Direct Mail Company
Direct Mail Company AG is the sole Swiss national specialist in unaddressed advertising distribution, delivering flyers and the Consumo consumer guide magazine via Swiss Post to ~1.7 million advertising-consenting households weekly, serving Swiss retail advertisers (enterprise) and SMBs via the directflyer.ch platform.
- Company typePrivate
- Founded1962
- HeadquartersBasel, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Direct Mail Company does
Direct Mail Company AG (DMC) is a Basel-headquartered Swiss firm founded in 1962 and wholly owned by Swiss Post since 2012. It is the sole national specialist in unaddressed direct advertising distribution in Switzerland, operating two flagship products: 'Directs' — unaddressed flyer advertising distributed via Swiss Post's postal delivery to advertising-consenting households — and 'Consumo', a weekly consumer guide magazine (1.638M copies, ranked top-3 in Swiss print circulation) that serves as a carrier medium bundled with advertisers' flyers. The company reaches ~1.7 million advertising-interested households weekly (roughly 43% of the Swiss population), with 86.6% of Directs recipients and 92.9% of Consumo readers identified as household decision-makers.
The underlying platform combines physical Swiss Post last-mile delivery with the directflyer.ch self-service booking system (map-based postal-code targeting, online payment, paper-weight calculator, optional printing) and a digital complement at consumo.ch (display, advertorials, coupons). Production is centralized at a logistics HUB in Niederbipp, with five further regional sales offices in Geneva, Vevey, St. Gallen, Urdorf/Zurich, and Basel. Six acquired/merged subsidiaries (including Prisma Medienservice AG, Distriba AG, Epsilon SA, and Direct Mail Biel-Bienne AG) have been consolidated into the operating entity; non-core logistics and coupon assets were divested in 2021.
DMC operates a hybrid go-to-market model: regional account managers cover Swiss enterprises and agencies (with annual volume rebates scaling to 13% on Directs and 20% on Consumo), while directflyer.ch serves SMBs and local businesses (starting at CHF 0.12 per flyer). Named enterprise customers span retail verticals — XXXLutz, Inter Discount, Denner, Pfister, Müller, Fressnapf, Conforama, Volg, SPAR, JYSK, Moemax, KIA, Suzuki, Rossmann, Walbusch, OTTO, Neuroth, Haarshop, smartphoto. Effective June 2024, all deliveries were insourced into Swiss Post; effective January 2026, the parent group bundles advertising activities under 'Swiss Post Advertising' with DMC operating as the specialized unaddressed-media subsidiary.
Direct Mail Company firmographics
Firmographics- Name
- Direct Mail Company
- Legal name
- Direct Mail Company AG
- Website
- https://dm-company.ch
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Direct Mail Company AG is the sole Swiss national specialist in unaddressed advertising distribution, delivering flyers and the Consumo consumer guide magazine via Swiss Post to ~1.7 million advertising-consenting households weekly, serving Swiss retail advertisers (enterprise) and SMBs via the directflyer.ch platform.
- Ownership category
- akta.pro rank
Direct Mail Company industry classification
Industry- Product category
- Unaddressed Direct Mail Advertising Services
- NAICS
- Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
- akta.pro secondary industry
- Promotional Product Distribution & Fulfillment (BPAFAMAB)
Keywords
Where Direct Mail Company is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Direct Mail Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Directs Flyer Distribution: Per-thousand pricing for delivery of unaddressed advertising flyers through Swiss Post. Prices vary by weight (1-25g up to 176-200g) and location category (city, agglomeration, rural). Includes volume-based customer discounts ranging from 2.5% to 13% based on annual spend thresholds.
- Consumo Print Advertising: Multiple advertising formats in the Consumo consumer guide magazine including display ads (1/2 page, full page), coupons, back-fold inserts, header/footer fields, publireportages, and special formats. Pricing ranges from CHF 4,980 (single coupon box) to CHF 49,612 (full publireportage). Volume-based rebates available for annual spend.
- directflyer.ch Platform Services: Online platform enabling customers to book flyer printing and distribution. Optional services include printing, delivery logistics, and handling. Starting from CHF 0.12 per flyer unit. Customers can choose to only book distribution if they already have printed materials.
