Durian Industries
Durian Industries is a 40-year-old Indian furniture and home interiors manufacturer and retailer selling ready furniture, modular kitchens and wardrobes, and building materials through 65+ stores, e-commerce and franchise channels, serving residential homeowners, corporate/government clients and franchise partners.
- Company typePrivate
- Founded1985
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Durian Industries does
Durian Industries Limited is an Indian privately-held furniture and home interiors company headquartered in Mumbai, founded in 1985. It operates a vertically integrated business spanning ready furniture (sofas, beds, dining sets, office furniture, mattresses, pillows), modular custom interiors (kitchens, wardrobes, TV units, built-in storage), and building materials (plywood, veneers, laminates, doors). Production runs across 9 state-of-the-art manufacturing units totalling 1.3 million sq.ft, supporting both residential and institutional demand.
The company sells through a hybrid distribution model: 65+ owned retail stores and experience centres across India, the durian.in e-commerce platform, a franchise network covering furniture, office furniture, full home customisation, doors, veneers and plywood, and a dedicated institutional sales team targeting banks, railways, public-sector undertakings and government bodies. Value-added services include free design consultation, 3D visualisation, white-glove delivery, free installation, a 5-year warranty on furniture and modular solutions, and a 100-night mattress trial. Sustainable material credentials include FSC (FSC-C095259), PEFC (SCS-PEFC-COC-003290) and GREENGUARD certifications.
Revenue is generated through one-time product sales across ready furniture, quote-based full home customisation projects, institutional/bulk orders, franchise licensing, and building materials. Customer segments span individual Indian homeowners (over 3.2 million served), corporate and government clients (Rolta India, Syndicate Bank, Union Bank, RBI, Central Railway, House of Hiranandani, OPHWC, among others), and franchise partners. The company reports a 73.94% repeat customer rate and a 4.8/5 customer rating based on 23,665 reviews.
Durian Industries firmographics
Firmographics- Name
- Durian Industries
- Legal name
- Durian Industries Limited
- Website
- https://durian.in
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Durian Industries is a 40-year-old Indian furniture and home interiors manufacturer and retailer selling ready furniture, modular kitchens and wardrobes, and building materials through 65+ stores, e-commerce and franchise channels, serving residential homeowners, corporate/government clients and franchise partners.
- Ownership category
- akta.pro rank
Durian Industries industry classification
Industry- Product category
- Home Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Mattress Manufacturing (337910)
- SIC
- Household Furniture (2510), Office Furniture (2520)
- akta.pro primary industry
- Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Pillows & Pillow Systems Retail (CRAIABAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Durian Industries is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Durian Industries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ready Furniture Sales: One-time sales of ready-made furniture including sofas, beds, dining sets, office furniture, and mattresses through retail stores and e-commerce platform. Products sold at variable price points with seasonal discounts and promotional offers.
- Full Home Customisation Services: Modular kitchen, wardrobe, TV units, and built-in furniture custom-designed and installed for specific spaces. Design consultation is offered free, with revenue generated from production and installation services.
- Institutional/Bulk Sales: Turnkey office furniture solutions for corporate, government, and institutional clients including banks, railways, and public sector undertakings.
- Franchise Revenue: Franchisee partners pay for the right to operate Durian stores, with area requirements of 3000 sq ft and launch timelines of 60 days. Franchise opportunities in furniture, office furniture, full home customisation, doors, veneers, and plywood.
- Building Materials: Sales of plywood, veneers, laminates, and doors/door frames as part of building material product category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Study/Standard Desks - Entry level office furniture |
| Unit Pricing | Pay-as-you-go | Executive/Director's Desks - Premium office furniture |
| Unit Pricing | Pay-as-you-go | Premium Mattresses - Memory foam and hybrid mattresses |
| Unit Pricing | Pay-as-you-go | Pillows - Memory foam pillows |
| Unit Pricing | Pay-as-you-go | Premium Sideboards/Crockery Units |
| Unit Pricing | Pay-as-you-go | Custom Modular Wardrobes |
| Unit Pricing | Pay-as-you-go | Modular Kitchen Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Durian Industries product offering
Product offeringCore offering
Durian Industries manufactures and sells ready-made furniture including sofas, beds, mattresses, dining sets, office furniture, and pillows through 65+ retail stores, an e-commerce platform, and a franchise network across India. The company also provides full home customisation services (modular kitchens, wardrobes, TV units, built-in furniture) with design consultation, 3D visualisation, and installation. Additionally, it produces and sells building materials such as plywood, veneers, doors, and laminates under related sub-brands.
Product overview
Durian Industries is a furniture and full home interiors company that offers ready furniture pieces alongside modular customisation services. The product portfolio spans living room (sofas, chairs, tables, storage), bedroom (beds, mattresses, pillows, wardrobes), dining (sets, chairs, storage), and office furniture, complemented by building materials (plywood, veneers, doors, laminates) and Full Home Customisation services for modular kitchens, wardrobes, and built-in storage solutions. With over 40 years of experience since 1985, the company operates 65+ stores across India through six advanced factories, serving both residential and institutional customers via retail, e-commerce, and franchise channels.
