Colman's Country Campers

What Colman's Country Campers does

Colman's Country Campers is a privately held, family-owned recreational vehicle dealership founded in 1991 by Brian Campbell and headquartered in a single retail location at 2 Fun Lane, Hartford, Illinois. The company operates as an exclusive Forest River dealer, offering new and pre-owned RVs across multiple brand lines including Viking (entry-level travel trailers), Flagstaff (premium lightweight and luxury models), Puma (versatile and destination trailers), Surveyor (mid-range travel trailers), Impression (luxury fifth wheels), Rockwood GEO PRO, and Wildcat. Inventory stands at 83 units (75 new Forest River units and 8 pre-owned units), with advertised sale prices ranging from $11,999 for entry-level models to $79,999 for premium fifth wheels and dealer discounts of $6,000-$40,000 off MSRP. The company serves consumers in the greater St. Louis Metro East region spanning Madison County, Illinois and adjacent Missouri communities.

The business operates a full-service dealership model spanning five integrated revenue streams: new RV sales, pre-owned RV sales, financing (through partnerships with multiple lenders covering all credit tiers), service and repair (factory-trained technicians handling LP systems, fiberglass, brakes, appliances, winterization, and renovations), and parts and accessories (claimed to be one of the largest Flagstaff, Puma, Sabre, and Wildcat parts selections in Illinois). Customer acquisition combines a physical showroom with a digital presence: an Overfuel.com-powered mobile-first website with inventory browsing, online financing applications, trade-in valuation, service scheduling, and parts ordering, plus active social media on Facebook, X, YouTube, Instagram, and TikTok, supplemented by educational content (Towing Guide, RV glossary). Marketing emphasizes the 'Where Customers Become Friends' positioning and 'Adventure Starts on Fun Street' brand slogan. The customer base consists of consumer retail buyers segmented across Family Campers, Full-Time RVers, Toy Hauler Buyers, and Budget-Conscious Buyers, with no enterprise or B2B revenue concentration.

Name

Colman's Country Campers

Legal name

Colman's Country Campers

Website

https://colmanscampers.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned RV dealership founded in 1991 in Hartford, Illinois, operating as an exclusive Forest River dealer offering new and pre-owned recreational vehicles, financing, service, parts, and trade-ins to consumers across the greater St. Louis Metro East region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New RV Sales: Primary revenue stream from selling new recreational vehicles, primarily Forest River brands (Viking, Flagstaff, Puma, Surveyor, Impression). Revenue generated from MSRP markup above dealer cost, with advertised discounts ranging from $6,000 to $40,000 off MSRP.
2. Pre-Owned RV Sales: Secondary sales revenue from used recreational vehicles including various brands such as Coachmen, Jayco, Prime Time, and older Forest River models.
3. Finance and Extended Warranty: Revenue from financing partnerships with lenders, extended warranty products (Platinum Ultimate Plus RV Protection), and appearance protection plans.
4. Service and Repair: Service department revenue from RV repairs, maintenance, collision work, winterization, and renovations. Includes LP system repairs, fiberglass repair, brake and bearing replacement, awning repairs, tire services, roof repairs, and appliance repair.
5. Parts and Accessories: Revenue from selling OEM and aftermarket RV parts, trailer hitches, towing equipment, appliances, plumbing supplies, electrical components, tires, wheels, and camping gear. Stocks one of the largest Flagstaff, Puma, Sabre, and Wildcat parts selections in Illinois.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Colman's Country Campers is a single-location recreational vehicle dealership in Hartford, Illinois that sells new and pre-owned Forest River RVs (travel trailers, fifth wheels, toy haulers, pop-ups, and destination trailers) and provides financing, trade-ins, factory-trained service and repair, and an extensive OEM and aftermarket parts and accessories department to individual consumers in the St. Louis Metro East area.

Product overview

Colman's Country Campers is an authorized Forest River RV dealership offering a comprehensive portfolio of recreational vehicles and supporting services. The core product offering consists of multiple Forest River brands including Viking (entry-level travel trailers), Flagstaff (premium lightweight trailers with various sub-lines), Puma (versatile trailers including Camp Edition and Vista destination trailers), Surveyor (mid-range travel trailers), and Impression (luxury fifth wheels). Rockwood GEO PRO and Wildcat round out the brand portfolio. Beyond vehicle sales, the dealership provides integrated services including RV financing through partner lenders, trade-in evaluation for various vehicles, full-service repair and maintenance with factory-trained technicians, and an extensive parts and accessories department stocking OEM and aftermarket components. The business operates as a single-location dealership in Hartford, Illinois, serving the greater St. Louis Metro East region.

Differentiator

Problem solved

Functional benefit

Brands

• Fun Street: Company slogan and brand philosophy - 'Adventure Starts on Fun Street' guiding the customer experience and company culture

Products and services

• New RV Sales (Forest River line)

Quantifiable outcome

• Dealer discounts ranging from $6,000 to $40,000 off MSRP across inventory
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Forest RivercoreChannel Partner/ Reseller/ DistributorExclusive Forest River dealer offering the full line of Forest River brands including Flagstaff, Puma, Viking, Surveyor, Impression, Rockwood GEO PRO, Wildcat, and Sabre. Forest River is one of the largest RV manufacturers in North America.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/colmanscampers
• YouTubeyoutube.com/@Colmans-Campers
• Facebookfacebook.com/colmanscountrycampers
• Instagraminstagram.com/colmanscampers
• TikToktiktok.com/@colmanscampers
• LinkedInlinkedin.com/company/colmans-country-campers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colman's Country Campers