Badischer Winzerkeller

What Badischer Winzerkeller does

Badischer Winzerkeller eG is a registered wine cooperative (eingetragene Genossenschaft) founded on March 13, 1952, headquartered in Breisach am Rhein, Germany. It is the largest wine producer in Baden and self-describes as one of the most powerful wine cellars in Europe, aggregating grape supply from approximately 4,000 member winemakers organized through ~50 cooperatives across ~1,400 hectares of vineyard in 7 Baden wine regions (from Tauberfranken to Lake Constance). The cooperative produces an annual portfolio of 500+ wines and sparkling wines under proprietary brands (Martin Schongauer, Heinrich Hansjakob, Schloss Munzingen, Sonnenwinzer, Bodensee Linie, SONNJA, Graf von Kageneck) and holds exclusive German/DACH distribution rights for celebrity brands including Kylie Minogue Wines and Schumacher Selection (Ralf Schumacher).

The company operates an integrated production-to-distribution model: in-house technical, laboratory, consulting, automotive, commercial, storage and logistics services (delivered via wholly-owned subsidiary WeinTrans) support both member cooperatives and external clients. Go-to-market combines direct-to-consumer e-commerce (badischer-winzerkeller.shop, free shipping at 36 bottles) with national key account management for EDEKA and Markant, specialty Fachhandel distribution, HORECA supply, and event-driven marketing (ProWein trade fair, DTM motorsport hospitality, SONNJA promotional tours, Glühweinnacht). Notable technical capabilities include vacuum dealcoholization for the Sonnenwinzer 0.0% alcohol-free line and aromatized wine-based drink formulation for the SONNJA brand.

Revenue is generated through bottled wine sales across value (€4.40–€5.29), mid (€12.99) and premium tiers, sparkling wines and Sekts, an e-commerce shop with tasting packages (Probierpakete), and licensed/celebrity brand distribution. Pricing is unit-based per bottle, with seasonal themed bundles and free-shipping thresholds driving DTC volume. Customers span retail consumers (B2C), trade partners (EDEKA, Markant, Fachhandel), HORECA, and premium/lifestyle buyers reached through celebrity partnerships. The company is privately held with no external investors, governed by CEO André Weltz and Board Member Christian Schätzle, with Rolf Mauch as Supervisory Board Chairman.

Name

Badischer Winzerkeller

Legal name

Badischer Winzerkeller eG

Website

https://badischer-winzerkeller.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Badischer Winzerkeller eG is a German wine cooperative founded in 1952 and the largest wine producer in Baden, aggregating 4,000 winemakers across 1,400 hectares to produce 500+ wines, Sekts, and alcohol-free variants sold via DTC e-commerce, national retail key accounts (EDEKA, Markant), and HORECA, plus exclusive German distribution of Kylie Minogue Wines.

Ownership category

akta.pro rank

Product category

Baden Wine Production

NAICS

Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine production cooperative
• Baden wine region
• Sparkling wine production
• Wine distribution services
• Cooperative winemaking

Headquarters

HQ city

Breisach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Production and Sales: Core revenue from producing and selling wines under their own brands (Martin Schongauer, Heinrich Hansjakob, Schloss Munzingen, Sonnenweine) and licensed brands (Schumacher Wines, Kylie Minogue Wines). Products include red, white, rosé wines, and sparkling wines sold through retail, wholesale, and direct channels.
2. Cooperative Services: Services offered to member cooperatives and external clients including technical services (Technische Leistungen), laboratory services (Laborleistungen), consulting (Beratungsleistungen), sales services (Vertriebsleistungen), automotive workshop (KFZ-Werkstattleistungen), commercial services (Kaufmännische Leistungen), and storage & logistics (Lager- & Logistikleistungen).
3. Direct-to-Consumer Online Sales: E-commerce revenue through their online shop with wines, sparkling wines, spirits, and gourmet products. Free shipping at 36 bottles threshold.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Badischer Winzerkeller is a German wine-producing cooperative (eG) that produces, bottles, and distributes a portfolio of more than 500 wines and sparkling wines sourced from roughly 4,000 member winemakers across approximately 1,400 hectares and seven wine regions in Baden. It also markets its own wine-based beverages (SONNJA, ALMLIESEL/ALMSCHORSCH), alcohol-free wines, spirits, and provides cooperative services including vinification, laboratory, consulting, distribution, and logistics to members and external clients.

