Park Insurance Services

What Park Insurance Services does

Park Insurance Services Ltd is a privately held, family-run independent insurance broker headquartered in Bristol, United Kingdom. Founded in 1990 and operating for over 30 years, the firm is authorised and regulated by the Financial Conduct Authority (FRN 998383) and holds Chartered Insurance Broker status from the Chartered Insurance Institute. It serves both commercial and personal insurance customers across the UK, with particular depth in specialist and non-standard lines that mainstream insurers or brokers typically decline — including equine, crane, wind farm, taxi, convicted driver, driving school, medical indemnity, bouncy castle, hotel, and wedding venue risks. Its commercial book spans sole traders, SMEs, and larger enterprises, while its personal book covers home, motorcycle, travel, and lifestyle assets.

The firm operates without proprietary technology platforms and functions as an intermediary between clients and a panel of eight major UK and global insurers (Allianz, Zurich, Aviva, AXA, Chubb, Covea, Allied World, and Lloyd's of London). Distribution is consultative and sales-led, delivered through website quote requests, phone-based advisory, and in-person consultations at its St. George, Bristol office. Revenue is generated through commissions paid by insurers on policies placed, supplemented by bespoke consultation services. The firm has extended its reach through two sub-brands: Easy2Insure (launched 2021, an online channel for non-standard cover) and Secure Underwriting (a specialist online underwriting platform), and offers a wholesale broker service that places difficult risks on behalf of other retail brokers. Headcount is reported in the 11–50 range, with no external investors, no disclosed M&A activity, and no funding rounds.

Name

Park Insurance Services

Legal name

Park Insurance Services Ltd

Website

https://parkinsurance.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Insurance Services is a privately held, family-run independent insurance broker based in Bristol, UK. Founded in 1990, it places commercial, personal, and specialist non-standard insurance through a panel of major UK insurers for SMEs, individuals, and niche sectors across the UK.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Specialist insurance
• Family-run broker

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Park Insurance generates revenue as an independent insurance broker by sourcing and placing insurance policies on behalf of clients. They earn commissions from insurance providers (insurers) for policies placed. The company also provides bespoke insurance consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Park Insurance Services is an independent, family-run insurance broker based in Bristol, UK, that sources and places insurance policies on behalf of clients across both commercial and personal lines. Operating as an intermediary, the company leverages relationships with multiple leading UK insurers (including Allianz, Zurich, Aviva, AXA, Chubb, Covea, Allied World, and Lloyd's) to deliver tailored coverage, including specialist and hard-to-place risks. The firm also offers life insurance, private medical insurance, and operates sub-brands Easy2Insure and Secure Underwriting.

Product overview

Park Insurance Services is an independent insurance broker based in Bristol, UK, offering a comprehensive portfolio of insurance products and services. The company operates as a family-run business with over 30 years of experience, providing both commercial and personal insurance solutions. Their commercial insurance offerings include specialized coverage for sectors such as taxis, medical professionals, tradespeople, caterers, event organizers, horse and equestrian businesses, construction, hotels, and wedding services. Personal insurance products cover home, motorcycle, travel, and specialty items. The company also offers financial products including life insurance, private medical insurance, and product recall insurance. As a broker, Park Insurance connects clients with leading UK insurers including Allianz, Zurich, Aviva, AXA, Chubb, Covea, Allied World, and Lloyd's. The company is authorized and regulated by the Financial Conduct Authority (FRN 998383).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Brokerage Tailored commercial insurance coverage for businesses across diverse sectors including construction, hospitality, retail, transport, trades, medical, equestrian, events, and specialist niches, sourced from leading UK insurers and packaged to fit the customer's risk profile and budget.
• Personal Insurance Brokerage Personal insurance products for individuals and families covering home, contents, motorcycle, travel, pet, caravan, jewellery, fine art, gadget, and non-standard home risks, plus specialty personal lines.
• Life Insurance Personal life insurance products providing financial protection for families and dependents.
• Private Medical Insurance Private health insurance providing access to private medical treatment, sourced through provider AXA.
• Easy2Insure Online insurance platform operating as a sub-brand of Park Insurance Group, offering specialist non-standard insurance cover particularly for equine professionals including horse vets.
• Secure Underwriting Specialist underwriting platform and service offered as part of Park Insurance's commercial product portfolio for digital insurance solutions for commercial clients.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• AllianzcoreOthersMajor global insurance company partnered with Park Insurance as one of their insurance provider networks, offering coverage options for clients across commercial and personal insurance lines.
• ZurichcoreOthersGlobal insurance provider partnered with Park Insurance to offer insurance solutions to their clients through the broker relationship.
• AvivacoreOthersUK's largest insurance provider partnered with Park Insurance, providing a wide range of commercial and personal insurance products.
• AXAcoreOthersGlobal insurance and healthcare provider partnered with Park Insurance, offering private medical insurance and other coverage products. Also a provider for private health insurance with 70 years of experience.
• ChubbcoreOthersGlobal insurance company partnered with Park Insurance as part of their insurer network for sourcing client coverage.
• Covea InsurancecoreOthersUK insurance provider partnered with Park Insurance for commercial and personal insurance product distribution.
• Allied WorldcoreOthersGlobal insurance and reinsurance company partnered with Park Insurance as part of their insurer network.
• Lloyd's of LondoncoreOthersWorld's leading insurance market partnered with Park Insurance, enabling access to complex and specialist insurance coverage through Lloyd's syndicates.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adrian Flux: UK-based specialist insurance broker focused on non-standard and niche personal and commercial lines (motor, home, marine). Highly comparable to Park Insurance in operating model — independent broker specialising in hard-to-place risks with a multi-carrier panel.
• TFP Schemes: UK broker specialising in niche commercial schemes including leisure, events, and hospitality. Closely comparable to Park Insurance's specialist commercial product set in leisure (bouncy castles, ice rinks, events) and hospitality (hotels, wedding venues).
• Bikesure: UK motorcycle insurance specialist broker serving non-standard and enthusiast riders. Comparable to Park Insurance's motorcycle and specialist motor offering through a multi-insurer panel and online quote model.
• Ripe Insurance: UK specialist broker serving niche commercial and personal segments via digital and broker channels. Comparable to Park Insurance's mix of niche commercial (events, leisure, property) and personal lines.
• Performance Direct: Specialist UK motor insurance broker for high-performance and modified vehicles. Comparable niche specialist broker model to Park Insurance's taxi, convicted driver, and specialist motor lines.
• NMU (Specialist Motor): UK specialist motor insurance broker operating across taxi, private hire, fleet, and non-standard segments. Direct overlap with Park Insurance's taxi fleet, private hire, and convicted driver lines.
• Quoteline: UK commercial insurance broker providing tailored cover for SMEs across multiple trades and sectors. Comparable mid-market commercial brokerage model with multi-insurer access similar to Park Insurance.

Broad incumbents

• Hiscox UK: UK specialist insurer and broker focused on small business and high-net-worth personal lines. Overlaps with Park Insurance's professional indemnity, property, and niche commercial offerings but as a carrier-led specialist rather than pure broker.
• Towergate Insurance: Major UK commercial and personal insurance broker with broad sector coverage and significant scale. Overlaps with Park Insurance's commercial product breadth but operates as a much larger broad-spectrum broker.
• Howden Insurance Brokers: Large UK and international insurance broker group offering commercial and personal lines across many sectors. Comparable product breadth but at much greater scale than Park Insurance; serves as a broader incumbent in the same brokerage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ParkInsurance01

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Insurance Services