- Consumo Online Display Advertising: Digital advertising formats on consumo.ch including rectangles, display ads, advertorials, coupons, and commercial newsletter banners. Rectangle format at CHF 2,000 for 4-week run, advertorial at CHF 2,950.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Directs delivery pricing by weight and location type |
| Subscription | Annual | Volume-based customer discounts for Directs |
| Unit Pricing | Pay-as-you-go | Consumo print advertising formats |
| Subscription | Annual | Consumo annual volume rebates |
| Unit Pricing | Pay-as-you-go | Directflyer platform pricing from CHF 0.12 per unit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Direct Mail Company product offering
Product offeringCore offering
Direct Mail Company AG is Switzerland's specialist for unaddressed advertising delivery, distributing flyers, brochures, and promotional materials through the Swiss Post national postal network to approximately 1.7 million advertising-interested households weekly. The company offers two core products — Directs (standalone unaddressed flyer advertising) and Consumo (a weekly consumer guide magazine serving as the carrier medium for bundled advertising) — alongside the directflyer.ch self-service online booking platform for campaign planning, geographic targeting, optional printing, and payment. Services are sold to B2B advertisers (retailers, FMCG, automotive brands) with per-thousand delivery pricing and print/digital advertising format placements in Consumo and Consumo.ch.
Product overview
Direct Mail Company AG operates as a specialist for unaddressed advertising delivery in Switzerland, offering a portfolio of print and digital advertising products. The core offerings consist of Directs (unaddressed flyer advertising delivered via Swiss Post) and Consumo (a print consumer guide magazine serving as the carrier medium). These are complemented by the online booking platform directflyer.ch for campaign planning and execution, and the digital platform Consumo.ch extending the magazine content online.
Differentiator
Problem solved
Functional benefit
Brands
- Directs: Unaddressed flyer advertising product delivered through Swiss Post
- Consumo
- directflyer.ch
Products and services
- Directs Unaddressed flyer advertising product distributed nationwide in Switzerland via Swiss Post to approximately 3.292 million weekly users (43% of Swiss population). Enables strategic, cost-effective, and measurable advertising deployment directly to consumers' mailboxes, reaching only advertising-interested households (no "No Advertising" sticker). Per-thousand pricing from CHF 125 (1-25g, city) to CHF 259 (176-200g, rural), with annual volume discounts from 2.5% to 13%.
- Consumo The consumer guide publication serving as the carrier medium for unaddressed direct advertising in Switzerland. Printed weekly and distributed to over 1.638 million households (D: 1,144,000 / F: 404,200 / I: 90,000) that explicitly request advertising. Ranks among top 3 highest-circulation publications in Switzerland (WEMF 2025). Offers six themed editorial worlds (Leisure & Fitness, Food & Drink, House & Garden, Vitality & Health, Mobility & Travel, Fashion & Beauty) with multiple advertising formats from CHF 4,980 (single coupon box) to CHF 49,612 (full publireportage), and annual volume rebates up to 20%.
- directflyer.ch Online self-service booking platform for planning and booking flyer advertising campaigns. Customers select delivery areas by postal code on an interactive map, upload print files or request printing services, choose delivery dates, and pay online (credit card, PostFinance, Twint, or invoice). Pricing starts from CHF 0.12 per flyer unit. Customers can choose distribution-only if they already have printed materials. Targeted primarily at SMBs and local businesses with localized advertising needs.
- Consumo.ch Digital platform complementing the print Consumo consumer guide publication. Features weekly additional stories, videos, and downloads alongside printed content. Offers digital advertising formats including rectangles (CHF 2,000 for 4-week run), display ads, advertorials (CHF 2,950), coupons, and commercial newsletter banners, extending advertiser reach beyond print circulation.
Quantifiable outcome
- 86.6% of Directs users are household managers deciding on purchases
- +4 more outcomes
Companies that use Direct Mail Company
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Direct Mail Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Direct Mail Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Swiss Post (Schweizerische Post)coreSwiss Post is the parent company of Direct Mail Company AG, acquiring full ownership in 2012. Since June 2024, Swiss Post performs all delivery services for Direct Mail Company's advertising materials. Swiss Post bundles its advertising activities under 'Swiss Post Advertising' since January 2026, with DMC remaining as an independent subsidiary.
- consumo.chcoreDigital platform complementing the print Consumo magazine. Publishes weekly additional stories, videos, and downloads extending the content reach beyond print circulation.
- directflyer.chcoreOnline booking platform for flyer distribution services. Enables customers to self-serve ordering including optional printing, geographic targeting, and payment processing.
- WEMF (Swiss Media Research)minorSwiss audience and media research organization providing circulation verification and consumer study data (MACH Strategy Consumer) used for audience targeting and advertising effectiveness measurement.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Direct Mail Company competitors and assessment
Company assessmentDirect peers
- AC Direct: German specialist in unaddressed direct mail (Prospektverteilung / Direct Mail) distribution, with national coverage and online booking for flyer and brochure drops. Functionally near-identical to DMC's Directs product in a neighboring DACH market.