Product overview

Badischer Winzerkeller is a wine-producing cooperative (Erzeugergemeinschaft) founded in 1952, operating as one of Germany's largest wine producers with approximately 1,400 hectares of vineyards, 4,000 member winemakers, and 50 member cooperatives across 7 wine regions in Baden. The company offers a diverse portfolio of wines, sparkling wines (Sekt), aromatized wine-based drinks, spirits, and non-alcoholic wines under multiple sub-brands. Core brands include Martin Schongauer (premium Burgundy wines), Heinrich Hansjakob (traditional Baden wines), and Schloss Munzingen (sparkling wines). Exclusive distribution partnerships include Schumacher Wines (Ralf Schumacher), Kylie Minogue Wines, GOSCH/Inselbrise, Almdudler wine products, and SC Freiburg branded wines. The company also provides technical, laboratory, consulting, distribution, logistics, and administrative services to member cooperatives. Products are sold through the company's online shop, retail partners, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Sonnenwinzer: Brand identity and nickname of the Badischer Winzerkeller, translating to 'Sun Winemakers' reflecting the sun-rich Baden wine region.
• Martin Schongauer
• Schumacher Wines
• Schloss Munzingen
• Heinrich Hansjakob
• SONNJA
• Kylie Minogue Wines
• Bodensee Linie
• GOSCH
• Graf von Kageneck

Products and services

• Martin Schongauer Premium wine brand featuring Burgundy wines (Pinot Noir, White Burgundy, Grey Burgundy) positioned for quality-conscious wine consumers.
• Schumacher Wines (Schumacher Selection) Premium wine and sparkling wine brand by former Formula 1 and DTM driver Ralf Schumacher; distributed exclusively by Badischer Winzerkeller in Germany, Austria, and Switzerland and served at DTM VIP hospitality.
• Schloss Munzingen Sparkling wine (Sekt) and still wine brand from the Schloss Munzingen estate, featuring Riesling and Pinot Blanc sparkling wines.
• Heinrich Hansjakob Traditional wine brand named after the German poet and winemaker Heinrich Hansjakob, featuring Spätburgunder (Pinot Noir) and other classic Baden varietals; award-winning liter wine series.
• Kylie Minogue Wines Celebrity wine brand featuring Australian singer Kylie Minogue; portfolio of 9 wines including Prosecco Rosé (UK market leader) and alcohol-free variants, distributed exclusively in Germany by Badischer Winzerkeller from June 2025.
• SONNJA Aromatisiertes weinhaltiges Getränk Flavored wine-based drink with grapefruit, raspberry, and ginger flavors at 7% alcohol, positioned as a summer lifestyle drink for young female consumers.
• Die Sonnenwinzer 0,0% Alkoholfrei (Blanc de Blanc & Cuvée Rosé) Alcohol-free dealcoholized wines (Blanc de Blanc 0.0% and Cuvée Rosé 0.0%) under the Sonnenwinzer line, produced using vacuum dealcoholization.
• Sonnenwinzer Weine House wine line featuring traditional Baden wines including Riesling, Müller-Thurgau, Gutedel, and regional varieties, plus 0.0% alcohol-free variants.
• Almdudler Weinprodukte (ALMLIESEL & ALMSCHORSCH) Wine spritzer products in partnership with Almdudler: ALMLIESEL (rosé wine spritzer with alpine herbs) and ALMSCHORSCH (white wine spritzer with alpine herbs), both 6% alcohol, sold at €3.99 UVP.
• GOSCH (Inselbrise / Inselbrause) Wine brand featuring island-inspired GOSCH Inselbrise wines and spritzers; products include Secco Rosé, Blanc de Blanc, and sparkling wine variants in bottles and Bag-in-Box formats.
• Graf von Kageneck Premium wine brand featuring wines from the Kageneck family estates in Baden.
• SC Freiburg Weine Official wines of SC Freiburg football club, featuring club-branded wine products.
• Bodensee Linie Wine brand acquired by Badischer Winzerkeller, featuring Bodensee wines including Bodensee-Secco from the Lake Constance region.
• Spirituosen (Spirits) Spirits portfolio including gin, whisky, vodka, Badische Brände (fruit brandies), and liqueurs.
• Probierpakete (Wine Tasting Packages) Curated wine tasting packages including seasonal selections (e.g., Spargel), varietal collections, and brand-specific samplers available for online purchase with free shipping.
• Technische Leistungen (Technical Services) Technical services for winemaking including grape processing, fermentation, and storage facilities for member cooperatives and external clients.
• Laborleistungen (Laboratory Services) Laboratory services for wine analysis, quality control, and testing.
• Beratungsleistungen (Consulting Services) Consulting services for winemaking, business development, and operational support.
• Vertriebsleistungen (Distribution Services) Distribution services for marketing and selling wines to retail and wholesale customers.
• Lager- & Logistikleistungen (Storage and Logistics Services) Storage and logistics services for wine inventory management and distribution.
• Kaufmännische Leistungen (Administrative/Commercial Services) Administrative and commercial services for member cooperatives.
• KFZ-Werkstattleistungen (Automotive Workshop Services) Automotive workshop services for vehicle maintenance.

Quantifiable outcome

• 20+ million bottles sold (Kylie Minogue Wines brand in 5 years)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship, major and minor.

