WBGU-PBS

Public Television Broadcastingwbgu.org

Company typePrivate
Founded1964
HeadquartersBowling Green, United States
Headcount11–50
GTM typeB2C
OfferingServices

WBGU-PBS firmographics

Firmographics

Name: WBGU-PBS
Legal name: WBGU-TV
Website: https://wbgu.org
Company type: Private
Founded year: 1964
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WBGU-PBS industry classification

Industry

Product category: Public Television Broadcasting
NAICS: Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)
akta.pro secondary industries: Public Broadcasting Production Units & Studios (In-house/Member) (MPABADAF), Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

Keywords

Public television broadcasting
Educational media services
Local documentary production
State government coverage
University broadcasting station

Where WBGU-PBS is headquartered

Location

Headquarters

HQ city: Bowling Green
HQ country: United States
HQ region: North America

Offices2 records

Markets served

WBGU-PBS business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels3 records

WBGU-PBS product offering

Product offering

Core offering

WBGU-PBS (WBGU-TV) operates a public television broadcast station on virtual channel 27.1 serving 19 counties in Northwest and West Central Ohio. It airs PBS programming (now relayed via a WGTE Public Media partnership), The Ohio Channel for state government coverage, and locally produced documentaries; it also provides web livestreaming, a YouTube channel for original productions, and hands-on training opportunities for Bowling Green State University students.

Product overview

WBGU-TV is a public television broadcasting station operated by Bowling Green State University, serving Northwest and West Central Ohio since 1964. The station operates as a unified offering combining broadcast television (Channel 27.1) and livestreaming services. Following the end of its PBS affiliation due to federal funding cuts, the station partnered with WGTE Public Media to continue PBS programming while also broadcasting The Ohio Channel for state government content. The product portfolio includes local documentary productions, educational content through INFOhio, and livestreaming services, all focused on community engagement and student learning opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

WBGU-TV Broadcast Channel 27.1 Free over-the-air digital television broadcast on virtual channel 27.1, delivering PBS-branded programming (relayed via WGTE partnership after June 30, 2026), educational content, and locally produced programming to households across Northwest and West Central Ohio.
The Ohio Channel on WBGU

Companies that use WBGU-PBS

Customer profile

Segments1 record

Ideal customer profiles1 record

WBGU-PBS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

WBGU-PBS partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

WGTE Public MediacoreChannel Partner/ Reseller/ Distributor · 4 June 2026WGTE will assume PBS programming responsibilities for WBGU's 19-county viewing area in Northwest Ohio effective July 1. This partnership was necessitated by the closure of the Corporation for Public Broadcasting due to federal funding cuts. WBGU's 27.1 Broadcast Channel will now mirror WGTE's PBS Broadcast.
The Ohio Channel (Ideastream Public Media)coreChannel Partner/ Reseller/ DistributorThe Ohio Channel, a state government network managed by Ideastream Public Media, is replacing PBS programming on WBGU-TV. The channel provides unfiltered coverage of daily state government sessions, policy movements, and civic forums impacting local communities.
INFOhiominorStrategic or Co-development PartnerINFOhio evaluates, curates, and procures digital resources for Ohio PreK-12 students using state and federal funds. WBGU-TV highlights INFOhio as educational content supporting Ohio's PreK-12 Digital Library.
Bowling Green State UniversitycoreStrategic or Co-development PartnerBGSU is the parent institution of WBGU-TV. The station operates as a broadcasting unit within the university, providing hands-on learning experiences for students pursuing careers in media, digital video production, and broadcast operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

WBGU-PBS competitors and assessment

Company assessment

Direct peers

NET (Nebraska Educational Television): Statewide Nebraska public television network operated in partnership with the University of Nebraska. Comparable as a university-affiliated public broadcasting network facing similar federal funding dynamics.
CET / WCET: Cincinnati-based public television station serving southwest Ohio. Comparable regional PBS member station with similar scale, university ties, and reliance on member support and federal funding.
WOSU Public Media: Columbus-based Ohio public television and radio station operated by The Ohio State University. Highly comparable as another university-licensed PBS member station in Ohio with similar educational mission and broadcast model.
WGTE Public Media: Toledo-based Ohio public television station that assumed PBS programming responsibilities for WBGU's 19-county viewing area as of July 1, 2026. Most directly comparable as a fellow Ohio public TV broadcaster now serving overlapping audiences.
WTTW Chicago: Chicago's PBS member station, similarly affected by federal public media funding cuts. Comparable as a Midwest public TV station with local production capabilities and member-supported revenue model.
Ideastream Public Media: Cleveland-based public media organization that manages The Ohio Channel state government network now carried on WBGU's DT2. Comparable as a multi-platform Ohio public broadcaster and content syndicator.

Broad incumbents

KQED: San Francisco-based major PBS member station and one of the largest public broadcasters in the U.S. Comparable in mission and content mix (PBS programming plus local productions and streaming), though at substantially larger scale.
WGBH / GBH: Boston-based PBS member station and major national content producer. Comparable as a university-adjacent public broadcaster producing national programming and local content, though much larger in scale and influence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

WBGU-PBS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WBGU-PBS leadership team

Management profile

Number of profiles

WBGU-PBS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WBGU-PBS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBGU-PBS

What does WBGU-PBS do?

Is WBGU-PBS a public or private company?

WBGU-PBS is a private company. It is classified as state government owned and is currently operating.

When was WBGU-PBS founded?

WBGU-PBS was founded in 1964. It employs 11 to 50 people.

Where is WBGU-PBS based?

WBGU-PBS is headquartered in Bowling Green, United States, in the North America region.

Who are WBGU-PBS's main competitors?

Direct peers on record are NET (Nebraska Educational Television), CET / WCET, WOSU Public Media, WGTE Public Media, WTTW Chicago and Ideastream Public Media. Broad incumbents are KQED and WGBH / GBH.

Does WBGU-PBS have an API?

No public API is recorded for WBGU-PBS.

What industry is WBGU-PBS in?

WBGU-PBS's product category is Public Television Broadcasting. Its primary akta.pro industry code is MPABADAD, University/College-licensed Public Broadcasting (TV & Radio), with a secondary code of MPABADAF, Public Broadcasting Production Units & Studios (In-house/Member). Its NAICS code is 516120 and its SIC code is 4833.