What INA MAZIVA does

Ina MAZIVA specializes in the production of industrial and special lubricants, as well as related products. The company offers a range of automotive lubricants, including synthetic motor oils designed for high-performance gasoline and diesel engines. Additionally, Ina MAZIVA provides antifreeze solutions and other technical fluids. The company is a member of the INA Group and operates within the manufacturing industry, employing 342 people.

Name

INA MAZIVA

Legal name

INA MAZIVA d.o.o.

Website

https://www.ina-maziva.hr

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

101–250 employees

Short description

Ina MAZIVA produces industrial and special lubricants, automotive oils, and antifreeze solutions.

Ownership category

akta.pro rank

Product category

Industrial and Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)

SIC

Industrial Organic Chemicals (2860), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Industrial lubricants
• Automotive motor oils
• Lubricating greases
• Metalworking fluids
• Marine lubricants

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Grease Sales: Core revenue from manufacturing and selling industrial and automotive lubricants, greases, and related chemical products including motor oils, hydraulic fluids, gear oils, metalworking fluids, and corrosion protection products.
2. Filling and Packaging Services: Contract filling services for private label customers, including soft packaging solutions. Customers can have their own branded products filled into attractive flexible packaging.
3. Private Label Manufacturing: Offering filling services for customers who want to place their own private brands on the market, with capacity of over 200,000 liters delivered and distribution to 6 foreign markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

INA MAZIVA manufactures and sells industrial and automotive lubricants, greases, metalworking fluids, coolants, brake fluids, transmission oils, hydraulic fluids, AdBlue/urea solutions, auto cosmetics, and related chemical products. The company produces several hundred product types and formulations in-house at its Zagreb facility with 28,000 tonnes annual capacity, and additionally offers contract filling and private label services in flexible packaging for other brands.

Product overview

INA MAZIVA is a lubricant and industrial products manufacturer with 140 years of history (established 1883), producing several hundred types of oils, greases, and related products. The product portfolio is organized into main categories: (1) Automotive (motor oils for personal vehicles, motorcycles, commercial vehicles, locomotives, gas engines; gear oils, automatic transmission fluids, hydraulic oils, brake fluids, coolants, windshield washers, AdBlue); (2) Car Chemicals (brake fluids, coolants, glass cleaners, additives); (3) Car Cosmetics and Disinfection (INA CarCosmetx line including tire shine, car shampoo, dashboard products, insect remover, wheel cleaners); (4) Agriculture (STOU tractor oils, UTTO transmission oils, gear oils); (5) Marine (marine engine oils, outboard oils, hydraulic fluids, biodegradable products); (6) Industrial Lubricants (hydraulic oils including biodegradable and fire-resistant, gear oils, circulating oils, turbine oils, compressor oils, heat transfer oils, electrical insulating oils); (7) Metal Processing (metalworking oils, quenching oils, water-miscible fluids); (8) Greases (lithium, lithium complex, biodegradable, marine, high-temperature greases); (9) Additives (PMA, PAMA, OCP polymers, demulsifiers, oil depressants); (10) Services (private label filling in flexible packaging). Key products include INA Extreme Syn SAE 0W-20 (premium synthetic motor oil), INA Blue/AdBlue (urea solution for SCR systems), INA CarCosmetx (auto cosmetics line), and INA Bio series (biodegradable products). The company also offers filling services for customers wanting private label products in flexible packaging.

Differentiator

Problem solved

Functional benefit

Brands

• INA Car Cosmetx: Car cosmetics and disinfection product line including car shampoos, tire shine products, dashboard cleaners, glass cleaners, and disinfectants
• INA 20 najprodavanijih
• Autoglass
• Ultraglass
• Extreme Syn
• Blue