• Kaiserstühler Winzer Ihringen eGcoreStrategic or Co-development Partner · 30 April 2026Cooperation discussions initiated between Badischer Winzerkeller and Kaiserstühler Winzer Ihringen eG for potential future collaboration. Meeting attended by André Weltz (CEO), Martin Winter (Managing Director Kaiserstühler Winzer), and Christian Schätzle (Board member). Represents potential expansion of cooperative network in the Kaiserstuhl wine region.
• Kylie Minogue Wines / Benchmark DrinkscoreChannel Partner/ Reseller/ Distributor · 1 June 2025Exclusive distribution partnership for Kylie Minogue Wines in Germany starting June 1, 2025. Kylie Minogue Wines is a globally successful wine brand founded in May 2020, selling 20+ million bottles in 32 countries. The partnership includes the full portfolio of 9 wines including Prosecco Rosé (UK market leader with 33% market share) and alcohol-free variants. Badischer Winzerkeller brings its distribution expertise and local market knowledge to expand Kylie Minogue's presence in the German market.
• DTM / ADACcoreGTM or Marketing Partner · 13 March 2025Partnership announced at ProWein 2025 makes Badischer Winzerkeller the new partner for DTM (Deutsche Tourenwagen Masters). The company takes over distribution rights for Ralf Schumacher's wines (Schumacher Selection) in Germany, Austria, and Switzerland, and becomes official hospitality partner of DTM. Champagne showers on the podium will feature Schumacher Selection sparkling wines. Partnership also extends to ADAC GT Masters and ADAC GT4 Germany. The wines will be served in DTM VIP Hospitality areas.
• Winzergenossenschaften Sulzfeld and KürnbachcoreChannel Partner/ Reseller/ Distributor · 23 January 2025New member cooperatives joining Badischer Winzerkeller, bringing additional vineyard area and production capacity. Represents continued consolidation in the cooperative wine sector, strengthening Badischer Winzerkeller's supply base and market position. Press release dated January 23, 2026 (likely January 2025 based on context) documents the welcome of new member winemakers.
• AlmdudlerflagshipStrategic or Co-development Partner · 23 August 2023Strategic product partnership to bring ALMLIESEL (Rosé wine spritzer) and ALMSCHORSCH (white wine spritzer) to market. These products combine Badischer Winzerkeller's wine expertise with Almdudler's brand power and Alpine herb flavor profile. The partnership leverages Almdudler's established brand equity and distribution network while utilizing Badischer Winzerkeller's winemaking capabilities. Products launched at €3.99 UVP targeting summer lifestyle occasions.
• COMBERAmajorGTM or Marketing PartnerCOMBERA took over nationwide brand management for Badischer Winzerkeller. COMBERA is a key trade marketing and brand management service provider for consumer goods companies in Germany, handling promotional activities, trade marketing, and brand positioning.
• plan + impuls GmbHminorStrategic or Co-development PartnerJoint presentation of the first comprehensive shopper study for the wine industry. Partnership to develop market insights and consumer behavior research specific to wine purchasing in German retail.
• Getränke HoffmannminorStrategic or Co-development PartnerJoint Kaiserstühler wine growing project (Kaiserstühler Weinbauprojekt) initiated with Getränke Hoffmann, a regional beverage retailer. Project aims to support winemakers in the Kaiserstuhl region with sustainable viticulture practices and market access.
• Einkaufskontor SüdminorChannel Partner/ Reseller/ DistributorThree wine cooperatives (including Badischer Winzerkeller) founded the regional purchasing cooperative 'Einkaufskontor Süd' to achieve joint purchasing power and cost optimization in procurement of supplies, equipment, and services.
• Everso MusicminorGTM or Marketing PartnerPartnership for the annual Glühweinnacht (mulled wine night) event at Badischer Winzerkeller facility. Everso Music provides event entertainment and organization for the year-end celebration event.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Weinkellerei Peter Mertes GmbH: One of Germany's largest privately held wine producers, sourcing grapes from multiple German regions and producing branded and private-label wines. Comparable scale, multi-region sourcing, and broad retail distribution.
• Moselland eG: Germany's largest wine-producing cooperative (Rheinland-Pfalz), with similar grower-owned structure, multi-region sourcing and broad brand portfolio of value and premium wines. Most directly comparable business model to Badischer Winzerkeller.
• Reh Kendermann GmbH: Major German wine group owning brands like Kendermanns and Black Tower, with large-scale German and international wine production and distribution. Comparable as a multi-brand German wine producer serving mass-market retail.
• Deutsches Weintor eG: Second-largest German wine cooperative based in the Pfalz, similarly operating a central winery serving member growers with branded ranges across price tiers. Directly comparable in scale and cooperative governance.

Broad incumbents

• Henkell & Co. Sektkellerei: Major German Sekt and spirits group (Henkell, Fürst von Metternich, Wodka Gorbatschow). Overlaps with BWK's licensed brand distribution model and German retail presence.
• Schloss Wachenheim AG: German-listed Sekt and wine producer (Nymphenburg, Schloss Wachenheim, Faber) with international footprint. Broad incumbent in the German sparkling wine category where BWK also competes via Schloss Munzingen.
• Rotkäppchen-Mumm SE: Germany's leading Sekt/sparkling wine producer (Rotkäppchen, Mumm, MM Extra), with broad retail and HORECA distribution. Overlaps with BWK's sparkling wine business and overall scale of German beverage production, though specializing in Sekt.

Emerging players

• Winzergenossenschaft Radebeul eG: Saxon wine cooperative producing Elbland wines. Smaller scale but comparable cooperative model and direct-to-consumer winery sales; illustrates broader cooperative competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kylieminoguewines

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badischer Winzerkeller