapping with Krylon Industrial's industrial aerosol applications within a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krylon Industrial