Products and services

• INA Autoglass / Ultraglass Windshield Washer Fluids
• INA Blue (AdBlue) Urea Solution
• INA Outboard Plus Two-Stroke Outboard Oil
• INA Two-Stroke Engine Oils (2T Scooter / 2 Taktol)
• INA Ultra Garden 4T Four-Stroke Engine Oil
• INA UKA Brake Fluids
• INA Antifriz Coolants
• INA Extreme Syn SAE 0W-20 Top-tier fully synthetic low SAPS motor oil for latest generation high-performance gasoline and diesel engines of personal vehicles, featuring fuel economy benefits.
• INA Ultra Star FE SAE 5W-30 Top-tier fully synthetic low SAPS motor oil enabling fuel economy, designed for high-performance gasoline and diesel engines with TWC catalysts or DPF filters.
• INA Star / Millennium Motor Oils (5W-40 line)
• INA Delta Motor Oils (10W-40 / 15W-40 / 20W-50)
• INA Super Commercial Vehicle Motor Oils
• INA Lokomol Locomotive Engine Oils
• INA Ostrea Gas Engine Oils
• INA Hipenol / Transmol Gear Oils
• INA ATF Automatic Transmission Fluids
• INA Fluid V Hydrodynamic Transmission Oil
• INA Amortizol Shock Absorber Fluids
• INA Hidraol Hydraulic Oils
• INA Biohidraol Biodegradable Hydraulic Oils
• INA Hidrafluid HFC Fire-Resistant Hydraulic Fluid
• INA Epol Industrial Gear Oils
• INA Polar Slideway Oils
• INA Cirkol Circulating Oils
• INA Lancol / Biolancol Chain Oils
• INA Teksol / Instrumentol Specialty Oils
• INA Turbo Turbine Oils
• INA Komprina / VIK Compressor Oils
• INA Fungia Refrigeration Compressor Oils
• INA Termanol / Progliterm Heat Transfer Oils
• INA Trafina Electrical Insulating Oils
• INA Woodworking Fluids
• INA Gumanol / Procesno ulje Process Oils
• INA Rezanol Metalworking Oils
• INA Sint / HSP Plus Water-Miscible Metalworking Fluids
• INA Kalenol Quenching Oils
• INA LIS / Lipleks / LIS EP Lubricating Greases
• INA LIS Vitem EP High-Temperature Grease
• INA LIS CS EP Centralized Lubrication Greases
• INA Bioma Biodegradable Grease
• INA Marine Greases (Bazna klizna mast / Klizna mast)
• INA Antoksin / Asol Corrosion and Weapon Care Oils
• INA Agrina / Transhidrol Agricultural Oils
• INA Marine Engine Oils (Actinia / Rubella / Gorgonela / Sagartia)
• INA CarCosmetx Auto Cosmetics Line Auto cosmetics product line including tire shine, car shampoo, dashboard cleaner, insect remover, glass defroster, wheel cleaner, hand cleaner, and disinfectant products with redesigned functional and visual packaging for retail sale.
• INA TechClean Industrial Cleaners
• INA Viskokril / Deemulgator / Depresant Oil Additives
• Private Label Contract Filling Service (Soft Packaging) Contract filling service for private label products in attractive flexible packaging, with capacity for water-based media filling and up to 8,000 one-liter bags. First company in Croatia to offer flexible packaging for water-based products, reducing plastic packaging by 70% versus traditional bottles. Delivered over 200,000 liters to 6 foreign markets.
• INA Green / Biodegradable Product Line

Quantifiable outcome

• Plastic packaging reduction up to 70% with soft packaging solutions
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• INA Grupa (INA Group)coreStrategic or Co-development Partner · 1 April 2002INA MAZIVA d.o.o. operates as a dependent company (subsidiary) within INA Group. The company was established on April 1, 2002 as Maziva-Zagreb d.o.o., renamed to INA MAZIVA d.o.o. on February 1, 2013. The parent company INA d.d. owns the subsidiary. Being part of INA Group provides operational integration, shared corporate standards, and strategic alignment.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• MOL-LUB: MOL-LUB is the lubricant manufacturing arm of MOL Group (which also controls INA, INA MAZIVA's parent). It produces a comparable portfolio of motor oils, industrial lubricants and greases and serves overlapping CEE/SEE markets - making it the most structurally comparable peer to INA MAZIVA.
• Prista Oil Holding: Prista Oil is a privately-held Bulgarian lubricant manufacturer with a multi-decade history producing motor oils, industrial oils, metalworking fluids and greases. Its product breadth, regional footprint and channel profile (distributors + private label filling) closely mirror INA MAZIVA's.
• ORLEN Oil (formerly ORLEN LUBRICANTS): ORLEN Oil is the lubricants subsidiary of Poland's ORLEN Group, producing engine oils, industrial lubricants, base oils and metalworking fluids for Central and Eastern Europe. It shares a state-of-the-art plant, full product portfolio and integrated regional distribution model with INA MAZIVA.

Broad incumbents

• Fuchs Petrolub SE: Fuchs is a Germany-headquartered, publicly-listed global specialty lubricants manufacturer with a deep industrial lubricants and automotive product range. While operating at significantly greater scale and global reach, it competes directly with INA MAZIVA in European industrial and automotive lubricant segments.
• TotalEnergies Lubricants: TotalEnergies Lubricants is a global major producer of motor oils, industrial lubricants and base oils with broad OEM approvals. It actively competes with INA MAZIVA across the SEE region through distributor networks and is one of the dominant premium brands in the Croatian retail channel.
• Shell Lubricants: Shell operates one of the world's largest lubricants businesses spanning consumer motor oils (Shell Helix, Rimula) and industrial lubricants. Its well-funded brand presence and global R&D capability make it a top-tier competitor across INA MAZIVA's automotive and industrial categories.
• Castrol (BP): Castrol, the lubricant brand of BP, is one of the largest premium automotive and industrial lubricant producers globally with strong OEM relationships. It competes with INA MAZIVA in passenger car motor oils, metalworking fluids and industrial fluids throughout European markets.
• ExxonMobil Product Solutions (Mobil): ExxonMobil is a globally dominant lubricant producer with the Mobil 1 brand in premium passenger car motor oils and a broad industrial portfolio. It competes with INA MAZIVA through distributors and direct accounts across the SEE and EU industrial landscape.

Emerging players

• Ravenol: Ravenol is a German independent specialty lubricant manufacturer focused on motor oils, racing lubricants and transmission fluids with a strong niche brand in aftermarket and motorsport. It overlaps with INA MAZIVA in automotive categories on a smaller, premium-positioned basis.
• Liqui Moly: Liqui Moly is a German premium aftermarket brand specializing in motor oils, additives and vehicle chemistry. While its scale is smaller than INA MAZIVA's, it competes for premium automotive and consumer mind share, particularly through retail and workshop channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ina-maziva-d-o-o-member-of-ina-group-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INA MAZIVA