Differentiator
Problem solved
Functional benefit
Brands
- Durian Full Home Customisation: Modular and built-in solutions including kitchens, wardrobes, TV units and storage tailored to specific spaces.
- Durian Furniture
Products and services
- Durian Furniture (Ready Pieces)
Quantifiable outcome
- 5-year warranty on all furniture and modular solutions
- +3 more outcomes
Companies that use Durian Industries
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Durian Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Durian Industries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RazorPaycorePayment gateway partner providing secure transaction processing. RazorPay is VeriSign Secured and PCI-Compliant ensuring highest standards of safety and security for customer transactions.
- FSC (Forest Stewardship Council)coreCertification partner for sustainably sourced wood materials. FSC certification code FSC-C095259 ensures responsible forestry practices in supply chain.
- PEFC (Programme for the Endorsement of Forest Certification)coreForest certification partner ensuring sustainable wood sourcing. PEFC certification code SCS-PEFC-COC-003290.
- GREENGUARDcoreCertification partner for low chemical and VOC fume emission standards. GREENGUARD certified materials support cleaner indoor air in customer's homes.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Durian Industries competitors and assessment
Company assessmentDirect peers
- Livspace: Tech-enabled home interiors and renovation company offering modular kitchens, wardrobes, and full-home design. Direct competitor in Durian's Full Home Customisation segment, serving the same premium Indian homeowner with design-led, turnkey solutions.
- HomeLane: Modular home solutions company focused on kitchens, wardrobes, and full-home interiors. Directly comparable to Durian's modular kitchen and customisation offering for Indian urban homeowners, with similar design-consultation-led sales model.
- Urban Ladder: Premium furniture and home decor brand offering ready furniture, modular solutions, and home interiors. Directly comparable positioning in India's premium segment; similar DTC + experience-center model.
- Pepperfry: India's largest online furniture marketplace with an expanding omnichannel presence. Closely comparable in product breadth (sofas, beds, modular, mattresses) and target mid-premium Indian consumer; competes head-on in similar price bands.
- Nilkamal: India's largest molded plastics and material handling company with a significant household furniture and mattress business. Comparable as an Indian-listed furniture manufacturer with institutional, retail, and B2B channels and broad product portfolio.
- HomeTown: Premium home and furniture retail chain (part of the Shoppers Stop group) operating large-format stores across India. Directly comparable as omnichannel furniture and home retailer competing for similar mid-to-premium Indian consumers.
- Wakefit: Direct-to-consumer sleep and furniture company offering mattresses, beds, sofas, and home solutions. Comparable on mattress product line (memory foam, hybrid) and on premium Indian consumer targeting with strong digital brand.
Others
- Century Plyboards (India): India's leading plywood, veneer, and laminate manufacturer with a sizeable furniture-adjacent portfolio. Comparable as a building materials/decorative surfaces player co-listed with Durian in India's decorative veneer market; supplies raw inputs and competes in adjacent categories.
Broad incumbents
- Godrej Interio: India's largest furniture brand and a division of the Godrej conglomerate, spanning home, office, institutional, and modular furniture. Comparable in scale, B2B institutional presence, and certified manufacturing; broader portfolio including appliances and project businesses.
Emerging players
- Sleepyhead: DTC sleep brand offering memory foam and ortho mattresses with growing furniture range. Comparable on the mattress product line and on a digitally-native, consumer-direct go-to-market targeting Indian online shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Durian Industries social profiles
Digital presenceDurian Industries compliance and trust
Trust signalCompliance4 records
Durian Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Durian Industries leadership team
Management profileNumber of profiles
Profiles1 record
Durian Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Durian Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Durian Industries
What does Durian Industries do?
Durian Industries manufactures and sells ready-made furniture including sofas, beds, mattresses, dining sets, office furniture, and pillows through 65+ retail stores, an e-commerce platform, and a franchise network across India. The company also provides full home customisation services (modular kitchens, wardrobes, TV units, built-in furniture) with design consultation, 3D visualisation, and installation. Additionally, it produces and sells building materials such as plywood, veneers, doors, and laminates under related sub-brands.
Is Durian Industries a public or private company?
Durian Industries is a private company. It is classified as family owned and is currently operating.
When was Durian Industries founded?
Durian Industries was founded in 1985. It employs 1,001 to 5,000 people.
Where is Durian Industries based?
Durian Industries is headquartered in Mumbai, India, in the Asia region.
How does Durian Industries make money?
Five revenue lines are on record. Ready Furniture Sales are the primary driver. The others are full Home Customisation Services, institutional/Bulk Sales, franchise Revenue and building Materials.
Who are Durian Industries's main competitors?
Direct peers on record are Livspace, HomeLane, Urban Ladder, Pepperfry, Nilkamal, HomeTown and Wakefit. Century Plyboards (India) is listed as an others. Godrej Interio is listed as a broad incumbent. Sleepyhead is listed as an emerging player.
Does Durian Industries have an API?
No public API is recorded for Durian Industries.
What industry is Durian Industries in?
Durian Industries's product category is Home Furniture. Its primary akta.pro industry code is HSAGAHAA, Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33712 and its SIC code is 2510.