- Salmat: Australia's largest unaddressed mail and letterbox distribution operator, providing flyer, catalogue, and sample delivery to households. Same core business model as DMC's Directs — physical distribution of unaddressed advertising to opted-in households at scale.
- Epsilon Data Management: US-based data-driven direct marketing company covering mail, email, and customer database services. Comparable to DMC on the data/list-management and response-tracking layer that underpins targeted unaddressed campaigns.
- OnePost: UK provider of unaddressed direct mail, door drops, and business mail services with national distribution. Comparable as a direct competitor offering physical flyer/advertising distribution in a developed European market similar to Switzerland.
- Vericast (formerly Valassis): US-based in-home advertising and shared mail operator delivering unaddressed promotional print into household mailboxes. Closely comparable product model (per-piece delivery of flyers, coupons, and FSI-style print) to DMC's Directs offering, although operating at US rather than Swiss scale.
Regional players
- Österreichische Post: Austrian national postal operator with direct marketing ( adressierte und unadressierte Werbesendungen) as a core service line. Closest DACH regional peer to DMC in terms of market structure, postal affiliation, and regulatory environment, though it does not directly compete on Swiss territory.
Broad incumbents
- Deutsche Post Direkt (Deutsche Post DHL Group): German national postal operator's direct marketing arm offering addressed and unaddressed mail services at massive scale. Comparable to DMC as a postal-affiliated unaddressed mail provider, but operating within a much broader logistics and communications portfolio.
- bpost: Belgian national postal operator offering addressed/unaddressed mail, newspapers, and direct marketing services. Same postal-operator-with-advertising model as DMC's relationship to Swiss Post, though at greater portfolio breadth and national scale.
- La Poste (Groupe La Poste): French national postal group with an advertising/marketing services arm (Mediapost) handling unaddressed mail distribution. Comparable as a large European postal incumbent in the same unaddressed advertising category as DMC.
- PostNL: Dutch postal and parcels operator with a dedicated direct marketing and unaddressed mail business. Directly comparable on the unaddressed-mail product; broader portfolio scope distinguishes it as a broad incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Direct Mail Company social profiles
Digital presenceDirect Mail Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Mail Company leadership team
Management profileNumber of profiles
Profiles16 records
Direct Mail Company subsidiaries and ownership
Company hierarchySubsidiaries5 records
Direct Mail Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Mail Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Mail Company
What does Direct Mail Company do?
Direct Mail Company AG is Switzerland's specialist for unaddressed advertising delivery, distributing flyers, brochures, and promotional materials through the Swiss Post national postal network to approximately 1.7 million advertising-interested households weekly. The company offers two core products — Directs (standalone unaddressed flyer advertising) and Consumo (a weekly consumer guide magazine serving as the carrier medium for bundled advertising) — alongside the directflyer.ch self-service online booking platform for campaign planning, geographic targeting, optional printing, and payment. Services are sold to B2B advertisers (retailers, FMCG, automotive brands) with per-thousand delivery pricing and print/digital advertising format placements in Consumo and Consumo.ch.
Is Direct Mail Company a public or private company?
Direct Mail Company is a private company. It is classified as corporate owned and is currently operating.
When was Direct Mail Company founded?
Direct Mail Company was founded in 1962. It employs 51 to 100 people.
Where is Direct Mail Company based?
Direct Mail Company is headquartered in Basel, Switzerland, in the Europe region.
How does Direct Mail Company make money?
Four revenue lines are on record. Directs Flyer Distribution is the primary driver. The others are consumo Print Advertising, directflyer.ch Platform Services and consumo Online Display Advertising.
Who are Direct Mail Company's main competitors?
Direct peers on record are AC Direct, Salmat, Epsilon Data Management, OnePost and Vericast (formerly Valassis). Österreichische Post is listed as a regional player. Broad incumbents are Deutsche Post Direkt (Deutsche Post DHL Group), bpost, La Poste (Groupe La Poste) and PostNL.
Does Direct Mail Company have an API?
No public API is recorded for Direct Mail Company.
What industry is Direct Mail Company in?
Direct Mail Company's product category is Unaddressed Direct Mail Advertising Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of BPAFAMAB, Promotional Product Distribution & Fulfillment. Its NAICS code is 54186 and its SIC code is 7331.