Redashe
Redashe is a UK-based industrial equipment importer and supplier founded in 1983, specializing in hose and cable reels and lubrication equipment. The privately held firm, headquartered in Aldershot with 11–50 employees, serves industrial customers in the United Kingdom.
- Company typePrivate
- Founded1983
- HeadquartersAldershot, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Redashe does
Redashe is a United Kingdom-based importer and supplier of industrial equipment, with its stated product focus on hose and cable reels as well as lubrication equipment. The company is headquartered in Aldershot, has been operating since 1983, and is privately held. Its employee count of 11–50 indicates a small-to-mid-sized specialty distributor operating within the UK industrial MRO (maintenance, repair, and operations) supply chain rather than a mass-market or manufacturer position.
The firm's business model is built around importing finished or sourced industrial equipment and reselling it to industrial buyers, which is a classic distribution rather than manufacturing model. No pricing structures, sales channels, supplier relationships, or product specifications are available in the input, and the company's website (redashe.com) failed to render substantive content during research, returning only a generic loader/verification page. As a result, no technology stack, proprietary products, e-commerce capability, or value-added services can be confirmed.
The customer base, end-market mix (e.g., manufacturing, utilities, marine, automotive), geographic scope beyond the UK, and revenue mechanics are not disclosed. Given the product category and headcount profile, Redashe most plausibly serves UK-based industrial end-users and resellers on transactional or repeat-order terms, but this is an inference rather than a documented fact from the input data. Investors should treat the company as a low-data-distribution profile pending primary-source verification.
Redashe firmographics
Firmographics- Name
- Redashe
- Website
- https://redashe.com
- Company type
- Private
- Founded year
- 1983
- Headcount range
- 11–50 employees
- Short description
- Redashe is a UK-based industrial equipment importer and supplier founded in 1983, specializing in hose and cable reels and lubrication equipment. The privately held firm, headquartered in Aldershot with 11–50 employees, serves industrial customers in the United Kingdom.
- Ownership category
- akta.pro rank
Redashe industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
Keywords
Where Redashe is headquartered
LocationHeadquarters
- HQ city
- Aldershot
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Redashe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Redashe product offering
Product offeringCore offering
Redashe imports and supplies hose and cable reels, lubrication equipment, and a broader range of industrial equipment to UK-based business customers. The company operates as a specialist industrial distributor, sourcing and reselling equipment used in workshops, maintenance, and fluid-handling applications. Operations are based in Aldershot, United Kingdom, and the firm has been active in this niche since 1983.
Differentiator
Problem solved
Functional benefit
Companies that use Redashe
Customer profileIdeal customer profiles1 record
Redashe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redashe competitors and assessment
Company assessmentEmerging players
- Toolstation: UK trade retailer (Travis Perkins group) supplying tools, workshop consumables, and selected industrial accessories at scale. An emerging competitive threat to small industrial distributors like Redashe in adjacent product lines.
Broad incumbents
- Arco: UK-based safety and industrial supply distributor with overlapping industrial consumables and workshop equipment ranges. Comparable to Redashe as a UK industrial supplier serving similar trade buyers.
- Graco UK: Global manufacturer of fluid handling equipment, including lubrication systems and hose/cable reels. Sells both direct and through UK distributors like Redashe; comparable on product overlap and customer base.
- Brammer / Rubix UK: Pan-European industrial MRO distributor (Rubix, formerly Brammer) serving UK manufacturers with bearings, power transmission, fluid handling, and tools — many categories adjacent to Redashe's reels and lubrication lines.
- RS Components: Major UK/European electronic and industrial components distributor carrying hose, cable management, and lubrication accessories. Competes with Redashe on product overlap via a high-coverage e-commerce platform.
- Cromwell Tools: One of the UK's largest industrial MRO distributors, supplying tools, PPE, and fluid-handling/consumable categories that overlap with Redashe's hose, cable, and lubrication range, but at much broader scale and via a digital catalogue channel.
- Rexel UK: UK branch of a global electrical and industrial supplies distributor, carrying cable management and selected fluid-handling lines. Overlaps with Redashe's cable reels and broader industrial supply footprint.
Direct peers
- Denco Lubrication: Specialist UK supplier of lubrication equipment and fluid handling systems, directly overlapping with Redashe's lubrication offering. Comparable as a niche specialist in the same product category.
- Hyquip: UK distributor of hydraulic hoses, fittings, and fluid-power components. Comparable to Redashe as a UK-based specialist distributor in hose and fluid-handling equipment.
- Pirtek: UK and global service franchise specializing in hydraulic and industrial hose supply and related fluid-handling equipment. Highly comparable to Redashe's hose and reel offering, though Pirtek leads with a mobile service/rapid-response model.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Redashe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redashe leadership team
Management profileNumber of profiles
Redashe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redashe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redashe
What does Redashe do?
Redashe imports and supplies hose and cable reels, lubrication equipment, and a broader range of industrial equipment to UK-based business customers. The company operates as a specialist industrial distributor, sourcing and reselling equipment used in workshops, maintenance, and fluid-handling applications. Operations are based in Aldershot, United Kingdom, and the firm has been active in this niche since 1983.
When was Redashe founded?
Redashe was founded in 1983. It employs 11 to 50 people.
Where is Redashe based?
Redashe is headquartered in Aldershot, United Kingdom, in the Europe region.
Who are Redashe's main competitors?
Toolstation is listed as an emerging player. Broad incumbents are Arco, Graco UK, Brammer / Rubix UK, RS Components, Cromwell Tools and Rexel UK. Direct peers are Denco Lubrication, Hyquip and Pirtek.
Does Redashe have an API?
No public API is recorded for Redashe.
What industry is Redashe in?
Redashe's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes). Its NAICS code is 3339 and its SIC code is 5084.